...affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University. In our ebook it states, “Internal marketing requires that everyone in the organization accept marketing concepts and goals and engage in choosing, providing, and communicating, customer value. Only when all employees realize their job is to create, serve, and satisfy customers does the company become an effective marketer” (Keller & Kotler, 2012). Johnnie Walker is a brand of Scotch Whisky owned by Diageo and originated in Ayrshire, Scotland. They came up with, what they thought was, a great commercial. To market their famous Johnny Walker Blue Label Whisky to the Asian customers, they decided to use a animation of Bruce Lee in the commercials. First, Bruce Lee was famous for not ever drinking any type of alcohol. This commercial shows them drinking Johnny Walker Blue Label Whisky. This upset Chinese people as you could imagine. I this same commercial, they showed Bruce Lee speaking Putonghua. Bruce Lee spoke Cantonese. As you could imagine, this too upset many of the Chinese people that saw this commercial. After a huge backlash from several different agencies on behalf of Bruce Lees family and some Chinese people, Diageo...
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...Navigation and the Impact on Breast Care Christina Reid-Brown California Baptist University Foundations of Management BUS 503A February 9, 2015 Dr. Marc Weinger Abstract This research paper evaluated the relationship between navigation and navigator roles as they relate to the patient journey with breast cancer. The goal of the research was to determine if these care coordination models eliminated institutional barriers experienced by patients trying to coordinate breast care in a complex healthcare system. It also evaluated the effectiveness of the navigator role as it supports the elimination of barriers to care for minorities and women living in low-income and underserved communities. This study reviewed the results from surveys given to women being treated for breast cancer at different hospitals, and cancer clinics to determine if navigation improves patient access to appropriate evidence-based healthcare. The findings showed higher patient satisfaction and compliance, continuity of care, decreased anxiety levels, and increased social support systems from families and friends when navigation services were provided. Key Words: Patient Navigator; Breast Care Coordinator; Breast Care Patient Navigator; Breast Cancer in Women; Current Studies involving Breast Cancer Introduction Breast cancer is the second leading cause of death and the most common disease found in women living...
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...elsevier.com/locate/intmar Probability Models for Customer-Base Analysis Peter S. Fadera,⁎ & Bruce G.S. Hardieb a 749 Huntsman Hall, Wharton School of the University of Pennsylvania, 3730 Walnut Street, Philadelphia, PA 19104-6340, USA b London Business School, UK Abstract As more firms begin to collect (and seek value from) richer customer-level datasets, a focus on the emerging concept of customer-base analysis is becoming increasingly common and critical. Such analyses include forward-looking projections ranging from aggregate-level sales trajectories to individual-level conditional expectations (which, in turn, can be used to derive estimates of customer lifetime value). We provide an overview of a class of parsimonious models (called probability models) that are well-suited to meet these rising challenges. We first present a taxonomy that captures some of the key distinctions across different kinds of business settings and customer relationships, and identify some of the unique modeling and measurement issues that arise across them. We then provide deeper coverage of these modeling issues, first for noncontractual settings (i.e., situations in which customer “death” is unobservable), then contractual ones (i.e., situations in which customer “death” can be observed). We review recent literature in these areas, highlighting substantive insights that arise from the research as well as the methods used to capture them. We focus on practical applications that use appropriately...
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...Marcus Johnson Akeem526@yahoo.com MGMT591 Leadership and Organizational Behavior Robert Steinberg Course Project Problems with Productivity Table of Contents Section 1 – Introduction Section 2 – Problem Statement Section 3 – Literature Review Section 4 – Analysis Section 5 – Solutions Section 6 – Reflection Section 7 – References Section 1 – Introduction Mattel has always been known to be fun through the eyes of many. Mattel is best known as one of the ultimate toy companies in American history. Men named Harold Matson and Elliot Handler founded the company in 1945. Elliot’s wife, Ruth, later created the Barbie products. After the release of Barbie in 1959, Mattel revolutionized the toy industry with new, unique, and rich ideas. Once the Hot Wheel line was created in 1968, Mattel became the number one toy maker in America. Mattel is also known to have made and marketed the Nintendo Entertainment System. Mattel then moved production to China where they ended up testing positive for lead surface coating on toys. This, in return, forced Mattel to recall millions of products due to low productivity performances. At Mattel headquarters in El Segundo California, our Hot Wheel department strives to create new and exciting toys for the future. We are an organization aimed at creating the future of play. We constantly implement safety inspections, tests, as well as policies and guidelines to ensure the safety of our products...
