...the Preferred Features of Bottled Water | What are the preferred features that consumers would consider in buying a certain bottled water brand? | | Maisha Chowdhury | 7/21/2014 | | 1 Introduction Consumers often buy bottled water, but what exactly are they thinking when they pick one brand over the other? We aim to conduct a study, with the aid of a questionnaire in order to find out these preferred features in a bottle of water. We will be doing this on behalf of Aqua. We have conducted a survey, by passing around a questionnaire in order to help answer our question. Following are our Research question, research objectives, research plan, implementation and interpretations of our findings as well as our conclusion and recommendations. 1.1 Problem definition and Development of research objectives On behalf of Aqua we would like to find out what are the preferred features that consumers would consider when buying bottled water. We would like to help Aqua find out what is liked by consumers so that the company can continue to improve upon their product and give the customers a better version of the product. Research Question: What are the preferred features that consumers would consider in buying a certain bottled water brand? The main objective in trying to find the preferred features that consumer would consider in buying a certain bottled water brand, is to recommend water company to focus and improve the features of their water bottle, that are preferred...
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...Ragan Engl-1180 12/5/12 Bottled Water The trend of carrying and consuming water bottles has expenditly increased in recent years, and its popularity has hit an alltime peak. More and more people are using bottled water because of its easy assecability, and its conveince. Unaware to most, the useage of bottled water has dire effects on the environment, and itself can provide several health risks. Although bottled water can serve as a great convience, the harm it causes to the environment outweights its convience immensly and contrary to popular belief, bottled water is often no healthier than tap water. Despite perceptions that bottled water is healthier than tap water, more times than not, it is not amd bottled water has much more lienant rules when it comes to regulating their water. "Bottled water may be no safer, or healthier, than tap water in many countries while selling for up to 1,000 times the price," the World Wildlife Fund said. Bottled water continues to increase its revenue, and is the fastest growing beverage industry in the world, worth up to $22 billion a year. More than half of all Americans drink bottled water, and about a third of the public consumers bottled water on a regular basis. The increased sale of bottled water has been fueled by ads on television or in magazines of luxurious mountains and beauitful glaciers with cyrstal clear springs flowing with the so called "purified water." In reality tho, bottled water is not necessarily regulated better...
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...Bottled water was used for the high-class layer in the past. Although, bottled water expensive more than tap water, it has became so popular in the world today. There four reasons behind the spread of bottled water. Firstly, health reasons, many consumers in Europe believe that bottled water contains essential minerals and that could help them to avoid illnesses. Secondly, in the United States people have different causes to use bottled water and that connected with the purity or quality of bottled water. This concern may come from the spread of chemical pollution as a result of developing and manufacturing in America. Another reason, taste of water, which considered important for consumers, a lot of people prefer the tasty food or drink in...
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...Lab 2 – Water Quality and Contamination iExperiment 1: Effects of Groundwater Contamination |Table 1: Water Observations (Smell, Color, Etc.) | |Beaker |Observations | |1 |Water is perfectly clear/no odor | |2 |Cloudy/ oil sits on top of water/ no odor | |3 |Slight odor/almost unidentifiable other than smell/ good clarity | |4 |Slightly cloudy/ bubbles form on surface/ no odor | |5 | Water is brown in color/ some sediment/ no odor | |6 |Water is brown in color/ some sediment/ no odor/still a presence of | | |oil/very cloudy/oil collected in soil | |7 |Water is brown in color/cloudy/...
