...and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure. YOU DECIDE Activity or Assignment Assignment For this assignment, you will generate a Microsoft Word report. You will be asked to write a 5-page (2,500 words minimum) business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world. Grading Rubric Category | Points | Description | Criteria/Creativity | 75 | Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owners of the bookstore. The final report should include a detailed matrix, comparing the various e-payment systems. Your idea must be detailed, compelling, and creative. | Understanding | 25 | Be sure to include all the elements required when creating your e-payment report. Be sure to listen carefully to the You Decide audio, so that you answer the questions Joe and Mary have in detail. | Execution | 25 | Make sure your report is clear and succinct, using strong organization and proper grammar...
Words: 942 - Pages: 4
...for 20 years and have built an amazing business that is very successful to the local community and is known to have an amazing collection of rare and exotic books. However, due to the World Wide Web, bookstores have had challenges, as Amazon and Barnes and Noble and other online companies have hurt their business. You have been hired by the owners to help craft an e-marketing strategy to improve their local sales and introduce the ability to sell their books online. You will be asked to write a 5 page (2,500 words minimum) business report outlining your strategies to increase their presence online and improve their online advertising and create the ability to sell books to people throughout the world. Good luck! Your Role/Assignment You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them improve their sales both online and in their store. The Johnsons do not currently have a website, and are unaware of social media. They have asked you to develop an online strategy to create advertising to improve the number of walk-ins into their store as well as the ability for anyone that has access to their site and purchase books. You will need to write a 5 page (2,500 words minimum) business report outlining your ideas and strategies to improve their online business and increase their advertising via the World Wide Web. Activity Submit a 5 page (2,500 words minimum) business report, complete with a title page, executive...
Words: 1004 - Pages: 5
...Running Head: You Decide: Book Bunker You Decide: Book Bunker DeVry University June 15, 2014 Table of Contents Executive Summery3 How E-Payments Work4 E-Payment System Review5 Security Suggestions6 Executive Summery Book Bunker is a book store specializing in rare and used books. Established twenty years ago, in a small town, the book store grew and expanded. Recently Book Bunker has implemented an online presence, including their own website and is now looking for a secure online payment system to prevent losing any further online sales. This report will explain how an e-payment system works along with three researched e-payment systems recommendations. In addition, security suggestions for Book Bunkers website and e-payment system to secure their database and customer transactions will be discussed. In attempt to help Mary and Joe decide what e-payment system to use, I have made three recommendations including Authorize.net ,Wepay, and PayPal. I believe the information I’ve provided will give your business the direction it needs to choose the right e-payment system. How E-Payments Work There are many online payment service providers (PSP) available today, most of them accepting all major credit cards. Online credit card payments work by a customer imputing their credit card information into the payment system data base, acting as a promise to pay. The PSP the contacts the bank that issued the credit card who then authorizes the credit card. Many...
Words: 777 - Pages: 4
...You Decide E-payment system and securing their database Report Prepared for: Book Bunker By: Your Name Ideas and Strategies for utilizing e-payment system and securing their database February 12, 2014 David E-marketing and E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is an e-payment system (this is a way customers can pay for your products and services from a mobile device and or using your website). People today live with the use of all technology, they carry their mobile devices everywhere they go whether going to work, the store, or even when they are just sitting at home watching TV. With this much technology that people carry with them you can utilize an e-payment system to the full advantage. E-payment is a way customers can pay for your service or pay for and purchase products from you from their mobile device or from their computer from the comfort of their own home. Ideas and Strategies for utilizing e-payment system and securing their database Now days, life has become very fast. Most of the people do not prefer going...
Words: 2637 - Pages: 11
...WEB BUSINESS REPORT Prepared for: Book Bunker By: Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web November, 2013 Ema E-marketing and E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is the Web (a way of accessing information over the medium of the internet). The predominance of the web in our everyday lives has made the internet a resourceful tool for business owners as they can advertise their products and services through their websites over the internet. Many customers now prefer online shopping for reasons like taste for innovative products and lack of time for going to stores. For your business to be known, the internet via the web is the solution. This however, is not enough; you need to know how to make online exposure to work for your business. There are ideas and strategies that can help improve your online business and increase your advert via the web. Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web There are many ideas and...
