...Figure 9 16 Figure 10 17 List of Table Table 7 13 Table 2 19 Table 3 21 Executive summary This report refers to an evaluation and recommendations on the current market situation of L’Oreal Paris. A brief introduction of the background of L’Oreal Paris and the product category which L’Oreal Paris exists will be also explained in this report. It includes the general idea of cosmetic industry. Furthermore, this report also indicates the macro and micro environment and major competitors. The most significant factors in macro environment are economic, cultural and demographic forces. In this case, it will be also providing the reason and some evidence that explain how these factors are affecting L’Oreal Paris. Otherwise, for, micro environment, this report only discuss between customer and competitors. Next, there is a significant evaluation of the product analyse with reference to the type of products, the three level of products, the branding strategies, and what types of packing and labelling that L’Oreal Paris provided. In addition, a complete analysis of target segment and how current product influence buyer behaviour and meet difference needs and wants. Later on, L’Oreal Paris needs to consider and build the marketing mix to attract more consumers. It includes a brief evaluation of the price, place, promotion and products. Some recommendations associated with several aspects are also provided at the end of this report...
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...Graduate School of Business (HEC, Ecole des Hautes Etudes Commerciales) University of Lausanne (Switzerland) MK-07-003 Setting the stage: Disneyland Resort Paris Saskia Faulk and Jean-Claude Usunier prepared this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a business situation. The authors may have disguised certain names and other identifying information to protect confidentiality. The Institute of International Management of the University of Lausanne (IUMI) prohibits any form of reproduction, storage or transmittal without its written permission. To request permission to reproduce materials, contact Catherine Lombard, administrative officer, IUMI, HEC, BFSH1, CH-1015 Lausanne-Dorigny, Switzerland; phone 00 41 21 692 3310 ; fax 00 41 21 692 3495; e-mail admin.mim@hec.unil.ch. © IUMI/HEC, 2003 Version: (A) 2003-09-10 Disney www.disney.com is the biggest entertainment company in the world with a market value of US$38 billion, and one of the oldest, continuously operating since 1923. Today it is comprised of filmed entertainment businesses, major media networks, publishing, theme parks, resorts, a cruise-line, real estate, and consumer products. Disney‟s first international park opened in Tokyo, Japan in 1983. Tokyo Disneyland opened with a flourish and continued to do well until the softening of Japan‟s economy in the 1990‟s, from which it has yet to recover. In an effort...
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...MANAGEMENT Krakatau Steel (B) Syndicate 10 Benediktus Duan Putra (29114445) Frans J Purba (29114590) Ramara Arief K (29114452) Shinta M Hutasoit (29114419) MASTER OF BUSINESS ADMINISTRATION SCHOOL OF BUSINESS AND MANAGEMENT INSTITUT TEKNOLOGI BANDUNG 2015 I. Objectives Currently Krakatau Steel has been claimed as the biggest steel company in Indonesia. Even all Indonesia citizens presume Krakatau Steel as one of the valuable asset of Indonesia. However being the biggest local steel company is not enough. Going global is another step that Krakatau Steel must take. Having corporation with POSCO, the biggest steel company in South Korea to make a joint venture which required 388 hectares land, has shown that Krakatau Steel is ready to go to the next level. Therefore Anto, a finance analyst in PT. Krakatau Steel, would like to see the position and the opportunity of PT. Krakatau Steel to compete with other global steel company. Anto will use three reputable global steel companies which come from different region in the world. This assessment will also be used as a mean to find an appropriate company as a benchmark. II. Analysis To asses PT. Krakatau Steel’s position and opportunity in global competence, we use two local companies, PT Gunawan Dianjaya Steel and PT Jaya Pari Steel, and three global steel companies from different region in the world, which are Arcelor Mittal (Luxembourg), POSCO (Pohang Iron and steel Company, South Korea), and U.S. Steel...
