...the return on an investment (ROI) Research Paper Example of Research Paper, Sample essay Without calculating the return on an investment (ROI) is not possible to realize any marketing activity and be sure not to loose capital investments. It is essential for making one’s marketing activity more effective and uniquely productive. ROI can be expressed for different time periods: one year, one month, one week, one day. This makes it a necessary objective analyst of the marketing activity even for a long period. It also includes possible fees and expenses of the future financial project. When a person realizes an investment there is always a potential to increase the capital in several ways. There are a lot of formulas made to calculate ROI. Some of them are more detailed, some are less. It is obvious that the formula required depends on the type of investment and that ROI does not yield to formalization and cannot be entirely universal. Nevertheless, a general formula can be given: The Return on an Investment (ROI) Calculation ROI= Profit/ Total investment Total investment - total investment, including all the possible fees and expenses connected with the investment. For example, if you bought $8700 worth of stock and your fees were $1300, then your total investment is $10,000 ($8700 + $1300). Profit - profit or loss associated with the investment. For example if the $10,000 investment in stocks is worth $50,000 one year later, then the profit is $40,000 ($50,000-$10,000). Therefore...
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...Should CSR be used as a Marketing Tool by Producers in the Cosmetics Industry? ABSTRACT The purpose of this paper is to prove that CSR can be used as a positive approach in the area of marketing and promotion, particularly in the cosmetic industry. The paper substantiates this hypothesis by drawing on theory from scholarly articles and literature and analysing data from annual reports. A portion of the research is dedicated to the Body Shop, based on analysis of their annual reports, as well as the reaction of different stakeholder groups based on several literatures. The paper finds that there are positives and negatives in using CSR and promoting it using marketing depending on the consumers’ perceptions. It also finds that there exists an information asymmetry between producers and consumers in terms of CSR for their products. The paper supports previous ideas that CSR is useful in benefitting the company brand and value and that it can also be used to influence a consumer’s purchase decision of the cosmetics. INTRODUCTION In conceptual theory, CSR is how a company incorporates “social, environmental and economic issues into their values and business operations in a transparent and accountable manner” (FAITC, 2012). In simple terms, CSR is the actions that a company undertakes or doesn’t undertake during their business functions to benefit society and their stakeholders. There are many arguments for and against CSR and also differing views on whether it actually “pays”...
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...Ethical Principles Paper Nadia Brown University of Phoenix Ethical Principles Paper Henrietta Lacks was born on August 1, 1920, in Roanoke, Virginia and she died due to complications of cervical cancer on October 4, 1951.She had been receiving treatment at the Johns Hopkins Hospital in Baltimore, Maryland. At the hospital she was treated with radium tube inserts, which is said to be the standard treatment for cervical cancer in 1951. As a matter of routine, samples of her cervix were removed without permission. Henrietta was 31 years old when she died. In this time it was customary for doctors and researchers to remove cells from a person for testing. Likewise cells were taken from Henrietta. The problem was that the cells were taken from her body without her knowledge or consent. These cells were later used to form the HeLa cell. The HeLa cell has been used many times over in medical research since they were removed from the body of Henrietta Lacks. The lack of consent in this case shined a light on the legal and ethical issues involved in medical research. On October 4, 1951 Henrietta Lacks died, but unlike others her cells did not die. Samples of her cells were removed from her body without her permission. During this time doctors frequently removed cells from patients without their permission or consent. Informed consent did not come into practice until the late 1970s due to another controversial case, the infamous Tuskegee Syphilis Experiment of 1932-1972. ...
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...There has been a numerous amount of research on body tissue and if it’s legal to own your own tissue or not. Something that is said most of the time is that since it is our body we do own what everything, including our cells. There are many people that think since someone takes your cells out; it belongs to them because they did surgery on it. Now, that is possible but only if they fill out a paper that has their consent and allows the surgeon to keep their cells or use them. Since, it’s something on your own personal body and something you own, asking for permission to take it out and/or use it should be mandatory. An article named, “Who Owns My Tissue” by J. Mark Waxman mentioned, “Regulations also advise that informed consent documents not include any exculpatory...
