Free Essay

Can a Picture Be Worth a Thousand Words?

In:

Submitted By criscalderon17
Words 790
Pages 4
Can a Picture Be Worth a Thousand Words? The Smile Train: Changing The World One Smile at a Time advertisement and photo is a sure way to tug at the emotions and empathy of the reader; forcing them to contribute to their cause. The photo alone makes your heart ache for the little girl who is in need of cleft surgery. The little girl appears to be no older than 2 years old and of a Hispanic or Middle Eastern decent. Her small face and the area around her mouth is all you see. Big brown eyes staring back at you pleading for help. The use of her handicap in the photo makes the reader feel sorry for the child. There is nothing in the background to indicate her location or where she could be from. The area behind the little girl is fuzzy or clouded proving to be non-important. The photo is only her face, large enough to get the full effect of her handicap. The lower section of the ad is set aside for donation information and statistics of cleft and palate defects. The advertisement was published in the January 23, 2012 issue of News Week. In choosing an audience, Smile Train chose a well-known magazine that is typically read by educated, middle to upper class people. The audience is one that would have the means or funds to make a contribution. Most of the folks who read News Week are concerned with current events and what is going on in the world around us. Seeing this photo and advertisement informs the audience of the growing need for cleft lip and palate surgery. As with any photo, you have to ask yourself, what is really being said? When looking at the photo, the message I received is “Help me!” I see a little girl with glassy eyes, as if she were about to cry. She seems to be looking right at you. Smile Train is trying to send the message that not only is this little girl in need of surgery but hundreds, if not thousands, are also in need. The ad states twice that the fee is only $250.00 per child to repair the cleft making it seem cheap and inexpensive for the reader. Smile Train states the surgery takes a mere 45 minutes to complete, allowing a new life for those affected by abnormal clefts and palates. Thus, the importance of the message is clear. As an adult, we have learned that children are innocent and need to be cared for and protected. They are unable to act and defend themselves. That is where we come in. Smile Train reaches out and asks the questions, “Are you willing to help?” or “What will you do?” At the top of the page, the ad states in bold, capital letters, “HAVE YOU EVER SAVED A CHILD’S LIFE?” That statement alone causes you to question yourself and what you should do. You begin to feel sorry for all the children with the handicap, not just the little girl in the photo. After looking at the photo many times, I believe Smile Train was spot on with communicating their message. The photo is very effective at tugging at your emotions. As I turned the page to the ad the very first time, my heart reached out to the little girl. I thought of my daughter and what if she had that same problem when she was born. I felt sorry that the little girl had to endure the life she has had already in her short amount of time on earth. The ad forced me to read everything on the page including the fine print on the bottom with statistics and causes of cleft lip and palate. I began to question if I could monetarily help out, even if only a few dollars. I ended up writing a check for $50.00 to Smile Train. Typically, I would not have looked twice at the ad and continued to turn the page, but the big brown eyes grabbed me and sucked me in. You could say the advertisement was very effective. It worked on my emotions and forced a donation out of me. Can a picture be worth a thousand words? Absolutely; in this case, it’s worth a thousand dollars as well. Many people are sure to have the same reaction as I did and send in a donation. Smile Train hit the nail on the head when coming up with a photo that would cause a reaction out of the readers to produce donations.

Works Cited
Smile Train: Changing the World One Smile at a Time. Advertisement. News Week. 23 Jan.
2012: 56. Print.

Similar Documents

Premium Essay

Understanding the Attitiude

...Understanding the Attitude In the essay “The Bias of Language and the Bias of Pictures” which appears in The Norton Mix, authors Neil Postman and Steve Powers evoke the attitude of suspicion. People form their attitudes primarily based on someone else’s perception versus their own. An attitude is what often guides people’s decisions. Postman and Powers discuss different levels of language and how both moving and still pictures may not be true representations of fact. Key indicators that they harbor suspicion about the media are obvious when they discuss recreations, how language operates and how words actually express meaning. During old historical movies, historical dates and events are told in a way to not only inform but to catch the viewers attention. Newscasters are similar. Instead of listing off facts, the reporter creates a story with the facts in it. That keeps the viewers from changing the station. “The job of an honest reporter is to try to find words and the appropriate tone in presenting them that will come close to evoking the event as possible” (par.3). Reporters today state facts in a way that they want the viewers to understand it. This is important to the readers because it shows how reporters use different words to describe a situation. Words show emotion and are filled with meaning. When a reporter is trying to keep the viewer interested, she may include words that trigger the mind to define an event, person or situation. For example, “Today congress ordered...