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...Bottled Water: An Issue in the Shadows As people grab for that pre-chilled bottle of water in gas stations, do they stop to think about the issues that are carried with it? Arthur von Wiesenberger stated that the need for social status is what caused the birth of the bottled water industry. Along with the need for social status raised the belief that bottled water is healthier and safer than water from the tap (Davies). Although believing that bottled water is healthier than tap water is a misconception, there is no doubt about the environmental impact that bottled water totes with it (Howard). Since the introduction of bottled water in the 1970’s, sales have risen and show no sign in stopping (Fishman). In 2005, Americans spent nearly $9 billion on bottled water (Davies). In one year the number nearly doubled, jumping to $15 billion. On a global level, approximately $60 billion is spent on bottled water (Knowledge@W.P. Carey). In relation to tap water, it costs about 10,000 times more to produce the water in bottles (Neal and Thompson). Americans often pay up to four times the price of gasoline for bottled water when they can have tap water for next to nothing (Fishman). The bottled water industry is expected to become the number one beverage in the nation by 2011 (Knowledge@W.P. Carey). “If you were cool, you were drinking bottled water,” stated Ed Slate, Evian’s marketing vice president in 1990 (Fishman). Ever since seeing their favorite celebrities carrying bottles of designer...
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...The Bottled Water Industry Threat of entry of new competitors is low. Firstly, the competitors that currently exist are large, dominating companies who already own a huge market share of the industry. New entrants attempting to enter the market will have compete with established brands such as Coca-Cola, PepsiCo, and Nestle. These brands have decades of experience in the food & beverage industry, have developed brand recognition & loyalty and have achieved low-cost production and distribution capabilities that cannot be easily matched. Secondly, it is expensive to initially develop the infrastructure to produce the product. The case states that prices for bottle-filling lines range from $125,000 to over $100 million, not to mention the costs associated with “source certification, road grading, and installation of pumping equipment …” which require approximately $300,000 worth of investment. Threat of substitute products/services is high. Numerous bottled and non-bottled products that can easily substitute bottled water. The main factor that differentiates bottled water from other soft drinks is that it caters to a health-conscious market because it has no sugar and no calories. However, today, there are several healthy soft drinks that are ‘zero-sugar added’, ‘zero-calorie’ alternatives to water. Coke zero, crystal light powders, diet sodas, zero-calorie energy drinks, etc. are just some examples. Tap water is also a substitute product because many people simply trust the...
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...18, 2013 I choose to speak about bottled water. To me, bottled water is the safest water to drink. According to ncbi.nlm.nih.gov, “Consumption of bottled water is increasing worldwide. Prior research shows many consumers believe bottled water is convenient and has better taste than tap water, despite reports of a number of water quality incidents with bottled water.” I must say I agree with this statement. I say this because of the many incidents in the tap water. Who wants to drink the same water the bathe with? “They find that U.S. consumers are more likely to report bottled water as their primary drinking water source when they perceive that drinking water is not safe. Furthermore, those who give lower ratings to the quality of their ground water are more likely to regularly purchase bottle water for drinking and use bottle water as their primary drinking water source.” With that being said, I will give a more detailed explanation on this issue. Firstly, I will use this graph to discuss bottled water in terms of its current target market demographics using U.S. Census Data. As we examine this graph we see that bottled water is widely used in several of countries. In each category we see an increase in the demand of the bottled water. Total consumption of bottled water increased per person increased by at least 30%. According to research from ncbi.nlm.nih.gov, “after years of substantial growth in sales, the U.S. bottled water market is recently slowing down. The current...
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...a. What type of organization is Australian Beverages Limited (ABL)? ABL is an Australian public listed company operating in multi-beverage business. It commenced operation in 1937 with its first manufacturing plant opened in Sydney in 1938. After a series of market expansions, ABL is currently the second largest company in Australia non-alcoholic beverage industry. The company is run by Tom Dwyer, the current managing director, who has been appointed since 2005. b. What industry, product segments/markets does ABL operate in? ABL is currently the second largest company in Australian non-alcoholic beverage industry. With the exception of bottled water, ABL operates in almost all product segments of non-alcoholic beverage market, that is, carbonated soft drinks (CSD), fruit and milk-based drinks, etc. It has also moved into snack food market through acquisition of several small businesses. Its core activities include manufacturing, distribution and marketing. c. What is the current life-cycle position of the industry? Non-alcoholic industry ➢ The non-alcoholic beverage industry is at the growth stage of its life cycle. This is evidenced by: (1) Consumption of non-alcoholic beverage in Australia increased form 179.7 liters per capita in 2005 to 228.5 liters per capita in 2009, representing a 27% increase. (2) As Australian per capita consumption follows US pattern, Australian’s current level of 63% of US per capita consumption indicates significant opportunities for growth...
