...Green marketing From Wikipedia, the free encyclopedia Jump to |Marketing | |Key concepts | |Product marketing | |Pricing | |Distribution | |Service | |Retail | |Brand management | |Brand licensing | |Account-based marketing | |Ethics | |Effectiveness | |Research | |Segmentation | |Strategy | |Activation | |Management | |Dominance | |Marketing operations ...
Words: 3563 - Pages: 15
...likely to face challenges selling our clients on environmentally responsible practices if we are not ourselves forward-looking. This study specifically focused on improving Booz Allen’s waste management and recycling programs as part of its broader focus on corporate social responsibility. Interviews were conducted with key stakeholders in the office services and facilities teams to learn about existing “greening” efforts. Interviews were also conducted with employees to understand the perception of Booz Allen’s “greening” activities. This report concludes that Booz Allen is doing a lot already in the way of “greening” its waste management practices. The problem is that no one knows about it. Communications and training are the biggest challenges that Booz Allen must overcome. Near-term recommendations to address these challenges include: * Implementing a communications strategy for the “greening” campaign; and * Focusing on immediate “quick wins” to increase visibility of the effort. In the long-term, Booz Allen should develop and publish a sustainability plan, and develop a “Greening” tactical plan to achieve the targets set in the multi-year strategy. Introduction Energy and environment are critical growth markets for Booz Allen Hamilton moving forward, and we have been developing a “greening” service offering. But are we setting a good example with our own practices in Booz Allen facilities? On our McLean campus, one building is LEED-certified...
Words: 5883 - Pages: 24
...energy resources are found and implemented there is only one answer, Green building. What is Green building? In simple terms it is the practice of constructing buildings and homes with more efficiency and to create less of an impact on our resources and our environment. Governments throughout the world are becoming more involved with their ecosystems and establishing guidelines for businesses and industry to follow. By adopting the strategies of Green building we can make the world a cleaner and healthier place to live. Green building is the practice of increasing the efficiency of buildings and their use of energy, water, and materials while reducing building impacts on human health and the environment through better design, construction, operation, maintenance and demolition (EPA, Green building). Whereas a good design is important in Green building, the actual operation and maintenance of a building has a huge impact on human health. It has become so important that building councils and rating systems have been established by the United States and across the world. Green building has brought into practice new construction techniques and practices along with new ideas and products to try reduce and eventually eliminate the impact of buildings on the environment. Green construction can be established at any phase of construction or even after a building is completed. In the United States alone buildings account for 39% of all energy use, 12% of total water...
Words: 6332 - Pages: 26
...ACE TECHZION 2K15 Implementation and explanation of the Green Building concepts PRESENTED BY Y.SAI KRISHNA 138P1A0137 Towards the implementation and explanation of the Green Building concept Y.SAI KRISHNA (1256sai@gmail.com) Abstract: The “Green Building” is an interdisciplinary theme, where the green building concept includes a multitude of elements, components and procedures which diverge to several subtopics that intertwined to form the green building concept. Generally, the green building is considered to be an environmental component, as the green building materials are manufactured from local eco-sources, i.e. environmentally friendly materials, which are then used to make an eco-construction subject to an eco-design that provides a healthy habitat built on the cultural and architectural heritage in construction while ensuring conservation of natural resources. This ensures disassembling the building components and materials, after a determined building lifetime, to environmentally friendly materials that can be either re-used or recycled. During their lifecycle, the green buildings minimize the use of resources (energy and water); reduce the harmful impact on the ecology, and provide better indoor environment. Green buildings afford a high level of environmental, economic, and engineering performance. These include energy efficiency and conservation, improved indoor air quality, resource and material efficiency, and occupant's health...
Words: 11912 - Pages: 48
...participates in the operating and production process of the company. Because of the increasing importance of how much impact businesses can have on the environment, many companies have been implementing new and improved sustainability initiatives across the globe. Some have organized recycling programs, while others have developed water conservation initiatives, approaches to support climate change, energy conservation, energy building, and more. For the purpose of this assignment, I’m going to focus on Starbuck’s sustainability practice to create green stores across all its company-owned outlets. Starbucks has always been known for its responsible practices and the approaches that it takes to produce the coffee grains and other ingredients that it uses on its worldwide-known beverages. However, in 2009, Starbucks set a new goal which would focus on achieving a LEED certification, which is a green building certification program that would allow them to adopt the best sustainability practices possible within their industry. Ever since Starbucks began this green initiative, however, a number of questions came up as to whether they would have to build brand new stores that would achieve LEED certification standards, or whether they could use...
Words: 1150 - Pages: 5
...Green marketing From Wikipedia, the free encyclopedia According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.[1] Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term.[1] Other similar terms used are Environmental Marketing and Ecological Marketing Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.[2] The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental marketing claims.[3] This Commission is expected to do an overall review of this...