Words: 524 - Pages: 3

Premium Essay

Term

...Good Writing Everyone has heard the saying, “A picture is worth a thousand words”. The opposite is just as true; a thousand words can paint a grand picture and possibly even more. Writing has always been a form of communicating a message. Going way back in history from the caveman to the Mayans, they painted pictures and used symbols to let us know of their existence and we do it now more than ever. I think writing was created for the person who doesn’t draw very well. If you think about it, words are merely composed of many symbols which is interpreted into a meaning. A person will either love writing or hate it. Some people find it easy to just receive a topic and write any ideas that come to mind but others struggle as they can’t think of a single item to write about. I usually find myself in this situation. I guess it’s a learning process where I am more hands on when it come to doing something. I’d rather have someone show me how to do it. With writing, you actually have to be creative and come up with your own ideas and try to make some sense of it on paper. Whatever the case may be there are many writing styles out there and some more comprehensible than others. In my opinion, good writing should convey a message successfully by connecting with the audience with uses such as; storytelling, uncensored writing, humor, entertainment and simplism. I think good writing consist of good storytelling. The writer should be able to describe the events a they unfold. They should...

Words: 363 - Pages: 2

Premium Essay

On Photography Susan Sontag Analysis

...Humanity has always had a fickle obsession with capturing the world around them and putting them into little boxes. The art of photography became a device for that. ‘On Photography’ by Susan Sontag successfully captures the elusive effect a photograph can have on a human being, and the true nature of the supposed knowledge it imparts on those who experience. The age old phrase “a picture is worth a thousand words”, is a lie, and Sontag’s essay assures us of that. Words can carry knowledge, an ability to assure understanding in a reader, and photographs, as Sontag so astutely points out, act in the opposite manner - they eliminate understanding. Our society, as the essay to astutely points out, often takes photo’s as unassailable proof of...

Words: 708 - Pages: 3

Free Essay

Global Marketing

...trend for 2012. When it comes to their products, businesses are learning to show, not tell and visual content sites are fueling our desire for beautiful photography and sensational design. Two years ago marketers, were spreading the maxim that “content is king,” but now, it seems, “a picture really is worth a thousand words.” “Blogs were one of the earliest forms of social networking where people were writing 1,000 words,” says Dr. William J. Ward, Social Media professor at Syracuse University. “When we moved to status updates on Facebook, our post became shorter. Then micro-blogs like Tweeter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest.” This trend toward the visual is also influenced by the shifting habits of technology users. As more people engage with social media via smartphone, they’re discovering that taking a picture “on the go” using a high resolution phone is much less tedious than typing out a status update on a two-inch keyboard. A 2012 study by ROI Research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most. Forty-four percent of respondents are...

Words: 774 - Pages: 4

Premium Essay

Visul Imagery

...The word imagery means to use figurative language to represent objects, action and ideas in such a way that it appeals to our physical sense. For most people, the word imagery is associated with mental pictures however imagery is more complex. Our minds manage memories (pictures), which are known to be on the right side of the brain, (visual) and processes information with language which resides in the left side of the brain, (verbal). This is done through visual and verbal imagery. The information which passes through the brain as though something is being perceived, when in reality there is nothing really happening is known to be Visual Imagery. For coping with upsetting occurrences, or bettering physical performances and or establishing desensitization hierarchies, visual imagery is being utilized. People learning to manage their stress may be guided through visualizations as a way to take a mental vacation out of a stressful situation or trauma. Those who are able to visualize, think more concretely, personalize information, tend to be field dependent, process information holistically, and tend to be introverted. In addition, those who are better at visual imagery tend to excel at spatial interpretation tasks such as interpreting graphs, charts or pictures, mechanical drawing and measuring. The saying goes; one picture is worth a thousand words however, some images cannot always be expressed easily into words. For me, I feel that I am more verbal than visual. I can take...

Words: 541 - Pages: 3

Premium Essay

Justinrxsneaks

...How much is a human life worth? Fifty-thousand dollars? One million dollars? One billion dollars? There is absolutely no way to put a price (monetarily) on a human life. All the experiences, connections, and emotions felt over the course of a lifetime cannot be summed up with any amount of money. When you realize the true worth of a human life; that is when you can begin to ameliorate your understanding of what a surgeon goes through day in and day out. It’s a career that’s definitely not for the faint of heart. Most people will never experience the feeling of having another human being’s life in their hands. A surgery room is usually associated with nothing but blood and gore; but with Selzer’s incredible use of imagery, he presents his craft as rather a work of art than a horror movie scene. Vividly painting a picture with his words, Selzer’s use of colors and descriptive speech paints a picture for us, as if we were actually there and could see the “green of the cloth, the white of the sponges, the red and yellow of the body.” The first sentence of the essay reads, “One holds the knife as one holds the bow of a cello or a tulip-by the stem. Not palmed nor grasped, but lightly, with the tips of the fingers.” The only physical connection between Selzer and the patient is with the knife and his touch to it has to be a soft one, symbolizing the dextral precision needed for the procedure. This soft grip is used by artists also. While artists have a little more room for error...