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...The Role of Marketing DeVry University Introduction to Business and Technology, Week 5 research paper Describe, explain and address the roles of Marketing. How does marketing research provide information to answer the four Ps of marketing? How do those roles differ in a business versus a non-profit organization? The Role of Marketing Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. For a business to survive in today’s world, the business owner must market their products or services to attract consumers. Once the consumers are onboard a business owner must appeal to these consumers by using and applying different marketing strategies to keep them and be able to want them to return and continue buying their product and/or using their services. How does marketing research provide information to answer the four Ps of marketing? The Four P’s of marketing consist of Product, Promotion, Price and Place. The product is obviously the most important of the P’s. Research is needed to find out if the product appeals to the consumer first. This is usually done through surveys or observation of similar products to obtain the interest or need. Many different things can attribute, such as size, quantity, availability, along with time of the year. The Promotion part is what will get the consumer’s attention, whether its through newspaper flyers, radio, TV, physical signs/banners...
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...AC 1.1 Explain the importance of innovation for own organisation. I have been successfully running my own business as a self-employed trainer for health and social care for the past 3 years. All of this was made possible by using all the experience gained in this field for the past 15 years and applying all the skills and certification outcomes to find out what my client’s needs are and what it’s expected by my learners. Also complying with regulations, keep updated with resources and new guidelines. Innovation within my organisation is about creating and successfully applying new ideas in this particular field. This could be in the form of such as creating and bringing a new product or service to market, or a series of smaller innovations such as finding better or more efficient ways of working and becoming more profitable. Innovation is a creative process and some business ideas need an investment of time, energy and money in order to develop and deliver results. Developing a culture of innovation can be vital to my organisation’s long-term success and profitability. There have been several reasons why I had to generate some new ideas which so far have been critical to my business’s success. Although every organisation will have its own priorities and sector-specific issues to balance, I believe business that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market...
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...requirements outlined in the syllabus, a more detailed breakdown of the term paper grading is as follows: * Review of business formation, development, background and activities, including length of existence in Hawaii and a description of Hawaii-based activities (particularly if you are covering a national "chain" business): 50 points * Quality of analysis and thoroughness of research and discussion of the required topics, including the incorporation of concepts reviewed in the textbooks and use of any outside resources or research as you see fit (a minimum of 3 of the 7 topics outlined in the syllabus must be covered, the paper will be marked down by 50 points if only 2 of the topics are covered, and will be marked down by 100 points if only 1 of the topics is covered. Please clearly indicate which topics you are covering within the body of the paper by creating new titiled subsections for each new topic, see Example 1 below): 150 points. * Conclusion and final thoughts, which may include a global view of what you've discovered about the business, what the future likely holds for the business, etc.: 25 points. Example 1 (create new subsections for each new required topic as follows): Blah Blah Blah Blah Blah Ethical or Moral Issues: Blah Blah Blah Blah Blah Advertising Blah Blah Blah Blah Blah Environmental Issues Blah Blah Blah Blah Blah Term Paper. Each student will be expected to choose a business with a Hawaii presence...
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...Organization of a book fair I have chosen to do my research paper on the organization of the book fair for a non-profit company in a major United States city. This book fair will take place in San Francisco, California. There are many non-profit organizations here in San Francisco that could use the help of a fundraiser. There are schools, health organizations, medical clinics, homeless shelters, and food banks to name a few. Successful planning and organizing a fundraiser will make this project successful. To begin the planning stage of this fundraiser, I will need to do much research. This is going to be a book fundraiser. Looking at cost effective ways to hold this fundraiser is crucial since the outcome is to raise money for a particular organization. I will first look at a venue. Is it less expensive to hold a fundraiser on the Internet or is it more cost efficient to hold it a location. Having a fundraiser on the Internet does not seem a personable to me. However, it might be more cost efficient. Holding a fundraiser at a physical location seems that it would be more successful. The advertising and promotion of a fundraiser are just as important. Getting the most exposure to the public will help with the success of my fundraiser. I will need to research to find out if advertising and promoting this book fundraiser is more or less expensive than with actual physical advertising. I am leaning more to the physical...
