...Con mi burrito sabanero voy camino de Belén, con mi burrito sabanero voy camino de Belén, si me ven, si me ven voy camino de Belén si me ven, si me ven voy camino de Belén El lucerito mañanero ilumina mi sendero, el lucerito mañanero ilumina mi sendero si me ven, si me ven voy camino de Belén si me ven, si me ven voy camino de Belén En mi burrito voy cantando, mi burrito va trotando, En mi burrito voy cantando mi burrito va trotando si me ven, si me ven voy camino de Belén si me ven si me ven voy camino de Belén duki duki duki duki,duki duki duki da apúrate mi burrito que ya vamos a llegar duki duki duki duki,duki duki duki duu apúrate mi burrito vamos a ver a Jesús con mi burrito sabanero voy camino de Belén con mi burrito sabanero voy camino de belén si me ven si me ven voy camino de Belén si me ven si me ven voy camino de belén El lucerito mañanero ilumina mi sendero, el lucerito mañanero ilumina mi sendero si me ven, si me ven voy camino de Belén si me ven, si me ven voy camino de Belén En mi burrito voy cantando, mi burrito va trotando, En mi cuatrico voy cantando mi burrito va trotando si me ven, si me ven voy camino de belén si me ven, si me ven voy camino de belén duki duki duki duki,duki duki duki da apúrate mi burrito que ya vamos a llegar duki duki duki duki duki duki duki duu apúrate mi burrito vamos a ver...
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...fresh daily – no microwaves. For those of you looking to cut a few calories, we offer the option to substitute your flour tortilla with a whole-wheat tortilla for any of our tacos, burritos, quesadillas, chimichangas or flautas. We also have a popular “Power Lite” selection, which allows you to choose low-fat cheese and fatfree sour cream for any menu item. There is no charge for these substitutions. Below we have put together some of our recommendations of lower calorie menu options that you are sure to enjoy. You will also find our complete nutritional information chart below, which is designed to help you make informed decisions about what you choose to eat at Tijuana Flats. The chart allows you to customize the nutritional information to reflect exactly what you order in the restaurant. To use it, simply select a menu item, then choose all of the options that you would like to include in your menu item. Add each line of nutritional information together to get the total. Additional items, including Starters and Make it Wet options, are listed at the bottom of the chart. Also provided is our Allergen information. Remember, at Tijuana Flats you can eat what you like, how you like it, and as hot and wet as you want it - in other words, enjoy! Lower Calorie Items Burritos Steak Whole Wheat Burrito (regular size) 10'' Wheat Tortilla Steak Shredded Lettuce Diced Tomatoes Diced Onions Black Olives Fresh Jalapenos Substitute Powerlite low-fat cheese Substitute Powerlite fat-free...
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...Case Analysis Chipotle Chipotle, (pronounced chi-POAT-lay) is a homerun company with Steve Ells steering the ship as CEO. Whether he turns starboard or port, he has the company heading in the right direction. His vision is “to change the way people think about and eat fast food”. His strategy is based on five key elements: 1.) Serving a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla-which is quite amazing, I’ve had them several times, they are a very healthy and delightful tasting alternative to burritos), and salads. 2.) Using high-quality raw ingredients and classic cooking methods to create great tasting, reasonably priced dishes that were ready to be served to customers minutes after they were ordered. 3.) Creating an operationally efficient restaurant with an aesthetically pleasing and distinctive interior setting. 4.) Having friendly people take care of each customer. 5.) Doing all of this with increasing awareness and respect for the environment, the use of organically grown fresh produce, and meats raised in a humane manner without hormones and antibiotics. With these core competencies Chipotle has reached the top of its industry. They maintain a focused product (strategy 1), they maintain high quality products (2), they are efficient in operations (3), customer service is a priority (4), and they are environmentally friendly (5). These are strong core components that if maintained will produce a long lasting thriving company...
