...industry. Fast food industries internal and external environments require comprehensive research to ascertain the viability of establishing a new healthier alternative in the fast food market. Research into the buyer behaviour has found that consumers pursuing a healthy lifestyle are Singles, Couples and Families between the ages of 14 - 40 years old. They are physically active, health orientated individuals who are body, image and appearance conscious. Internal micro factors in establishing the new chain include sourcing Australian suppliers who can provide locally grown fresh produce and intermediaries such as logistics management who assist with identifying suppliers and distributors. Key public are important in providing communication such as government regulations, the general public’s views in regards to the new product and media coverage of the new differentiated product and the impact it is having on societies new health conscious consumers. The current competition from major fast food outlets such as direct competitors McDonalds, Oporto and Subway and indirect competitors Sushi Train, Eagle boys Pizza and KFC may impact on the new low calorie fast food chain The company’s overheads and expenses should be aligned with the overall objectives of the company in relation to its profit margin. The prices of the low calorie products will be based on target costing whereby other marketing mix factors will be tailored to fit the price set for the market. External factors such as...
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...shoes based on what the customer ordered. The company thrived off innovation and the original rubber-soled shoe was designed to be “the most durable and affordable casual deck shoe in the market”. During this period, customers had plenty of external fabric and color optionality, to go along with the rubber sole, which was instrumental in helping promote this niche product in the 1960s – thanks to the help of Van Doren’s children who were able to spread the word about the shoes at school. In the 1970s Southern California was said to give birth to skateboarding and ultimately a skateboarding group known as the “Z-Boys”. Compared to other mainstream sports such as Football or Basketball, Skateboarding was considered to be a disorganized sport during 60s to 70s. In a school environment, skateboarding received little to no recognition compared to mainstream sports. As a result, the mainstream brands were not interested in this niche skateboarding market which, during this time, allowed Vans to become the front runner in this niche market. Analysis of the Environment A period known as Topsy-Turvy In order to understand Van’s competitive advantage during its early days, we have to first look at and understand Van’s business model and supply chain processes during the 60s. A combination of inhouse manufacturing, durable quality, competitive price structures, and a low competitive environment allowed Vans to succeed....
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...products and services. Along with the strengths, weaknesses, opportunities, threats, and trends (SWOTT) the importance of marketing to the success of Team D Sporting Goods store will be stated. Furthermore the marketing research approach we have chosen to develop our marketing strategy and tactics for Team D Sporting Goods will be addressed in detail. Phase Two discussed the strategy in target marketing the segmentation criteria, the description of organizational buyers and consumers of the product or service and it’s factors, and analyzing the competitors and definition of competitive landscape for the company’s product and services. In the third phase of Team D Sporting Goods marketing strategy will expand our marketing strategy by describing the attributes of our service and products, as well as the pace at which our product will move through the product life cycle. Team D Sporting Goods identified the positioning and differentiation strategies for our services and products along with the appropriate price strategy that should be used for our products. Finally, Team D Sporting Goods has completed the marketing plan. This paper is to compile all elements of the marketing strategy with finalizing key concepts. The appropriate place and promotional strategy that should be used in the development of our strategic marketing plan will be identified. The creation and development of a sales promotion schedule will be stated in this portion of Team D Sporting Goods’ marketing strategy...
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... Awab Abbasi. We would like to express my special thanks of gratitude to our teacher (Ali Raza Noor) who gave us the golden opportunity to do this wonderful project, which also helped us in doing a lot of Research and we came to know about so many new things we are really thankful to him. Secondly we would also like to thank our parents and friends who helped us in finalizing this project. We would like to express my special thanks of gratitude to our teacher (Ali Raza Noor) who gave us the golden opportunity to do this wonderful project, which also helped us in doing a lot of Research and we came to know about so many new things we are really thankful to him. Secondly we would also like to thank our parents and friends who helped us in finalizing this project. Contents Executive Summary 3 PRODUCT OVERVIEW 5 Current Market Situation 5 Market situation for Evolution 5 Market Description 5 Marketing Description for Evolution 6 Product Review 7 Evolution with 800 sprays. 7 Warnings 7 COMPETETIVE REVIEW 7 SWOT ANALYSIS 8 STRATEGY BUILDING 8 SWOT ANALYSIS OF EVOLUTION BODY SPRAY 9 Strengths 9 Weaknesses 9 Threats 9 Opportunities 10 OBJECTIVES AND ISSUES 10 OBJECTIVES 10 Positioning 11 Strategies 11 Marketing Mix 12 Product 12 Price 12 Placement 12 Promotion 12 Communication Strategy 13 Evolution Body Spray...