Words: 2352 - Pages: 10
...THE SOCIAL ENTREPRENEUR I LIKE -Sanjit ‘Bunker’ Roy. Social Entrepreneurship in India – Changing the Life of the Poor India has the world's second largest labour force of 516.3 million people and although hourly wage rates in India have more than doubled over the past decade, the latest World Bank report states that approximately 350 million people in India currently live below the poverty line. With an estimated population of 1.2 billion people, this means that every third Indian is bereft of even basic necessities like nutrition, education and health care and many are still blighted by unemployment and illiteracy. Social entrepreneurs can help alleviate these issues by putting those less fortunate on a path towards a worthwhile life. Rather than leaving societal needs to the government or business sectors, they can solve the problem by changing the system. What is a Social Entrepreneur?: Over the past two decades, the citizen sector has discovered what the business sector learned long ago: There is nothing as powerful as a new idea in the hands of a first-class entrepreneur. Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. Rather than leaving societal needs to the government or business sectors, social entrepreneurs find what is not working and solve the problem by changing the system, spreading...
Words: 2760 - Pages: 12
...Frank and Lillian Bunker were the Dynamic Duo of the Engineering field. Together, and individually, they left a lasting impact on the way businesses are run, homes are managed, and time is used. Working to make life better, happier and more fulfilled, they touched people on a professional and personal level. From cooking in the kitchen, to hospital operating rooms, the Gilbreths set standards and made changes that are still used, more than a century later. Frank Bunker Gilbreth, Sr. was born the youngest of three children in Fairfield, ME, on July 7, 1868. Frank was three when his father, John, died from pneumonia. Due to financial reasons, his mother Martha moved with Frank and his sisters, Anne and Mary, to Boston where Martha opened...
Words: 2401 - Pages: 10
...policies, and many companies are preparing for a transition period towards intensive use of LNG. There is a strong need in industry for the development of the building blocks needed to develop their business cases. We develop these building blocks, some business cases, as well as methods for planning and control of the logistics in LNG synchromodal transportation networks. Activities / work packages I. LNG supply chains and synchromodal transport networks: providing an identification of markets and demand to serve, economic and sensitivity analyses, definition of logistical requirements and options for synchromodal transportation. II. Multi-modal inventory-routing problems: deriving tools to enable an efficient and effective supply to distribution points in the network through synchromodal operations. III. Direct delivery multi-modal transportation problems: deriving decision tools to enable efficient direct ship-to-ship refuelling at sea. Expected results: The main objective is to derive solution approaches to design LNG synchromodal transportation networks and tools for planning of transportation and replenishment operations to enable accessibility and efficient usage of this type of fuel for all modes of transport. Market identification, demand forecasts, economic analyses and business cases are intended outcomes of this study. The developed knowledge base on LNG-specific aspects in logistics can strengthen the development efforts of the sector in The Netherlands and can aid to...
Words: 16799 - Pages: 68
...Book Bunkers Internet Wide Wise Choice Executive Summary There is nothing greater than knowing that every second, of every hour, in any city and any country, your money grows at a speed of light. While you sleep, eat, read or drive to work, you are can always get an up to date report of what is moving in your store. E-Commerce is the growing rapidly and according to research, it is the leading revenue source of America as well as internationally. You already built a successful company solely on your commitment, dedication and through having loyal customers in your community. Why not expand to the world so that they can too have the opportunity to find what they are looking for through your world wide web site. Lets expand in to the 21st century. Introduction Book Bunker's success is attributed through its respectful reputation and having great customer relationship is the key to success. Twenty 20 years of servicing the community with exotic and rare books already demonstrates that the company is forecasted to up company awareness and increase sales. Developing a good store marketing plan utilizing e-commerce will be the key to opening the doors to consumers at anytime from anywhere. Understanding internet language is an essential part of e-commerce. Banner ads increases revenues and keywords and ad words assist consumers in searching your company. The following information will help your understand why you should consider selling your product on line...