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...Findings from descriptive statistics reveal that the perceptions of three categories respondents are different about the various aspects of cosmetic accounting .It also shows the opinions of internal auditors, external auditors and accountants raised some concerns as to whether these circumstances will last. 3 Field of Research: Accounting. Keywords: Cosmetic Accounting, Accountants. External Auditor, Internal Auditor, 1. Introduction Creative accounting is referred to also as income smoothing, earnings management, earnings smoothing, financial engineering and cosmetic accounting. The preferred term in the USA, and consequently in most of the literature on the subject is „earnings management‟, but in Europe the preferred term is „creative accounting‟ and so this is the term that will be used in this paper. It should be recognized that some accounting manipulation involves primarily balance sheet rather than earnings management. Definitions of creative accounting vary, and include „Is the deliberate dampening of fluctuations about “some level of earnings considered being normal for the firm” (Barnea et al. 1976). „Is any action on the part of management which affects reported income and which provides no true economic advantage to the organization and may in...
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...its functions, employ resources and satisfy human wants by offering goods and services. In today’s time, business has emerged as one of the most powerful instituitions on the earth, earning profits will be of no use until and unless the customers associated with the organisations are not happy with the company’s perspective towards helping the society. Therefore, it calls for the need of corporate social responsibility....
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...------------------------------------------------- NATIONAL ECONOMICS UNIVERSITY ------------------------------------------------- ------------------------------------------------- “Green economy and My responsibility” ------------------------------------------------- Elephant dung paper Class: Advanced Program 51 Name: Le Dieu Linh Chi Le Minh Phuong Nguyen Thu Thao Tran Huong Tra Tran Hai Yen Hanoi, October 21, 2012 ------------------------------------------------- NATIONAL ECONOMICS UNIVERSITY A PROJECT OF ELEPHANT DUNG PAPER Presented to: The English Competition “Experience and Enjoy” – “Green economy and My responsibility” Prepared by: Lê Diệu Linh Chi Chiledieulinh@gmail.com Nguyễn Thu Thảo ngthuthao91@gmail.com Trần Hải Yến tranhaiyen152@yahoo.com Lê Minh Phương lephuong1230@yahoo.com Trần Hương Trà thtra279@gmail.com October 21th, 2012 Contents I. Introduction 1 II. Content 2 1. Current situation in Vietnam 2 2. Business project 4 a. Background 4 b. Challenges and Opportunities 4 c. Process 5 d. Product 6 3. Impact evaluation 6 a. Impact on environment and ecology: 6 b. Impact on the local economy: 7 III. Conclusion 7 Abstract Green economy is the economic model that aims at sustainable development of the economy while improving social equity and...
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...World Journal of Social Sciences Vol. 2. No. 6. September 2012 Issue. Pp. 1 – 13 Practice of Corporate Social Responsibility in Islamic Banks of Bangladesh Quazi Sagota Samina* The evolution of Shariah based profit –loss sharing centered Islamic banking, worldwide has changed the thought of financial institutions even of the developed countries in the west. On the other hand the recognition of importance of corporate social activities in the business organizations as well as in financial institutions has accelerated the significance of Islamic banks as in Islam these CSR practice have been emphasized in different ways. Likewise the Islamic financial institutions all over the world, Islamic banks in Bangladesh are also being engaged in various social activities as a part of their responsibilities. In this study it has been tried to find out whether the Islamic Banks of Bangladesh are adhering to the prescribed forms of the CSR activities or not. This paper is mainly designed based on the CSR forms to be followed by Islamic banks as has been prescribed by Farook (2007) in his study “On Corporate Social Responsibility of Islamic Financial Institutions” under the light of Islamic Shariah. The research found compliance to the mandatory forms by the 6 full fledged sample Islamic banks in Bangladesh whereas variety in involvement in recommended forms of CSR activities by considering the scenario of banks from 2007 to 2011. The study also finds a strong positive correlation between CSR...
