...DESIGN AND DEVELOPMENT OF TRANSPARENT MANUFACTURING FACILITY OF COCA-COLA BOTTLING CO. CONSOLIDATED IN CHARLOTTE, NORTH CAROLINA Final Report Presented by TEAM G Abilash Patni Diana Montoya Hemant Chidrula Matthew Elliot Sandeep Singh Varunprasad Natu EMGT 6901 Advanced Project Management Fall 2015 Systems Engineering and Engineering Management Department The University of North Carolina, Charlotte * ACKNOWLEDGEMENT Completion of this project would not have been possible without the kind support and help of many individuals and organizations. Our team would like to extend my sincere thanks to all of them, especially the following groups and departments from Coca-Cola for their support and cooperation to make this project a success: Maintenance, Production, Materials, Marketing, Customer Relations, and Quality. Without their willingness to help in the planning and construction of the renovation of the Charlotte facility, success would not have been possible. ABSTRACT veloping, upgrading/converting the current practices and bottling facility into “glass” where everyone will be able to see through. Charlotte, NC home of the first Bottling Company for Coca-Cola, places #57 in the top places that drink most soda nationwide [7], home of the Hornets, Carolina Panthers, and Motor Speedway, with a population of close to 800,000 makes it the 17th largest city in the US based on population, and the perfect home for another attraction: A renovated transparent...
Words: 2418 - Pages: 10
...Escola v. Coca Cola Bottling Co. of Fresno Supreme Court of California 24 Cal. 2d 453, 150 P.2d 436 (1944) July 5 1944, decided Procedural history: • Escola (plaintiff) sued Coca Cola Bottling Co. (Defendant) to recover damages for personal injuries. • Judgment for plaintiff at trial • Defendant appealed Facts: • Escola was a waitress in the restaurant. • While she was moving the bottles of Coke from the cases which had been delivered to her restaurant at least 36 hours before to the refrigerator, one of them exploded in her hand, causing her to be severely injured. •The plaintiff alleged that the defendant had been negligent in selling "bottles containing said beverage which on account of excessive pressure of gas or by reason of some defect in the bottle was dangerous ... and likely to explode." Issue: Is the manufacturer liable for the injuries under the inference of negligence? Holding: Yes. Judgment for Plaintiff following the doctrine of res ipsa loquitor Rule of law: Res ipsa loquitur does not apply unless (1) A defendant has had exclusive control of the thing causing the injury (2) The accident is of such a nature that it ordinarily would not occur in the absence of negligence by the defendant. Reasoning: • It doesn't matter that we can't tell precisely whether the explosion was caused by an excessive charge or a defect in the glass. The fact is neither of causes could exist so the bottle wouldn’t explode if the due care had been used. • Even though...
Words: 620 - Pages: 3
...new entrants For bottling companies, the threat of new players, i.e. new bottlers entering the market was low. This was primarily because of the prohibitively high fixed costs involved. The cost of setting up an efficient large plant with four lines, automated warehousing, and a capacity of 40 million cases was $75 million in 1998. Moreover, among the top bottlers in 1998, the variable costs included packaging (roughly half of the cost of goods sold), concentrate (one-third), nutritive sweeteners (one-tenth), and the remaining variable cost was labor. Apart from this, bottlers had to invest capital in distribution networks and trucks. As a result of these cost structures, bottlers operated on razor thin margins. Another barrier to entry for new entrants was that the established brands had gone on to create their own independent bottling subsidiaries (e.g. CCE and PBG). As these subsidiaries were handling the major share of volumes for Coke and Pepsi respectively, it became increasingly difficult for new bottlers to enter into exclusive contracts with established brands. For bottlers, due to the capital intensive nature of bottling industry, it was important to enter in contracts with brands that will utilize capacities fully. In the case of Coke and Pepsi, their incumbent bottlers were acquired by the giants to form their own independent bottling subsidiaries, therefore creating even greater barrier to entry for new players. Threat of substitutes For bottling companies, substitutes...
