...picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Write a ten to fifteen (10-15) page paper in which you: 1. Copy or re-create the picture advertisement and include it on the title page. 2. Craft a message for this image and its appeal to the public on behalf of Benetton. 3. Define the goal of this campaign and the targeted audience with supporting rationale. 4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. 5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: 1. The technologies used along with expected benefits of each. 2. How the message and goals will be promoted. 3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified. 4. Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides;...
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...Basic information about the Communication Minor The Minor in Communication requires 18 hours, or six courses. All students pursuing the minor must take two foundation courses that together total six credit hours. The courses are Communication Foundations 1, which is basically a writing class, and Communication Foundations, which basically a presentations or speech class. After taking the foundation courses, students can take three courses -- or nine credit hours -- in a Communication specialization. There are three specialization areas: Media, Health Communication and Public Policy, and Business and Organizational Communication. The sixth course in the minor is an elective. It can consist of any course in Communication beyond the foundation courses, or an independent study, or an internship. Here is a list of the foundation courses, specialization courses and elective-course requirement: I. Foundation (6 hours) COMM 101: Communication Foundations I COMM 102: Communication Foundations II II. Specialization (9 hours) A. Media COMM 225: Science Writing and Editing COMM 325: Communicating Science Using Digital Media COMM 330: Science and Film COMM 270: Introduction to Public Relations COMM 334: Video Editing COMM 430: Documentary and Corporate Video COMM 439: Special Topics in Media B. Health Communication and Public Policy COMM 240: Health Communication COMM 242: Writing in the Biomedical Sciences COMM 270: Introduction to Public Relations COMM 340: Biomedical...
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...Analyzing Messages COMM/470 June 11, 2012 Jose Lepervanche Analyzing Messages With the modernization of communication, there are different dialogues in which people can compose messages. These dialogues have certain components that show the importance of the message and try to communicate that importance in an effective way. The wording, sending, and receiving of a message affects the comprehension, and the direct response to the message. This analysis will examine three messages and provide information on the context of the sender’s information. Then evaluate the affect content, media, and technology has on feedback. Analyzing Three Messages The first message (Appendix A) is from the United States Department of Education. The purpose of this message is to inform the recipient to reapply for financial aid. The technology and environment in which this message takes place is via e-mail, which is an appropriate manner. The purpose of e-mail gives the recipient the most efficient way to complete the reapplication process. The message provides a link allowing easy access the government website and gives directions needed to complete the process. There was no noise related to the message it was direct with specific instructions. The message requested no feedback through email, but it did give directions to frequently asked question, if questions occur. The second message (Appendix B) is from Iliff School of Theology. This message was a reply from a request for information...
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...objectives listed. Ultimately, I want to start the professional aspect of my life. I sincerely hope that I would be offered a position within the organization. Best regards, Badal Mazumder BADAL MAZUMDER H# 470, Rd# 15 Bashundhara R/a Badda, Dhaka 1207 Contact number: 01680875247 Email: badal.mazumder@gmail.com Objective: * I need to learn management skills. Ex: HR and internal communication skills. * Earn work experience and build up a CV. * Earn money and accumulate capital. * Learn to handle pressure of work and education simultaneously. Experience: * None. This will be my first professional job. Education: Level | Subject | Grade | O’ level | Commerce | A | | English | A | | Accounting | B | | Mathematics | C | | Pure Mathematics | C | A’ Level | Accounting | C | | Mathematics | E | Current | North South University – 4th Semester (BSc. in Economics) | CGPA 1.8 | Skills: * Confident in business communication. * Comfortable with Bengali. Unable to write Bengali * Extremely limited general knowledge involving Bangladesh. * Minimal understanding of consumer habits. * Basic marketing ideas. References: Name: | Mirza M. Ferdous | Designation: | Lecturer, School Of Business | Office: | North South University, Block # B, Bashundhara R/a,...