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...Findings from descriptive statistics reveal that the perceptions of three categories respondents are different about the various aspects of cosmetic accounting .It also shows the opinions of internal auditors, external auditors and accountants raised some concerns as to whether these circumstances will last. 3 Field of Research: Accounting. Keywords: Cosmetic Accounting, Accountants. External Auditor, Internal Auditor, 1. Introduction Creative accounting is referred to also as income smoothing, earnings management, earnings smoothing, financial engineering and cosmetic accounting. The preferred term in the USA, and consequently in most of the literature on the subject is „earnings management‟, but in Europe the preferred term is „creative accounting‟ and so this is the term that will be used in this paper. It should be recognized that some accounting manipulation involves primarily balance sheet rather than earnings management. Definitions of creative accounting vary, and include „Is the deliberate dampening of fluctuations about “some level of earnings considered being normal for the firm” (Barnea et al. 1976). „Is any action on the part of management which affects reported income and which provides no true economic advantage to the organization and may in...
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...Annotated Bibliography Kimberly Blagg TCP1 March 16, 2015 WGU Thesis statement: Research shows that eating disorders are difficult to treat because of causes such as genetics, psychological and emotional health or society. Annotated Bibliography Brownell, Kelly D; Fairburn, Christopher G (2005). Eating Disorders and Obesesity A Comprehensive Handbook. This article will provide a comprehensive study of eating disorders. Molecular genetics of eating disorders will show examples of how genetics is used to find causes of eating disorders. It will show how researchers in neurobiology have used eating behavior to try to find the different reasons why people have eating disorders. A variety of substances is believed to be involved in the complex process of integrating physiological and behavioral systems. Kelly D Brownell, PhD, is a credible source because of his knowledge. He is a Professor of Psychology at Yale University. Christopher G Fairburn is credible also because he specialize in research on nature and treatment of eating disorders. He has addressed different aspects of the eating disorder such as diagnostic status, epidemiology, etiology, assessment, course, and treatment. This article will provide comprehensive coverage of the main issues of relevance to the eating disorder for research paper. It will help with procedures used to determine the causes of eating disorders. Eating Disorders-Clinical Trials. Retrieved from http://www.nhs.uk/Conditions/Eating-disorders/Pages/clinical-trial...
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...Love 4-06-09 Advance Cost Utilizing Capabilities to Increase Stakeholder Wealth: A Balance Scorecard Approach Every for-profit company wants to be at the top of the food chain when it comes to financial wealth and goals. To increase company wealth a firm must balance their scorecard which consists of four key perspectives: financial, internal, customers, and future. I chose this article for my paper because one of my goals in life is to be at the top of the pyramid at a for-profit company. Some of the tools that are mentioned in this article will help me build my foundation on to achieve my goals of reaching top management at a for-profit company. Brief Overview The article discusses how for-profit companies can build and increase their wealth from an internal and external standpoint. The article also addresses how resources are accessed, developed, combined and/or deployed which leads to wealth creation. Taking a balance scorecard approach is one way a company can determine how capabilities can lead to wealth creation. The balance scorecard approach consists of the following perspectives: financial, internal, customers, and the future. The article also proposed a modified balance scorecard which consists of shareholders, customers, employee, and future positioning perspective. The financial perspective is concerned with risk and profit from a shareholder point of view. Public firms are in business to create and increase shareholders wealth. If a firm is not...
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