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...Chipotle Mexican Grill functions as a fast, casual, and fresh Mexican food provider that focuses on a menu offering burritos, burrito bowls, tacos, quesadillas, and even salads. A recent poll conducted by Forbes concluded that almost 88% of consumers from all demographics are willing to pay more for healthier foods. This shift in preferences proves that now is as good of a time as ever for new businesses to enter into the fresh ingredient, quick-service food industry. According to restaurantowner.com, the typical start up cost of this nature is around $225,000, which is relatively inexpensive for starting a new business venture. This, along with few legal obstacles, creates low entry barriers for companies that wish to compete in this industry. As mentioned earlier, consumers now have a wide variety of healthier fast food options, especially with Mexican food. This offers the opportunity for new entrants to focus more on experience and atmosphere rather than just the food served. Consumers want fast and fresh, but are also inherently drawn to hip and trendy environments that aid to the entire consumption process whether they dine in or carry out. This gives new entrants the power to differentiate their brand and compete with already existing restaurants. R. Application of Porter’s Five Forces Model Paper (n.d.): 3. Web. 29 Feb. 2016. "Porter's Five Forces." Porter's Five Forces. Mayur Khatri, n.d. Web. 29 Feb. 2016. Gagliardi, Nancy. "Consumers Want Healthy Foods." Forbes...
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...Assignment 1: Identify Your Competitive Advantage Aaron M. Massey Professor Jackson BUS100 26OCT2013 During the course of this paper it is my intent to analyze the strength and weaknesses of Chipotle Mexican Grill in hopes of finding a way that the restaurant chain could boost profit and/or productivity. Chipotle Mexican Grill has many things going for them and against them since opening in 1993 (Wikipedia, 2013). To start with let’s talk about their weaknesses or things they could do better. They don’t seem to be very creative in making new products, they don’t have much of a kids menu, and they’re not that global (Wikiswot). Creating new items isn’t always a make or break thing, but they could still try some new things out every once in awhile. The kids menu is pretty weak and limited 2 soft or crispy taco’s, but not allowed to have 1 of each, three ingredients to include one meat or guacamole, really? (Chipotle, 2013). They are kids, small people; it would not kill Chipotle’s bottom line to let the kids actually pick anything they want, limiting to three items (kids’ servings). Yes, they have a few places outside of the US (France, Germany & UK), but not many, they really could try to expand more to other places like around the Asian/eastern Asia countries (Wikipedia, 2013). Enough of the bad stuff and onto the strengths of Chipotle include low prices, loyal customers, financially strong/stable, they use “green”...
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...licensing arrangement under which a franchisor allows franchisees to use its name, trademark, products, business methods and other property in exchange for monetary payments and other considerations. Since they are company owned, the same desire to serve a great product can be stressed throughout all of their locations. It is always the possibility of a franchisee that may be more concerned with just making a profit and taking into consideration the product their business is producing. Chipotle Mexican Grill has several strengths that they are utilizing extremely well. I think that their greatest strength is the fact that their menu is very streamline with interchangeable items. They have a total of five items on the menu the burrito, burrito bowl, crispy taco, soft taco, and salad, along with offering an appetizer of chips and guacamole and their salsas. Because of the fact that their menu items use many of the same ingredients, this is a great way of cutting down of the expense of buying a lot of different produce to prepare their items and they can stay focused on their aim of doing exceptionally well with a few things. When they order cheese, lettuce, meats, or rice they can purchase a large quantity of it because all of their menu items use it. There is not a great likely hood of product spoiling and being wasted because it isn’t used and because they focus on sourcing the best possible ingredients available. Chipotle makes every effort to purchase food with...
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...Assignment #3 List five innovations. Label each innovation as continuous, dynamically continuous, or discontinuous. Defend your selection of type of innovation. Do not used the same examples as used in the text. McDonald's Snack Wrap: This is an example of a continuous innovation. The ingredients and taste might be slightly different from typical wraps( e.g wraps from Taco Bell) but we still eat the wrap in the same manner that we would eat any other wrap. It's a modification of an existing product. Venus Water Shaving Razors: This is another example of a continuous innovation. In the past we would need to use shaving cream/gel before shaving, but with the new shaver, all you have to do is dip the blades in water and it'll work like a shaving cream/gel. It's a modification and improvement of an existing product. Bella and Birch Textured Paints: These can be applied like a wallpaper without the use of glue. It's a dynamically continuous innovation as it can exert a degree of influence on usage and behavior patterns. This doesn’t really change the demeanor/behavior of the applicator. Norplant Contraceptive: This is an example of a discontinuous innovation as this innovation required significant changes in behavior of significant importance to the individual. This kind of contraceptive is made of six small silicone capsules and becomes implanted in the upper arm of the female and stays effective for five years This requires the female to completely step...
