...Brooks Brothers - the arbiters of all things preppy introduced a style of suit in the 1950s which was markedly different in cut from the English suits then being worn by East Coast establishment figures. The Brooks Brothers "Sack Suit," also known as the Ivy League look, was boxy, not fitted - straight up and down, not tailored at the waist. The shoulders were softer and narrower, not as stiffly padded as those in upright English models. The jacket was relatively short, particularly by today's standards, and had one centre vent. This comfortable if unsexy suit became the uniform of the American businessman, and it definitely influenced Italian designers, who also produce loose and less stiffly constructed suits. However, there are so many variations in suit design these days, across all national borders, that it is hard to identify one particular national style. Brooks Brothers probably still makes these square 1950s-style suits. I wouldn't know - ask your dad. Double-Breasted Suits These always seem dressier to me, and flashier, than other suits. They are often favoured by portly men, as their uniformly cylindrical silhouette camouflages the bulbous figure. But I think they look slick on slender men, too, particularly if they are fairly fitted. Here's the tricky thing to note about doublebreasted suits: the number of buttons varies. Again, the more modern the suit, the higher the buttons will go, and the less shirt-and-tie will be exposed. There ...
Words: 493 - Pages: 2
...Nevertheless, due to the many serial killers that plague this country, they have come from a very unstable background mostly during the childhood years. Within this essay I would like to discuss not only what has been learned throughout the semester but also bring to light the possible reasons as to why serial killers kill and why society has such an enormous fascination with them. According to the dictionary a serial killers is a person who commits two or more murders at different times. Serial killers are extremely intelligent and some have most likely obtained a degree of some sort. This sort of intelligence is evident in Mr. Brooks, Dexter, silence of the lamb and perfume. All of the main characters in both the films and novels are very intelligent. They can also be well-respected individuals like Hannibal Lecter who was a psychologist, and Mr. Brooks who was a businessman with a family. They are difficult to detect and that is the purpose, they blend in with society. We all know the many serial killers now, but why? Why did they become serial killers? Many serial...
Words: 1984 - Pages: 8
...It is evident that the poem “We Real Cool” by Gwendolyn Brooks (1960) is a group of school age kids that are living on the “edge” so to speak. They leave school to go play pool, drink, and just be carefree with no concern of their education or their safety. Brooks (1960) used the words, “We Sing sin. We Die soon” which implies that they will die at an early age because of the life style they live it suggest they are living day by day on the street. The tone and irony are two literary devices used in this poem. The tone in the beginning is somewhat uplifting, but then quickly becomes saddened at the end when death is suggested. The other would be irony which is used many times throughout the poem. Brooks (1960) uses “SEVEN AT THE GOLDEN SHOVEL”, to set the scene of the poem. The word seven and golden usually implies lucky and money. The irony used: a pool hall would not normally be golden, it is usually very dark and a shovel usually brings hard work to mind and they are using a pool stick that doesn’t require any hard work. Just fun and games. The literary devices chosen implied that they have no real direction in their lives and no concern what so ever of their education or even themselves. Listening to the poem read aloud gives a whole different meaning in my thoughts and is so beneficial. Gwendolyn Brooks gives an introduction of the reading before she reads the poem aloud and explains why she wrote the poem. She saw these boys in passing of a pool...
Words: 455 - Pages: 2
...CONTENTS Contents …………………………………………………………………………………………………………………2 1 Introduction..……………………………………………………………………………………………………….3 1:1 Consumer Behaviour …………………………………………………………………………………3 1:2 Advertising …………………………………………………………………………………………………3 1:3 The Brand …………………………………………………………………………………………………..3 2 Analysis and evaluation of theories adapted..….………………………………………………..3 2:1 Perception theory……………………………………………………………………………………….3 2:2 Attitude theory……………………………………………………………………………………………5 2:3 Personality theory (brand personality)……..………………………………………………6 3 Conclusions………………………………………………………………………………………………………….6 References……………………………………………………….……………………………………………………..7 Appendix I……………………………………………………….…………………………………………………....8 THE EVALUATION OF CONSUMER BEHAVIOUR THEORIES ADAPTED BY POLO RALPH LAUREN Introduction The purpose of this paper is to analyse and evaluate some of the most important theories in consumer behaviour. These theories include the perception theory, motivation theory, learning theory, among others and how these theories are applied through message appeals and segmentation. The Polo Ralph Lauren product – Polo Black has been chosen to complete this paper (see appendix I) and the theories – perception, attitude and personality have been identified in the chosen advert. 1:1 Consumer behaviour The term consumer behaviour is defined as “the study of the processes involved when individuals or groups select, purchase, use, or dispose of products...
