Programme title:

BSc (Hons) Creative Media Management

Module title:

Corporate Strategy

Title of assignment:

Corporate Strategy 1

Module leader:

Paul Mathers / Steve Rider

Student Number:

782822

Word Count: 518

Abstract

The purpose of this assignment is to work together in a group, organising self and others to produce work to agreed deadlines, the group will aim to engage in debate about strategy from a theoretical and practical standpoint, while Undertaking analysis of a case and generate a critical evaluation.

Each member of the group will produce a formal report critically analysing one chosen identified corporate strategy, the report will evaluate and summarise the chosen model reflecting their individual analysis to corporate strategy. The group will then put reports together to make a single portfolio of the different corporate portfolio framework analyses.

Along side the written report the group will also work together to produce a presentation which will focus on one chosen corporate strategic model analysed in the report, in this case the group decided to focus on Porters five forces. The group will apply critically apply this framework and critically apply this to a business of the groups choice (in this case Samsung) during the presentation.

Corporate strategy 1

Boston Consulting Group Matrix

The Boston consulting group matrix (BCG Matrix) is a four cell matrix developed by the Boston Consulting Group in the early 1970’s to manage and asses a business portfolio of products and their potential, “The matrix helps in development of plans which reflects the need of each business unit as well as business as a whole” (Brahma and Chakraborty 2011 p23). It takes into consideration the amount of market share, market growth and creates a graphic representation to help identify different products and