Words: 325 - Pages: 2

Free Essay

Discrimination Against Heavy Women

...Discrimination Against Heavy Women Women all over the world are living up to the pressure of looking like the typical magazine or billboard model, where larger women are rarely seen as the center point. In recent years, it has been questioned if the way people perceive larger women should be changed by putting more of these women in the media. W. Charisse Goodman’s excerpted chapter titled “One Picture is Worth a Thousand Diets,” from his book The Invisible Women: Confronting Weight Prejudice in America and Meghan Daum’s article titled “Those Unnerving ads using “Real” Women,” published in the Los Angeles Times, both gave me insight to this debate. Although both Goodman and Daum identify the problems of how women are portrayed in media, Goodman believes it to have a positive influence, whereas Daum sees it as a public indecency. Both articles made me question how we portray women and how we should portray women and persuaded me to believe there is a lack of larger women in the media. In his excerpted chapter “One Picture is Worth a Thousand Diets,” from his book The Invisible Woman: Confronting Weight Prejudice in America W. Charisse Goodman debates the hardship of being a heavy woman in America, where everywhere you look women are persuaded that thin is the only beauty and the key to happiness. Goodman starts off by telling the many ratios of thin women to heavy women in the media, with thin women always at a much larger number than heavy women. He then goes on to explain...

Words: 1164 - Pages: 5

Free Essay

Fudge

...often by means of a computer running the software connected to a projector. Microsoft® PowerPoint® is the software used to create slides, organize them into a slideshow, and present them. * When used in a live presentation, the presenter uses the mouse button, the spacebar, or the arrow keys to advance to the next slide. * To help make the slides more interesting, Microsoft® PowerPoint® provides a number of visual styles and themes so that all slides can have a similar look. * Each theme or style accommodates a number of slide types in the form of empty slide templates, which may then be populated with content. Among the many templates are title slides, bullet-point slides, slides with spaces for images, and so on. * In addition, the creator can control transitions between slides and other simple animations, such as having bullet points appear one at a time instead of all at once. * Space is provided in the presentation file—not visible to viewers—where presentation or speaker notes can be stored for the presenter to refer to as he or she is presenting. Because Online Campus students cannot usually give their presentations to the class, speaker notes are often required as part of online...

Words: 2082 - Pages: 9

Premium Essay

English

...Introduction: I. A picture is worth a thousand words; but do your pictures leave everyone speechless or do they leave you looking for words to explain what was supposed to be in the picture. {ATTENTION GETTER} II. Today I want to speak with you about what is involved in taking memorable Photographs and inform to them important steps involving taking memorable pictures; choosing the right camera and setting up the best pictures {WHAT IN IT FOR THE AUDIENCE} III. As a novice Photographer; taking pictures has just became an interest of mine and I hope to share some of my experience with you: so that you too can capture your memories to share for generations to come. {CREDIBILITY} IV. The perfect picture may preserve your memories forever but what is required to make your picture hopes a reality. A. How to choose the right camera for your pictures? B. How to setup the best shot for your pictures? (Transition: To start off on the right foot so to speak we must start off with the right equipment. Your choice in a camera is a quick way to make or break your pictures but how do you choose the right camera? ) Preview of the Argument 1. The First step in taking memorable photographs is choosing the right camera. 2. The Second step in taking memorable photograph is setting up the best shot. 3. The Third step in taking memorable photograph is Photoshop to enhance the pictures. Body: I. The First step...

Words: 626 - Pages: 3

Free Essay

Ntc 405 Media Helps

...most often by means of a computer running the software connected to a projector. Microsoft® PowerPoint® is the software used to create slides, organize them into a slideshow, and present them. • When used in a live presentation, the presenter uses the mouse button, the spacebar, or the arrow keys to advance to the next slide. • To help make the slides more interesting, Microsoft® PowerPoint® provides a number of visual styles and themes so that all slides can have a similar look. • Each theme or style accommodates a number of slide types in the form of empty slide templates, which may then be populated with content. Among the many templates are title slides, bullet-point slides, slides with spaces for images, and so on. • In addition, the creator can control transitions between slides and other simple animations, such as having bullet points appear one at a time instead of all at once. • Space is provided in the presentation file—not visible to viewers—where presentation or speaker notes can be stored for the presenter to refer to as he or she is presenting. Because Online Campus students cannot usually give their presentations to the class, speaker notes are often required as part of online students’...

