...THE INTERNET The internet is the largest computer network in the world, connecting millions of computers. A network is a group of two or more computer systems linked together. Types of Computer Networks Local Area Network (LAN) - two or more connected computers sharing certain resources in a relatively small geographic location. Wide Area Network (WAN) -two or more LANs. The computers are farther apart and are linked by telephone lines or radio waves. -The internet is the largest Wide Area Network (WAN) in existence. Servers and Clients Server -a computer that "serves" many different computers in a network by running specialized software and storing information. Client -communicates with the server to get the information it requires. Peer-to-Peer (P2P) Network each computer acts as both a server and a client. The World Wide Web (WWW) The internet is the physical network of computers all over the world. The World Wide Web is a virtual network of web sites connected by hyperlinks (or "links"). Web sites are stored on servers on the internet, so the World Wide Web is a part of the internet. HTML The backbone of the World Wide Web is made of HTML files, which are specially-formatted documents that can contain links, as well as images and other media. URL To get to a web page, you can type the URL (Uniform Resource Locator) in a browser. The URL, also known as the web address, tells the browser exactly where to find the page...
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...attract your first 5,000 subscribers, my first question I have for you is this: Does any of the following sound familiar? “I’ve worked myself ragged creating content, and nothing is happening. It’s like I’m working for free.” “I’ve tried posting to my blog multiple times per week, commenting on other blogs, guest posting, and pretty much everything. None of it is working.” “I’ve got no idea how to even get started with attracting subscribers. I write a lot of blog posts, but the traffic is just trickling in.” If you said “Yes,” to any of the above, block out 15 minutes and read this entire free ebook. Because it’s not your fault. Here’s the truth: Much of the “common sense” wisdom that “experts” share about building a readership is, at best, flawed and, at worst, flat out wrong. As an example, has anyone ever told you that “the secret to building a blog readership is by regularly updating your blog with engaging content each week?” That couldn’t be MORE WRONG. I’ve already debunked this myth on several occasions. You can read more about it on my blog. The real secret is about 80% promotion / 20 % creation. Read about it here. You see, many of these “experts” who dish out flawed advice fall into one of two categories. They are either: 2 A) Experts who built their readership back in the day, back when there was almost no competition. Back when it was EASY to build a readership. B) Experts who are trying to “fake it til they make it” by...
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...BUSI 3313 Homework 2 1. Real world applications A great example of a small business reaping the benefits from CRM technology is City Harvest, Inc. They are an amazing New York City food rescue organization with fewer than 150 employees that donates some 126,000 pounds of food each day. CRM technology has helped manage City Harvest's growing organization by integrating financial, warehouse and inventory management capabilities into one central location. This enables efficient communications between supplier and donor programs and access to real-time information, so they can do their work much more efficiently to impact the local community. 2. Set up a blog Actually, I have a blog that I created several years ago. I use Google as a blog site because it is really easy to create and organize. As long as you got a Google account there is no need to special registration process. My blog is part of music portal that I worked previously. Therefore, there it is about musicians and their lives. Blogs need to be updated constantly because readers want to get fresh information instead of something they already know. 3. Start locationing with Foursquare I saw specials from Chuck E. Cheese, JCPenney, MAKS Mobile and Computers nearby me. Signing with a Facebook account makes a lot easy to add friends. And you do not have to add photo in order to use foursquare. Obviously, I do not like this kind of services because I do not think my friends really want to find out...
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...stuff and trusts Barton’s decision making. Next, the question “What are we doing in the area of Web 2.0?” was mentioned in the leadership team meeting. Bernie Ruben, Director of the Technical Service Group at IVK, forward an email attachment to Barton a few days earlier. Barton said that he received the email but he hasn’t had the time to review the report. He would discuss about it in the next meeting. The second situation in the case study was about the report from the email attachment that Barton received. The report was about social media and briefly mentions about blogs, YouTube, Facebook, and social networking. Barton found in the bottom section of the report a list of people within IVK who were participating in “Web 2.0 Revolution.” Some things on the list were links to blogs. Barton clicked on one link and it was about one guy’s experiences working in the customer support center at IVK. The author of blog mentioned about an...
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...que asistieran de 40 a 60 invitados a cada evento. La contestación a su pregunta fue la implementación de la tecnología Web 2.0. El plan de la compañía consistía en lo siguiente: • “Blogging”- El CEO de la compañía matriz de Stormhoek, Orbital Wines, en colaboración con Hugh Macleod, un muy conocido “blogger”, escribieron docenas de “blogs” sobre el evento, solicitándole a voluntarios que sirvieran de organizadores del evento. Entre las personas incluyeron a otros “bloggers” y a entusiastas de vino. • “Wiki”- Usando tecnología “wiki” le proveyeron a cada voluntario la información del contacto y localización. La tecnología “wiki” era principalmente usada para relaciones de gestión de clientes. Esta incluía caricaturas y otro tipo de promoción. • “Podcasts”- Usaron Web de contenido RSS para enviarle noticias y análisis de vinos a los correos electrónicos de los participantes. • Enlaces de Video y Fotos - El “blog” corporativo apoyaba enlaces de video. “Bloggers” podían “cut” and “paste” enlaces incorporados a los videos de YouTube directamente en una entrada. La compañía también posteaba videos en YouTube. • Shopping - El sitio de “blog” actuó como un portal de Stormhoek e incluía soporte para la...