Words: 1510 - Pages: 7
...movie Herb Brooks is setting goals before he even gets the job. After all the years of embarassment play by the U.S.A he felt a new strategy and outlook was needed. He wanted to implement a hybrid of the Russians and Canada to change the way they played. Goal setting is important even for a coach so they challenge themselves as well as the team. Coach Brooks in the beginning had to overcome the doubters to show the committee he was not just another coach and wanted to do it all his way. He chose the team and set his roster without the approval of the council. He took the players he wanted and worked them harder than ever before. From the beginning there was a lot of sport socialization were players from same universities stuck together. You had rival universities from Minnesota, North Dakota Boston University and UMass. Coach Brooks chose his team without consulting any advisors and explained to his assistant as “I’m not looking for the best just the right ones’. This was one of the ways he was looking to change the team. Two rivals on the team get into a fight. Before this you could see how this affected one of the top stars who had the issue. You can see how the fight early on between the two rivals helped to end the disparity and let them get back to the hockey. This helped their team building so they could perform and concentrate on the game. Herb Brooks “Skating, passing, flow creativity, this is what this game is all about not old rivalries”. Coach Brooks works the team...
Words: 999 - Pages: 4
...Harebell Wild flax Dry Penstemon Lupine Forget-me-not Phacelia Stickseed Bluebells Clematis Larkspur Monkshood Wild iris Pasque flower Fauna Flora Consumers Grizzly Bear Trumpeter Swan Gray Wolf Lynx Mountain Lion Black Bear Cutthroat Trout Bison Fox Bald Eagle Bighorn Sheep Ravens Badgers Pine Marten River Otter Wolverine Striped Skunk Marmot Gophers Voles Porcupine Beaver Chipmunk Squirrel Mule Deer White tailed Deer Coyote Moose Pronghorn Antelope Deer Mice Muskrats Bobcats Great horned owl Barn Owl American kestrel Kites Osprey Peregrine falcon Turkey Vulture Elk Northern Harrier Goshawks Golden Eagle Dippers Red-shouldered hawk Rabbit Mallard ducks Brook Trout Artic Grayling...
Words: 746 - Pages: 3
...Rap Culture in Comparison to the Tone of Hughes and Brooks Today it is hard to get into a car and turn on the radio without hearing a song about money, sex, or fame. Modern day rap culture tries to force those three things on our population through their music and lyrics. They have changed many people’s perception of the perfect life through their tone, music, and lyrics. Many poems help express and can relate to the tone of the modern day rap culture. The tone in the poems, “Red Silk Stockings” by Langston Hughes, and “We Real Cool” by Gwendolyn Brooks, can be tied to the tone in rap culture and express many modern American values. Rap culture in the twenty first century has exponentially grown and in turn has influenced daily American live. Today, everyone is exposed to this new rap culture that is developing everywhere. Rap culture started in about the 1970’s in New York City (Sullivan). In those days rap was about everyday life and race but has greatly change since then. Rap songs these days are all about sex, money, drugs, women, cars, and practically any material thing. Many songs talk about how rich the rappers are and the extravagant ways they live. Most songs in rap culture have poor grammar and language. These songs are crude and talk about women only as sex. The view points of modern day rappers are extremely clouded because of what they talk about and how they live. The tone of the Hughes and Brooks poems help to show the tone and expression of modern day rap culture...
Words: 993 - Pages: 4
...2015 Tarnished Gold Chicago poet Gwendolyn Brooks was the first African- American female poet to win the Pulitzer Prize and went on to serve as the U.S Poet Laureate from 1985-1986. Among Brooks’ many works is the short poem; “We Real Cool” which sums up the reality that youths will have to face if they lose school. “We Real Cool” was written during the Civil Rights Movement in 1959, a period of great segregation. In 1954 the Supreme Court ruled that it was unconstitutional to segregate schools in the case of Brown vs Board of Education, however segregation was still prominent in society and this frustrated many African- Americans. Aside from separation, the effects of Segregation caused a lot of black youths to lose sight of their role in society and what it meant to have a bright future. By being told that they do not belong numerous times, being victims of prejudice and being treated as inferior they began to impact their outlook on life. Consistently being told that they have no future led youths to believe that it was nothing more than a false pretense, as seen in the boys who seem to be struggling with identity. Anyone who has ever played hooky can relate to “We Real Cool”, instead of attending school seven young men decide to hang out at a bar and play pool. Brooks is attempting to send a message through her poem and she accomplishes this through the use of symbolism and word choice. According to Gwendolyn Brooks, one day as she was walking through her Chicago...
