...Proceedings of the International MultiConference of Engineers and Computer Scientists 2012 Vol II, IMECS 2012, March 14 - 16, 2012, Hong Kong Criteria Weighting and 4-P Planning in Marketing Using Analytic Network Process Elif ALAYBEYOĞLU, Y.Esra ALBAYRAK, Tuncay GÜRBÜZ Abstract— The first of two major functions of the enterprises is producing goods and services, and the second is selling them. The relationship between production and consumption shows that marketing plays an important role in enterprises. Nowadays, the concept of marketing is customeroriented and aims to meet the needs and expectations of customers to increase their satisfaction. And the basics of marketing decisions are the choice of appropriate target markets, their analysis and the creation of strategic marketing plans with the elements of the marketing mix. While creating a marketing strategy, an enterprise must consider many factors. The creation of the strategy begins by deciding what the overall objective of the enterprise should be. The next step is to choose a strategy for the offering that will be most effective in the market. In this study, marketing strategies and marketing decisions in the new-product-development process will be observed, the criteria that are effective in this process will be defined and in order to reflect the real life situations as much as possible, the interactions among criteria will also be taken in consideration and Analytic Network Process (ANP) will be used to handle...
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...comportamentul consumatorului note de curs CUPRINS i . Noţiunile şi dimensiunile comportamentului consumatorului 3 1. Noţiuni şi concepte 3 2. Procese elementare în abordarea comportamentului consumatorului 4 3. Definirea comportamentului consumatorului 8 II. PROCESUL DECIZIONAL DE CUMPĂRARE 11 III. COORDONATE GLOBALE ALE STUDIERII COMPORTAMENTULUI CONSUMATORULUI 15 1. Informaţiile necesare studierii comportamentului consumatorului 15 2. Posibilităţi şi limite ale studierii comportamentului consumatorului 17 3. Studierea comportamentului consumatorului în contextul globalizării producţiei şi consumului 18 IV. Proiectarea şi realizarea studiilor comportamentale. Obiective urmărite 21 V. MODALITĂŢI PRACTICE DE STUDIERE A COMPORTAMENTULUI CONSUMATORULUI 26 1. Studierea comportamentului consumatorului în mediul concurenţial 26 2. Studierea activităţilor comerciale – punct de plecare în studierea comportamentului consumatorului 27 3. Comportamentul consumatorului şi imaginea magazinului 28 4. Studierea stilului de viaţă 30 5.Comportamentul consumatorului şi valoarea capitalizată în marcă 30 6. Cercetarea calitativă a comportamentului consumatorului 32 7. Cercetarea cantitativă a comportamentului consumatorului 33 VI. aplicarea rezultatelor studiilor comportamentale 35 1. Fundamentarea deciziilor de marketing prin rezultate ale studierii comportamentului consumatorului – segmentarea şi tipologia pieţei 35 2. Analiza de...
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...Some Effective Ways to Market a Management Consulting Business Marketing a B2B firm is quite different and becomes even more complex when it comes to marketing a management consulting business. Especially in Pakistan where we observe that a large number of companies haven’t yet realized the importance of a management consulting business. It is important to market management consulting firm in such a way that all those companies which haven’t yet encountered management consulting business should consider it as fuel for their vehicle on the road to success. Many business professionals have heard of a management consulting business but don’t really know how it adds customer value. Businesses don’t buy what they cannot understand. A management consulting firm should clearly advertise about what they do, how they do and how they can help to foster the growth of a business. Newspapers, Bill boards, word of mouth marketing, websites and Social media are all the common ways of marketing. All these methods are in use of majority of management consulting firms but need is not only to add variation to the existing methods but also adopt some new ways to grab attention of the clients. Social media marketing is now among the most popular means of marketing used in Pakistan because of a noticeable increase in its users. Management consulting businesses needs to focus more towards building their brand through social media. Social media includes the LinkedIn discussion thread, the Facebook...