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...including Captain Cook wrote affectionately about the beauty of communities across the Pacific using coconut oil as an integral part of their daily lives. During WWII the water of the young green coconut was successfully used as a substitute for a saline drip saving the lives of many allied soldiers. After the war, in England coconut oil was sold as "margarine" and in the USA as "coconut butter". However, this all changed in 1954. In the social environment of the USA in which coronary heart disease (CHD) was becoming the primary cause of mortality in the adult population, the young researcher David Kritchevsky published two academic papers. The initial research described the effects of feeding cholesterol to rabbits and indicated that this may lead to the formation of blocked arteries and thus contribute to potential heart disease. In his second paper he described the beneficial effects of consuming polyunsaturated fatty acids from the oil of corn, soybeans, safflower and sunflower seeds for the lowering, at least temporarily, of...
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...for being so generous with their guidance, time and encouragement throughout my Berkeley years. Being their research assistant and advisee, as well just listening to their seminar comments for 6 years taught me many invaluable lessons. Why I have to “know my value functions”, how to confuse presenters with an Oaxaca decomposition, or what a lot of troubles measurement...
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...SAMPLE I-SEARCH PAPER LIVING WITH ASTHMA What I Already Knew / What I Wanted to Know “Well, Annie, it looks like you have asthma,” our family physician informed me. I could not believe what I was hearing. I thought that I had been suffering from a very stubborn cold. Questions started going through my head as I listened to Dr. Davis explain my condition. I’m in high school. Aren’t I too old to get asthma now? How can I stay on the softball team? Will I still be able to go on camping and hiking trips with my family? I already knew that asthma is a chronic disease which affects the lungs and that certain medications help control the number and severity of asthma episodes. (That’s when the coughing and wheezing start.) I didn’t know much more than that. I needed to know more about what might trigger an asthma episode. Will I be able to keep up with other players on the softball team? Are there certain types of trees and plants that I should avoid? After much pleading and negotiating on my part, my parents had finally agreed that our family could have a dog. Will I be able to live with it? I made a list of the things I needed to know. From that list, I was able to form my research question: Can I effectively manage my asthma? Later, I was able to form an answer. The Story of My Search My search took about three weeks. I began my research by doing some background reading in the Encarta online encyclopedia. That site provided a definition of the...
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...Democratic peace theory, in its wider interpretation, is the empirical observation that democracies rarely, if ever, fight one another and it is this empirical dyadic observation that that has been described as the “closest thing we have to empirical law” in international relations. [1] Although what is meant by democratic peace is contested, and indeed as its validity as this essay will explore, the theory has been previously under Woodrow Wilson and more currently the Presidencies of Bill Clinton and George W. Bush, a significant conceptual factor in the formation of American foreign policy.[2] Our aim is a democratic peace, a peace founded upon the dignity and rights of every man and woman. America acts in this course with friends and allies at our sides, yet we understand our special calling: this great republic will lead the cause of freedom. In light of this statement, ongoing U.S. policy and its likely persistence an examination and understanding of the democracy peace proposition is clearly with merit. This essay will look at the democratic peace proposition at a several levels of analysis: at the monadic level of interstate war on whether democracies generally are more peaceful and whether transitional democracies are more inclined to war; and at the intrastate level as to whether democracies experience more or less civil war. It will examine the validity of the proposition(s), reasons for is occurrence and postulate on what implication there may be for...