Words: 1368 - Pages: 6
...Why Is Teamwork Important? Working effectively as part of a team is incredibly important for output quality, morale, and retention. My professional experience involving teamwork has primarily been within software engineering, but most of the lessons I’ve learnt from working with others are not limited to engineering. From the perspective of efficiency, a traditional argument against staffing large teams comes from ideas referring to the unit of work that one person can accomplish in one month. The basic premise against group tasks relates to the notion that a software project that takes one person a year to complete can have its timeline shortened to a single month simply by staffing the project with a dozen workers. The problem here is that, upon seeing projects falling behind, many managers want to put schedules back on track by adding more workers to the project. The problem with this approach is that each additional engineer added incurs both communication and coordination needs with everyone else on the team, and so the time to complete a project doesn’t necessarily decrease in line with increased staffing. This leads to the scenario that “adding manpower to a late software project makes it later.” (1) Because of this line of reasoning, managers sometimes over-correct and attempt to maximize efficiency by staffing single-person projects, which would effectively reduce the communication time down to zero. Some companieseven emphasize in their promotion processes that a...
Words: 780 - Pages: 4
...World War One: It was not one single event that created the wild, society-challenging flappers, but many things in the beginning of the nineteenth century that all added up on one another. One of the biggest steps into creating flappers was World War One. Women began to get a taste of independence during World War One, when they had to make lifestyle changes to make up for the absence of men at home. They joined the workforce.Now women got a taste of what independence was like, since they didn’t have men around anymore to lean on or, in some cases, hold them back. This lead to women needing to make more changes to adapt; Women couldn’t have long hair and long skirts like they did for years before. Women then realized the convenience and practicality of having easy short hair and free-fitting clothes. The change in clothes began the change in total attitude as it was one of the first steps into living comfortable lives and not worrying about what they were supposed to look like or do. Because of all the deaths caused by World War One and the Spanish Flu Pandemic of 1918, people began to reevaluate the value of life and realize that it can be cut short, so they need to enjoy it while it lasts. The younger generation, the Interbellum Generation, who were born at the dawn of the 20th century now questioned the morality and judgement of their elders who supported the war. They saw that age does not necessarily justify every decision and realized they could break tradition. This strengthened...
Words: 1363 - Pages: 6
...and awed at the telling. This essay we will look at Terry Brooks’ The Sword of Shannara. Brooks’ work is done in the literary art form, but how does his work relate to our world view of myth? What is used in his work as mythic symbolism? Is it modern myth or old myth presented in a new light? These questions will be addressed in this essay. In the Sword of Shannara, Brooks takes the reader into world that resembles ours today, but is indeed very different. Brooks weaves a tale that could be seen as a past long forgotten or a look into the future, where mythological creatures are no longer myth, but living breathing beings that coexist in the human world. The myth in his work is not the characters he has created, but the legend and tale of an ancient sword, which symbolizes the truth that not all beings can accept about themselves. Brooks’ tale parallels the everyday life and thoughts that exist in the world today, but outside of the normal bounds that one would be used to. Common across myth throughout time and seen here again in Brooks’ work. Brooks introduces the young man who is on a quest, but with a twist. The birthright that this young man is to claim is not a throne, but a legendary sword, that has become myth in the world in which he lives; also we have the ever present struggle between good and evil. The themes found throughout Brooks’ work parallel that of myth throughout time. Brooks like Tolkein uses mythic symbolism throughout his work; not...
