... DM13151035 ABSTRACT The first and foremost reason of taking up this project was the great growth shown by Bingo chips even after the presence of well established competitors such as Pepsi Co. What I have tried to understand in this research is the satisfaction level and the preference of consumers towards Bingo chips introduced by ITC. I even intend to study the most popular flavor of Bingo chips in the market amongst the sample chosen. Wafer and Snack industry are a very minor part of the food processing industry as the snack sector is largely unorganized. For this a survey was conducted in GREATER NOIDA where respondents were asked to fill a questionnaire The data was collected and analyzed to obtain conclusions This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given. Table of contents S.No | TOPICS | 1. | Acknowledgement | 2. | Overview about the snack industry | 3. | SWOT analysis of snack industry | 4. | Company Profile | 5. | Strategies followed by ITC | 6. | Literature Review | 7. | Research Objectives | 8. | Research Design and Methodology | 9. | Data collection | 10. | Data analysis method | 11. | Analysis and Interpretation | 12. | Findings and Conclusion | 13. | Bibliography | Acknowledgement Every study requires a guidance of someone who...
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...1 | On its 1999 balance sheet, Sherman Books showed a balance of retained earnings equal to $510 million. On its 2000 balance sheet, the balance of retained earnings was also equal to $510 million. Which of the following statements is most correct? Show your calculations. | | | | | | | | | | | | | | a. The company must have had net income equal to zero in 2000. | | | | | | | | | | | | | | b. The company had a profit in 2000 but did not pay a dividend in 2000. | | | | | | | | | | | | | | c. the company’s net income in 2000 was $200 million. | | | | | | | | | | | | | | d. If the company lost money in 2000, they must have paid a dividend. | | | | | | | | | | | | | | e. None of the statements above is correct. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Which of the following statements is most correct and explain why? | | | | | | | | | | | | | | | | | | | | | | | | | | | | a. Indexing tax brackets reduces the extent of "bracket creep." | | | | | | | | | | | | | 2 | b. Bonds issued by a municipality such as the city of Miami would carry a lower interest rate than bonds with the same risk and maturity issued by a private corporation such as Florida Power & Light. | | | | | | | | | | | | | | c. Our federal tax laws tend to encourage corporations to finance...
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...CASE TITLE: MC DONALD’S “SENIORS” RESTAURANT CASE STUDY METHOD OBJECTIVES: 1. To enhance socialization and quality decision making. 2. To advance the student’s learning in the national world of business operation. BY: MARY KRISTINE S. TORRECAMPO LC 3 I. STATEMENT OF THE PROBLEM 1. What is the effect of the increasing seniors’ population to the image of Suzanne’s Mc Donald’s Restaurant? 2. What services should Suzanne’s Mc Donald’s Restaurant could offer to attract more young customers to avail the facilities longer than the seniors? II. DEFINITION OF THE PROBLEM The Mc Donald’s Restaurant is open to the public especially to the young ones, but unfortunately, the main customers under Suzanne’s management are said to be “seniors.” If the senior customers continue to grow in the fast-food restaurant, there are two possible outcomes that may happen, both an advantage and a disadvantage. The advantage is – for the management perspective – there is nothing to worry in terms of the restaurant sales and gaining of profits because even they are seniors, they are still customers that are willing to avail the services being offered. However, the disadvantage is, if the seniors’ population continue to grow, in availing the services in which supposed to be for young people as the main targets, their presence will monopolize the place as being the main customers and withhold the young ones. Young customers might feel uncomfortable...
