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Blue Ray Case

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Blu-Ray and HD-DVD: Betamax-VHS Format Wars Redux

Contrast the strategies adopted for Betamax (vs. VHS) in the 80’s and Blu-Ray (vs. HD-DVD)?

I. Strategies adopted for Betamax (vs. VHS) in the 80’s:
Customers
Large Retailers
High end Stores
Wealthier segment market

Substitutors Sony Betamax Complementors
U-Matic – JVC (VHS) Video rental - TVs Movie Studios Firms

Suppliers
Few electronic manufacturing companies

Customers
Mass Market
Supermarkets

Substitutors JVC VHS Complementors
U-Matic – Betamax Video Rental - TVs
Movie Studios Firms

Suppliers
Many electronic manufacturing companies (Hitachi, Matsushita…)

II. Blu-Ray (vs. HD-DVD) nowadays:
Customers
HD TV Owner
Follow Technology

Substitutors Sony Blu-Ray Complementors
Xbox – Toshiba – HD DVD – DVDs Hollywood Studios
Websites with HD contents Gaming development
HDTV – PS3 - computers
PC Manufacturer

Suppliers
BDA
Customers
HD TV Owner
Follow Technology

Substitutors HD DVD Complementors
Xbox – Toshiba – HD DVD – DVDs

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