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...Lab Report Abstract The experiments conducted for this lab report focused on water contamination and filtration. Experiment 1 was effects of groundwater contamination. Oil, vinegar, and laundry detergent were added to clean water with no means of filtration. The clean water was found to be contaminated. A filtration system consisting of cheesecloth and 60 ml of soil was created and the contaminated samples were filtered through it. The soil and cheese cloth did not affectively filter the contaminants. Experiment 2 focused on water treatment and a filtration system using cheesecloth, sand, activated charcoal, alum, and gravel was created. The contaminated water sample was created by mixing soil and water together. After the contaminated water was put through the filtration system and a few drops of bleach were added you could see that much of the sediment was filtered out, but an overwhelming bleach smell remained. The third experiment was to determine drinking water quality. Samples of Dasani and Fiji bottled water were compared to my local tap water. Test strips were used to determine each samples ammonia, chloride, alkalinity, chlorine, hardness, phosphate, and iron levels. The results were that the Dasani water was cleaner overall and that the Fiji water and tap water had nearly identical levels. Introduction The safety and security of the worlds water supply is imperative for the survival of not only the human race but all living species...
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...to attempt to clean the ground water and make it drinkable. We also tested various bottled and tap water for certain chemicals. Introduction Many areas have water containing impurities from natural or artificial sources. These impurities may cause health problems, damage equipment or plumbing, or make the water undesirable due to taste, odor, appearance, or staining. Those impurities which cause health problems should be attended to immediately; other problems caused by water impurities can be corrected if they are a nuisance. Before beginning any treatment plan, have water tested by an independent laboratory to determine the specific impurities and level of contamination. This will help you select the most effective and economical treatment method. (Ross, Parrott, Woods, 2009) The reason why we conducted this experiment is to test the filtration to remove oil, vinegar, and laundry detergent has on soil before it reaches groundwater. These chemicals go to our local water supply, but first it goes through the soil. Materials and Methods The materials and methods section should provide a brief description of the specialized materials used in your experiment and how they were used. This section needs to summarize the instructions with enough detail so that an outsider who does not have a copy of the lab instructions knows what you did. However, this does not mean writing every little step like “dip the pH test strip in the water, then shake the test strips,”...
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...bottle water has been growing over the past decade. There has been many studies and research done on the two. The research proves if you have safe drinking water in your municipal you should drink the tap water. There are benefits of drinking municipal water because studies found bottle water and municipal water the same in safety. Do You Know What Evian is Spelled Backwards? Naive Water is an essential part to human life. We as humans need around eight to twelve cups per day to make up for the fact that throughout normal functions such as breathing and sweating we lose an average of ten cups per day. To make sure that we are healthy and everything runs properly, we must make sure we drink the right amount of water (Diet and Health). The one question when thinking about water is what type of water will you drink? Many people in the world today are switching from drinking tap water to drinking bottled water. The number of people who drink bottled water has been rising over the past few decades and by an average of 7% per year. Some reasons for this could be because bottled water is convenient and is said to taste better and be healthier for you than tap water. However this is not always the case. The water that you just paid for could have possibly come out of the municipal water supply. The global consumption of bottled water was 154 billion liters in 2004, up 57 percent from the 98 billion liters consumed in 1999. Even though most of the time bottled water...
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...Bottled Water report Autor: Marlon- Pavel End ID:12074541 Written on the 14 – 15. 2. 2013 Contents page 1. Introduction and Background Information Page 1 2. Demand & Supply Factors a. The economic crises Page 1 b. Weather- Global warming Page 2 c. Advertisement Page 3 d. The environment Page 4 3. Elasticity or inelasticity of demand and supply related to the factors above Page 5 4. competitive and pricing strategies e. water drunk at home Page 7 f. water drunk outside Page 7 5. Conclusion Page 7 6. References Page 9 Introduction and Background information This report was requested by my summer internship company and contains information about the current market situation of bottled water drunk in the home and bottled water drunk outside the home. The report will focus in these two markets, on supply and demand factors, concepts of elasticity of demand and of supply related to the factors and competitive and pricing strategies. The information given in the report are researched in databases, books, websites, internet articles and YouTube clips. Supply and demand factors in the markets. The economic crises The economic crises, started in 2008 caused a decrease in the PDI (Personal Disposable Income) which led to a decrease in general household spending (Kirkup, 2011) The bottled water market was affected by the economic...