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...Part 1: Current Situation……………………………………………………………………..4 Part 2: Target Market Segmentation……………………………………………………6 Part 3: Marketing Objectives……………………………………………………………….8 Part 4: Product positioning………………………………………………………………….9 Part 5: Marketing Mix…………………………………………………………………………10 Part 6: Implementation Plan………………………………………………………………..12 Part 7: Financial projections and Implications………………………………………14 Part 8: Overall recommendation…………………………………………………………..15 Appendix……………………………………………………………………………………………..17 Citations……………………………………………………………………………………………….21 Executive Summary 1.) The key marketing decisions involved with the Xbox one that need to be made in order to sell this product successfully include: the features that will set this product over the top from its older model the Xbox 360 and its direct competition the PS4. Another key decision to consider when producing the Xbox one is the release date of the product and the pricing of the product. Also producers need to consider what games are coming out for their console around that time and the popularity of them. 2.) The target market audience for the Xbox one ranges from 12-26 year old males. This choice is valid because starting in middle school through high school teenage boys are the main users of these console products. At these ages most likely their parents will be the ones buying the products for them, so they normally have the top of the line consoles once they come out. As they reach 18-26 they hit the young...
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...| Introduction of the event ‘Dancing Together’ | 6 | Market Research | 7 | Marketing Plan | 8-10 | Sponsors | 11 | Operation Schedule | 12-13 | Sales Forecast | 14-15 | References | 16 | Executive Summary Talented Company is going to hold an event which is named ‘Dancing Together’. It is planned to occur after the Hong Kong Dancesport Festival that aims to promote dancesport in local community. In addition, it proposes to attract foreign tourists join the event together so top performers will be invited. Also, it is a charity event too as it is planned to donate part of revenue to the charity in order to helping the people with physical disabilities. Preparing a successful sport event require lots of capital and resources so the sole small business tourism operator may not have enough affordability. However, it owns a complete plan and ideas which are included in this document. My business has already run a few years and has some experiences on it but the financial power is still not strong enough. Therefore, it hopes to raise $100,000 funds to operate that meaningful event. The investment will be used to promote the event and develop a closer relation with another related organization. It is very significant to us as the business now is not available to build a high popularity which may influence the attractiveness of that event and loss a great chance to promote that interesting sport. The following sections are the details of my plan and hope it...
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...around the world and employs over 280,000 people. Their products including prepared dishes and cooking aids, milk-based products, cereals, instant coffee, pharmaceuticals and baby foods. Nestle SA is a publicly owned company, with subsidiaries across the world. It website addresses in 104 countries. It is also the world largest food and beverage company with $71 billion in annual sales and almost 230,000employees around the world. It markets some 8000 brands that include instant coffee. Remark ably, its products are sold in every country in the world, including in North Korea. Nestle coat of arms, the bird’s nest, which refers to his name, has become a symbol for the products being a safe care for their consumer product safety and quality. Research and development based innovation capacity and strong brands are priority for Nestle. Objective of Nestle. Nestle business objective is to manufacture and market its products in a way that creates value that can be sustained over the long term for shareholders, employees, consumers, business partner’s and national economies in which Nestle...
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...paper will identify the marketing plan for repositioning a new product line being discussed at Nike, Inc. called Nike Adventures. Nike Adventures is an entire line made with kids and their families in mind to get them active and mobile. Introduction Obesity in children is starting to become headline news in the United States. Therefore, Nike has decided to incorporate the NikeGO Program with a line designed with primarily children in mind. This paper will examine the marketing segments being targeted for this new line. The goal is to ensure that the proper marketing strategies are initiated and that a strong market does exist to carry this line to its full growth potential. In this paper, marketing mix strategies, possible tax ramifications, elements of the consumer decision-making and post-purchase process are discussed, and a criteria and timetable for measuring the success of the repositioning strategy is developed. Discussion: What is Nike Adventures? Provided by the official website of NikeGO Program, the program and this new line of products called Nike Adventures have the same, simple mission: “Get kids moving and give them the means to do it. We've all seen the statistics - some very disturbing. No matter the causes -- school funding cuts, lack of phys-ed programs, shortage of facilities, computers and the Internet, or plain old apathy - the unvarnished truth is that kids today are not involved in enough physical activity...