Words: 4729 - Pages: 19
...conscientious travelers. Many airports worldwide are recognized for their contributions for their sustainable practices in the sector Air transportation is considered to be an essential in a modernized society. However, air transportation causes harsh impact on the environments. The air transportation system is considered to be the number one cause of air pollutants, especially Carbon dioxide. “Emissions from air transportation have continuously increased over time, accounting for about 4% of carbon emissions from developed countries.” (Safe Guarding Our Atmosphere, 2011) Demand for air transportation and airport capacity continues to rise, but is impacted by environmental limits, such as land use compatibility. According the Federal Aviation Administration’s (FAA) 2011 forecast, one billion passengers are projected to be flown in 2021 and aviation growth over the next five years is expected to jump 5.3%. Adopting sustainable measures is a slow process and goes beyond the minimum environmental requirements provided by the federal government. Even with regulations being enforced by the Federal Aviation Administration (FAA) and local communities, these airports are still producing pollution and waste caused by harmful chemicals, such as paint, and lack of recycling programs, according to Roger Yu. (Yu, 2008) To combat this, more and more airports are including sustainable practices. There...
Words: 2879 - Pages: 12
...1.0 Introduction Companies around the world are focussing on incorporating sustainability policy and practices in their supply chain (Ageron et al, 2011). The topic of sustainability has been of great interest for the last decade and businesses have adopted a certain level of commitment towards sustainability practices (Hassini et al, 2012), yet some business tycoons suffer in developing an effective supply chain model. This report primarily discusses the issues that Wal-Mart is facing in establishing and maintaining a sustainable supply chain. The report outlines the company's origin and its progress in the years, followed by describing the issue it is faces. The issue described is related to Wal-Mart's failure to develop a Green sustainable process and the effects it has on the environment. 2.0 Company Background - Wal-Mart The idea of retail business grew very popular in the United States in the early 1950's, and Sam Walton, founder of Wal-Mart was convinced that people wanted more than just retail showrooms. Hence he opened his own retail store providing large discounts (Reuters, 2013). Over the years he spread his business across the United States and set up his first Wal-Mart store in 1962. In the next five years he opened 24 more stores and in 1969 Wal-Mart established itself as an incorporated company under the official name, Wal-Mart Stores Inc. (Wal-Mart Corporate, 2013). Phenomenal transformation of national retail business into global retail chains were witnessed...
Words: 2484 - Pages: 10
...Green Technology: A Cost Benefit Analysis of Business going Green Cost Benefit Analysis of Green Technology. I. Introduction Many business owners fear the costs associated with going green and although the net return varies according to the sector, in most cases these fears are unwarranted. Sustainable business practices should be evaluated based on a cost/benefit analysis. The benefits for things like brand reputation and employee loyalty, must be weighed against the costs and risks. When considering the value of sustainable practices businesses need to be notified of a wide range of benefits. Human resources are a good example of a department that benefits from greener practices. According to The Harvard Business Review’s summary of a number of green building studies, green facilities have been shown to increase the productivity of employees. Research further reveals that retailers who installed skylights saved energy and boosted sales by as much as 40 percent. Other research has indicated that loyalty and morale are positively impacted by a green workplace. Greening a physical environment contributes to health and reduces sick days. MonsterTRACK.com study revealed that people want to work for a company that is green. These factors enable green companies to attract and retain the best people, while saving human resources time and money. Green initiatives can save money, strengthen...
Words: 3871 - Pages: 16
...Animation, and Pixar, and its Marvel Entertainment is a film producer and top comic book publisher. In addition, Walt Disney Parks and Resorts operate the company's popular theme parks including Walt Disney World and Disneyland. The primary environmental challenges that Disney faces as they strive towards improving their corporate sustainability practices are as follows: 1) The theme parks and movie studios create a great deal of waste. 2) The affiliate companies that private label for Disney are manufacturers that faces common environmental challenges in way of air pollution, waste, and natural resource conservation. Disney has a great deal of influence and indirect responsibility for the sustainability practices of business partners within their supply chain (which will be referred to as “affiliates” throughout this report). 3) Disney’s target market is the youth throughout the world. The Walt Disney Company takes accountability for educating and inspiring environmental awareness and responsibility within their impressionable consumers. Considering the size and scope of influence The Walt Disney Company has throughout the world, it is critical on a global scale that Disney executives lead with solid sustainability practices. Disney’s corporate sustainability report (which they call their Corporate Citizenship Report) is guided by three core principles: 1) Act and create in an ethical manner and consider the consequences of our...