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...A Study of Apparel Supply Chain Risks Srikanta Routroy* and Arjun Shankar** Today, apparel supply chains are becoming more prone to both controllable and uncontrollable risks. This phenomenon may be attributed to many causes but not limited to less vertical integration, fragmentation of supply chain ownership, short product life cycle, ever-changing customer expectations, increasing level of competition, environmental regulations, rapid technology obsolescence, etc. These risks deteriorate directly the apparel supply chain performance in terms of both efficiency and responsiveness. Therefore, the Apparel Supply Chain (ASC) managers should identify and analyze the risks related to their supply chains so that appropriate mitigation strategies can be developed to enhance the supply chain performance. An attempt is made to study the ASC and identify the related risks in general. This will provide a platform to identify the risks for an apparel supply chain in particular. Introduction A Supply Chain (SC) may be defined as a network of organizations that are involved in a set of linkages, either upstream or downstream, in different processes and activities with the primary aim of providing value to the end customer (Chen et al., 2013). In this context, SC Management (SCM) is the management of material, information and funds through this network of organizations, which includes suppliers, manufacturers, wholesalers, distributors, etc., thereby providing the required value to the...
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...Global Business Cultural Analysis: Republic of Korea Abstract The purpose of this paper is to provide information to business professionals about the Republic of Korea, the Korean culture, and the peculiarities of conducting business in this country. The topics discussed include a brief historical background about the nation, its dimensions of culture, how these elements are integrated by Koreans, and a comparison between these characteristics and American culture and business practices. The paper examines the implications for US firms wishing to do business in Korea using Hofstede’s Dimensions of culture, a SWOT analysis, and FDI analysis. Keywords: culture, religion, Confucianism, innovation, export, KORUS FTA Historical Background of Korea The Republic of Korea (ROK) is commonly known as South Korea. For the remainder of this paper, the ROK will be synonymous with "Korea". Korea is located in northeast Asia on the Korean peninsula between the Yellow Sea and the Sea of Japan. It borders the Democratic People's Republic of Korea (DPRK), also called North Korea (nK), immediately to the north, across the 38th parallel. Korea's total land area is nearly 62,000 miles, slightly larger than Indiana (www.cia.gov). It has an ethnically homogeneous population of over 49 million people, 83% of which live in urban areas (www.cia.gov). According to legend, Korea's birth as a nation was in 2333 BC with its early inhabitants coming from and heavily influenced by China...
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...E-marketing in Vietnam Marketing is one of the important parts in the working process of a company, which is the tool to build the bridge connecting between company and customer. Philip Kotler had affirm that marketing is an essential to the success of every organizations (Kotler, Wong, Sauders & Amstrong, 2005, p. 4) However, in recently, with the global economics crisis, businesses in Vietnam have become stagnate. Many enterprises become struggle to reduce the budget for marketing campaign which will cause different for company to build their brand name. Thank for the development of technology and Internet that open a new effective way for enterprises, which is e marketing. Currently, Vietnam has a prime economic situation for developing and expanding e marketing. Vietnam economy and e-marketing From the beginning of 2012, there were good scenes of the economy of Vietnam; such as, low inflation, stable macro economy, and insured social welfare (Vietnam overview, 2012, para. 1). Nonetheless, the domestic economy also has shown signs of stress. Manufacturing has significantly decreased, causing purchasing power to decrease. The country’s growth rate has been declining since 2011. Fuller (2012) stated that the fundamental problems in Vietnam stems from government policies, which are not effective. An economic downturn have negative effects on many companies, this will ultimately lead to many organization going bankrupt. “20 percent of small and medium-size companies have gone...