Words: 752 - Pages: 4
...Writing about Literature –Com 1102 September 28, 2011 “We Real Cool” “We Real Cool” is a very short poem that can have a different meaning and theme depending on the reader. I did some background information on Gwendolyn Brooks, the author of this poem, and I realized that knowing some of her background information really helps the reader. By knowing this information the reader can understand and appreciate her poem and its message. During a public reading Mrs. Brooks is known for saying, “I wrote [We Real Cool] because I was passing by a pool hall in my community one afternoon during school time, and I saw, therein, a little bunch of boys – I say there in this poem, seven – and they were shooting pool. Instead of asking myself, “Why aren’t they in school?” I asked myself, ‘I wonder how they feel about themselves?’ and just perhaps they might have considered themselves contemptuous of the establishment…” (Shmoop Editorial Team) This quote helps the reader understand the thought process of Brooks and helps define the general message of how the boys were wasting their time. “We Real Cool” has astoundingly only a subtitle and eight lines. The first sentence we read which is the subtitle says, “The Pool Players. /Seven at the Golden Shovel.” (860) Brooks starts the poem by introducing seven pool players at a local pool hall called the “Golden Shovel”. (860) I found the name of the pool hall intriguing because it means much more than a shovel that is gold. Gold can imply the...
Words: 1328 - Pages: 6
...Jason Schmied Mr. T Introduction to Business 20 November 2013 Ralph Lauren Polo Ralph Lauren was born on October 14, 1939 as Ralph Lifshitz, in Bronx, New York City. He was born into a Jewish family, originally from Belarus, as one of three boys. When he turned sixteen, he and his brother Jerry changed his last name legally to Lauren, after being made fun of in school. However, his brother Lenny kept the original last name. Lauren began his study of business at Baruch College in Manhattan for two years, then served in the Army for a short time, and later became a salesman at Brooks Brothers (Ralph Lauren Bio). In 1967, finally fed up with selling other people’s neckties, Lauren began making his own neckwear. With no experience in fashion besides selling men’s clothing, Lauren was still able to convince Beau Brummel to manufacture his Polo line of neckwear, and began selling his Polo brand in large department stores, such as Bloomingdales. In 1968, he created his own company – Polo Fashion – with the help of his brother Jerry and a $50,000 loan. Along with the neckwear, Polo expanded into men suits, shirts, and sportswear. Lauren received the Coty Award for menswear in 1970, and following this achievement, designed a line of women’s tailored shirt in a classic men’s style. Within three years from the start of Polo Fashion, sales were already reaching $10 million (Polo History). In 1971, the company began offering franchises to allow the entire store to focus...
Words: 1081 - Pages: 5
...Garth Brooks was born Troyal Garth Brooks on February 7, 1962 in Tulsa, Oklahoma. Garth is the youngest of six children and was born to Troyal Raymond Brooks and Colleen McElroy Carroll. Garths father was on his second marriage when he meet and soon later Garth’s mom. From his first marriage he brought over four children. Once Troyal and Colleen were married that had two more children one of them being Garth. Garth grew up in Yukon, where as a child his family had weekly talent nights where every child was required to participate and either sing or do a skit. Garth’s mother died in 1999 from throat cancer. Garth grew up singing and performing but music was not his first love he loved sports. During his high school Garth played football, baseball and...
Words: 1269 - Pages: 6
...“Mr. Brooks” I chose to do my term paper on the film “Mr. Brooks.” The Plot of the Film consists of the main character; Earl Brooks who is played by Kevin Costner, owner of a successful box business, who is married to a devoted wife, which they have a loving daughter together and love unconditionally. But Mr. Brooks has a terrible secret that he has been able to hide from everyone. That terrible secret happens to be that he is a psychopathic serial killer who is known in media as the “Thumbprint Killer.” Being a wealthy, successful businessman recently honored by the Portland, Oregon, Chamber of Commerce as "Man of the Year" as well as a philanthropist no one has ever suspected him. Being unable to control his horrific addiction, Brooks gives in to his sadistic, all too real alter ego “Marshall” played by William Hurt. A pesky, voyeuristic witness “Mr. Smith,” played by Dane Cook catches him in the act of his latest crime. The rush that Mr. Smith felt after seeing Mr. Brooks brutally kill a couple he used to watch and take pictures of while engaging in sexual activities has set him on a path of destruction and he is taking all the wrong steps to get there. Then there’s the detective, “Tracy Atwood,” played by Demi Moore who has been on the case for quite some time without Mr. Brooks knowledge of it adds a few twists and turns to an already terrifying game of cat and mouse. The way the script has been written, is a “moral” one. You have a man, “Mr. Brooks” who is fighting...
Words: 2285 - Pages: 10