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...Simulation Paper Q1+Q2 Major Decision: Company Name: In this first quarter, I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning. Target Market: At the point of Q1,I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer, customers will be much more than the other two. People talked about easy to use, low price, after sale service and support and other staffs to pick computers. Responsibility: President-Overall leadership is my primary responsibility in the company which meant that I had the final decision and first right to make decision of all the matters related with the business in my company. Then, my secondary responsibility was VP-Brand management. The reason for this is because I think brand is one of the most important things in product and it’s the first thing that people start to know the product. Open Sales Office: Considering of the biggest market size of all four places, I chose to open Shanghai as my first sales office. Besides, the cost of opening sales office in Shanghai was 0. Design Brands: In Q2, I began to design my first computer for Workhorse. I put the name TR100 for it. Besides the some basic features, I used high capacity of hard drive, office, Presentation, Database, Engineering, and Manufacturing in my design to fit most people’s needs and wants. Pricing: I put $3525 with the rebate...
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...Welcome to Future of Dining The international marketing strategy of Touch’ In Paris Course Title: Lecturer Name: Module/Subject Title: Assignment Title: Company: Date due: | BA (Hons) MarketingSandra KernanInternational Marketing/ B8MK106Future of DiningTouch’ In Paris04/04/2016 | N° of words: | 2756 words (excl. Table of Figures, Executive Summary, Table of Contents, Figures, Appendix, Minutes of Meeting, Individual Contribution and References) | Student Names: | | Executive Summary This research paper aims to analyze internal and external factors concerned with the expansion of “Touch’ in Paris” into the Irish market under the name “Touch’ in Dublin”. Internal analysis will give you an insight of what kind of internal issues and obstacles we may encounter. External analysis will focus towards understanding the Irish food industry and will give you an insight of current market conditions. Modes of entry will give you an insight and an explanation of which approach we are suggest to enter the market. Overall, this research paper will guide you through all the analysis that we conducted and will allow you to better understand the risks as well as rewards associated with opening a natural-monopoly business as it is one of a kind. Table of Content Chapter 1: Introduction Chapter 2 : Internal Environment (PRIMEFACT) 1) People8 2) Reputation8 3) Intellectual...
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...------------------------------------------------- INTERNATIONAL BUSINESS PLANNING FOR YOUR PRODUCT OR SERVICE ------------------------------------------------- HANDS WARMERS FROM JAPAN TO FRANCE June 2014 ACP IBOM Ketsia GOLDSCHMIDT Mai KIYOTAKI Amber (Yu Wei) LIU Mariko SUZUKI Sarah ZINS Table of Contents Executive Summary Company Information Kobayashi Pharmaceutical Co., Ltd. is a Japanese company that performs headquartered in Osaka. Listing of the shares is a relatively recently in 1999 and (OSE 2 parts), we have listed in the First Section of the Tokyo Stock Exchange today. Kobayashi Pharmaceutical begins hand warmer business that the Group acquired Kiribai chemical in 2001. Kiribai chemical boasts the top share in the domestic market. High marketing power of Kobayashi Pharmaceutical and technological capabilities of Kiribai chemistry are put to good account to create some markets. We are now expanding the sales channels around the world. This section describes about our history, corporate philosophy, and company strengths as well as the form of organization and company objectives. 1. History 2. Management Philosophy This is management philosophy of Kobayashi Pharmaceutical Group: Providing people and society with comfort by constantly pursuing new ideas through continuous creativity and innovation. Kobayashi Pharmaceutical Group provide a variety of products in the fields of medicine, air freshener, supplements, and daily commodities...
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...Table of contents Introduction…………………………………………………………………………………. 2 Study program …………………………………………………………………………….. 3 The educational culture…………………………………………………………………..5 The facilities of the INSEEC (paris)……………………………………………….. 6 The City and surrounding ……………………………………………………………….7 The French culture, customs and etiquette……………………………………….9 Interview International students ……………………………………………………14 Personal statement about going abroad in 3 year.......................................17 Partner universities ……………………………………………………………………….18 Project in general (conclusion)………………………………………………………..19 Introduction In this project we gone a be actively involved in internationalization in an early stage of our studies by talking to people abroad . Of course to find out more information about educational systems. We think it is very important to have a clear goal and what marketing related. An important goal is: by (marketing) researching find out more information what possible fellow students abroad think it is very important in education. Information that is Useful for the international marketing department so that they can see if they can welcome even more international students. We hope after this project to have enough information to respond to these following questions: . What is the image of the FEM, when seen internationally? . What are the expectations the students willing to go abroad? . How does our university partners base his...