Words: 1072 - Pages: 5
...Niagara Bottling LLC, Vs PepsiCo Aquafina Grantham University Niagara Bottling LLC, Vs PepsiCo Aquafina Niagara Bottling LLC Mission Statement Niagara’s mission is to be the premier national bottled water supplier by providing customers with unmatched quality, price, and service. Niagara was started in 1963 by Andrew Peykoff Sr. in Southern California. Niagara begin with five-gallon glass containers and then expanded in the 90’s to single-serve bottles which offers convenience for their customers. Niagara focus is on providing quality water at a good price. Niagara product innovations included bottle designs and production speed, thus making them the leading private water bottled company in the industry. Niagara is known for being leader in high quality water throughout the United States. Their 10 bottling facilities makes them the largest family-owned company in the water bottling industry. They sells directly to distributors and well-known big box chains. Niagara uses the uses purification and disinfecting techniques that allows them to produce safe drinking water. Their dedication, hard work, and consistency has made them the most successful water company in the United States (Niagarawater.com, 2016). In 2013, Niagara celebrated its 50th anniversary, which shows that they have been consistent with sales and product innovations. Sidel, a bottling equipment has helped Niagara achieve is competitive position by allowing them to bottle using a high-speed turnkey...
Words: 803 - Pages: 4
...to tap the export markets as well. The company reaped its highest level of sales in February 1991. The increased demand for Greaves beer called for prompt action for the company to improve its production operations to keep up with the favourable development. Issues of the Case: In the course of finalizing the design for an additional bottling line for Greaves Brewery , the company’s chief engineer , Lesley Simpson , had to decide on issues pertaining to how the bottled beer in cases should be placed on the pallets . The company was currently using manual labour for this part of the production line. Meanwhile, there is the available option to set up an automated system for it. Problem Statement: Increasing capacity to 1000 bottles/minute to meet increasing peak sales demands 4 times a year; Carnival (Feb), Easter (April), Independence Day (August), Christmas (December). Highest sales were during carnival. Material Handling is a problem so the manager is considering of setting up a automatic palletizer. The Bottling Process: Bottling plant and warehouse part of same building, but were separated by a wire fences. Current bottling capacity was 400 bottles per minute. Periodic time operation resulted in 85% durational running Past three months were running at 3 shifts per day. This was cutting into the maintenance time. Sohan Phal Dessai | Sec B | 2012112 Third shift was difficult to staff and...
Words: 738 - Pages: 3
...MERCK AND RIVER BLINDNESS 1. Think about the definition of stakeholders — any parties with a stake in the organization’s actions or performance. Who are the stakeholders in this situation? How many can you list? On what basis would you rank them in importance? People suffering from the disease or those who potentially may be infected – would directly benefit from the cure Merck employees at all levels – profitability and the economic health of the company affects current employees Merck shareholders – inability to profit from the drug might have a negative effect on shareholder’s value, but taking the stand on “doing the right thing” might have a favorable effect on company’s reputation and increase the value of the stock Various healthcare organizations – Merck is one of the leaders in the industry whose actions or inactions may affect the state of the industry as a whole One way to rank stakeholders in importance is by their level of benefit from the drug putting people suffering from the disease in the first place as they would benefit the most from the invent of the cure. Then, employees and shareholders would share the second place, provided that the company would most likely not be able to recover funds invested in the long and expensive process of developing the drug which in turn would affect company’s profitability. Finally, various healthcare organizations would rank third; the effect on them would depend on the level of their involvement in the process...
Words: 2838 - Pages: 12
...In his prologue to Daphnis and Chloe, Longus refers to his four books as “a0na/qhma me\n7!Eroti kai\ Nu/mfaij kai\ Pani/” (Pr 2.3-4). Coming before any of the action of the novel, the reader asks, and for good reason, why these three gods or sets of gods? Then in the final book, Daphnis gives “a0naqh/mata…tw~| Dionu/sw|…tw~| Pani\...tai~j Nu/mfaij” (4.26.6-8). Here Dionysus has filled the place of Eros, or, as I shall argue, Dionysus represents the same universal force as Eros in the earlier books. These divinities, Eros/Dionysus, Pan, and the Nymphs, directly influence the lives of the titular protagonists. Their influence serves different purposes depending on what the situation calls for, but, overall, the influences could be labeled as such: Eros/Dionysus controls their lives, the Nymphs nurture the youths, and Pan enflames their passion. In many Greek novels, Eros functions as a stock figure, “not much more than a convenient method of setting [the] plot in motion” (Turner 119). Critics have heavily studied the role of Eros in this novel, and many find that the text of Daphnis and Chloe can be seen as an introductory text for syncretic monotheistic religions, specifically that of Orphic Dionysus. This argument holds valid, yet, I think, over reads the text, and Chalk admits as an introductory text, it is merely “allusive” and not clearly instructive (36). Philetas certainly describes the “cosmic Eros” found in Hesiod’s Theognis in his interaction with Eros in his garden...