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...DRAGON VALLEY SHOPPING MALL BUSINESS AND MARKETING PLAN 2011 [pic] 1. SITUALTION ANALYSIS This Business and Marketing Plan is produced to provide guidance and direction for the spending of the Special Charge funds collected on behalf of traders in the Dragon Valley Shopping Mall (DVSM). A marketing and business development program for the DVSM was introduced on 1 January 2011 through a special levy on all properties in the centre. It raises an annual budget of about RM88,000 which has been matched by an allocation for capital works in the centre. The DVSM is defined as an area between Jalan Bukit Indah and Jalan Kota Iskandar at its north/south boundary and Jalan Ledang and Jalan Gelang as its east/west boundary. The area is illustrated in the attached plan (Appendix 1). 1.1 Planning environment There are many views on future development of the DVSM. In the current environment however it is important to recognize the influence of Activity Centre planning on future development. In short, major activity centre is planned for a mix of activities, well served by public transport, with a large catchment area and with the potential to grow without conflicting with surrounding land uses. 1.2 SWOT analysis A summary of the DVSM’s existing profile can be expressed in terms of its Strengths, Weaknesses, Opportunities and Threats (SWOT): Strengths • Not just a shopping centre, but a mix of retail, commercial, entertainment and community...
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...Reids Convenience Store Business Plan April 2003 Ben Reid Reid's Convenience Store 1035 Whenun Road Prince George, BC, V2K 5G5 Phone: (250) 555-5555 Fax: (250) 555-5555 E-Mail: reid@aol.com Executive Summary: Applicant/Company Information a. Business Name: Reid's Convenience Store b. Address: 1035 Whenun Road, Prince George, BC, V2K 5G5 c. Phone: (250) 555-5555 d. Contact Person: Johnathan Reid e. Business Structure: Sole Proprietorship f. Banking Information: Bank: Royal Bank Address: Royal Bank - Main Branch 550 Victoria Street, Prince George, BC V2L 2K1 Phone: (250) 555-5555 Fax:(250) 555-5555 Contact: Mr. V. Happy Title: Loans Officer g. Anticipated Start Date: Reid's Convenience store is prepared to purchase the equipment and inventory necessary to begin operations immediately, upon approval of funding. h. Business concept: Mr. Reid recognized a need for a store in the area after a neighbouring store closed. Mr. Reid conducted a resident's survey asking about the need for a corner store and the result was the community overwhelmingly supported the concept. There are no such stores within an 8-block radius. The target market will include local residents both on and off reserve. ...
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...through senior citizens. Programs include Tae Kwon Do, Toddler Time, Crochet, Bingo, Ballet, Zumba, and more. Special events such as the Halloween Carnival, Preschool Parties, the Daddy Daughter Dance, and Hometown Holidays are also held at the Activities Center. The center contains a full-size gymnasium in which open gym and adult volleyball and basketball leagues are held. The gymnasium, the four rooms where the programs and special events are held, and the pavilions at the local parks are also available for renting for birthday parties, showers, and family reunions....
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...T.G.I. Friday’s Restaurant Running head: T.G.I. FRIDAY’S RESTAURANT 1 T.G.I. Friday’s Restaurant Daniella Bugli Jeff Karasinski Ashley DeRuiter Darryl Nobles Davenport University Marketing Research Carla Papenfuse December 16, 2010 T.G.I. Friday’s Restaurant Executive Summary 2 T.G.I. Friday’s is a casual dining restaurant that has been a well-known chain since 1965. The theme of the restaurant provides a lively environment that keeps an engaging atmosphere where customers feel comfortable going. Friday’s has presented great marketing strategies over the years that have helped them become the restaurant they are today such as the Give Me More Stripes program and World Bartender Championship. Within the Grand Rapids locations, we have researched marketing strategies that will help the company generate more income. These possible marketing tools will create the company with an advantage over other competitors in their locations. By discussing the industry and the customers within the Grand Rapids area, we have figured out what will work and what hasn’t been as effective. The recommendations that are stated are the events and promotions we have planned for Friday’s. These events/promotions will help the company increase their overall sales. Although Friday’s is already engaged to different programs to benefit their company, there are many other strategies that will help benefit them. Friday’s needs to be more aware of the opportunities they are given, therefore...
