...Nowadays it seems like every chef or restaurateur is selling burgers. Bobby Flay has Bobby's Burger Palace; Danny Meyer has his uber-popular Shake Shack. Gabrielle Hamilton at Prune throws a little ground lamb into her burger to make it gamier. And that's not to mention all the chain burger joints creeping up around the country, from Umami Burger out west to Five Guys out east. The first and most obvious answer to the question of why we're so obsessed with burgers is: burgers are cheap. If you're going out to dinner and the entrees cost $33, the burger almost always costs half. It fills you up just as much as the filet of trout would (if not more) and it almost always comes with a generous pile of fries. So it's an economical, filling option. That's appealing. But I think the answer is a little more complicated than that. It's not just that burgers are cheap, it's that they're easy to eat. Because the meat is ground up, you don't have to do much chewing. Because it's served on a bun, it's easy to eat. There's no cutting, only lifting. And because burgers come with an array of sides, you can build yours to your own taste. That's appealing too. Another factor may be familiarity. Sometimes, when we go out to eat, we don't want to be challenged. We want the taste of the familiar and nothing's more familiar, at least to Americans, than the taste of a burger. Specifically the char that appears on the exterior of the meat after it hits the hot flame; that specific smell and taste...
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...Memorandum (Revised Copy) To: Chef Baker – Head Chef for Burger Palace Restaurant Franchise From: Joseph Hall, Marketing Representative for Stufz Burger Press Date: March 25, 2014 Subject: Integration of Stufz Burger Press In Burger Palace Restaurants Ever since its creation ground meat has been shaped into different types of patties and topped with world recognized garnishes. The STUFZ Burger Press will give your restaurant business a unique option to personalize their burger with “toppings” inside and out. I know you were thinking about expanding your menu to include a stuffed burger option. As opposed to having your staff stuff the burgers by hand, Stufz will allow your kitchen staff to enter the stuffing in a more efficient manner. This innovative self-contained unit is easy to use with a 3 step process and prepares burgers quickly for omnivorous customers. I will first discuss the main components of the unit, explain how the 3 step process works, and then give a recipe example. ajor Components of the Unit The unit will arrive as one piece, pictured above. I will break down the STUFZ into 4 major components: 1. Burger Bay – Bottom half of unit 2. Center Plunger 3. Top Lid 4. Bottom Press plate Burger Bay The burger bay is the inside of the unit where the first portion of the ground beef goes before it is pushed into with the center plunger (mentioned next). Center Plunger The center plunger is one of the most important components...
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...goodwill and consumer trust, they must deal with various events and forces in the environment. This paper deals with the major forces in the environment as they affect McDonalds. Competitive Forces McDonalds is the world’s number one fast-food company by sales, with more than 31,800 flagship restaurants serving burgers and fries in more than 100 countries. Almost 30% of its locations are company-owned; the others are run by franchisees. Sales in 2005 were $20,460.2 million and 447,000 people were employed world wide. [i] McDonalds’ major competitors are Burger King, the number two hamburger chain, and Wendy’s, number three. McDonalds also competes with Yum Brands, Inc., “which actually is the largest fast-food operator in the world in terms of number of locations, with more than 34,000 outlets in more than 100 countries. Yum Brands restaurants include the number 1 chicken fryer, KFC (with more than 13,500 units), top pizza joint Pizza Hut (about 12,500), and quick-service Mexican leader Taco Bell (more than 6,000). Yum Brands also operates the Long John Silver’s seafood chain, along with several hundred A&W root beer and burger stands”[ii] Economic Forces McDonalds is an elastic good and has many substitutes, from the competitors mentioned above to food cooked at home. Given that it is less expensive to cook at home, people whose incomes are squeezed may decide to avoid fast food all...