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...outside of Colorado, in Minneapolis and Columbus. They opened 67 new stores in the fourth quarter of 2011 and now have over 1430 locations worldwide. One of Chipotle’s strengths that definitely sets them apart from every other restaurant is the burrito. They specialize in the burrito. They don’t just make and serve burritos, they make it the way you want it and they make with whatever ingredients you want in your burrito. There are no other burritos, from any other restaurant that can compare to a chipotle burrito. People want their food the way they want it and that is plan for success because your customer gets what they want and they are willing to pay for it. Another reason Chipotle Mexican Grill has been able to grow exponentially over the past 20 years, is they have gone completely above and beyond any other chain restaurant when it comes to ingredients. In 1999 Steve Ells, the founder of Chipotle Mexican Grill learns how pigs are raised and makes the decision he wants to have naturally raised pigs produce the pork he puts in his burritos. Any other company is looking for the best price on pork and probably could care less how they are raised. Over the years customers have enjoyed having the right pork in their burrito and that is a strength that has made this restaurant very popular. Just when you thought that was enough, in 2002 Steve Ells instituted naturally raised chickens. Now, not only is the pork a finer meat than most restaurants, now the Chicken is...
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...Change Management Memo Breakfast is the most important meal of the day, which is why we are pleased to announce this major change to our corporation. Taco Bell will now be open for breakfast! Our breakfast is going to be launched started in mostly the western states and a select few states in the south that will be on a trial run. Breakfast is going to start around 9:00 o’clock a.m. and we are going to stop serving at 11:00 a.m. The main breakfast item on the menu will be breakfast burritos. Burritos will be filled with eggs, cheese, and the customer’s choice of bacon, sausage, or steak. We will be teaming up with different partners such as Cinnabon©, Seattle’s Best Coffee©, and Johnsonville©. Type of Change Involved The idea is to bring breakfast to the daily menu. Millions of customer visits different fast food restaurants to get breakfast in the mornings and with millions of dollars in profits back in 2014, the purpose is to create a new market and extend our possibilities of growing financially and create a different image that will attract a targeted number of new customers. Ever since the establishment of the company, the growth on popularity was attracted a great percentage of Male customer leaving a great number of possibilities to grow on different demographics. Not only did the menu introduce completely new tastes to the brand, but it’s also helping tap into previously hard-to-reach demographics—women in particular. “People who … may not have been attracted to Taco...
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...FURTHER RECOMMENDATION Established markets generate intense competition during which new and innovative marketing strategies are required and new and existing products are developed. As a market develops, consumers become more experienced and discerning and look for more benefits from the products they choose. Although some organizations' products may appear unchanged at this developed stage of a market, the more successful businesses re-work existing brands and continue to develop new ones to meet changing consumer needs. The development of strong brands has always been a feature of the fast food market. Utilizing on-site product recommendations on our Web site dramatically increases conversion rates, order size and as well building brand trust with your online customers. Industry-wide data shows that sites that have added product recommendations have experienced increases as great as: 90%+ increase in on recommended products; 45%+ increase in conversion rates; and 5% increase in the number of items per order. Multiple Recommendation Types: TACO BELL runs more than 20 different recommendation types allowing it to display multiple recommendation sets per page — making it easier for shoppers to discover relevant products while giving merchandisers more space for upselling and cross-selling products. Explicit Messaging: Unlike “We suggest” or “You might also like” recommendations, TACO BELL recommendations clearly explain why products are being recommended to a shopper (e.g...
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...TACO BELL IN INDIA - CASE STUDY QUESTIONS: Also, please consider and discuss where the company is now, a few years later, with regard to Taco Bell in India. Have they achieved higher brand awareness, growth and profitability/success? If not, what suggestions do you have for them? What does your team suggest for Taco Bell in the future? Are there other regions for expansion? YUM! Brands, Inc. now operates in six divisions: YUM Restaurants China (China or China Division), YUM Restaurants China (YRI or International Division), Taco Bell U.S., KFC U.S., Pizza Hut U.S. and YUM Restaurants India (India or India Division). Taco Bell has 7 stores in India, which located in three cities: Bangalore (Sony World Signal, Innovation Mall, and Brookefield Mall), Mumbai (Oberoi Mall, R City, and Viviana Mall), and Delhi (Ambience Mall). According to The Economic Times (7 Jun, 2015), Taco Bell announced its expansion into New Delhi through a tie-up with Burman Hospitality, its first franchisee partner in India. Cooperated with Burman Hospitality, Taco Bell India plans to take the store count to 25 restaurants in the next 18-24 months. The General Manager of Taco Bell & Pizza Hut, Unnat Varma, said that with a strong proof concept in Bangalore and Mumbai, they are eager to increase their footprints across India, such as Punjab, Chandigarh, and Uttarakhand. He also indicated that Taco Bell is aim to provide their signature Mexican-inspired food and break-through value to the customers...