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...effectiveness of the employees to achieve the goals of the organization. The areas of focus should be EEO and Affirmative Action, human resources planning, recruitment and retention, human resources development, employee compensation and benefits and labor relations. The Human Resource Management (HRM) plays an important role in every organization to meeting the goals of the business. The HRM affects every employee. This paper will discuss these areas that are listed above and how the role of the HRM can be effectively optimized for shaping the organization and the employee’s growth and working behavior. EEO and Affirmative Action Human Resource Planning Human Resource planning is how an organization makes an assessment and plans for the future of the company. Simply, the plan of what the company needs and how it is going to get it done. For the company to achieve this goal a strategic plan is needed. HRM department is the key player in the business achieving this goal through the strategic plan. Most banks require businesses to submit a detailed business plan including a market analysis to structure and form the business goals. Market analysis is one method in the planning process. This enables a company to determine in advance what the market is using or needed. An example would be selling REFLECTIVE PAPER...
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...Wealth Management verses Profit Management : To begin with , Profit management is all about maximizing profit and wealth management is all about increasing the worth of the equity or value of the company . Profit Management : Profit management is maximizing profit . It comes as a part of Profit and Loss Account . The main things to be considered in profit managemnet , is generating maximum revenue with the minimum cost invonved . WIthin profit management , the focus is mainly on operations management . The product to be manufactured / sold etc are already determined . The essence is to use the best techniques within the sector to reduce the production cost . So for similar product if another company takes X amount to make Y units , the goal would be try and make Y units with much less amount than X . So better skilled work force , best available technology usage are some ways to improve on the cost of making . Revenue generation has the sell part to it too. So if we are able to maximize sales , we are adding to profit - provided we are not selling at a loss - like e commerce sites are doing . So concepts like right advertising , CRM , using the parent brand name in innovative ways , come into play . To sum it up , profit management is about maximizing revenue , with as less production cost possible . Wealth Management : Wealth management is all about the brand equity value of the compnay and for a equity holder return on investment. What would be term as...
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... In our economy business and corporations have to select qualified and experienced employees. Yet it is always determined on information that is brought to the table when selecting these new employees. Some employees that are selected are by these different processes such as help-wanted advertisement, private employment agencies, and by internet recruiting or by employee referrals (Justin G. Longenecker, 2013). These different types of ways determine whether or not an employee is hired and if they have a good back ground and a resume. Now when people hire through help-wanted advertisements, they tend to post signage in the front of their store or by placing ads on billboards so that everyone can see. Even though, some business will use things like television ads, newspaper ads, or even radio advertisement, it tends to help their process of hiring new candidates into their company. While other companies will tend to use private employee agencies that will help these companies select the potential employee. Some private employee agencies will even select these employees to work for them after their term of service is over. This is why they tend to do things like evaluate applications to select the proper candidates to interview them (Adduci, 2009). Otherwise they will call their references to see if they have any information on the candidates that they have selected (Adduci, 2009). While many companies use these other methods it is common to see business use things like internet...
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...period: the annual reporting period (or fiscal year) Accounting priciples: are fundamentals theories, truths and propositions that serve as the foundation for financial accounting and reporting Accounting standards: establish the authoritative guidance on how companies should account for and report specific transactions events and arrangments in their financial statements Accrual accounting: measures the reports and economic effect of a companies transactions evente etc in the periods in which those effects occurred, even if the cash recipt and payment occured in a different period Accruals: when economic effects are recognized in the current period, even though the cash flows will occur in a later period they are reffered as accurals Business cycle: is the yearly period from the lowest sales through highest sales and back to lowest sales. Comparability: of accounting information helps identify and explain similarities and differences between two or more sets of economic facts Complete representation: provides users with full disclosure of all the information necessary to understand the information being reported, with all necessary facts, descriptions and explanations Conceptual framework: is a foundation of objectives, concepts, priniciples, and definition that leads to high quality financial accounting standards and the appropriate application in accounting practice. confirmatory value: if it provides feedback to confirm or correct prior prediction and expectations conversatism:...
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...requriment of the organisation and related needs for managemnet policies, program and resources to satisfy these requirtment. External human resources professionals that promote the sharing of the information technology and tools to be applied to the Human Resources planning and development activities. Supply of Labour: There is a huge training issue for the area that Tesco is in and this is because the number of employees. The supply of labour for Tesco is dependent on trends in unemployment and the type of skills that employees need. This is therefore essential because if the stable wants to employ new employees then there is a need to invest in training to help them achieve new skills. This is good for the government, as it means that there are fewer people claiming benefits Tendencies in the supply of labour have to be looked at from two points of view short term and long term. Short term will mean looking at numbers of likely employees in the next year or two. Employers may need to join emergency events such as emergency training or temporary contracts to manage with the immediate changes. Long term mentions to creativities and changes that will need to be made in the next couples of years. Labour Market competition: If Tesco starts to expand there may not be enough possible employees to supply the business in recruiting in the future because of other business within the same business as Tesco. Companies in the same business facing labour shortages may be likely to pay...
