...even believers. Usually it is very angry and aggressive while Jefferson is very calm, even almost relaxing. Furthermore, the body language that Jefferson uses is significant to the way that this...
Words: 870 - Pages: 4
...|another format |presentation media to create a presentation about | | |current, controversial issues involving free speech. You | | |have a chance to become involved in a subject they have | | |strong opinions about and to develop a logical discussion| | |about the outcome of the controversy. The option to use | | |various presentation media gives you a change to develop | | |existing skills in presentations. | |All key elements of the assignment are covered in a substantive way. | | |Presentation covers a controversial issue in the media that challenged | | |issues of free speech. The presentation includes the following: | | |Identification of the issue and why it caused controversy | | |Explanation...
Words: 518 - Pages: 3
...1:30-3:00pm Phone: 480-965-5095 (HDSHC main office) and by appointment WELCOME TO COM 225! The purpose of this course is to enable you to better understand theories and practices of public speaking. This course is designed to improve not only your delivery techniques but also your speech-writing and persuasion abilities. Additionally, this course is arranged to develop the skills necessary for you to critically evaluate both written and spoken speeches of others and to enter the public dialogue on issues that are important to you and your life. I am confident there is much to gain from the study of public speaking. The skills developed by engaging in this course work have practical applications in each of your lives. Although your participation may take place in various forms and environments, each of you will inevitably face the task of delivering, constructing, or consuming speeches. Developing your public speaking skills will prepare you for school or work presentations, job interviews, political campaigns, community meetings, and many other situations as well. BENEFITS OF THIS COURSE The objectives of this course are to: • Improve your speech delivery • Understand the ability to create effective speeches • Improve your listening skills • Improve your ability to think critically on a variety of subjects and genres • Improve your research skills • Develop skills to analyze your own and other’s speeches ...
Words: 4110 - Pages: 17
...A BRIEF CONTENTS PART 1 • GETTING STARTED 1. Becoming a Public Speaker 2. From A to Z: Overview of a Speech 3. Managing Speech Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258...
Words: 104318 - Pages: 418
...here is a quick guide to giving an effective and interesting presentation your very first time. Begin with something to get the attention of the audience This might be a startling statement, statistic, or your own story. Listeners pay close attention when a person begins with, “Two weeks ago as I was driving to work a car pulled out in front of me….” You could begin with a current event: “You might have read in the paper this morning about the flood that….” A question is another way to make people listen. “How many of you feel our society spends too much on medical care?” might be a way to begin a presentation about curbing costs. Whatever technique you use, when you grab the attention of the audience you are on your way to a successful speech. Second, be energetic in delivery Speak with variety in your voice. Slow down for a dramatic point and speed up to show excitement. Pause occasionally for effect. Don’t just stand behind the lectern, but move a step away to make a point. When you are encouraging your audience, take a step toward them. Gesture to show how big or wide or tall or small an object is that you are describing. Demonstrate how something works or looks or moves as you tell about it. Show facial expression...
Words: 6257 - Pages: 26
...A Comparative Analysis of Nike and Adidas Commercials * A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen Dennis Gade Pedersen BA Marketing and Management Communication Supervisor: Carmen Daniela Maier Department of Language and Business Communication Aarhus School of Business Aarhus University 2010 A Comparative Analysis of Nike and Adidas Commercials * A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen and Dennis Gade Pedersen Abstract Heavy competition in the sports industry has caused organisations like Nike and Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. Therefore, we have found it interesting to see how Nike and Adidas communicate their branding strategy differently and have set up the following hypothesis and questions: In Nike and Adidas commercials the organisations make use of complex multimodal choices in order to communicate their branding strategies. 1. Which multimodal choices do Nike and Adidas employ in order to communicate their branding strategies? 2. Which personality traits are similar and different in Nike and Adidas product and value commercials? Due to the complexity of our hypothesis, we will employ three frameworks: social semiotics, film theory, and branding. These frameworks will help us to analyse and...
Words: 21746 - Pages: 87
...Leading through effective communication (1) speaking and writing, and (2) nonverbal communication. & Listening There are a number of reasons for communicating in business. In order to effectively address the multiple situations that will be encountered, leaders must understand and use a variety of communication styles and methods. https://library.skillport.com/courseware//content/ADM0102B.htm?Aicc_sid=tfraz12-279823514-@0-&aicc_url=pvsp73sbe.skillport.com/skillportbe/spwgu/AICC.rbe&cbtlaunch=ADM0102000000000X000001&RESMODE=8&use508=1&COURSEINFO=https://library.skillport.com/skins/option3_35bs4ssl_pc&SIGNED_APPLET=true&DYNAMIC_SKIN_URL=https://pvsp73sbe.skillport.com:443/skillportbe/spwgu/Cmd.be&tryRIA=true Leadership Competencies * Communications is the exchange of information and ideas from one person to another. Effective communication occurs when others understand exactly what you are trying to tell them and when you understand precisely what they are trying to tell you. * You communicate to direct, influence, coordinate, encourage, supervise, train, teach, coach and counsel. You need to be able to understand and think through a problem and translate that idea into a clear, concise, measured fashion. * Your message should be easy to understand, serve the purpose and be appropriate for your audience. Leadership Training: Effective communication - an essential leadership skill Posted January 11, 2011 in Leadership...