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...Case 10- Chipotle Mexican Grill in 2012: Can it Hit a Second Home Run? Small Quiz-Strategic Management Felix Hedyanto Rulie-1342980281 Summary: Chipotle Mexican Grill was established in Denver in 1993,by Steve Ells. Guided by conviction that food served fast did not to be low quality and that delicious food did not have to be expensive. Menu & Food Preparation-The menu at Chipotle Mexican Grill was unusually limited: burritos, burrito bowl, tacos, and salads, plus soft drinks, fruit drinks, and milk. Serving Orders Quickly-As Customer moved along the serving line, Customer selected exactly what they wanted and how they wanted it by speaking directly to the employees that prepared the food and were assembling the order behind the counter. The Commitment to” Food With Integrity”-Use organically grown local produce, organic beans, organic dairy products, and meats from the animal that were raised in accordance with animal welfare standards and were never given feeds containing antibiotics and growth hormones to speed weight gain. Supply Chain Management Practices-the company developed long term relationship with a number of reputable food industry suppliers that could provide high quality, fresh ingredients, and other products that meet Chipotle expectations. Chipotle utilized the services of 22 independently owned and operated regional distribution centers to purchase and deliver ingredients and other supplies to Chipotle restaurants. Chipotle personnel diligently monitored...
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...For the exclusive use of M. Alshahri, 2015. W14536 TACO BELL: A MEXICAN-INSPIRED RESTAURANT IN INDIA Lubna Nafees, Ashok Bajpai, Akshay Kumar, Anoop Chand, Maryne Ann James, Bonney Luke Thomas, Jayakrishnan B. Nair, Kunal Hazari and Garima Konda wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-29 With four outlets of Taco Bell opened in Bangalore by December 2013, Niren Chaudhary, managing director of Yum! Restaurants India, felt eager to expand its market offerings. He pulled out the morning newspaper and impatiently ruffled through the pages until he reached the business section. He paused briefly, folded the paper and leaned forward to read better. Focusing his attention...
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...become just tender (approximately 10 minutes). Allow the mixture to cool. For the Chimichangas Mix cinnamon and sugar in a shallow bowl and set aside. Spoon apple pie filling across the bottom 1/3 of the tortilla. Roll in both sides of the tortilla before rolling up the bottom of the tortilla over the filling, and then continue to roll the tortilla up like a burrito. Meanwhile, heat a small skillet with 1/2 an inch of oil. Once oil is hot, fry the chimichangas on all sides until the tortilla turns golden brown. (approximately 30 seconds on each side) Remove the chimichangas to a paper towel-lined plate and allow to drain briefly. Immediately roll the warm chimichanga in the cinnamon sugar mixture to coat and serve. You can serve the chimichangas drizzled with caramel sauce if you desire. I desired so I drizzled caramel sauce over my chimi…and it blew my ever lovin’ mind. There were a few extra of these little babies and I rewarmed them in the microwave the next day and they were STILL fabulous. So, to all of you who are reading this post…do yourself a HUGE favor. Make a fried apple pie burrito/Apple Cinnamon Dessert Chimichanga. You deserve it. You don’t even have to...
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...Andrew Jun Strategic Marketing 1/28/13 Marketing Strategy Report Chipotle’s expansion to China is fueled by a potentially large customer base stemming from a high urban population. Currently, there exists no “authentic” Mexican-Hispanic cuisine in China’s largest cities (Shanghai, Beijing, Guangzhou), and much of the population has never tasted Mexican food. We believe the opportunity to commercialize Chipotle in China will lead to a large success because we understand that most consumers want to experience different things, and our menu provides just that. Virtually all cuisine is Chinese, so many consumers will take a natural interest in our restaurants. This curiosity will serve as our initial marketing strategy to bring in customers. Needs: food, beverages, dining Wants: special cuisine that is distinctive from most/all other restaurants Demands: Quality food, service, and buying power To ensure Chipotle’s future in China, our marketing strategy will be customer driven and include geographic, demographic and psychographic segmentation. To explain further, China’s high urban populations will be our target markets because there will be more acceptance and willingness to dine at a Chipotle-style restaurant. Outside expansion will not be viable for Chipotle, so we will work specifically in those geographic locations. Initially, we will target the younger population, ages 10 to 35 because this age group will not oppose traditional Chinese cuisine and will be willing...
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