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...Nick Disimile Advertising 2-23-09 Social Media Social Media is defined as primarily Internet and mobile-based tools used for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content or consumer-generated media. The best way to talk about these different types of social media’s are to show the main examples, they come in all forms and types, there are six major ones in the field of communicating with social media and these are: Blogs, Internet Forums, Micro-Blogging, Social Networking, Social Network Aggregation, and Events. Each one of these has a specific purpose and can all be used in the field of advertising. Advertising is changing with the technology and this social media is the next step in the advertising world. Social media’s allow advertisers to reach a huge number of people and target the exact audience they are aimed at with this new type of technology, advertising is becoming a science and different types of social media are becoming the necessary tools to make it work. Kids are now growing up with insane amounts of technology all...
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...in Chapter 3, which one does The Kollection fit into? What was the source of this opportunity? Lovin saw an opportunity in the market to share music “mashup”. There were already many different online music blogs, but they really lacked design and speed. He saw the opportunity to create a well-organized, visually appealing, and efficient website. The advantage that Lovin had on the other online music blogs was that he had web design experience. Unlike the blogs that were run by other high school or college students, he knew how to improve search results and increase traffic. The Kollection fit into the “new benefit” start-up. The idea of the business wasn’t really new, but he offered a better version of what was previously offered. Since online music was really just starting to expand, he jumped on the opportunity to be part of it. However, unlike his competitors, he delivered it in a well designed and well organized way. There were a few sources that really contributed to why The Kollection was better than other online blogs: the website benefited from Lovin’s web design experience, the free and fast downloading was available through Soundcloud, and the collection of music articles that was available from the authors working for Lovin. 2. Complete a SWOT analysis for The Kollection. What does it say about the strengths that the startup can build on or the weaknesses that it must be particularly careful to protect itself against? Does this analysis reveal...
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...Active Ways to Get New Clients 1. Get the word out to family and friends in a meaningful way. I had a friend launching a business + blog who chose a method that I now love to use and help other people use: she wrote (actual) personalized + purposeful messages to each person. This may sound very “duh” to you, but make sure each time you reach out, you include: * a personal note that lets someone know this is not the same email/message 300 other people got; make a connection on a hobby, interest, desire, or need of theirs * a brief description of the type of work you are doing now and why it’s so important to you * the ways in which your friend/contact can help you (Do you want referrals if your friend knows someone in need of your services? Do you want people to share your message?) * a clear way for people to practically do what you’re asking/hinting (for example: if you’re asking for people to share your brand on Facebook, give them a brief description and picture “if they so choose to use it” . . . or if you’re asking for referrals from a good friend, give them an idea of what they could email out to others–and perhaps even give them a sweet freebie to distribute) * a sincere “thank you” for the person’s time in reading your message and in helping you any way they see fit Are you at a loss for where to pull personal connections from other than your phone’s contact book and Facebook friends list? Think of people you may know through: * volunteer work...
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...audience by mass communication. The technology through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.[2] Public speaking and event organising can also be considered as forms of mass media.[3] The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. 1. Print from the late 15th century 2. Recordings from the late 19th century 3. Cinema from about 1900 4. Radio from about 1910 5. Television from about 1950 6. Internet from about 1990 7. Mobile phones from about 2000 Broadcast The sequencing of content in a broadcast is called a schedule. With all technological endeavours a number of technical terms and slang are developed please see the list of broadcasting terms for a glossary of terms used. Film 'Film' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film . Video games A video...
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...What Annoy Visitors in a Website or Blog. Hi Friensd! What might be responsible for a frequent visitor or follower of a particular website or blog to stop visiting the site? Many factors might have contributed to that. The following action of a Webmaster can really frustrate those people that normally visit his website or a blog and which directly drives them away. 1. Loading site with pop-up windows Pop-up windows are windows that open when a visitor reaches a page as well as when they leave the page. This can really annoy visitors. In fact, if you want to annoy them even further, open a pop-up window when they click on links on your site. 2. Disabling right click menu of the browser. Never mind that people need the right click menu for many purposes, and that they can access the same functions through the main menu bar even after you've disabled it. After all, if your aim is to annoy, you might as well make their visit to your site as unpleasant as possible. 3. Playing background music when visitors arrive to page and page is loaded with background music, they are likely to leave the site immediately because of the large amount of their MB that the site will consume. 4. Making every link on a site to open in a new window when visitors clicks on it. That is, put a target="_blank" to every link. This will annoy visitors since every time they click on a link in your site, a new window or tab will open. Imagine the number of windows those poor sods...