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...Organizational culture Many researchers and practitioners have been interested in organization culture. Although much confusion and discussion about the concept still exists, organization culture has not disappeared from literature and practice. De Witte, Van Muijen. (1999). To shed light on the basic idea of culture and culture being widely used in the context of organizations, Culture is relatively stable set of beliefs and values that are generally held by a society (Lim, 2008). Considering this view of culture, Organization culture can be defined as “a pattern of basic assumptions – that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think and feel.” (Schein, 1985). The basic assumptions guide decision makers in dealing with problems of the external environment and integrating the behaviours of organizational members. Considering the relationship of culture with performance Considering what makes culture strong, According to Chatman and Eunyoung (2003) “strong cultures are based on two characteristics which are high levels of agreement about what is been valued and high intensity about these values”. If both are high a strong culture exists and if both are low the culture is not that strong at all. Though strong organizational cultures have been considered as critical to bottom-line performance of larger organizations (Collins, Porras,2002)., newer evidence suggests that developing a strong and...
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...Burger King Introduction Burger King is the world’s largest flame broiled fast food restaurant chain. As of 2011, Burger King operates restaurants in 12,300 locations serving over 11 million guests daily in 76 countries and territories worldwide (Burger King , 2011). Burger King’s core competency is its unique flame-broiled burgers. This process is difficult to imitate and helps differentiates Burger King from other fast food chains that fry their burgers instead. So much so in fact, no other fast food provider flame broils their burgers. In addition, Burger King allows and encourages consumers to customize the unique flame-broiled burgers with options to their liking. This creates a win-win situation for both Burger King and the consumer. Burger King has the benefit of offering a different product and the consumer benefits by having numerous burger options. Although Burger King has expanded its menu selections, they have remained true to their original flame-broiled burgers. This product gives them an advantage over other fast food chains. Facing intense competition and limited growth opportunities domestically, Burger King hopes strengthen their competitive stance through international expansion. By mid 2009, Burger King was not in any of the following countries: France, India, Nigeria, Pakistan and South Africa. Compare these countries as possible future locations for Burger King. In looking for new countries to enter, Burger King needs to identify countries that...
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...Burger King Marketing Mix Introduction Based in Miami, Florida, Burger King is one of the worlds best known fast food restaurants (it is the second largest company in the world). The company’s 40,000 plus employees helped it earn over $190 million dollars in 2008. Its success is reflected in a 28.4 percent increase in net profits for FY 2008. Currently Burger King operates in about 71 countries worldwide, but it all began in Miami where the first restaurant was opened in 1954, and began to grow exponentially after the introduction of the Whopper sandwich in 1957. The firm became a publicly traded company in 2006. Product * As a fast food hamburger restaurant (FFHR) chain, Burger King produces, hamburgers, cheeseburgers as well as Fries, Salads, Hash browns, Onion rings, Coffee, Juice, Shakes, cookies and pies. * Burger King sets itself apart from competition with its “have it your way” theme which allows individualize each orders with many options including fries or onion rings, cheese, bacon, mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion. * The nation's No. 2 burger chain will add Starbucks Corp.'s Seattle's Best Coffee to all its U.S. restaurants in a phased roll-out that begins in the summer of 2010. Under the effort, more than 7,000 Burger King Restaurants will begin selling the coffee along with iced varieties that also come with a choice of plain, vanilla or mocha flavors and whipped toppings. * Burger King has signed a licensing deal...
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...McDonald's (A) McDonald's has been targeting on both children and adults who like 'good value' fast food - consistent quality, good and fast services, clean and pleasant venues and relatively low price - Kroc's QSCV vision. Although McDonald's has focused on fast food, an industry to be seen as cheap and cheerful, McDonald's is a household name. According to the case study it is said McDonald's has become the world most recognised brand. It is one of the world biggest fast food chains. McDonald's has been innovative in their product design, marketing and promotions and store location. They are the leader in the fast food industry. Hence, putting McDonald's in points 1 or 2 does not seen to be suitable. Students are likely to suggest positions 3, 4 or 5. (B) McDonald's environment Broad environment Social-cultural factor • Nowadays people are living a busy life. Most of us like convenience and fast food has fit the fast paced life style. • The decreasing family size also enables families spend more on their children. Economic factor • In most developed markets the living standards have been improving. People have higher disposable income to spend on food, clothes and entertainments. • In many emerging markets, children and young people are keen to try out western food like McDonalds' which is well recognised across the world. • The recent economic recessions have suppressed household's disposable income. Nonetheless, McDonald's products...