Words: 2109 - Pages: 9
...Caso Merck & Co: Evaluación de una oportunidad de licencias de medicamentos El caso está ambientada en el año 2000. Merck & Co. es una compañía global, impulsada por la investigación farmacéutica, investiga, desarrolla, fabrica y comercializa una amplia gama de productos para personas, así como productos de salud animal. Opera directamente a través de empresas conjuntas establecidas y prestas servicios de gestión de productos farmacéuticos (PBM). Durante los últimos 5 años, la compañía ha lanzado 15 nuevos productos de éxito, las drogas más populares han generado la cantidad de $5.7 mil millones en ventas en todo el mundo. Entre 1998 y 1999, un aumento del 20% en las ventas se observó. Merck posee las patentes de los medicamentos más populares, sin embargo, expirará en 2002. Una vez que las patentes han caducado, las ventas disminuirán por los medicamentos genéricos sustitutos y baratos en el mercado. La compañía tiene como objetivo mantener un buen camino en el desarrollo de fármacos, por constante renovación de su cartera, lo que impide la pérdida de ventas de medicamentos que van fuera del tiempo de la patente. Los nuevos fármacos son bien desarrollados por la investigación interna (la mayoría) mediante la colaboración con empresas de biotecnología. El producto: Davanrik Davarnik fue desarrollado por los productos farmacéuticos LAB, un producto farmacéutico pequeño y relativamente joven especializada con compuestos para el tratamiento de trastornos neurológicos. Originalmente...
Words: 358 - Pages: 2
...Story Tiffany & Co. is created by Charles Lewis Tiffany and John B. Young (then known as Tiffany & Young, a stationery and fancy goods emporium at 259 Broadway in New York). All items were marked with a non-negotiable selling price, which was a first at that time. The first day’s sales total $4.98. 1837: Introduction of the Tiffany Blue Box The well-known shade of blue was chosen to symbolize the company’s renowned reputation for quality and craftsmanship. The colour is well known globally and widely used on Tiffany & Co. boxes, catalogues, shopping bags, brochures and in their advertising mediums. Today, it has become Tiffany & Co’s trademark colour. No box can be taken out of a Tiffany & Co. store except with an article which has been sold by them. This adds to the exclusivity of the brand. The tradition of the famed Tiffany Blue Box has endured over the years as its contents are unsurpassable in quality and design. 1845: The First Blue Book The first ever Tiffany catalogue is published. This tradition still continues at present day. 1851: The Heritage of Tiffany Silver Tiffany becomes the first American company to use the 925/1000 sterling standards which is later adopted as the United States Sterling Standard. Tiffany’s silver designs also start capturing attention worldwide. 1853: Tiffany & Co. is “Officially” Named Charles Tiffany assumes control of the company and renames it. 1867: Tiffany & Co. at the Paris Exposition Universelle Tiffany & Co becomes the first...
Words: 1018 - Pages: 5
...It starts with an idea s t a g e s o f innovation Best Practices in Brand Extension: Effective Application of Brand Recognition BRAND EQUITY CAN BE DIVIDED INTO THREE COMPONENTS: EXPERTISE, EMOTIONAL ATTACHMENTS AND PRODUCT ATTRIBUTES Brand extensions are an effective and popular method of gaining a competitive advantage when entering a new product area. Consumers are faced with an increasingly complex and confusing marketplace. The ability of a brand to act as a mental shortcut for consumers, thereby simplifying the decision-making process, makes it one of, it not the, most important asset for a company. The ability of a brand to influence consumer behavior, and its subsequent value to companies, will increase as consumers face a growing amount of information in the marketplace. By placing a well-known brand on a new product, a company can imbue that product with all the positive associations of that brand, thereby giving it a competitive advantage. With some estimates of the failure rate for new products at 90%, the added value of being associated with a trusted brand can be critical to a new product’s survival. Given the increasing value of established brands and the difficulty in launching new products, the popularity of brand extensions is understandable. However, the brand extension process must be carefully planned in order to insure the value of the brand is successfully transferred to the extension without jeopardizing the brand’s equity. To do so, a company...