Words: 11172 - Pages: 45
...imagine a life where there is absolutely no communication. In fact, maybe it is not even possible to lead a life without communication and that is the reason we see that even the hearing impaired,dumb and visually challenged people learn some way to communicate with the others. In other words, communication is merely an expression of oneself and the exchange of ideas between people. In a day about 70 percent of our time is spent in communicating with the others. It is a well known fact that good communication is the back bone of any organization. Communication can be of different types such as verbal communication, non verbal communication and written communication. In case of verbal communication, it is merely by using speech and language that the communication takes place. In case of non verbal communication, there is no exchange of words, but it may be gestures or signs or facial expressions that are used for communication. In case of written communication, a letter is used to express oneself. This could again either be a hand written letter or a typed letter. A person may have brilliant ideas in his mind, but unless they are communicated to others, it is not possible to implement that idea and it is also difficult to finish all the tasks on one’s own. Good communication skills are an added advantage and people with good communication skills are an asset to any organization as these people can work their way around the others because of their communication...
Words: 5829 - Pages: 24
...Walter Benjamin (1936) The Work of Art in the Age of Mechanical Reproduction ________________________________________ Source: UCLA School of Theater, Film and Television; Transcribed: by Andy Blunden 1998; proofed and corrected Feb. 2005. ________________________________________ “Our fine arts were developed, their types and uses were established, in times very different from the present, by men whose power of action upon things was insignificant in comparison with ours. But the amazing growth of our techniques, the adaptability and precision they have attained, the ideas and habits they are creating, make it a certainty that profound changes are impending in the ancient craft of the Beautiful. In all the arts there is a physical component which can no longer be considered or treated as it used to be, which cannot remain unaffected by our modern knowledge and power. For the last twenty years neither matter nor space nor time has been what it was from time immemorial. We must expect great innovations to transform the entire technique of the arts, thereby affecting artistic invention itself and perhaps even bringing about an amazing \change in our very notion of art.” Paul Valéry, Pièces sur L’Art, 1931 Le Conquete de l’ubiquite Preface When Marx undertook his critique of the capitalistic mode of production, this mode was in its infancy. Marx directed his efforts in such a way as to give them prognostic value. He went back to the basic conditions underlying capitalistic...
Words: 9150 - Pages: 37
...Lauren Vicker, Ron Hein - "The Fast Forward MBA in Business Communication" Page i The Fast Forward MBA in Business Communication Page ii THE FAST FORWARD MBA SERIES The Fast Forward MBA Series provides time-pressed business professionals and students with concise, onestop information to help them solve business problems and make smart, informed business decisions. All of the volumes, written by industry leaders, contain "tough ideas made easy." The published books in this series are: The Fast Forward MBA in Negotiating & Dealmaking (0-471-25698-6) by Roy J. Lewicki and Alexander Hiam The Fast Forward MBA in Financial Planning (0-471-23829-5) by Ed McCarthy The Fast Forward MBA in Hiring (0-471-24212-8) by Max Messmer The Fast Forward MBA in Investing (0-471-24661-1) by Jack Waggoner file:///C|/Documents and Settings/gasanova/Local Settin..._Fast_Forward_MBA_in_Business_Communication/e-book.html (1 of 175)16.02.2005 13:57:22 Lauren Vicker, Ron Hein - "The Fast Forward MBA in Business Communication" The Fast Forward MBA in Technology Management (0-471-23980-1) by Daniel J. Petrozzo The Fast Forward MBA Pocket Reference (0-471-14595-5) by Paul A. Argenti The Fast Forward MBA in Marketing (0-471-16616-2) by Dallas Murphy The Fast Forward MBA in Business (0-471-14660-9) by Virginia O'Brien The Fast Forward MBA in Finance (0-471-10930-4) by John Tracy The Fast Forward MBA in Project Management (0-471-32546-5) by Eric Verzuh Page iii The Fast Forward MBA in...
Words: 68324 - Pages: 274
...ISSN 1648-2824 KALBŲ STUDIJOS. 2006. 9 NR. * STUDIES ABOUT LANGUAGES. 2006. NO. 9 The Language of Advertising: Analysis of English and Lithuanian Advertising Texts Jurgita Vaičenonienė Annotation. The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The goal of advertisements is to persuade consumers to act or think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range of manipulative language devices. Moreover, different cultures may have different expectations with regard to stylistic choices, language use and other preferences in the same genre. Hence the aim of the article is to analyze the language of advertising in English and Lithuanian in order to estimate the specificities of the advertising genre in the two different cultural and linguistic systems. The approach employed in the study draws on the ideas of the functionalist interpretation of text typology and source text analysis as proposed by Nord (1997) and Reiss (2000). The functionalist approach provides an in-depth understanding of the source and target text conventions and functions which are prerequisites for successful intercultural communication and translation. The means to accomplish the task of the present article is the analysis of a comparable corpus of data consisting of 100 English...