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...Introduction A Vision statement outlines what the organization wants to be, or how it wants the world in which it operates to be. It concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria. Vision is the image of the future we seek to create. A mission statement is a statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated. Strategy statement is a general direction set for the company and its various components to achieve a desired state. A strategy statement is all about integrating organizational activities and utilizing and allocating the scarce resources within the organizational environment so as to meet the present objectives. Statements McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald's restaurant...
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...forecast In 2014, the global fast food market is forecast to have a value of $239.7 billion, an increase of 19.2% since 2009. Market volume The global fast food market grew by 3.9% in 2009 to reach a volume of 208.1 billion transactions. Market volume forecast In 2014, the global fast food market is forecast to have a volume of 248.7 billion transactions, an increase of 19.5% since 2009. Market segmentation I QSR is the largest segment of the global fast food market, accounting for 70.9% of the market's total value. Market segmentation II Americas accounts for 47.4% of the global fast food market value. Market rivalry While particular segments of the fast food market can be concentrated - for example, the burger segment is close to being a Burger King / McDonald's duopoly - the market as a whole is fairly fragmented, with many independents as well as larger chains. Global - Fast Food ©...
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...Assignment #1 1. Quezon City, Philippines is located in Asia. 2. There are no countries bordering the Philippines because it is an island like Japan. 3. The closest major body of water is Pacific Ocean. More specifically the North Pacific Ocean. 4. The Philippines is in the Southeast Pacific Asia region. 5. I associate some of my friends to the Philippines because they always come in with Lechón, a popular fiesta food that is made of a full adult pig being roasted. Sometimes baby pigs are a substitute for the adult pig. 1. Damascus, Syria is also located on the Asian continent. 2. Syria is bordered by Turkey on the north, Lebanon and Israel on the west, Iraq on the east, and Jordan on the south. It consists of mountain ranges in the west, the Syrian Desert in the east, and the Jabal al-Druze Range in the south. 3. Syria is closest to the Mediterranean Sea and the Indian Ocean. 4. Syria is located in the Western Asia region. 5. What I know about Syria is that is holds a certain religious standing in my life. I visit Syria because of certain mausoleums that are currently over there. I also know that Syria’s government is republic under an authoritarian regime. I also do know that although Syria does consume a lot of oil, they do try to use renewable energy such as hydroelectric power. 1. Kigali, Rwanda is on the African continent. 2. The countries that border Rwanda are Uganda, which is located to the north, Tanzania, which is located to the...
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...Suleymanli Case Study : BURGER KING Chapter 17 . 1. What do you think of Burger King’s advertising tactics? Is it OK to attract new customers while alienating others? Is Burger King’s advertising ethical? Explain. Answer: The success of advertising is very often based on its ability to surprise or in BK’s case shock the viewer. I think that the goal of each organization is to maximize its profits. BK like all organizations had a particular target market segment which it wanted to cater to. Thus, its advertisements were meant to appeal to this target market, i.e. 18-34 year old people. And as the results show, the advertising tactics were highly successful and turned the once stagnating company’s fortunes around. Therefore, I think BK’s advertising tactics were acceptable and in general it is ok to design advertisement campaigns so as they appeal to your target market. The purpose in not to alienate others, but rather a unwanted consequence. If a company strives to make advertisements that are acceptable to everyone it will risk being labeled as ordinary and boring. In this regard, I do not think the advertisement tactics used were unethical. However, BK could have been more careful about the medium of advertisement. They could have tried harder to avoid their advertisements being viewed by children. 2. How did Burger King manage the negative publicity it received over the content of its Coq Roq Web site? Answer: Burger King took their advertising...