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...ASSIGNMENT (MIS IN ACTION) NAME: COMMFORT HAMMOND CLASS: LEVEL 400, BHM INDEX NUMBER: 11016152 COURSE: MANAGEMNET INFORMATION SYSTEMS DATE: 13/9/2012 MANAGEMENT INFORMATION SYSTEMS GROUP ASSIGNMENT PROGRAMME: BHM, LEVEL 400 LECTURER: DR. MARGARET CRABBE 1. What kind of information does the Web site provide for individuals, small businesses and large businesses? List these services and write several paragraphs describing one of them, such as UPS Trade Direct or Automated Shipment Processing. Explain how you or your business would benefit form it. Answer United Parcel Service (UPS) has a wide variety of information and services for its various clients across the globe. Individuals can tap into a network of resources that helps them manage their businesses more easily, from packing and shipping, to tracking and billing such as: * Reliable delivery services without any worries on the part of the individual * * Provision of information on how to prepare a shipment from the Packaging Advisor and then create shipments online. * Invoices and pay bills are made available for viewing and billing reports are built to monitor shipping expenses, and to find out instantly how much products have been shipped all from the UPS Billing Center. * Better staff management techniques are also provided r when anticipating high-volume shipping and receiving with UPS Tracking. * People are more able to focus on their priorities through the...
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...Burj Khalifa Turner Construction Company Executive Summary Turner’s business philosophy is to work very closely with customers on all its projects. It strives to share the most up to date and accurate information with them. Thus, making customers a partner in the business risk and rewards. It also empowers its employees to record accurate information by decoupling individual bonuses from project performance and tying it to overall corporate performance. It has a well-structured management control system through Indicated Outcome Reports which help Turner to identify and manage not only the risks but also potential savings in the projects. We recommend that Turner could release $200,00 of C-holds and balance $300,000 from construction contingency. This is keeping in mind that it is a new customer and releasing the funds would help Turner in further nurturing the relationship. However, it needs to keep a close watch on scope enhancements being approved by owners and cost control. Turner: Background and Simon’s perspective Core Values Turner’s business model revolves around the following core values: • Make clients your partners It works very closely with the owners and makes them partners in managing the project. Through regular status updates, it keeps them informed about potential risks and cost savings...
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...management. In the assignment, I introduce the enterprise-wide risk management in modern companies in part A and analysis the risks in Centro to create risk register. Through the result of risk register, I will give some recommendations and plan some mitigation strategy for risk management of Centro. Part A Difinition of EWRM Enterprise-wide risk managemnet is a buzzword used in the culture of the modern companies. Enterprise-wide, sometimes referred to organisation-wide or integrated though enterprise-wide risk management was also called organisation-wide or integrated risk managemnet. Risk management decribles how the discipline of risk management is partised in contemporary terms. In the definition by James Deloach, “EWRM is a new strategic process which enables you to identify, measure and manage the entire range of business opportunities and risks facing your organization.”(Deloach, 2000) The definition of CPA is “the way which approaches the problem of risk across the organisation in a truly and integrated way and involves everyone in the business”. The definition of Casualty Actuarial Society in 2003 was “the discipline by which an organization in any industry assesses, controls, exploits, finances, and monitors risks from all sources for the purpose...
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...2015, according to the Forbes Magazine. It was stating from 1923 at California and it is still so popular in movie, TV program, theme parks, resorts and destination, entertainment, and games. The Walt Disney Company is a diversifies worldwide entertainment company with operations in four major business parts which are studio entertainment, parks and resorts, media networks and consumer products. They have 11 theme parks around the world, cable television network like Disney channel and ESPN. After precisely doing several research and analysis towards the Walt Disney Company, we would like to discuss three major topic regarding about what environmental factors that influenced its management style, what type of organizational structure it is, and how and where might the informal organization be a real asset at Disney? Management style is particularly important during crisis. There are some significant environmental factors constantly affecting the management style of a business, including Disney. Disney has to operate in an extremely complex environment on account of the internationalization of its operations and the strong competition it faces from diverse firms in the entertainment business. These environmental factors are usually unpredictable; therefore the Walt Disney Company must change its management style to align with the environment in order to stay competitive in the complexity of businesses. Some of the environmental factors influenced the management style at Disney...
