Bricks-and-Mortar
IT Strategy

Online retailers have been gleaning information about their customers’ merchandise browsing and buying habits

Value Proposition
 Technology needed to improve brick and mortar retailers
     Personalized recommendations Targeted advertisements Improved cross-selling tactics Tracking customer count inside the store Physical Layout of Stores

 Personalized recommendations
 Personalized notifications can be sent to the customer's cellphone device

 Targeted ads

Value Proposition

 i.e. coupons for shoes if customer has spent extended time in the shoe department

 Improved cross-selling tactics
 Up selling, different products that customers are unaware of, a item that compliments another item

 Tracking customer count inside the store
 Ensures adequate staffing levels

 Physical Layout of Stores
 Helps a retailer develop product placement strategies.

 Recognize returning shoppers
 Consumers on average are enrolled in 7.4 loyalty programs  53 percent of these members stop participating in at least one loyalty program a year  Irrelevant reward offerings (68 percent) and slow reward accumulation (50 percent) as top barriers

Value Proposition

 Effectively improve the customers in-store experience
 using technology to benefit and value the customer  If customers think that they are benefiting then they will be more willing to provide information.  Personalized (targeted) marketing has potential to extend market reach and introduce customers to products that they previously didn’t know existed

 Wi-Fi Fingerprinting
 Tracks the Wi-Fi signal strength of a smartphone or tablet in the store  Store's branded app offers services as part of an opt-in loyalty program  Wi-Fi signal strength helps retailers develop product placement strategies

Information Technologies

 MEMS