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...County’s oldest sporting goods store. Since the store opened in October 1947, BSG has offered a wide variety of sport related products and services to the people of Burlington and Graham. Along with retail sporting goods and apparel, BSG offers corporate screen-printing for team uniforms, a basketball facility and an indoor batting facility. The batting facility features a completely enclosed 70' x 70' batting cage with nine token operated pitching machines. Additionally, BSG offers Nike SPARQ training and hosts birthday parties and summer camps for basketball, cheerleading and baseball. Mission Burlington Sporting Goods strives to foster mutually beneficial ties in Alamance County. Since we opened our doors in October 1947, Burlington Sporting Goods has provided the towns of Graham and Burlington with a wealth of services for all their athletic and sport needs. We're the oldest sporting goods store in Alamance County, and we take pride in providing Alamance County with our team-oriented and friendly staff (BSG, 2013). The following plan is designed to boost the financial success and brand equity of Burlington Sporting Goods in order to help the organization achieve and maintain its stated mission. It features an analysis of BSG’s current position within its market, an analysis of the organization’s target market, a statement of marketing goals and objectives, and a marketing mix with specific recommendations. 1 SWOT Analysis For years, the sporting goods market primarily consisted...
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...EXECUTIVE SUMMARY ……………………………………………………………4 2. BRAND DESCRIPTION …………………………………………...............................5 3. SITUATION ANALYSIS ….…...................................................................................5 A. COMPANY.….…………………………………………………………………7 B. COMPETITOR…….……………………………………………………………8 C. CONSUMER……………………………………………………………………9 D. COLLABORATOR…………………………………………………………….9 E. CONTEXT………………………………………………………………………. 4. MARKETING OBJECTIVES 5. MARKETING STRATEGIES A. SEGEMENTATION PRFOILE….…………………………………………….7 B. TARGET SEGMENT………….……………………………………………….8 C. POSITIONING………………………………………………………………...8 6. MARKETING MIX OF FASTRACK A. PRODUCT….………………………………………………………………....7 B. PRICE………….………………………………………………………………8 C. PLACE…………………………………………………………………………8 D. PROMOTION …………………………………………………………………9 7. IMPLEMENTATION ………………………………………………………………...10 8. FINANCIAL PROJECTIONS ………………………………………………………..11 7. REFERENCES & INFORMATION SOURCES……………………………………. 41 8. ANNEXURES………………………………………………………………………...42 EXECUTIVE SUMMARY Sir Dorabji Tata once recalled how the chief commissioner for the Indian Railways, Sir Frederick Upcott, had earlier remarked to Perin: 'Do you mean to say that Tatas propose to make steel rails to British specifications?...
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...CASIO IN LUXARY WATCH INDUSTRY Market Analysis The mission of Casio's product development is to create something where there was nothing before - what Casio calls going from "0" to "1." By creating totally original products, Casio strongly believes that they add fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which Casio’s opinion will create markets of their own, produce economic and technological ripple effects. Strategic advantages of Casio in product development are realized by focusing on the following two core areas: 1. Superb product planning driven by accurate assessments of people's needs 2. Superior technologies to make products that meet those needs Competitive strategy in the luxury watchmaking industry: Per Michael Porter, the three fundamental competitive strategies for outperforming competitors in a long term perspective in luxury watch market are (i) differentiation, (ii) overall cost leadership and (iii) focus. These strategies are defined using the criteria of strategic advantage and strategic target. In order to implement these strategies correctly, companies need to develop different skills, gather particular resources and have an adequate organization of the company as in the following figure. Each of these strategy provide defense against the Porter’s five forces. Companies usually set one of these strategies as their primary target, but it is rare to find these strategies totally “pure”...