Words: 1238 - Pages: 5
...“Going green” is a phrase that has been on the lips of many people for the past few years. To go green means you will act in a way to preserve the planet and its natural systems and resources (Wilkerson, 2009). In light of all the talks of going green many companies want to go green as well. Green jobs as explained in the Bureau of Labor Statistics website are jobs in businesses that produce goods or provide services that benefit the environment or conserve its natural resources. Jobs in which workers' duties involve making their establishment's production processes more environmentally friendly or use fewer natural resources (BLS, 2013). Automatically the thoughts of working on a farm or planting trees in some forest come to mind I am sure but those are not the only options. Major companies that are housed in large story buildings can be a green job as well. Companies that produce energy from renewable sources use energy efficient electronics in the work area, and any reduction in greenhouse gasses can all be considered green jobs (BLS, 2013). The company itself is not the only thing that has to be green but the employees need to be as well (at least when at work). The company needs to provide the employee with the proper knowledge of the environment and how the company itself is working towards helping the planet. Whatever it is that the company is doing like aiding in the conservation of energy or pollution reduction the employee must know how the company implements these...
Words: 1483 - Pages: 6
...CONTEMPORARY GREEN MARKETING - BRIEF REFERENCE TO INDIAN SCENARIO R. Shrikanth *, D.Surya Narayana Raju ** * Assistant Professor Department of Master of Business Administration, CMR College of Engineering and Technology (Affiliated to JNTU), Hyderabad, Andhra Pradesh ** Associate Professor, Department of Master of Business Administration, Vidya Vikas Institute of Technology (Affiliated to JNTU), Hyderabad, Andhra Pradesh ABSTRACT In the modern era of globalization, it has become a challenge to keep the customers as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. Environmental pollution is a buzz word in today’s business environment. Consumers are also aware of the environmental issues like; global warming and the impact of environmental pollution. Green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of the developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, main emphasis has been made of concept, need and importance of green marketing. Data has to be collected from multiple sources of evidence to understand the importance of green and sustainability management, in addition to books, journals, websites, and news papers. The Paper aims at finding out what actually Green Marketing is all about and how can...
Words: 4395 - Pages: 18
...Light steel construction and modular homes as alternative building methods in South Africa. By: Dewald Barnard 26144362 Submitted in fulfilment of part of the requirements for the degree of B.Sc(Hons)(Construction Management) In the faculty of Engineering, Built Environment and information technology University of Pretoria 1. Chapter 1......................................................................................................................................... 7 1.1Research Proposal.......................................................................................................................... 7 1.2. Problem ........................................................................................................................................ 7 1.2.1 Chapter 2................................................................................................................................ 7 1.2.2 Chapter 3................................................................................................................................ 7 1.2.3 Chapter 4................................................................................................................................ 8 1.2.4 Chapter 5................................................................................................................................ 8 1.3. Research methodology ..........................................................................................................
Words: 10715 - Pages: 43
...strategies vary widely based on your goals and situation. Sustainable materials can mean many things, and this page explains some considerations besides the materials’ energy performance. Lifecycle Assessment is the most thorough way to determine the environmental impacts of your building materials. However, LCA can be very costly, varies project-to-project, and is not yet extremely prevalent. Instead, the building and building products industries have a host of measures and “certifications” for green building products. BuildingGreen’s Green Building Product Certification Guide is a fantastic resource for understanding this (sometimes intentionally) complex world. The following is a quick rundown of factors about how the material is produced and disposed of that can be important to consider. Materials using recycled content not only require less virgin resources, they also use less energy and chemicals to process. For instance, recycled ("secondary") aluminum has 90% less embodied energy than virgin ("primary") aluminum. It is beneficial to both use recycled material, and design your constructions to be recycled as well. Using Recycled Materials To use recycled content in your building, call suppliers to source recycled materials. Be sure to verify the physical properties (strength, stiffness, etc.) of the material with recycled content. If they are lower-performance, you may need to alter your design to use slightly more material. This is usually still a net...
Words: 1433 - Pages: 6
...GOING GREEN Making the Change to Sustainability Building Green Builds a Bejter Education BY PAUL J.HOFFMAN W hen I was in school, green was ihe color of one of my crayons and the vinyl asbestos tiles on ihe classroomfloor.Today, the word "green" has a very different connijtation. The age of the green mtncnicni and susiainability has grown from a few concerned citizens, often labeled as "tree huggers," to a mainstream media focus wilh a rapidly growing, but large and passionate following. For ihc education world, sustainable practices can impact your students, parents, icaciicrs, staff, administrators and communities. In addition to healthier students and stair, significant long-icrm cosí savings are among the most exciting benefits thai ihc recipients of an environmentally friendly educational facility enjoy. Improved test scores, lower absentepism, better morale, greater community support, stronger teacher retention and certainly a more positive impact on the environment are all additional beneiits that school administrators can expect from a sustainable school. With so many benefits easily recognized, there's really no reason that school officials shouldn't take a close look al all of the sustainable options available ti) them as they consider upcoming building projects. It is imporlani that new facilities lay the foundation for a great academic story while also being aesthetically pleasing, healthy and cost-sensili\'e. Additionally, you offer a valuable learning...
Words: 2483 - Pages: 10