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...Disorders Writing Assignment The purpose of this project is to give you experience in making clinical diagnoses and to attempt to make sense of the many psychological disorders that are out there. You have been assigned to watch a popular movie. I decided to give this to you before Christmas Break because you will have at least 2 weeks to think of the movies form the list and watch one or two or whatever number you want. Pretend that you are a clinical psychologist, and the character in the movie has come in to your office. There is one central character in the movie that has symptoms of a psychological disorder (sometimes there may be more than one character; I have given you the character with the most obvious symptoms). In your paper, you should give a brief description of the character. Then, you should answer the following: o Identify the diagnosis that you would make of the character. • You should back up your diagnosis with the relevant symptoms displayed by the character (in other words, explain why did you make the diagnosis that you did). Refer to the movie to illustrate the symptoms that the character demonstrates. • Discuss all the possible symptoms of the disorder; does the client show all the possible symptoms, or only some of the possible symptoms of the disorder? • In some cases, the character may be lying, and does not really have a disorder. For example, the person may be faking the disorder to avoid prosecution for a...
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...U.S. Military Spending and its impact on the Economy’s GDP Matthew Magana Abstract This paper examines whether increases in military spending have a positive or negative impact on the U.S. Gross Domestic Product (GDP). The paper focuses on the three North American economies: Canada, Mexico and the United States as models to develop a case. It will also illustrate the utilization of multiple economic tools to produce variable outcomes to analyze the full spectrum of economics. It will also discuss the multiple statistical models such as Granger causality and Vector autoregression and the asymmetric results produced. Increased U.S. Military Spending and its impact on the Economy Given the long-accepted, theoretical direct relationship between investment and economic growth, if defense spending has a negative impact on investment, then it would seem reasonable that defense spending would have an adverse impact on economic growth. This was exactly the findings of two studies published in the seventies, zymanski (1973) and Lee (1973). Some studies attribute the negative effect of defense spending on economic growth to reduced investment. Another study argues that defense spending restricts export growth and economic growth because military expenditures compete for the same resources used in the production of exports. Which may also be a understood trade off for military spending vs. export and economic growth. However, other studies were unable to find any stable...
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...Barbara W. “Cash Cropping and Upstream-downstream Tensions: The Case of Jambi in the Seventeenth and Eighteenth Centuries”. In Southeast Asia in the Early Modern Era: Trade, Power, and Belief, edited by Anthony Reid. Ithaca, N.Y.: Cornell University Press, 1993. Baker, M. H. Sabah: The First Ten Years as a Colony. Kuala Lumpur: Malaysia Publishing House, 1965. Black, Ian. “The Ending of Brunei Rule in Sabah, 1878–1902”. Journal of the Malayan Branch of the Royal Asiatic Society 41, no. 2 (1968): 176–92. ———. A Gambling Style of Government: The Establishment of Chartered Company Rule in Sabah, 1878–1915. Kuala Lumpur: Oxford University Press, 1985. ———. “The Rundum Rebellion of 1915 in Sabah: Millenarianism and Social Protest”. Paper presented at the Seminar Sejarah dan Masyarakat Sabah [Seminar on the History and Society of Sabah], Kota Kinabalu, 12–16 August 1981. Blood, Doris E. “The Lotud”. In The Social Organization of...
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...The Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0957-4093.htm An integrative framework for supply chain collaboration Togar M. Simatupang School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia, and Framework for supply chain collaboration 257 Ramaswami Sridharan University of Wollongong in Dubai, Dubai, United Arab Emirates Abstract Purpose – This paper proposes an integrative framework for supply chain collaboration which is based on the reciprocal approach. Design/methodology/approach – A reciprocal approach is adopted to capture the interaction phenomenon of different features of collaboration in attaining overall supply chain performance. Findings – A collaborative supply chain framework is composed of five connecting features of collaboration, namely collaborative performance system, information sharing, decision synchronization, incentive alignment, and integrated supply chain processes. Research limitations/implications – Further research could be carried out to capitalize the framework for diagnosing and improving supply chain collaboration. Practical implications – The proposed framework enables the chain members to scrutinize key features of supply chain collaboration before and during collaborative initiatives. Originality/value – Previous research on supply chain collaboration...
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