Words: 9879 - Pages: 40
...Language Learning & Technology Vol.11, No.1, February 2007, pp. 67-86 External links valid at time of publication ARE THEY WATCHING? TEST-TAKER VIEWING BEHAVIOR DURING AN L2 VIDEO LISTENING TEST Paginated PDF Version Elvis Wagner Teachers College, Columbia University ABSTRACT The accessibility of video technology has made it possible to utilize both the auditory and visual channels to present listening texts in the second language (L2) classroom and on L2 listening tests. However, there has been little research investigating the extent to which L2 listeners actually watch the video monitor when presented with a listening video text. The current study investigated test-taker behavior on an L2 video listening test. Thirty-six test-takers were videotaped while taking a listening test composed of six separate video texts, and the amount of time test-takers made eye contact with the video monitor was computed. An analysis of the data indicated that the group of participants oriented to the video monitor 69% of the time while the video text was played. In addition, the study yielded valuable information concerning the consistency of the test-takers’ viewing behavior. INTRODUCTION Traditionally, the aural input for second language (L2) listening tasks has been delivered by a teacher reading aloud a text for the students. Later, as audio technology developed, a text was recorded on audiotape and played for students. However, with the advent and dissemination...
Words: 10218 - Pages: 41
...‘ THE BUSINESS OF MASS MEDIA Advertising and Commercial Culture 345 Early Developments in American Advertising 351 The Shape of U.S. Advertising Today 359 Persuasive Techniques in Contemporary Advertising 366 Commercial Speech and Regulating Advertising 374 Advertising, Politics, and Democracy Back in 1993, the trade magazine Adweek wrote about “The Ultimate Network”— something called the Internet: “Advertisers and agencies take note: It has the potential to become the next great mass/personal medium.”1 The prediction was correct, if not understated. The Internet has become a huge medium for advertisers, targeting audiences more precisely than any medium before it. Yet, none of the venerable ad agencies at that time could have guessed that an Internet start-up—Google— would become bigger than the leading multinational advertising holding companies like Omnicom, WPP, Interpublic, and Publicis. Nearly 99 percent of Google’s $16.6 billion revenue in 2007 came from advertising. THE BUSINESS OF MASS MEDIA B 343 ‘ ADVERTISING However, Google is different from the Madison Avenue agencies. It doesn’t design witty, slick ad campaigns. Instead, it facilitates the dull but effective text-based sponsored links that appear in Google searches or on affiliated sites. “We are in the really boring part of the business…the boring big business,” Google’s CEO Eric Schmidt says.2 What Google’s ads lack in creativity, they make up in precision. Google’s AdWords advertising...
Words: 19085 - Pages: 77
...Does a gluten and casein free diet help autistic behaviors? What are the positive and negative effects? By Lisa Rockwell “The gluten and casein free diet may have positive and negative effects on autistic children’s behaviors.” Many parents, who have autistic children often try implementing the gluten and casein free diet. To understand why parents implement this type of dietary intervention, one must first be familiar with what autism spectrum disorders and how it can affect a person’s ability to have a normal productive functioning life. Autism is a complex disorder that inhibits a person’s ability to communicate and behave socially. The Center for Desease and Prevention control estimates that 1 in 110 children suffer from some type of autism (“Popular Autism, 2010”). The many treatments for children with autism usually consist of developmental therapies, comprehensive educational programs and behavioral treatments. (“Autism Spectrum,”2006) Dietary interventions such as the gluten and casein free diet, have gained popularity with parents of autistic children. In fact director of the child study center at Yale University, Dr. Fred Volk mar states that nearly ninety percent of parents, who have autistic children often turn to dietary intervention. (Cox, 2010) The protocol for “Defeat Autism Now”, suggest that all children with autism should be on a gluten and casein free diet for at least three months. (“Autism,”1999). To date there is no known medical...
Words: 2524 - Pages: 11
...Evolution: Daneil Cztrom: 1930s caused a shift, 4 trends allowed the rise of modern media research propaganda research- war efforts public opinion- mseaures public attitudes citizen surveys for insights on social behavior and differences ex: deep water drilling poll pseudo calls (online, call in) to address the question of th day social psychology studies- measures the behavior and cognition of individuals Payne Fund studies: Marketing research- surveys on consumer buying habits * connecting cocooning: happy affluent family on the eastern coast, all having their own private media bubble today, the family would have ereaders or IPADS, ambient connectivity visions of the future digital home clip 1: vacuuming the house clip 2: a day made of glass the digital home expensive, the good life average person consumes 34G’s a day information abundance “wealth of information creates a poverty of attention” – Herbet Alexander Simon we can only read about 1-2 pages and then we bounce glance theory- we only glance at channels, ads, status updates and then move on hierarchy of digital distractions – least=work, middle=facebook, twiiter, high=romantic email, top= digital pain like dropping a phone, screen crash “once I was a scuba drive, and now I am a jet ski” selective retention theory: how we read weed through the information abundance, read some, then bounce. Communication fatigue- tamagotchi trend in social networking… basically you need to all update...
Words: 3125 - Pages: 13