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...45 Credits Departmental Requirement 24 Credits Minor 15 Credits Total variable requirement for Graduation 124-125 Credits Foundation Courses Communication Skills ENG 101 ENG 102 ENG 105* ENG 106 ENG 202 Listening and Speaking Skills English Reading Skills Business English Advanced English Skills Introduction to English Literature 40-41 Credits 9 3 3 3 3 3 * Prerequisite ENG 101 & 102 Note: students not exempted from ENG 101 and ENG 102 will have to take ENG 101, ENG 102 and ENG 105. Note: students exempted from ENG 101 and ENG 102 will have to take ENG 105, ENG 106, ENG 202 Computer Skills CIS 101* CSC 101** Fundamentals of Computer System Introduction to Computer Science 3 3 3 * For students without basic knowledge of computer **For students with basic knowledge of computer & mandatory for students with Major in subjects offered from the SECS Numeracy MAT 100* MAT 210* Basic University Mathematics 1 Basic University Mathematics 2 6 3 3 3 *MAT 100 and MAT 210 mandatory for SLAS majors(English, Media & Communication, Anthropology) other than Sociology MAT 101* MAT 211* MAT 102* MAT 212* Intermediate University Mathematics II Probability and Statistics Introduction to Linear Algebra & Calculus Probability & Statistics for Sc. & Engr. 3 3 3 3 **MAT 101and MAT 211 mandatory for Business/SESM/Sociology majors $MAT 102 and $MAT 212 is mandatory for students with major in Engineering and Computer Science Natural 7-8 Sciences CHE 101* Chemistry 3...
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...Analyzing Messages Randy Koval COMM/470 April 19, 2016 Rosalind Raby Analyzing Messages When analyzing messages, the Basic Communications Model is the starting point for analyzing the communications process in terms of the intent of the sender, the needs of the receiver, and the elements of the communications environment. This paper will analyze three business related messages that one has sent or received and analyze these messages using the communication process. This analysis will include the descriptions of the purpose, sender, receiver, message, environment, technology, noise and feedback. While analyzing the messages, one will determine whether the explanations of the messages were appropriate as well as explain how the content, media and technology of the feedback are appropriate for the purpose of the audience. Message 1 (Face-to-Face) The first business related message is face to face between me and my immediate supervisor. My supervisor and I had a meeting in her office to discuss scheduling for upcoming projects which is the purpose of the message. My supervisor (sender) asked me how I (receiver) want to schedule staff accordingly in order to efficiently be able to manage the projects over the weekend. I responded with my ideas as to go about scheduling in order to efficiently staff for the projects. My supervisor then agreed with my proposal and I went on to schedule the staff after coming to our conclusions. Given the environment and purpose, the explanation...
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...Analyzing Messages COMM/470 November 30, 2015 John Osborne Analyzing Messages The communication process for sending and receiving messages is simple, yet intricate. In separating and deciphering the various components of communication between different parties, this process aids in the betterment of the effectiveness and understanding of the various messages that are exchanged between these parties. What Are the Components of the Communication Process? There are six main components outlined in the process of communication. These six components are: the sender (or encoder), the receiver (or the decoder), the message, the channel (or medium), the feedback and the environment. The sender is the one that determines the entire extent of open communication. The sender is the initiator of the communication. It is the sender’s job to communicate the content of message being sent. The receiver’s purpose is to interpret the message that was sent via the sender. This can sometimes lead to misunderstandings due to that fact that there are various factors (such as life experience, cultural background and values and beliefs) which may impact the receiver’s interpretation of the sender’s message. Feedback is a vital component of the communication process to prevent misunderstandings due to misinterpretation. The message is composed of ideas that are expressed between different parties. It is the content of the information that is being transmitted. Messages take one or...
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...ethical problems arise for managers and employees of companies when they do business in countries and cultures other than their own? The essays in this book address the multifaceted aspects of this question and offer a range of thoughtful responses. http://www.slideshare.net/Aamirabbasi72/social-responsibility-ethics-in-the-global-market http://www.slideshare.net/christiangadams/global-leadership-and-ethical-issues-in-marketing-advertising-4511157?qid=e9770eb4-55b4-4f87-8a7c-c2734d94e211&v=default&b=&from_search=2 http://books.google.co.in/books?id=-kng8Ja5k8IC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false http://www.researchgate.net/publication/235314095_Ethical_issues_of_global_marketing_avoiding_bad_faith_in_visual_representation http://cdn.intechopen.com/pdfs-wm/12111.pdf http://onlinelibrary.wiley.com/doi/10.1002/9781444316568.wiem06047/pdf http://www.nfib.com/article/business-ethics-in-a-global-marketplace-22753/ file:///C:/Users/Sajid/Downloads/242-470-1-PB.pdf http://cdn.intechopen.com/pdfs-wm/12111.pdf dspace.iimk.ac.in/bitstream/2259/392/1/17-27.pdf%20rel='nofollow' http://www.hg.org/article.asp?id=7796 http://www.bms.co.in/write-a-note-on-ethics-in-global-marketing/ http://www.termpaperwarehouse.com/essay-on/Ethics-In-International-Marketing/53994 Over the years, importance of ethics in the business world has increased and the world has seen a remarkable increase in the ethical...