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...intergenerational transfer of habitus frame boys and girls opportunity to generate and negotiate physical activity within their everyday life. NTNU Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Sociology and Political Science Master’s thesis in Sport Science Trondheim, January 2012 Terese Wilhelmsen PHYSICAL ACTIVITY IN THE EVERYDAY LIFE OF CHILDREN Exploring how intergenerational transfer of habitus frame boys and girls opportunity to generate and negotiate physical activity within their everyday life. Master in Sport Science Department of Sociology and Political Science Faculty of Social Sciences and Technology Management Norwegian University of Science and Technology, NTNU Trondheim, Norway. 1 ABSTRACT Several indicators of social background and gender expectations are found to have an important impact on children’s physical activity patterns, yet few studies have explored intergenerational transfer of habitus through the use of triangulation of methods. The aim of this study is to explore how intergenerational transfer of habitus frames children’s opportunit to generate and negotiate physical activity in their everyday life. This is done by examining the relationship between children’s physical activity pattern’s and: parental capital, parental perception of gender appropriate sport, gender expectations, children’s housing, and children’s own experience with sports and physical activity in their...
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...near as possible to the consumer by building their own personalities is the idea of beginning this work. It aims tracking how a successful brand creates its personality through the public, and the perception of consumers about this. The analysis will focus on the Bergenbier brand and will be following firstly, the brand features prints and promotion through TV spots, and secondly how consumers perceive the brand. Last phase of the study is consumer profiling Bergenbier brand. Research methods used were document analysis and sociological inquiry (main methods) and telephone survey and focus group (secondary methods). Research questions The role descriptive study aimed at identifying brand characteristics Bregenbier as they appear promoted by certain media tools, namely TV spots and prints. Regarding the role of exploratory work aims perception of brand identification Bregenbier Ploiesti young consumers, as well as consumer profiling. Research questions which we want to find the answer in making research are as follows: 1. What are the characteristics of the brand Ploiesti, Bregenbier, evidenced through prints and TV spots? 2. What is the perception of young people in the brand Ploiesti Ploiesti-Napoca, Bregenbier? 3. What is...
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...buisness assignment By: Abbas Jomaa Due: 29/03/2013 Teacher: MR El Masri Subject: Business studies Business studies assignment Page 1 ………. Business title page of the report Page 2 ............ Table of content Page3........... Executive summary Page 4................ Why goods and services are central to both marketing and operations Page 5.................... Examine why ethical behaviour and government regulation are important in marketing including one example of ethical behaviour and one example of a NSW or Australian government requirement Page 7............... Assess why a mix of marketing and promotional strategies are important in the marketing of goods and services Page 9............. Identify the elements of a SWOT analysis. Explain how a situational analysis assists in a business planning Page 11...... Bibliography Executive summary Operations is the business process that involves transformation or, more generally production. It is a term that applies both to the manufacturing and service sector. It involves the turning of raw materials and resources into the outputs of finished goods or products. Marketing is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers. As consumers are constantly exposed to all aspects of marketing consumers might be mislead or manipulated into buying a product that does not meet the requirements it is advertised...
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...Targeting 5 Positioning 6 Bibliography 10 References 10 Introduction Titan was established in the year 1984, becoming the third Indian watch manufacturer after HMT and Allwyn. Titan is the 5th largest Watch Manufacturer Company in World. TITAN has now become Titan Company Ltd. The company operates in five areas - Watches, Jewelry, Eyewear, Fragrances/Perfumes and Precision Engineering. Some of the well-known brands of Titan include Fastrack, Sonata, Raga, Edge, Octane, Xylys, Titan Eye+ and Tanishq, Goldplus, Zoya. Fastrack was launched in 1998, aimed at the youth segment. Their target was boys and girls between the ages of 15 and 25. It was promoted with the slogan ‘cool watches from Titan’. Basically Fastrack was a sub-brand endorsed by Titan and was promoted as Titan Fastrack in most of the campaigns. In 2004, Fastrack launched its range of sunglasses when a market research results showed the popularity of sunglasses, mobiles, deodorantsetc. among the urban youth. These products were looked at more as an accessory than utility by the Indian youth at the time. Sunglasses also fitted rightly as a brand extension for Fastrack watches. There was no Indian sunglasses brand at the time and it provided great opportunity to the company. According to the consumer survey conducted by us, 38% of people who purchased a fastrack watch also purchased a pair of sunglasses offered by the brand. The brand extension strategy of the brand worked in their favour. Let’s look at how Fastrack...
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