...uncontrollable environmental factors to consider? Some uncontrollable environment factors to consider in this market would be Economical, Social, and Rivaling Competitors. 5. A major concern for many health care professionals is the belief that marketing “creates” needs. Explain the complexity of this issue. Marketing in healthcare does not create needs. A “need” is defined as a “condition in which there is a deficiency of something”. In the above orthopedic group practice, they realized that there was a need/want for a pediatric sports medicine program. Health care professional’s responsibility demands treatment of that need. 7. Explain the difference between existing customers, target markets, and stake-holders for an acute-care community hospital. Existing customers are individuals already using the services or is known by the facility. Target market is a particular group of customers that the organization wants to attract. This is most likely low income families or customers without insurance in their area....
Words: 702 - Pages: 3
...2: Children's Hospital in Boston, Massachusetts, has long been considered an outstanding medical center specializing in the diagnosis and treatment of pediatric problems. This facility is linked academically to the Harvard University Medical School. Conduct a brief SWOT analysis for Children's Hospital in light of the present health care environment. 3: Describe the possible barriers to entry and exit for: (a) a physician wanting to establish a solo practice office in internal medicine, (b) a company offering a health club facility in the same building where employees work, and (c) a tertiary hospital developing a coronary bypass program. 5: Retin-A is a topical ointment originally developed for the treatment of severe cases of acne and related skin disorders. An observed side benefit resulting from use of this product is its beneficial effect on aging skin. If the manufacturer of this product decided to pursue the latter market, what type of a growth strategy would it be pursuing? Chapter 3 2: What environmental factors would you suggest account for: (a) in-company clinics that deal with employee medical problems, such as the one established by Toyota, and (b) the success of after-hours clinics and urgent care facilities in many metropolitan areas? 3: Assume you were hired to design a MCO plan targeted to baby boomers in San Antonio, Texas, a city with a large Hispanic population. How would you make this service offering unique to respond to the major trends discussed...
Words: 831 - Pages: 4
...INTEGRATED CASE STUDY Research in Motion Have you ever seen people walking distractedly down the street staring at their hands? Have you ever been waiting in an airport, and the person beside you is typing quickly on a tiny keyboard? Have you ever used a Blackberry? Research in Motion (RIM) is a multi-award-winning company that designs and produces hardware, software, and service solutions for wireless communications used by worldwide business and consumer markets. These state-of-the-art products and services provide customers with immediate access to information in order to make sound business decisions 24 hours a day, seven days a week. Whether you use the Blackberry device or the Pearl “smart” phone, you can be assured that you have purchased a quality product connecting people either at work or at play, designed and built by one of the most innovative Canadian companies of all time. Background RIM is a Waterloo-based company founded in 1984 by two University of Waterloo engineering students, Mike Lazaridis and Douglas Fregin. Today, Mike Lazaradis and Jim Balsillie, who joined the company in 1992, share the leadership role in the company as co-CEOs. The first Blackberry device came to market in 1999. Since then, RIM has consistently introduced many new and innovative products and services that are used by businesses and consumers around the world. The wireless solutions industry is an extremely competitive one, and, in 2002, RIM was sued for patent infringement...
Words: 1164 - Pages: 5
...Accountable Care Organizations: Key to Transforming Healthcare? The Talia Goldsmith, MHA Candidate 2011 Suffolk University Sawyer Business School HLTH 890AE: Healthcare Strategic Management Professor Richard H. Gregg, M.A., M.B.A. April 28, 2011 Table of Contents Objective .....................................................................................................................................3 Introduction ..............................................................................................................................3 Overview of ACOs as a Mandate and an Opportunity for Healthcare Organizations............................................................................................................................4 Examples of Missions, Visions, Values and Goals for ACOs........................................6 Mission ................................................................................................................................................. 6 Vision ....................