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...Paris je-taime is about the plurality of cinema in one mythic location-Paris, city of love. Twenty filmmakers have five minutes each-the audience must weave a narrative out of the twenty moments.An omnibus film concerning love,whether romantic,familial or existential. The twenty moments are fused by transitional interstial sequences and also via the introduction and epilogue. Each transition begins with the last shot of the previous segment, preparing the audience for a surprise, and providing a cohesive atmosphere. There is a reappearing mysterious character who is a witness to the Parisian life. A common theme of Paris and love fuses all. However, the fundamental objective of this paper is to draw similarities from the different aspects...
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...Trump is wrong on climate Change Although the argument has changed over the last 20 years from global warming to climate change, the one thing that has been consistent over time has been on the science aspect of it. This year, Donald Trump pulled the U.S. out of the Paris Climate Agreement, in which over 170 countries pledged their commitment to cutting carbon emissions. In his announcement, President Trump shifted the discussion away from the science of fossil fuel’s effect on the environment toward economics: “The Paris climate accord disadvantages the United States, to the exclusive benefit of other countries, leaving American workers, who I love, and taxpayers to absorb the cost in terms of lost jobs, lower wages, shuttered factories and...
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...FULFILLMENT OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION M.J.P.R.U, BAREILLY (SESSION: 2010-2011) SUBMITTED TO: SUBMITTED BY: Mrs. Sandhya Tripathi Pragati Dixit IIMS Faculty BBA-VI sem-C 915584 contents: 1. introduction 2. objectives 3. research methodology 4. company profile 5. literature review 6. data presentation and analysis 7. FINDINGS 8. conclusion 9. limitations 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. ANNEXURE INTRODUCTION INTRODUCTION: L’Oreal is the global leader in cosmetics, with 25 brands. They have 5 key areas of expertise − hair care, hair colorants, skincare, make-up and fragrances. There is a huge motive behind the study of L’Oreal. The study will help us to understand the operations which are carried out by L’Oreal. The operations such as marketing strategies, business plans, company at a glance, business structure, management and operating structures , competitors position as per this company, business development, discussion of business strategies, SWOT analysis to understand the different...
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...BNP (Banque Nationale de Paris) On March 7, 1848 by the French Provisional Government founded the Comptoir national d'escompte de Paris (CEP) in response to the financial shock caused by the revolution of February 1848. The upheaval destroyed the old credit system, which was already struggling to provide sufficient capital to meet the demands of the railway boom and the resulting growth of industry. The CEP grew steadily in France and overseas, although in 1889 there was a crisis in which it was temporarily placed in receivership. Separately on April 18, 1932 the French Government replaced Banque nationale de crédit (BNC) which failed as a result of the 1930s recession with the new bank Banque nationale pour le commerce et l'industrie (BNCI). The former banks headquarter and staff were used to create BNCI with fresh capital of 100 millions francs. The bank initially grew rapidly through absorbing a number a regional banks that got into financial trouble. After the Second World War it continued to grow steadily. It grew its retail business in France and its commercial business overseas in the French colonial empire. After the end of the Second World War, the French State decided to "put banks and credit to work for national reconstruction". René Pleven, then Minister of Finance, launched a massive reorganization of the banking industry. A law passed on 2 December 1945 and which went into effect on the 1 January 1946 Nationalized the four leading French retail banks: Banque nationale...
