...Chapter 5 – Operational plan ..............................................................................................6 Chapter 6 – Description of operations ................................................................................9 Chapter 7 – Organisational risk register .......................................................................... 10 Chapter 8– Marketing plan ............................................................................................... 12 Chapter 9 – Sales and marketing policy .......................................................................... 24 Chapter 10 – BBQfun Privacy Policy ................................................................................ 26 Chapter 11 – Anti-discrimination policy ........................................................................... 30 Chapter 12 – Procurement policy and procedures ......................................................... 31 Chapter 13 – List of preapproved suppliers .................................................................... 36 BSBMKG501B Identify and evaluate marketing opportunities © 2012 Innovation and Business Industry Skills Council Ltd 2nd edition version: 1 Page 1 of 36 Assessment Materials BBQfun (simulated business) Chapter 1 – Business plan (excerpt)...
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...BSBMKG501B Identify & Evaluate Marketing Opportunities PRACTICAL ASSESSMENT TBS Consulting Fax: (07) 32691143 | PO Box 316 Sandgate Q. 4017 Putting the pieces together | admin@tbsconsulting.com.au PDF Created with deskPDF PDF Creator X - Trial :: http://www.docudesk.com BSBMKG501B Investigate & Evaluate Marketing Opportunities This unit of competency describes the performance outcomes, skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. BSBMKG501B Investigate & Evaluate Marketing Opportunities contains employability skills. Instructions to the candidate 1. Read the relevant chapter(s) of the nominated texts included in your Candidate Study Guide. Read relevant texts from the list of suggested reading websites, industry journals and forums provided. Read each of the practical activity assessments for this unit of competency before commencing. 2. Answer all of the requirements of the practical activities. Keep in mind you are studying a Nationally Recognised Diploma unit of competency. Your answers must reflect the depth of knowledge and understanding expected of a person who can work without supervision and demonstrate a level of judgement and decision making. 3. This...
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...BSB50207 |Course Code & Title: |BSB50207 Diploma of Business | |Unit Code & Title: |BSBMKG501B: | | |Identify and evaluate marketing opportunities | |Assessments Type |Report Writing & Presentation | |Assessment No: |One | |Delivery and Assessment Mode(s) |Classroom | |Term |One | |Unit Duration |Three Weeks | Assessment 1-Report Writing & Presentation BSBMKG501B Identify and evaluate marketing opportunities BSB50207 Diploma of Business Version 2.1 Australis Institute of Technology and Education ABN 17 120 701 911 Address Level 2, 25 George St, Parramatta, NSW 2150 AUSTRALIA P +61 2 9633 1222 F +61...
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... Business description ............................................................................................... 117 Vision for the future ................................................................................................. 117 Business goals/mission .......................................................................................... 118 Business philosophies/identity ............................................................................... 118 Main objectives ........................................................................................................ 118 Situation Analysis ........................................................................................................... 121 Marketing analysis ................................................................................................... 121 Customer analysis ................................................................................................... 123 Product benefits and unique selling proposition ................................................... 125 Competitive analysis ................................................................................................ 126 SWOT analysis .......................................................................................................... 130 Legislation and regulation...
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...Assessment Materials BSBMKG501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached. * Task 1. Short answer questions ☐ * Task 2. Research report ☐ NOTE: If this is a group assignment, each member of your group must individually submit a separate and complete copy. Student ID | Student Name | Click here to enter text. | Click here to enter text. | The other members of my group are: 1. Name:Click here to enter text. Student ID#:Click here to enter text. 2. Name:Click here to enter text. Student ID#: Click here to enter text. 3. Name:Click here to enter text. Student ID#: Click here to enter text. | PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER USE TASK 1 MARKING SHEET Did the candidate | Competent | | Yes | No | Answer all questions and address all of the requirements specified in Assessment Task 1? | ☐ | ☐ | TASK 2 MARKING SHEET Did the candidate: | Competent | | Yes | No | Provide a research report and deliver a presentation to “stakeholders” addressing all of the requirements specified in Assessment Task 2? | ☐ | ☐ | | ASSESSMENT - SUMMARY | Assessor’s checklist – tick when finalized | Task 1☐ | Task 2☐ | Task 3☐ | | ASSESSOR’S GENERAL COMMENTS (see individual tasks & marking guides for more detail) | Assessor...
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...BSBMKG501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES Case Study 1 WOTIF.COM Introduction Wotif.com was born in 2000 taking advantage of a marketing opportunity when the e-commerce was just starting its way as the new era of the business. Now with offices around the world, Wotif.com is one of the most important companies in the touristic area, serving as a bridge between the accommodation suppliers and the customers. During these years Wotif.com has been always ready for the changes and that is the reason why Wotif.com is still an active and strong actor in the market. The current market of Wotif.com is online customers of all ages who are looking for accommodation for their holidays. Wotif.com is and intermediary between customers and suppliers making a win to win relation where all the actors are finally benefited. The Business needs supplied are the necessity of offering a product/service and the necessity of getting product/service with the chance of comparing and getting great deals helped by the real time of rates and availability, this feature implemented by Wotif.com which become them in pioneers. Wotif.com explored a new market which was online customers looking for options on the internet, taking advantage of the e-commerce boom the world was been witness at the beginning of the new millennium. This market has had some changes during this year due the technology, competitors, alliances and requirement of the customers. The marketing...