Words: 8849 - Pages: 36
...strategy problems in 1993 that made the history books for adverse pricing strategies. Sandy Bloomberg formed the company in 1972 and the company faired well in the 1970’s and 1980’s. It grew to 13 stores when they implemented the Automatic Price Protection pricing strategy. This strategy nearly drove the company into bankruptcy. The company still faces unremitting problems which this paper will address. This is our proposal as RU Consulting, L.L.C. First, we will examine how the company evolved. Second, an analysis of the company’s strengths, weaknesses, opportunities and their threats will be considered and an analysis of their corporate strategies will be given. Third, we have included our solutions and recommendations for this company. Last, we would like to give our recommendation to you as the stockholder on what you should do with the stock you are holding. Tweeter started out as a small retailer of high-end audio/video equipment right outside of Boston University. This store was a success and soon expanded into 13 stores through out New England. [1] It began to get a reputation for its excellent service and quality products and sales soared. However, in the late 1980’s, the bottom fell out of the electronic market and caused two things: price wars with local competition; and Tweeter then joined the Progressive Retailers Organization, in 1988. This organization combined the buying power of small high-end consumer electronic retailers across the United States which...
Words: 2256 - Pages: 10
...strategy problems in 1993 that made the history books for adverse pricing strategies. Sandy Bloomberg formed the company in 1972 and the company faired well in the 1970’s and 1980’s. It grew to 13 stores when they implemented the Automatic Price Protection pricing strategy. This strategy nearly drove the company into bankruptcy. The company still faces unremitting problems which this paper will address. This is our proposal as RU Consulting, L.L.C. First, we will examine how the company evolved. Second, an analysis of the company’s strengths, weaknesses, opportunities and their threats will be considered and an analysis of their corporate strategies will be given. Third, we have included our solutions and recommendations for this company. Last, we would like to give our recommendation to you as the stockholder on what you should do with the stock you are holding. Tweeter started out as a small retailer of high-end audio/video equipment right outside of Boston University. This store was a success and soon expanded into 13 stores through out New England. [1] It began to get a reputation for its excellent service and quality products and sales soared. However, in the late 1980’s, the bottom fell out of the electronic market and caused two things: price wars with local competition; and Tweeter then joined the Progressive Retailers Organization, in 1988. This organization combined the buying power of small high-end consumer electronic retailers across the United States which...
Words: 2331 - Pages: 10
...Corporate Responsibility From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry serious repercussions, such as in the National Semiconductor case. When both the culpable component and company are found, the question arises of how extensive these repercussions should be. Is the company as an entity liable or do you look into individual employees within that company? From an ethical perspective one would have to look at the mitigating factors of both the employees and their superiors along with the role of others in the failure of these components. Next you would have to analyze the final ruling from a corporate perspective and then we must examine the macro issue of corporate responsibility in order to attempt to find a resolution for cases like these. The first mitigating factor involved in the National Semiconductor case is the uncertainty, on the part of the employees, on the duties that they were assigned. It is plausible that during the testing procedure, an employee couldnt distinguish which parts they were to test under government standards and commercial standards...
Words: 2886 - Pages: 12
...Consultancy Project Report McDonald’s By Haroon Zahid Qureshi CIIT/FA14-EMBA-207/CVC Master’s in Business Administration (Executive) COMSATS Institute of Information Technology Virtual Campus – Pakistan INTRODUCTION OVERVIEW OF FAST FOOD INDUSTRIES The food industry is on a high as Indians continue to have a feast. Fueled by what can be termed as a perfect ingredient for any industry - large disposable incomes - the food sector has been witnessing a marked change in consumption patterns, especially in terms of food. An increasing number of international fast food chains rushing to India is because all of them see tremendous potential in for this type of business. The large upwardly mobile population in the urban areas tend to eat out more often or business or for leisure. The various players operating in India are the well-established Indian chains like Nirula's, Haldiram's and multinational companies like McDonalds, Pizza hut, Domino's pizza, etc. In addition to these, apparently some of the best known international food chains are looking at India. Among them are Great American Disaster, The Burger King, Mexican food chain Tacogrill, Move-n-pick, etc. are some of them to name. The players are fighting on products, pricing, positioning and trying to convert their first trials into regular purchase by providing delightful service quality. The focus is on product quality and standardization on taste. Consistency is the key, as its standardization...
