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Beyond Sophisticated Stereotyping

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Beyond Sophisticated Stereotyping: Cultural Sensemaking in Context [and Executive
Commentaries]
Author(s): Joyce S. Osland, Allan Bird, June Delano and Mathew Jacob
Source: The Academy of Management Executive (1993-2005), Vol. 14, No. 1, Themes: Forming
Impressions and Giving Feedback (Feb., 2000), pp. 65-79
Published by: Academy of Management
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Academy of Management

Executive, 2000, Vol. 14, No. 1

Beyond

sophisticated stereotyping: Cultural sensemakingn i context Joyce S. Osland and Allan Bird
Executive Overview

Much of our cross-cultural training and research occurs within the framework of bipolar cultural dimensions. While this sophisticated stereotyping is helpful to a certain degree, it does not convey the complexity found within cultures. People working across cultures are frequently surprised by cultural paradoxes that do not seem to fit the descriptions they have learned. The authors identify the sources of cultural paradoxes and introduce the idea of

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