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...regular basis. Target this majority demographic with your marketing efforts in some way to reach the most amount of people possible. 2. Be Current If you’re restaurant is stuck in 1992 in any way, you’ll be driving your customers away, one by one. Make sure you get your interior updated to be fresh and inviting, make your menu match, and understand what the price point is that your community can support. 3. Be Functional More people use the internet to research your restaurant more than any other method today. If you don’t have a useful website that gives people the information they need to know, you won’t get their business. From menus to ingredients to pricing information, even a simple map with directions to find you may be the one missing thing you need. 4. Get To the Top Implementing an effective SEO plan for your website is one of the most effective ways to get noticed. It’s not just about having specific keywords on your website or having a phone number – you need targeted, local content that will drive local searches to your cuisine first. 5. Have a Great Food Blog Restaurants ultimately need to establish value in some way for people to engage with them. One of the easiest ways to enhance the value you provide is through a useful food blog that can help people to cook at home, give them access to recipes, or just have a fun method of engagement. The more value you provide here,...
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...Swarovski Presencia y ges1ón de marca Swarovski es una marca de joyería de lujo que nació en Austria el año 1895 por Daniel Swartz. Aunque es una marca de más de un siglo no es hasta el año 1945 cuando se expande internacionalmente. Al terminar la segunda guerra mundial, la joyería y bisutería se consideran arte y su demanda incrementa muchísimo en EEUU, junto con Europa. Hoy en día, Swarovski está presente en más de 120 países con puntos de venta exclusivos de productos de la marca y es considerada la marca líder mundial en joyería de lujo. El esNlo de la marca va muy ligada al vanguardismo, pero se posiciona como una marca de lujo, calidad, exclusividad, creaNvidad e innovación. Su imagen es muy sólida en todos los países y su gesNón es implacable, a través de la sede y sus estudios en Suiza. El esNlo de Swarovski ha sido siempre plasmado tanto en sus campañas de comunicación como en sus eventos Redes sociales Swarovski está presente en seis redes sociales: Facebook, TwiSer, YouTube, Google+, Pinterest e Instagram. Facebook es la red con más seguidores: 3.315.738. Aún así, sus actualizaciones no son siempre diarias, y a veces son cada dos o tres días. En Facebook, la marca presta especial énfasis en mostrar sus nuevas colecciones,...
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...Environmental Trends, Opportunities, and Threats The People creating industry continues to draw interest from all types of individuals, professionals, and corporations and is constantly evolving. Podcasting which was once associated primarily with just IPODs is providing a flexible avenue to communicate through audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, and present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey their message, connect with other individuals for feedback and instruction, or simply to market their brand and products. The sub industries of People Creating provide an environment to do just that. The podcasting industry provides record labels, musicians, media outlets, news outlets, and radio shows an avenue for consumers to listen to their product in a both flexible and economic environment. The way customers listen to radio programs, news reports, and even political debates offer a completely new way to enjoy technology. The user today can simply access a podcast through an internet or PC device and listen to their favorite content without even turning on a radio. The...
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...COMMUNICATION CHANNEL SCENERIOS 2 ABSTRACT Communication within an organization plays a vital role in business functions. Using poor communication or the wrong type of communication channel can have major negative impacts. Good communication skills and the knowledge to identify when to use a particular communication channel is vital in sending and receiving business information. The communication channel scenarios assigned demonstrate the challenges that occur when there is error in communication. The first scenario highlights the risks of not choosing the right communication channel when dealing with important business matters. The scenario also shows what can occur when important conversations take place via e-mail rather than one on one, and how the evidence of the conversations can cause future damage. The second scenario shows how the internet has changed communication and created new challenges for organizations. Both scenarios demonstrate that it is essential to understand the different channels of communication. COMMUNICATION CHANNEL SCENERIOS 3 Communication Channel Scenario 1 In the case incident between...
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...Nurse Educator Nurse Educator Vol. 34, No. 5, pp. 209-213 Copyright ! 2009 Wolters Kluwer Health | Lippincott Williams & Wilkins Wikis and Blogs Tools for Online Interaction Jane S. Grassley, PhD, RN Robin Bartoletti, MS Online education requires nursing faculty to learn teaching strategies that encourage students’ interaction with the course content, their peers, the faculty, and the technology. The Web 2.0 technologies of wikis and blogs can help faculty direct online learning activities that encourage peer support, collaboration, and dialogue. The authors discuss these tools and how they were used to engage students in a nursing research course. ince the mid-1990s, increasing numbers of people have come to rely on the Internet as a convenient source of information and education. In nursing, the growing need for convenient and nontraditional learning strategies fostered a proliferation of Web-based nursing education programs. Since teaching online requires faculty to use strategies that differ from those used in face-to-face classrooms, nurse researchers have investigated characteristics of online education environments that facilitate students’ engagement with learning.1-3 Thurmond concluded,3(p237) ‘‘Good teaching practices are deeply rooted in the concept of interaction.’’ MancusoMurphy4(p257) identified interaction among faculty and students as ‘‘the core element of an effective online environment.’’ Researchers determined that peer support, collaboration, and...
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