Words: 5300 - Pages: 22
...LE HANG LUU NATIONAL UNIVERSITY GLOBAL BUSINESS & STRATEGIC PLANNING IBU 653 PROFESSOR: GREG KAHN TABLE OF CONTENTS Marriott’s Best Known Philosophy 3 History of Marriott 3 History of Marriott Innovation 4-10 Current Marriott Vision 11 New Vision 12 Current SWOT Analysis 13 Plan Of Action 14-15 Disciplines 15 Country Risk Analysis 16-21 Contingency Plans 21-22 Measurements of Success 23-24 Conclusion 25 References 26 Marriott’s Best Known Philosophy Marriott International has been known not only its brands but also its “Spirit of Serve” and a core value shared by 132,000 Marriott associates worldwide. Marriott has been considered as the Best Company to Work for by CNN Money & Fortune. The question is what makes Marriott so great? “When business slowed last year and some associates couldn’t get enough hours to qualify for insurance, leaders changed the policy.” (CNN Money, 2011) Getting deeper into Marriott Company background, all the information below will be credited to Marriott Company Profile and Reference for Business websites. History of Marriott International, Inc Marriott International, Inc.--formed in 1993 when Marriott Corporation split into two separate companies--is the world's leading lodging and contract services company. Marriott International has two operating groups: Marriott Lodging, which generates about 60 percent of company revenue, and the Marriott Service...
Words: 4567 - Pages: 19
...Laboratory Test Granular Detergents PEST & SWOT Analysis Political FactorsEconomical FactorsSocial FactorsTechnological FactorsStrengthsWeaknessesOpportunitiesThreatsCompetitive AnalysisSizes and PriceBCG MatrixSegmentation & Target MarketMarket SegmentationTarget MarketMarketing MixProductPricePlacementPromotionConsumer researchQualitative ResearchQuantitative ResearchPromotional StrategiesAriel-Help the Needy campaignAriel-Maa TV ProgramAdvertising StrategiesAdvertising ObjectivesCreative StrategyTV advertisementsKey Customers BenefitsSupport For Key customersMedia StrategyGraphical AnalysisQuestionnaireConclusionRecommendationsBibliographyAppendix | Page No. | Executive Summary Ariel is a product of Procter & Gamble. It is among the leading detergents in Pakistan and is a pioneer in developing marketing strategies for detergents, which are both innovative and productive. We were assigned the task of evaluating the marketing strategies for Ariel. First section contains the Introduction of P&G and its line of products and it also contains the history regarding the launch of Ariel in Pakistan. Second Section contains the PEST & SWOT analysis. In this section we have analyzed political, economical, social and technological factors that can affect the business. We have also come to know the potential strengths of the company. Third section contains the competitive analysis...
Words: 5507 - Pages: 23
...Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................5 Key Employees.....................................................................................................7 Key Employee Biographies................................................................................10 Major Products and Services............................................................................16 Revenue Analysis...............................................................................................17 SWOT Analysis...................................................................................................18 Top Competitors.................................................................................................23 Company View.....................................................................................................24 Locations and Subsidiaries...............................................................................28 Southwest Airlines Co. © MarketLine Page 2 Southwest Airlines Co. Company Overview COMPANY OVERVIEW Southwest Airlines Co. (Southwest Airlines or “the company”) is a passenger airline that provides...
Words: 7684 - Pages: 31
...Organizational History and Current State of Affairs This portion of the paper will include key information about Delta Air Lines, Inc. (Delta): (a) history; (b) culture; (c) important leaders over the years; (d) current products and service offerings: (e) target markets; and (f) methods of product and service delivery. History This section describes the history of Delta. The company was founded in Macon, Georgia, in 1924, as the world’s first crop-dusting service, Huff-Daland Dusters. The company moved to Monroe, Louisiana, in 1925. In 1928, field manager C. E. Woolman and two partners purchased the service and renamed it Delta Air Service after the Mississippi Delta region it served. Delta was the first international mail and passenger route on the west coast of South America. Delta operated its first passenger flights over route stretching from Dallas, Texas to Jackson, Mississippi, via Shreveport and Monroe, Louisiana. Also, Delta was awarded a US Postal Service contract in 1934 to fly from Fort Worth to Charleston via Atlanta (Hoover’s, 2011). In 1941, Delta relocated to Atlanta. Woolman became the president in 1945 and he managed the company until his death in 1966 (Delta, 2011). Delta offered its first night service in 1935, using the Stinson Model A; the first Delta aircraft with two pilots. Douglas DC-2 and DC-3 service was introduced and the introduction of flight attendants, called “stewardesses,” added to flight crews. Delta contributed to the war effort...