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...mercredi 9 mars 2011 LE FIGARO - N° 20 714 - Cahier N° 4 - Commission paritaire N°0411 C 83022 Management technologique FRANCK CASTEL Des mastères spécialisés dédiés à la double compétence. PAGE 2 Plus de 6000 spécialités proposées à l’université PAGE 5 Masters « pro » Palmarès Institut Trendence PAGE 6 Les futurs managers plébiscitent LVMH, L’Oréal, BNP Paribas, et les élèves ingénieurs EADS ou Thales. Masters, MSc, mastères spécialisés LE GUIDE 2011 ‘‘ À quoi ressemble l’entreprise de demain ? uel type d’entreprise plébiscitent les étudiants ? Dans quel environnement souhaitent-ils évoluer une fois leur formation terminée ? Une étude de Deloitte réalisée auprès de 400 jeunes d’écoles de commerce, d’ingénieurs ou d’universités dresse le portrait-robot de « l’entreprise de demain ». Selon eux, celle-ci doit être grande – mais pas immense, c’est-à-dire entre 200 et 5 000 personnes -, internationale - mais pas mondiale -, avec une organisation propre à chaque pays, histoire de maintenir la notion de proximité, et plutôt installée dans une métropole. Dans quel environnement de travail s’épanouiraient le mieux ces jeunes actifs de la génération Y, que les DRH ont toujours tant de Q Elle doit être grande – mais pas immense –, internationale – mais pas mondiale. mal à cerner ? À une écrasante majorité (96 %), ils disent vouloir bénéficier d’une flexibilité entreprise-domicile en termes de lieu de travail et optent pour exercer leur profession en...
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...which indicates there is a great interest and very little competition in a specific area of New Rochelle for a pasta and pizza restaurant. EXECUTIVE SUMMARY Corleone Pasta and Pizza will be an eat-in, carry-out restaurant, specializing in evening and weekend leisure dining. New Rochelle is a multicultural city with a lot of Italian descendants. The downtown, where Corleone Pasta and Pizza will be located, is a commercial area with lots of businesses, and a great spot to entertain. What makes Corleone Pasta and Pizza different as a business proposition? New restaurant openings are known to be risky. What have we done to neutralize these risks and assure success? First, we have identified and unfulfilled market through some surveys, and marketing study in the area of New Rochelle, and close cities like Pelham, and Larchmont. Our research has demonstrated that 87% of the sample population that we used for our research are very interested in our business proposal. Through this research, we have learned that people are unhappy with the quality of food and service offered by other related businesses, and they would be happy to patronage a good pasta and pizza restaurant with an excellent customer service. The research of the population demographics of this area, also revealed that people tend to go out to eat as frequently as three times per week. New Rochelle is a very viable commuting area. It has the Bee Line transportation to closed cities like Pelham, Larchmont, Mamaroneck, White...
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...want fashion to be in my life forever. Fashion merchandising is what I desire to be my career. My experiences that made me love fashion were working in a retail store and visiting Paris, France. I currently work at Ugg Outlet. Even though this is a shoe store, I have learned and seen so much fashion. The store I work at is the central hub for everyone to go shopping at. You see so many people where all different styles. A lot of Europeans come in and they have a lot different style, which I respect and like a lot. They wear different patterns that you do not see Americans wearing. The Asians have their own funky style, which they created. Working in retail made me see how much I love the business aspect and I want to create my own fashion business one day. My most significant event was going on my school trip my junior year to France. This was the best trip I ever been on. I saw how Paris is very fashionable like New York City but they have a different fashion sense over there. They are more up to date with their fashion. Very modern and stylist look is what they sport in Paris. I saw how people took different patterns and mixed them together to make a great outfit. I noticed how the fashion was different in Europe by the way people put outfits together and the colors people were. Going to Paris, France made my love for fashion expand more. My trip inspired my goal to be a fashion merchandiser and explore the fashion world even more than I already have. I feel like I have...
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...Disney’s International Business 1. About Disneyland I. Walt Disney Company Walt Disney was a creative legend who transformed the way Americans spend their vacations. From his humble beginnings with the mouse he loved more than women, Disney turned his imagination into something tangible you can share with our family. Disneyland was the first theme park designed and opened by Walt Disney on July 17, 1955 at California. Walt Disney received several requests from fans to see his California studio. After visiting some theme parks with his children, he realized the opportunity to create a theme park for his fans. Although he wanted to build the park adjacent to the studios, there was not enough land to adequately create it. Instead, he bought 60 acres of property in Anaheim and started working with engineers to make his vision become a reality. The park was designed to give fans a place to experience the magic of Disney characters and creativity. Now Disney Land has grown into one of the world’s leading providers of family travel and leisure experiences. It has been in many countries all over the world. For this success, it has gone through a difficult process. To enter a new market, Disney Land must overcome many barriers: taxes, land for building, labor force and especially the cultural barrier. Each country has its own culture and different from the others. Our report is to focus on the way Disney Land acted to adapt to French Culture - a European...
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