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...SYTEMS AND OPERATIONS Introduction Operations and Systems SSM Recomandations Management Issues REPORT THAT ANALYSES THE SYSTEMS AND OPERATIONS MANAGEMENT PRACTICES AT ATOKOWA ORGANISATION (SUPPLIED) WITH RECOMMENDATIONS TO IMPROVE THEIR BUSINESS To :Jonothan Atokowa Analysis of Current Systems and Operations Business process mapping is defining exactly what an organisation does, who is in charge to what standard a process will be completes and how successful the business process can be determined. It will help understand the strengths and weaknesses within the existing process and help improve productivity increase efficiency , reduce errors and stimulate sales revenue. Process identification at Atokowa Description of Activity Atokowa retail outlet -Product scanned into Epos system | | Products are totalled | | Payment is taken | | Written in transaction table | | Decremented in stocks table | | Review of daily reorder report | | Delivery request | | (Melbourne )Warehouse,process ofr delivery request | | Purchase of supplies/ products from China | | Purchase of products from Hong Kong | | Table 1 The transactions table in the ASIS MS Access database serves almost the same purpose as the Table stocks, combining the two in to one could make the process faster and easier to understand. The system creates...
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...[Type the company name] | Project Management Assignment | Research Paper and Presentation | Nathan Alexander 4/16/2016 | Contents Introduction 2 Traditional (Waterfall) 2 Agile Project Management 3 Rapid Application Development 3 What is PMBOK? 4 What is a project? 8 What is project management? 8 What does current literature have to say on this matter? 8 Conclusion 10 Bibliography 11 Introduction In our essay, we will be talking about the strategies that can offer advantages to an association through IT projects. We will be examining the current literature on the matter including diverse project management methods and additionally their qualities and shortcomings. PMBOK will be analyzed including the procedure groups that are included. We will be assessing and examining the learning regions and how the processing groups identify with each other. Traditional (Waterfall) According to Successful Projects, this is the oldest methodology it was practiced decades before the newer methodologies were introduced (Projects, S. 2016). This methodology can be used all industries, but it is most common in the construction industry. They call it the waterfall model because it defines the sequence of phases to be completed. This project management methodology is divided into 7 consecutive phases: 1. Requirements specification 2. Design 3. Coding 4. Integration 5. Validation 6. Installation 7. Maintenance You can only move...
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...课程设置。 法国INSEAD课程设置 法国INSEAD的MBA课程分为三个阶段： （一）商业基础（Business Fundamentals） （二）理解环境（Understanding Context） （三）个性化发展（Individual Orientation） 第一阶段：商业基础 本阶段课程着重于教授商业的功能、核心原则以及团队动力。具体有以下课程： 管理的行为（Managerial Behavior） 该课程涉及组织及组织管理中的人的行为的各方面。重点在于确定目标并进行组织、管理以确保目标的实现 管理组织（Managing Organisations） 该课程检视管理中的人的因素。 应用统计（Applied Statistics） 该课程学生们熟悉统计学的术语，理解数字的含义。重点在于让学生真实的决策环境中运用统计学的有关知识 金融会计（Financial Accounting） 该课程旨在教会学生如何分析财务报表从中获取关于企业经营状况的信息 管理会计和控制（Management Accounting and Control） 教授学生足够的知识及技能以分析管理会计报告。同时讨论一些管理会计中一些有争议的问题 价格和市场（Prices and Markets） 介绍微观经济学理论及真实的商业运行环境。提供经济学的工具来分析消费者行为、生产理论及成本、定价政策等 营销管理一（Marketing Management I） 检视营销所担任的主要功能，提供定量及定性分析 营销管理二（Marketing Managemnet II） 使学生深入了解营销策略的形成及实施。 生产及运营管理（Production and Operations Management） 学生将在本课程中学习各类运营环境及策略方面之间的联系。...
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