Words: 2083 - Pages: 9

Free Essay

Images to Essays

...violence, and healthy living campaigns. Images we see throughout the day are sometimes so vivid they can trigger various emotions depending on the type of subject matter. This past summer I took a road trip with my wife and children to Orlando Florida to visit family. Along the way of our trip, I noticed a billboard of a young kid carrying a teddy bear in his left hand and his right arm extended outwards towards the image of his father walking out of the door with the words dad please don’t leave, our family needs you, that particular image advertised for family therapy. The subject inspired me so much I started composing and writing music on my laptop computer during the long ride, at that moment I came to the belief that billboards are not only instrumental in convincing the public to purchase products or advertising or spread awareness, billboards images can be inspiring. Creatively, there are endless possibilities as to how we use our feelings and thoughts for images that can be inspiring. We can incorporate these visions with writing on so many levels because like they say a picture is worth a thousand words. Weather thinking critically about visuals, to writing an essay we can use images to reflect on our past with passion or however we choose to visualize images and use words. Our minds are so powerful that we can take poetry and visualize a theme in our minds just like the pictures on billboards. In the process of composing and writing music the image on the billboard really...

Words: 424 - Pages: 2

Premium Essay

Susan Sontag Photography

...Most believe a photograph is worth a thousand words, as almost everyone recognizes the impressive ability photographs have to describe, explain, and express ideas and messages. Yet, Susan Sontag claims photography is detrimental to the world’s ability to think and dictate its emotions. However, Sontag’s claim that photography limits our understanding of the world is untrue, as photography is the only form of communication that can fully express every possible sentiment around the world, regardless of language. Photography has the power to explain and deliver a complex and intricate issue in an instant. In the passage, the author implies a photograph cannot teach or educate. However, this can easily be refuted by countless real world examples where photography did educate...

Words: 814 - Pages: 4

Premium Essay

Sadfasd

...7 Ecommerce Trends To Watch For in 2016 Trends are always tends to be changed whether it is fashion, market, etc that directly affect minds. Ecommerce trends makes no difference. Changing technology can improve and impress customer, for which ecommerce store owners keep their eyes and ears open for what’s in the race out how it can help them better to win online selling competition. Latest is to stay relevant. Women’s costumes and men’s suits are always changing, and customers are always in search of new as it”s a question of society so this makes ecommerce owners to run bare foots. 2016 is here now and it was touted as the year which will be the practical of the waves that were touted in 2015 Mentioned ahead are a few trends that are expected to evolve over the course of the coming year. Popups as eye-catchers: Popups are always seen as little annoying boxes that interrupt your shopping or surfing experience and force you to find that little tiny X button to close them. The purpose of a popup is to provide a very strong call-to-action. Interestingly, this sort of interruption marketing is making a comeback in website design. In its present form, the pop-up is a modal, typically offering a discount in exchange for joining an email list or following the site’s various social media profiles. In 2016, these pop-ups will become so common that perhaps as many as a third of the National Retail Federation’s top retailers will use them. Marketers will be selective though. Pop-ups...

Words: 852 - Pages: 4

Premium Essay

Kardashian Family Research Paper

...Being a celebrity this day and age is unimaginable. Paparazzi swarm their houses, as well as hangout spots. When thinking of celebrities getting hounded by paparazzi a certain family comes to mind, the Kardashian family. That family can not go anywhere or make a move without it being documented and publicized in a magazine, social media, or television. Social media plays a big part in the paparazzi photographers career; anything that is posted online is fare game to anyone willing to take the next step and publicize it. When watching the reality television show "Keeping Up With The Kardashians" you get a little insight as to how a day in the life of a Kardashian goes. The old saying says "a picture is worth a thousand words". Well, while...

Words: 280 - Pages: 2

Premium Essay

Activity Based Costing

...I think the mind map is an excellent idea.  I definitely agree with Buzan that rigid concepts and thoughts are harder to build upon. Fluid concepts can often help generate new ideas and turn very simple things into something that is extraordinary.  The use of pictures to express or demonstrate thoughts can often help "bridge the gap" between people.  All too often we get caught up in talking when really a picture can say everything with just one look, like the old saying goes "a picture is worth a thousand words."  As infants pictures are how our parents taught us what things were, my mom would hold up a flash card and say "apple" because the card had a picute with an apple on it.  I feel that as adults we tend to stay away from using pictures to express ourselves because they remind of us childish things, and I think that what Buzan was trying to say is that we need to go back to that way of thinking because it is much clearer and more universally understood. I really enjoyed this video. It’s especially appealing to me, because as an accountant I tend to be very rigid and linear.  All of my notes are lists in nice neat columns. My son however, tends to take notes more along the lines of the mind map and that’s how he learns best. He is a very visual learner while I am much more hands on. I find the differences in how we learn and remember things very interesting. I agree with the need for association to remember things. Without that association, we don’t have anything to tie...

Words: 410 - Pages: 2