Words: 850 - Pages: 4
...was taking the reins at a difficult time: the sluggish global economy had severely depressed container rates, while fuel prices were still at record levels. On some trade routes, the company—like its competitors—wasn’t even meeting the costs of deploying its large and expensive container ships. Skou was confident that the company would pull through. After all, it had recently completed a successful turnaround following the Maersk Line’s first ever annual loss in 2009 and the Group benefited from a diverse holding of activities, which included an oil and gas business. However, Skou needed to assess whether Maersk Line was headed in the right direction, both to be able to compete in this slower market but also once the economy, and global trade, picked up. In 2010 the company had decided to focus on three differentiators to help it maintain its position as the global leader: reliability, ease-of-doing business, and environmental performance. Maersk Line had the ambition of becoming the sustainability leader in an industry that was often criticized for environmental impact, most notably the greenhouse gas emissions (GHG) from its heavy fuel use. It...
Words: 11941 - Pages: 48
...Harvard Referencing Guide HARVARD REFERENCING GUIDE HOW TO USE THIS GUIDE This guide is divided into four sections that represent four different types of publications: 1. Periodicals: Journal and newspaper articles: pp. 2-3 2. Electronic publications: pp. 3-6 3. Books: pp. 6-7 4. Miscellaneous publications and materials: pp. 7-8 Within each section, we have organised the information into three columns: • Column 1 lists the different types of source materials that you will need to reference when you are doing an assignment. • Column 2 shows you how to do ‘in-text referencing’ or ‘in-text citation’ – this is where you refer to your sources of information WITHIN your assignment when you paraphrase, summarise or quote. • Column 3 shows you how to cite each type of reference in the ‘Reference List’ at the END of your assignment. This list of references provides your reader with all the information about each source you have referred to in your assignment, so they can find each source you have referred to if they wish. Here are some useful terms with which you need to be familiar: A paraphrase means saying something in another way without changing its meaning, for example, using your own words to express the ideas of an author. A paraphrase may/may not be shorter than the original. A summary is similar to a paraphrase except it is shorter than the original. Summarising involves ‘compressing’ large amounts of information into a few sentences. So it...
Words: 3648 - Pages: 15
...Energy Inc.”, 2014). Husky Energy Inc. was founded in 1938 by Glenn E. Nielson in Cody, Wyoming, USA. Originally named Husky Refining Company, it operated as a small family-owned business selling road asphalt and bunker railway fuel to railways and farmers (“Husky Energy Inc.”, 2014). In the early years, two refineries were built in Cody and Riverton, Wyoming. After the Second World War, the company moved to Alberta, Canada to meet the market demand in asphalt and heavy oil. During the 1960s, Husky’s business boomed after the asphaltic crude project, the ‘Lloydminster Project’, was introduced because the Canadian government issued a strategy on displacing imported crude oil (“Husky Energy Inc.”, 2014). Nowadays, Husky Energy Inc. has its foundation in Western Canada with a large amount of natural gas and oil assets, production of heavy oil, and the company is also seeking new oil and gas resources around this area. With the success in Western Canada, the company operates in the rest of the world and is greatly profitable in Asia-Pacific (China and Indonesia), the Atlantic region, and the oil sands (“Husky Energy Inc.”, 2014). In the year of 2012, the company has achieved net earnings of $2.0 billion with annual production at 301,500 barrels of oil equivalent per day (“Husky Energy Inc. - Annual Report 2012”, 2012). The majority of many major businesses contain a mission and a purpose/vision statement. The reason for these statements is for the company to explain to its current...
Words: 1662 - Pages: 7
...University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some useful terms ...............................................................................................................................2 3. Examples – when and how to reference ..............................................................................................3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 Placement of in-text references....................................................................................................................3 Summarising a source ..................................................................................................................................3 Paraphrasing a source .................................................................................................................................3 Short quotation .............................................................................................................................................4 Long quotation .................................................................................
Words: 10095 - Pages: 41
...University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some basic referencing terms and rules ..............................................................................................2 3. Examples – when and how to reference ..............................................................................................3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 Placement of in-text references....................................................................................................................3 Summarising a source ..................................................................................................................................3 Paraphrasing a source .................................................................................................................................3 Short quotation .............................................................................................................................................4 Long quotation ........................................................................................
Words: 11022 - Pages: 45
...University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some basic referencing terms and rules ..............................................................................................2 3. Examples – when and how to reference ..............................................................................................3 3.1 Placement of in-text references....................................................................................................................3 3.2 Summarising a source ..................................................................................................................................3 3.3 Paraphrasing a source .................................................................................................................................3 3.4 Short quotation .............................................................................................................................................4 3.5 Long quotation ...........................................................................................................................................
Words: 11269 - Pages: 46