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...Top management did not take the advice of their consultants concerning taking a slower approach instead of the BIG Bang approach, instead they decided to go along with Boston Consulting Group (BCG) to eliminate the legacy system and replace them with integrated systems. There were four different types of legacy systems that supported the order entry, manufacturing, distribution and accounting functions (Brown et.al 2012, p.470). Different sections in the organization were using their own versions of manufacturing software package with separate database. NIBCO’s decided they needed standardized software across the company that’s how ERP package came about. NIBCO project was led by a team called the Triad. These were highly skilled managers with backgrounds in Information Technology. According to Brown et.al (2012), “The R/3 project team was called the Tiger team; Total Information Generating Exceptional Results” (p.472). The triad team member’s responsibilities were outlined using a triangle. Wilson was responsible for the technology, Beutler for business coordination and Davis for change management. There were major reasons that the ERP package was implemented, how it was managed and structured and the pros and cons of ERP package. NIBCO’s was having major concern with their systems communicating with one another throughout the organization. The organization was unable to prosper with the current information systems. BCG study outlined that the development staff spent...
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...CURRICULUM VITAE | NAME AND ADDRESS NAME : KIBURA JOHN WACHIRA POSTAL ADDRESS : 10200-470 MURANG’A CONTACT : 0725804639 EMAIL ADDRESS : kibwach@gmail.com PERSONAL DETAILS DATE OF BIRTH : 17TH MAY 1989 MARITAL STATUS : SINGLE ID NUMBER : 27394819 RELIGION : Christian EDUCATIONAL BACKGROUND 1. 2009- 2013 KENYATTA UNIVERSITY Bachelor of Commerce (Accounting Option) 2. 2004-2007 GAITHERI SECONDARY SCHOOL K.C.S.E: B- (Minus) 3. 1995-2003 MURINGA PRIMARY SCHOOL K.C.P.E 314 out of 500 marks PROFESSIONAL EXPERIENCE SHERI SACCO SOCIETY LTD - (1ST JUNE 2014 TO DATE) Position: Sale Executive Major achievement In a marketing team of three, we successfully helped the Sacco meet one of SASRA’s key regulations as pertaining to capital adequacy for Cooperative societies. This we did through mobilizing Sheria Sacco Society members across Kenya to subscribe to the society’s share capital thereby raising in excess of 200 millions. At this time the Sacco had been cautioned with de-licensing if that level of share capital was not raised. MURATA SACCO Ltd – Murang’a Duration : 2ND MAY 2012 – 31ST JULY 2012 Responsibilities: Loan/Data section; * Processing of loan forms * Processing of refund forms * Posting of members personal accounts Registry section * Registration of incoming loan, refund, and withdrawal forms * Filling of members document * General...
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...Analysis of business-related messages Donna Smith COMM/470 April 27, 2014 Elizabeth Kachmor Analysis of business-related messages In business today most communication is relayed through electronic means. This is done using e-mail, texting or video chats. There are advantages and disadvantages to using virtual communication, examples of the advantages are increased productivity, ability to work at home, or in the field, and less time in the office. There is also the advantage of being able to connect to staff or clients without having to access the information in the office. Some of the disadvantages are being available twenty four hours a day, and loss of personal communication. There is also the possibility of miscommunicating messages. According to Deborah Roebuck, when writing for business it is essential that the writer formulate the writing prior to sending it with the process entailing “determining your purpose, analyzing your audience, organizing your thoughts, establishing a logical order, constructing your draft and editing and polishing your draft using the 7 Cs” (Roebuck ,2006, pg.31). To communicate effectively in a business environment it is important to create a system or follow a system such as the one mentioned previously. To many times those of us, in the business field are too busy to take the time to review what we are sending. This leads to confusion on the part of the receiver and creates further time researching clarification on the original e-mail...