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...becoming the newest spot in the country for casino gambling, there seems to be something of a lull in the conversation as to how this decision will impact the city. Though the ballots have already been cast in favor of legalizing gambling in the state of Ohio, the Ohio Casino Control Commission (OCCC) reports that the initiative was only narrowly passed, with just over half of the popular vote (State 10). This leaves just under half of said voters left with what must be feelings of dread and doubt about the new establishments. As a soon-to-be, table games dealer at Cincinnati’s new casino myself, I have an interest in the ways my new profession is portrayed, advertised, and even perceived. This analysis does not aim to explain the ins-and-outs of or even offer a cost-benefit analysis of permitting casinos to operate in a city, or state. Indeed, the focus is on how the two halves of a general public can have such differing feelings on a subject or more specifically, how the materials they are exposed to on the issue can affect those thoughts and emotions. There are three specific genres explored within in order to give a more fair exploration of such a widely debated and broadly impacting industry. To create a logical progression, the works are presented in an order that might follow the order someone searching for casino information might follow. Beginning with a desire to know what gambling is and how it is performed, moving onto a search for where one might gamble, then to...
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...ASSIGNMENT COVER SHEET AIB student ID number: (to be completed by the student) A13284 DECLARATION Student name: Course name: Subject name: Subject facilitator: Teaching Centre: No. of pages: Word count: Jevon Jeffrey MBA Marketing Management Strategic Marketing Mrs Michelle Thomas Sital College of Higher Education 12 2446 I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. 1 ASSESSMENT SHEET Student name: (to be completed by the examiner) COMMENTS ...
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...1.0 Introduction AirAsia Group, a well-known low-cost airline around the Asia, which ownsby a parent company name “Tune Group”. This company was actually founded by “DRB-Hicom”, which is a company own by Malaysia’s government back in 20th December 1993 and started their operations on 18th November 1996. Unfortunately, the company’s performance not doing very well for few years until it was 2nd December 2001, the day that this airline taken over by Tony Fernandes, the CEO of Air Asia Group. Since then, Tony Fernandes performance was astonishing, he brought the airline back to life, and they even start making profits since year 2002 and launched their airline hubs in that particular year too. They even beat down their competitor which is used to monopoly Malaysia’s carrier service. Due to the extraordinary performance of the airline, they expanded their business in Thailand by placing a subsidiary at there. Now, we may easily found subsidiary airlines of AirAsia Group in India, Indonesia, Philippines, and even Japan. Their headquarters is currently located at Kuala Lumpur International Airport 2, Malaysia. At the year ended of 2014, there are more than 10,000 employees that still working within the organizations. Nature of business of AirAsia Group is simply focusing on providing low-cost airline services. But their values to the customers are, “Safety conscious, Caring, Passionate, Full of integrity, and Hardworking but keeping the Fun within.” Vision of AirAsia Group is...
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...-18Th June 2015 8Th -18Th June 2015 PARTICIPATORY DISASTER RISK ANALYSIS Kilifi County Technical Team National Drought Management authority Kilifi County Technical Team National Drought Management authority ADU WARD, KILIFI COUNTY WATER SCARCITY HAZARD PDRA FIELD REPORT ADU WARD, KILIFI COUNTY WATER SCARCITY HAZARD PDRA FIELD REPORT Contents Contents i LIST OF TABLES ii List of Figures iii List of Photos iii 1.0 BACKGROUND 4 1.1 Geographical Information 4 1.2 Administrative and demographic profile 5 1.3 Livelihoods 5 1.3.1 Livestock asset base 6 1.3.2 Crops grown 7 1.4 Social amenities 7 1.4.1 Health facilities 7 1.4.2 Schools 8 1.4.2.1 Early childhood development centres 8 1.4.2.2 Primary schools 8 1.4.2.3 Secondary schools 8 1.5 Water resources 8 1.6 Infrastructure 9 1.6.1 Roads and bridges 9 1.6.2 Markets and sale yards 9 1.6.3 Cattle dips and community crushes 9 1.6.4 Communication 10 1.6.5 Energy sources 10 1.7 Community Resource Map 11 1.8 Seasonal calendar 12 2.0 Hazards 13 3.0 OBJECTIVES OF THE FIELD PRACTICUM 14 4.0 METHODOLOGY 15 5.0 OUTPUT OF THE PDRA 16 5.1 HAZARD ANALYSIS 13 5.2 VULNERABILITY ASSESSMENT 13 5.3 CAPACITY ADDRESSING HAZARD 14 5.4 CAPACITIES ADDRESSING VULNERABILITY 15 5.5 COMMUNITY DISASTER RISK ANALYSIS 17 5.6 Disaster Risk Reduction Plan 20 5.7 STAKEHOLDER ANALYSIS. 22 5.8 CONTINGENCY PLANNING 23 6.0 CHALLENGES 13 7.0 PERCEPTIONS...
