Brazil vs. Saudi Arabia: Business Etiquette
Both Brazil and Saudi Arabia are very different when it comes to business etiquette. Before an individual expects to conduct business in either of the countries, it is important to have a good understanding of the culture and customs within each country. Once an individual acquires this knowledge and is aware of the country’s culture and customs, it becomes easier to do business. One of the most significant factors to be aware of before conducting business in either country is to be mindful of certain time periods. For example, trying to do business in Brazil during Carnival week is certainly not wise. Carnaval is a very important tradition in Brazil; it is very time-consuming and trying to discuss business matters during this time would be extremely inconvenient for most individuals.
The culture in Brazil is very friendly and people-oriented. Portuguese is the official language of Brazil. It would be beneficial to have some understanding of the language before traveling to this country. Brazil is a very diverse country especially because its people are of different races and ethnicities. The culture of Brazil emphasizes how family is of utmost importance to its people. Visiting family often and spending time with them is very common to the culture. Understanding Brazil’s culture and the influence it has on its people is helpful when traveling to the country in pursuit of doing business. The more an individual acknowledges these aspects of Brazil, the better chance of being successful in conducting business there.
It is known that the business culture in Brazil is highly influenced by southern Europe, Africa, and Asia. However, it is important to be aware of the fact that several areas in Brazil have different business environments and atmospheres, some more relaxed than others. For example, the city of São Paulo has a more sophisticated environment than in other parts of Brazil. On the other hand, Rio de Janeiro consists of a more relaxed atmosphere. The most important factor when conducting business in Brazil is understanding that creating personal relationships with your business partner is essential to being successful in your area of business.
Understanding how to use appropriate business etiquette in Brazil is the start to becoming successful in one’s area of business. As previously mentioned, building a strong personal connection with your business partner is the most vital thing one can do. In terms of greeting etiquette, it is common to firmly shake your business partner’s hand and maintain strong eye contact. Do not be surprised if a woman is greeted with a kiss on the cheek. Before leaving the meeting, it is a good idea to repeat the same behavior one used when meeting their business partner. As far as the dress code, individuals need to dress conservatively and casually. One of the most important things to understand when arranging a meeting with a potential business partner in Brazil is that being on time is not necessarily a concern on your business partner’s part. Punctuality is not of utmost importance to most individuals in Brazil. Be prepared to exchange business cards during the meeting as well.
Business etiquette in Saudi Arabia is extremely different from the business etiquette in Brazil. One of the only similarities that Saudi Arabia and Brazil share is that it is appropriate to shake hands with your business partner before and after a meeting. Individuals in Saudi Arabia are much more likely to be on time for meetings. Something that is very distinct in Saudi Arabia is that it is common and polite to remove one’s shoes before coming into a room with carpeting. Although this may not be relevant to certain business meetings, it is important to keep in mind. Gifts are typically appreciated during meetings, but they are not required. As far as the dress code, men typically wear a business suit and leather dress shoes. Traditional business dress for men consist of wearing a “thawb,” which is a white robe that extends from the neck to the ankles. In addition, it is common for Saudi Arabian men to wear leather, open-toed sandals to their business meeting. As far as business attire for women, it is common for women to wear an “abaya” which is a black robe.
Business etiquette in both Brazil and Saudi Arabia are very different from one another. However, being knowledgeable about appropriate behavior and having the right manners in each country is crucial to conducting business. The better an individual has an understanding for both cultures and their respective ways of conducting business, the more likely it is that business meetings will be as productive and successful as possible.