Words: 7453 - Pages: 30
...REF: 35 OBJ: 02-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager. ANS: T PTS: 1 REF: 36 OBJ: 02-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan 3. A firm's mission statement should answer the question, "What products do we produce best?" ANS: F Mission statements should not focus on specific product offerings but on the market or markets served. PTS: 1 REF: 37 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. A production costs analysis could be a part of a company’s SWOT analysis. ANS: T PTS: 1 REF: 38 OBJ: 02-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 5. Environmental scanning entails the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats. ANS: T PTS: 1 REF: 39 OBJ: 02-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 6. To be useful, marketing objectives should meet four criteria: realistic, measurable, time-specific, and based on sales. ANS: F The four criteria for useful marketing objectives are: realistic, measurable, time-specific, and compared to a benchmark. They do not have to be based on sales. PTS: 1 REF: 39 OBJ: 02-4 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 7. The company's...
Words: 15073 - Pages: 61
...Date of Incorporation: 1965 Franchising Since: 1974 Headquarters: Miami Springs, Florida Business Description: Subway Restaurants sell foot-long and numerous other kinds of healthy sandwiches, salads, etc. in its franchise. Franchise Offer: Subway offers highly qualified purchasers the right to operate and establish from a single location, a franchise selling specialty sandwiches, salads and other healthy edibles. Term of Agreement and Renewal The length of the franchise term will be 20 years and as per the contract, Subway has all the rights to refuse the renewal in case the franchisee does not generate profits of fulfil compliance. Investment Tables: Initial Investment: For a Traditional Location: | Low | High | Midium | Franchise Fee | $15,000 | $15,000 | $15,000 | Property | $2,000 | $12,000 | $5,000 | Improvements in lease | $59,500 | $134,500 | $102,100 | Security deposit | $4,500 | $7,500 | $6,500 | Security system (Optional) | $2,000 | $6,000 | $3,500 | Freight charges | $3,300 | $5,500 | $4,000 | Outside signage | $2,000 | $8,000 | $4,000 | Opening inventory | $4,400 | $6,050 | $5,225 | Insurance | $800 | $5,000 | $1,500 | Office Supplies | $500 | $1,300 | $900 | Training expenses (including travel & lodging) | $2,500 | $4,500 | $3,500 | Legal | $1,000 | $3,500 | $2,000 | Advertising | $2,500 | $4,000 | $3,250 | Miscellaneous Expenses | $4,000 | $8,000 | $6,000 | Additional Funds...
Words: 5672 - Pages: 23
...University of the Fraser Valley A Marketing Analysis on Tim Hortons Company Diana Beedassy 200105312 Business 120 Mr. Richard Simon April 2, 2012 Table of Contents Cover Page...............................................................................................................................................1 - 2 Table of Contents…………………………………………………………………………………………………………………………………….3 Introduction and History………………………………………………………………………………………………..………………....4 - 5 SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7 Business Articles………………………………………………………………………………………………………………………………………8 Target Market…………………………………………………………………………………………………………………………………9 – 10 Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11 Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12 Channel of Distributions …………………………………………………………………………………………………………..…………...13 Promotional Strategies……………………………………………………………………………………………………………….…….....14 Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20 Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22 Recommendations – Part B …………………………………………………………………………………………………………. ..23 Recommendations – Part C……………………………………………………………………………………………………………24 – 25 Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27 Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28 Appendix...
Words: 7764 - Pages: 32