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...Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it is about time to market it under the kurkure brand alone. sources said that nutyumz will be launched in different flavours. the brand has been innovated for the indian market alone. besides india, mexico is the only other market where pepsi is selling nut-based snacks under a different brand name. in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the...
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...Strategic Focus and Plan…………………………………………………………………….6 • Mission Statement………………………………………………………………………...6 • Goals………………………………………………………………………………………6 • Competitive Advantage…………………………………………………………………...7 3. Situational Analysis………………………………………………………………………….7 • Market Summary …………………………………………………………………………7 • Market Demographics……………………………………………………………………..8 • SWOT Analysis…………………………………………………………………………...9 • Industry Analysis………………………………………………………………………...10 • Competitor Analysis……………………………………………………………………..11 • Company Analysis……………………………………………………………………….12 • Customer Analysis……………………………………………………………………….13 4. Market-Product Focus……………………………………………………………………..13 • Marketing Objective……………………………………………………………………..14 • Marketing Strategies……………………………………………………………………..14 • Market-Product Grid……………………………………………………………………..14 • Target Market…………………………………………………………………………….16 • Points of Difference…………………………………………………………………...…16 • Positioning……………………………………………………………………………….17 5. Marketing Program………………………………………………………………………...19 • Product Strategy………………………………………………………………………….19 • Price Strategy…………………………………………………………………………….20 • Price Constraints…………………………………………………………………………20 • Break-Even Analysis…………………………………………………………………….21 • Final Pricing……………………………………………………………………………..22 • Promotion Strategy……………………………………………………………………...23 • Place...
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...3/17/2016 3/17/2016 ITC LIMITED: INDIA FIRST Case analysis ITC LIMITED: INDIA FIRST Case analysis Kabita khanal Roll no. 14206 MBA 4th term South Asian Institute of Management Kabita khanal Roll no. 14206 MBA 4th term South Asian Institute of Management ITC LIMITED: INDIA FIRST Introduction: ITC Ltd (ITC) was incorporated on August 24, 1910, under the name Imperial Tobacco Company of India Ltd. to make cigarettes and tobacco. It was started as the consolidation of British Americal Tobacco (BAT) which was an umbrella organization. The manufacturing in India started in 1907 but later in 1912, local sourcing and processing of tobacco was started. Followed by manufacturing of tobacco, packaging and printing requirements were met by setting up a packaging and printing facility in 1925. Gradually, ITC has diversified its presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. The company is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery. ITC is largest Agri products exporter from India. Latest initiatives taken by company has paid well for its growth, Company diversified into clothes retailing, agri products, Body and Hair care...
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...Sony PS4 – 100 Summer Day Challenge Executive Summary 3 Introduction 4 Project Aim 5 Project Objectives 5 Market Analysis 6 SWOT Analysis 10 Practical Point of View 11 Financial Projection 13 Conclusion 14 References 15 Appendices 16-18 Executive Summary The PlayStation is and has been a dominating force in the area of gaming consoles ever since its debut in 1995. Sony has created the ultimate entertainment magic box for young people, and the number of people who own a PlayStation 4 is close to 20 million as of January 2015, just over a year since its release. Our project focuses on one certain aspect: the health of people aged 13-21 who owns a PS4. Our proposal is that we include a Sony SWR10 fitness smart band in the PS4 box, launch a marketing campaign before Christmas and on Boxing Day in Australia the console plus smart band will go on sale together with a game from EA games. Then we introduce the 100-summer days challenge. This is the core of our project, we will offer rewards to people who use their smart band in healthy activities, and based on walking distances or calories burnt that will be recorded in the smart band, and after implementing the software to synchronize this data to the PS4, users will be able to claim their rewards on the rewards website that Sony has. We are giving gamers the incentive and encouragement to get out there and live a healthy lifestyle...
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