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...Analyzing Messages Sarah Jimenez COMM/470 August 15, 2011 Lisa Kangas, Ph.D. Analyzing Messages According to Rogers, P. S., & Hildebrandt, H. W. (1993), “Management, and much human contact, turns on communication. Writing and speaking are vehicles for getting work done. Talk prompts action, and action prompts talk (p. 1). There are many organizations that use communication methods for employee correspondence. These methods can include verbal communication which include face-to-face conversations and also written communication which include email, faxes, memos and letters. There are factors that influence the effectiveness of communication. When a message is sent the sender is the one who determines the content of the message. The person who receives it is the person who decodes the message. When a message is delivered it contains the information the sender is trying to convey to the individual on the other end. Feedback will let the person who sent it know the person who received it understood the message. The environment setting can range all the way down to the organizational climate, which can help describe the relationship between superior, subordinates and peers. A miscommunication can occur when any of these factors disturb what the message is trying to portray. In the paper, three business-related messages will be analyzed and one will be discussed with valuable feedback. Fall Training Opportunities The purpose of the email was to inform financial...
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...environment The technological environment The political –legal environment Scanning the marketing environment , Forecast demand, and conduction marketing research The Marketing Research System The Marketing Research Process Chapter No. 2/3 Chapter 1 4 11 18 24 Chapter 3 4 60 61 62 65 66 68 70 71 73 74 Chapter 3 5 82 84 2 6 Creating Customer Value and Customer Relationship Building Customer Value, Satisfaction and Loyalty Customer Perceived Value Total Customer Satisfaction Customer Relationship Management Analyzing Consumer Markets What influences consumer behavior The Buying decision process : the five stage model Analyzing Business Market What is organizational buying? Stages in the buying process Indentifying Market Segments and Targets Bases for Segmenting Consumer Markets Basis of Segmenting Business Market Market targeting Competitive Dynamics Product Life Cycle Marketing Strategies...
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...Running Head: ANALYZING MESSAGES Analyzing Messages Jonell Benson COMM/470 September 27, 2010 Susan Corliss Analyzing Messages The ability to compose, send and receive a message requires awareness and communication by both the sender and receiver. The sender should be aware of the tone of the message that is being composed and rather or not the point of the message is made. The receiver should be open to feedback both positive and negative, and be able to determine the difference between the two. Communication is critical when sending and receiving messages. How a message is created and received determines how others view it. Framing is the essence of targeting a communication to a specific audience (Raffoni, 2009, p. 3). Messages are informative and persuasive. A message is a form of communication between the receiver and sender that articulates the sender’s thoughts and opinions. Messages explain information and are generally used to inform, persuade or seek action from the receiver. Once a message is received the receiver should be able to fully comprehend the message and determine the intent of the message. Persuasion messages are sent with the intent to alter the receiver’s thoughts, and opinions. Action Messages encourage the receiver to perform specifically. This essay will further describe three messages and the response to one message as it relates to communication feedback. Business Related Message #1 Gwen, the new Director of Nursing of a Home Health agency...
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...Analyzing Messages COMM/470 Dwight Fryer University of Phoenix August 10, 2015 Dawn McDowell Analyzing Messages The skills of being able to write, receive, and send a message requires communication as well as awareness by the sender and receiver. The sender should always be aware of the tone of the message they are writing and if the point of the message is made clear. The receiver should be open to feedback, which is either negative or positive; they should also be able to distinguish the difference between them. When sending and receiving messages, communication is very important. How a message are created and received will determine how others will perceive it when they are reading. Raffoni (2009), "Framing is the essence of targeting a communication to a specific audience" (p. 2). A message is a type of communication between that expresses the sender's thoughts and opinions and occurs between a sender and receiver. After a message has been received and read the receiver should be able to understand what the message is telling or asking of them. Messages are created with the purpose of being persuasive as well as informational. Messages are used to explain information. They can also be used to persuade, inform, and or seek action from the receiver. Messages that are sent with the intention of altering the receiver's thoughts and opinions are persuasive. Whereas action Messages encourage the receiver to perform specifically. I will analyze three messages...
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