Words: 4344 - Pages: 18
...THE MAIN STRATEGIC PROBLEMS PROBLEM: ‘Tiffany’ was very focused on their brand name. In most of the cases it is very good for a company and for Tiffany it would be right decision as well but the management preferred to do it starting from the bottom point. In my opinion, it was wrong decision. The company put very high prices on jewelries which do not have very high value according to the materials, and furthermore the company did not have the name what would attract people to buy its products. The company had chosen fundamental strategy to keep their name up and make it more famous. The second strategic fault, in my view, was the licensing the Tiffany brand to an Italian fashion-eyewear manufacturer – it means they have no control over the products which are produced by other company, so most probably the quality also will not be the same. It can be the reason for sales to fall down. Solution 1: I think they should have licensed the name for other sphere of production – this point would assure people that the products they used to buy from Tiffany are still made by the same way, and quality is going to be saved as usual. Solution 2: I would enhance the range of the products, and at the same time to have a control over of their quality. I think, in this case the sales would go up with the income. Recommendation: In my opinion the second solution would be better for this case. According to the Tiffany’s history: in most of the times the company was making decision exactly...
Words: 924 - Pages: 4
... Managing Brand Extensions Brand Mix ▪ Definitions ▪ Breadth and Depth of Brand Mix Brand Extensions ▪ How to make brand extensions? ▪ Advantages and disadvantages ▪ Examples 1.2 A company may have more than one brands in different product categories It is critical that the firm can help consumers understand its products and services and organize them in their minds. The brand-product matrix help to characterize and formulate branding strategies by defining various relationships among brands and products. 1.3 The brand-product matrix A graphical representation of all the brands and products sold by the firm Brands rows Products columns 1 A Brands B Products 2 3 4 C 1.4 P&G Matrix Shampoo Cosmetics Toothpaste Toothbrush Floss Brands 1.5 Definitions Brand line ▪ All products sold under a particular brand 1.6 P&G Matrix Brand Line 1.7 Definitions Brand line Brand portfolio ▪ The set of all brands in a particular category 1.8 P&G Matrix Brand Portfolio 1.9 Definitions Brand line Brand portfolio Brand mix ▪ The set of all brands that a particular seller/company makes available to buyers 1.10 P&G Matrix Brand Mix 1.11 Breadth of brand mix How many different products should we carry? (Whether we should go into a product category?) ▪ Aggregate market factors ▪ ▪ ▪ ▪ ▪ Market size Market growth...
Words: 854 - Pages: 4
...hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in the world hp is the best company in...
Words: 656 - Pages: 3
...Conflict and Change Harvard Case Study Professor: Robert Lazer PhD Team: Zerrin Hejazi, Mark Klabonski, Elizabeth Lamb, Hari Thenneti Pandurangamoorthi, & Hareshkumar Surani The History of Merck U.S. sales office opened in and George Merck, Heinrich’s grandson, was appointed head of the U.S. branch Friedrich Jacob Merck opened Merck in Germany 1668 1827 Heinrich E Merck transformed the business and Merck began manufacturing 1887 Merck merged with Philadelphia pharmacy Sharp & Dohme 1891 The renamed company Merck & Co. opens for business 1953 2009 Merck merged with ScheringPlough Corporation and Organon BioSciences Pharmaceutical Industry • The average drug development time is over fifteen years with an average R&D expenditure of $800 million. • The FDA requires three phases of testing to assess safety and effectiveness. o Test results dictate what is displayed on the drug’s label and how the doctor will prescribe it. • Follow-up studies (Phase 5) can be performed to assess the drug after market release (Phase 4) and amend the drug label for improved sales. Pharmaceutical Success • 1981 to 2001, Merck experienced an upward trend on several industry metrics. • Their Return on Sales (ROS) for their Human Pharma line peaked at just over 40% in 2001 with an average of 24% . • The early 1990’s exhibited a downward trend just prior to Gilmartin assuming the role of CEO. Pharmaceutical Success ...
Words: 3826 - Pages: 16
...requires further explanation to provide greater accuracy within the analysis. The two main areas for development within the question are the terms strategic and tactical. Strategic can be defined as 'relating to the gaining of overall or long-term military advantage'1 Tactical on the other hand can be defined as 'relating to or constituting actions carefully planned to gain a specific military end.'2 The Allied invasion of Sicily, codenamed OP HUSKY, was one of the major campaigns and naval landings of World War II. It began on the night of 9th - 10th July 1943 and was a combination of a large scale amphibious and fairborne operation proceeded by a six weeks of inland combat. The first strategic lesson that can be learnt is the need for co-ordination and integration of all arms and services into the initial planning phase and also during the execution of any operation, a key example of evidence to support this is during OP FUSTAIN. OP FUSTAIN was a mission to capture the Primosole bridge over the Simeto river. This bridge was vital ground for both the German/ Sicilian forces and the allied troops. It was the one major crossing point that would allow for the movement of...
Words: 1250 - Pages: 5