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...CSDs by investing in product development of the other NAB and diversified into the Australian snack food market, complementary food product to NAB B The Aust bottled water manufacturing industry • 2011 fastest growing NAB • Growth stage, increase in per capita consumption • Consumers have become health conscious and change their preference from CSDs to healthier beverages such as water 1. Demand and consumption trends • Total NAB revenue in Aust was over 10b in 2011 • Aust consumed 963 litres of bottled water in 2011 • However it is lower as compared to other similar markets have higher rate of consumption, hence potential for growth • Increasing awareness of the obesity problem in Aust and established focus toward health and wellbeing is ensuring strong future growth for healthy beverages • Introduction of sugar-free or diet CSDs not appealing to older Australians • Bottled water advantages: small sized plastic bottles easier to carry, resealable and has become a fashion accessory. 2. Industry segmentation 2 types still and sparkling water • Still water • 76% consumption, consumed for hydration and thirst satisfaction • Fat free, calorie free thirst quencher • Consumers not satisfied with tap water • Convenience major factor more widespread leisure activities and expansion of travel • Sparkling water • 24% consumption in 2011. • Refreshment berverage when dining out than hrdration. manufacturing costs to carbonate, different closure types to retain carbonation...
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...Case Study: Bottled Water Industry Team 3 James Barlow, Julianne Schneider, Robyn Sumner & Katie Austin GBA 490 Dr. Drnevich 26 March 2008 EXECUTIVE SUMMARY The strengths of The Coca-Cola Company’s Dasani brand include its availability and convenience, prominence of the parent company, geographic coverage, financial stability, assets, distribution channels, and image of social responsibility. Dasani’s availability and convenience stems from the fact that the brand is virtually in every supermarket, convenience store and vending machine. Consumers are bombarded with the brand, which makes it very recognizable and well known. Its recognition factor is partly due to the great success of its parent company, since The Coca-Cola Company is so well established and respected in the beverage industry. Another strength is Dasani’s geographic coverage. It is available in 200+ countries in localized flavors, which further extends the brands marketability. Dasani is obviously financially stable, as it is backed by one of the most successful beverage companies in the industry. Its financial stability allows for high cost advertising, marketing, and development. As part of the Coca-Cola family, Dasani reaps the benefits of readily available assets and distribution channels. Assets include water sources, processing systems, and bottling and manufacturing suppliers. Assets like bottling and manufacturing equipment can...
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...Bottled Water Industry Analysis & Recommendations I. Industry Introduction The Bottled Water industry is still in an expansionary/growth stage. In 2005 the bottled water industry accounted for $70 billion, and is expected to reach $140 billion by the year 2020.Advertising budgets are very heavy in companies such as Pepsi (Aquafina), and are positive indicators of the current [growth] stage in the product’s lifecycle. However, the bottled water industry is currently experiencing a skewing of profitability numbers (compared with last-year-to-date numbers) due to a shift in production from bulk to bottled water. A new and rapidly growing trend in the bottled water industry is the production of premium-priced “enhanced waters,” which competes on the product category level, and increases profits dramatically when purchased over traditional [non-premium] bottles of water. The aggressive advertising campaigns for bottled water and premium-priced “enhanced waters” coupled with health-related trends provide for a greater proportion of market-share for water companies who utilize their ability to expand their product line on the generic competition level. II. Four Types of Competition (& Competitors) for the Bottled Water Industry: Competition is the driving force in any and every industry. There are four different types of competition which, [each] in their own way, affect the sales of any given industry. This...
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