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...Appendix 1: Marketing Terms BSBMKG501B – Identify and Evaluate Marketing Opportunities 1. Marketing Terms: review the following terms; you can type directly onto this document and save your responses. Using the internet you can locate more terms from: 2. http://businessballs.com/market.htm 3. http://www.businessdictionary.com/terms-by-subject.php?subject=2 4. Rix, P. (2011). Marketing: A practical approach. 7th Ed. NSW: McGraw Hill Advertising Non-personal communications paid for by an identified sponsor, using mass media to persuade or inform. Advertising appeal The central idea or theme of an advertising message. Advertising exposure The degree to which the target market will see an advertising message placed in a specific vehicle. Affordability methods An advertising budget based on the residual funds remaining after all other activities are considered and accounted for. Ambush marketing The marketing of goods or services in a manner that gives an individual or a business the appearance of being officially associated with an event when it IS NOT. Approach The first step of the actual sales presentation in which the salesperson tries to learn more about the customer’s needs, create a good impression and build rapport. Attitude A learned way of responding well or not so good to stimuli, people, pictures, objects. Average fixed cost The fixed cost per unit produced, how much does it cost. Bait advertising Advertising a product or service at a special price, then...
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...against competency standards such as enterprise specific competencies or nationally endorsed units of competency. My qualification/s and or transcript/s | Qualification/s cover these courses and or units delivered by MOM | My experience as describedbelow and can be verified | Experience Covers these courses and or units delivered by MOM | CHC60202 Advance Diploma of Children services | CHC30712 Certificate III in Children Services CHC50908 Diploma of Children ServicesCHC60208 Advance Diploma of Children ServicesCHC41212 Certificate IV in Children Services (OSHC)CHC51012 Diploma in Children Services (OSHC)CHC30812 Certificate III in Education Support (following units only) * HLTOHS300B - Contribute to OHS processes * CHCCHILD401A - Identify and respond to children and young people at risk * CHCCN301B - Ensure the health and safety of children * CHCCN302A - Provide care for children * CHCIC301E - Interact effectively with children * HLTFA301C - Apply first aid * HLTHIR403C - Work effectively with culturally diverse clients and co-workers | I worked in the Child care industry for 16 years before becoming a Trainer and Assessor for the last 4 yearsMy duties over this time included working as an assistant , group leader, casual float as well as a Director, My skills include * Working with children, all age groups including children in OSHC up to 12 years old. * OHS procedures * Working with families * Working with different departments ie inclusion support...
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...BSBMKG501B Identify and evaluate marketing opportunities Assessment Task 1 Individual project and presentation Section Background – about the company or business About Cape: Cape Scaffolding, provides a range of non mechanical industrial services including access systems, insulation, painting, coatings, blasting, industrial cleaning, scaffolding, training and assessment to both industrial plant operators and major international engineering and construction companies. As a single source provider, Cape is able to provide a range of specialist multi-disciplinary services specifically tailored to meet the needs of the client providing the most intelligent and cost efficient solutions for their customers’ non-mechanical implant maintenance and capital needs. Cape's approach to business is based on an understanding that today's industry leaders demand safer, more intelligent and resourceful answers to solving their challenges and those strong customer relationships are built on confidence and trust. Focus for the year ahead will be: Realising the very significant organic growth opportunities in our chosen markets Exploiting the strengthening bid scaffolding with further bolt-on acquisitions; and Building on the value of the Cape Australian brand Trading momentum has continued into the new year and expect: Continued organic revenue growth in 2012 supported by growth in order book Although anticipated that operating margin will reduce we expect strong...
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...Assessment Task 2 BSBMKG501B Identify and evaluate marketing opportunities Individual case study assignment 1.Lists ways that Dell conducts research on its customers to continually improve products and services? Customer Advisory Panel (CAP) Days Customer Spotlights on Dell.com 2.What are the features of Dell's research? Customer Advisory Panel (CAP) Days are an example of how Dell can continually learn from our customers. When we visited with customers during the CAP Day sessions, some were unhappy; others were thrilled. All seemed delighted that we invited them to Dell for an open discussion around their IT issues. We’re glad to see other positive reactions to the event and encouraged that the dialog continues at #DellCAP on Twitter. Dell will hear directly from customers about the kinds of things they use their systems for, what they like about it and see the configuration they use to get things done. Other initiatives underway include a pilot of a 24/7 chat service in the U.S. and other countries where chat seems more popular over traditional phone service, redesigning support.dell.com, revamping of extended warranties, and a redesign of the Dell.com online configurator experience to name a few. The scope and direction of these initiatives – and others – are shaped by what we hear from customers. Dell looks forward to sharing progress on them in upcoming conversations. 3.What is Dell's unique selling point? • Biggest PC maker in the world. • They deal directly...
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...ASSESSMENT BSBMKG501B - Identify and evaluate marketing opportunities BSBMKG502B – Establish and Adjust the Marketing Mix Assignment By Aliomar Miranda Filgueira Galvão Student’s I.D. number: A106588 Table Contents 1. Introduction 3 2. Evaluation 4 3. Swot Analysis 7 3.1 Conclusion 8 4. Marketing Plan 9 4.1 Product 9 4.2 Price 9 4.3 Place 10 4.4 Promotion 10 4.5 Features and Benefits 10 5. Conclusion 12 Reference 13 1. Introduction Australian domestic airlines industry has recently had a major change in competitiveness when Virgin Blue entered on the market. Their low cost fares strategy quickly captured 25% of the market share. Analysts have predicted that Virgin Blue would grow to reach a third of the market until next year. The success of the Virgin Blue’s new business model is based on the balance between affordable airfares and company’s profitability. This model leaded to a new consumer behavior, forcing QANTAS to study the new market niche and consequently study the feasibility of opening a new low-cost airlines. The aim of this study is to propose to the creation of a new company for Australian domestic airline called KOALA AIRLINES. Two questions must be answered by the study: first, how will this new airline affect QANTAS business? Second, should we undertake this opportunity? 2. Evaluation Some initial questions...
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