Premium Essay

Campaign

In:

Submitted By haliK
Words 6918
Pages 28
Advertising Campaign

By

Mark Jozaitis
Hali Nepsha
Adrian Aguirre

Prepared for:

Management of
Maple City Building Services, LLC and April 2016
Table of Contents
Executive Summary 3
Situation Analysis 4
Industry Analysis 4
Company Analysis 4
Service Analysis 4
Market Share 5
Strategy 6
Distribution 7
Competitive Analysis 8
Promotional Strategy 8
SWOT Analysis 9
Target Market & Segmentation 10
Creative Strategy 11
Print Media 12
Electronic Media 14
Internet Media 16
Out-of-Home Media 19
Direct Mail 22
Specialty Advertising – Exhibitive – Supplementary 24
Sales Promotion 27
Public Relations 27
Corporate Advertising 27
Pre-Testing and Post-Testing 29
Budget 29
Supplementary 29
References 29

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