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...firm (organization audit) using a range of sources and producing a reference list. P2.1, M2 The American Burger King Worldwide Holdings Inc. is a global franchising company operating in the fast food industry. Burger King is a well known brand all over the world. It is the second largest fast food burger chain with their main product being hamburgers. Originally founded in 1954 by Keith Kramer and Matthew Burns, but was subsequently acquired by two franchisees, James McLamore and David Edgerton. The first restaurant was opened on December 4th in 1954 in Miami, Florida, under the name “Insta Burger King”. The concept was already then and has stayed the same from the beginning, flame roasted beef with fresh ingredients in a bun. Their bestseller the “whopper” was first sold in 1957. Over the past 50 years the firm has had numerous owners. In the past 25 years alone, the company has seen 13 CEOs. Despite of the lack of long-term ownership, constant management turnover, and inconsistent strategy, the company managed to grow into the world’s second largest fast food burger chain, with over 13000 restaurants operating in 80 countries, which speaks to the strength and resilience of the business. New owners restructured the company. Since 2010, when the company was acquired by 3G Capital, the index has increased by more than 50% and Burger King became Burger King Holdings (BKH). The new owners modified the company’s structure and started to improve its marketing plans...
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...Burger King Beef Pattie Recall Have you ever wondered what exactly goes into your Burger King burgers? Burger King consumers in Britain and Ireland got informed first hand that equine off-cuts had permeated Burger King’s beef patties and the news of Burger Kings equine meat slip up hit the news in late January 2013. The Burger King Corporation apologizes to its consumers that they have not been able to provide 100 percent beef patties after testing suggested that the patties contained a mixture of beef and equine offcuts. The fast food chain, who had been denying this issue for weeks, has more than 500 UK outlets, and had earlier given a series of ‘absolute assurances’ that its products were not involved (Daily Mail). With the equine meat permeating the beef market it has raised food security questions, even though the Ireland Food and Safety Authority does not view this as a food safety issue and neither does Burger King, but Burger King has stated that it may mean that some of their products will be temporarily unavailable. Burger King’s consumers have started to speculate if Burger King doesn’t care about its consumers and instead is only interested in securing a profit. This issue threatens to destroy the trust of Burger King and its consumers. It also raises serious questions about whether the food company has any good idea about what goes into its products. It has been questioned if Burger King had orchestrated a series of cover ups that would link them to the equine...
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...Table of Contents 1. History and Major Activities 2. Industry Characteristics 2.1. Rivalry among Existing Firms (Concentration and Balance of Competition) 2.2. Bargaining Power of Buyers 2.2.1. Switching Costs 2.2.2. Differentiation 3. Reference List 1. History and Major Activities As popular brand offering pizza and franchise opportunities, Domino’s Pizza Enterprises Limited (Domino’s) has evolved into the largest pizza chain in Australia in both network store numbers and network sales, boasting more than 800 stores and over 16500 staff across five countries (The Facts, 2013). The first Australian Domino’s store opened in 1983 and immediately became the first pizza maker in Australia to offer home delivery service (The Facts, 2013). In 2003, Domino’s chose New Zealand as its first overseas market to expand, and two years later, it successfully listed on the Australian Stock Exchange thus becoming the first and only publicly-listed pizza maker (The Facts, 2013). 2006 became another significant year for Domino’s because the first foothold was made in Europe for its expansion (The Facts, 2013). More recently, digital and online development and product innovation became Domino’s core operations so that the business has been growing from a pizza business to an online digital business (Domino’s Pizza Enterprises Limited, 2013)...
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...McDonalds And Burger King Compare And Contrast Draft Ariel Mosebar COM/155F3 August 23, 2013 Judy Rottsolk University Of Phoenix McDonalds and Burger King remain two of the most popular fast food restaurant choices for those who are looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether you call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods. So, In order to choose between them, one must look deeper than the menu. Both Burger King and McDonalds offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising. If one compares the menu boards of Burger King and McDonalds, they he or she will see many of the same items listed: burgers, fries, sodas, chicken nuggets, and sandwiches. In an effort to appeal to those wishing to watch what they eat, salads now appear on both menus. The biggest difference between the restaurants is the way they dress the burgers. While Burger King prefers lettuce, tomato , ketchup and a dollop of mayo, McDonalds reaches back to classic Americana by using ketchup, mustard, onion and pickle. And Again with a nod to healthy eaters, both now offer a selection of salads and wraps that differ mainly in their dressing. But, the differences in each one's...
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