...Consumer Behavior from a Cardinalist and Ordinalist Approach Utility means satisfaction which consumers derive from commodities and services by purchasing different units of money.From Wikipedia, the free encyclopedia “Ineconomics, utility is a measure of satisfaction;it refers to the total satisfaction received by a consumer from consuming a good or service. “Given this measure, one may speak meaningfully of increasing or decreasing utility, and thereby explain economic behavior in terms of attempts to increase one's utility. Utility is often affected by consumption of various goods and services, possession of wealth and spending of leisure time. According to Utilitarian’s, such as Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873), theory “Society should aim to maximize the total utility of individuals, aiming for "the greatest happiness for the greatest number of people". Another theory forwarded by John Rawls (1921–2002) would have society maximize the utility of those with the lowest utility, raising them up to create a more equitable distribution across society. Utility is usually applied by economists in such constructs as the indifference curve, which plot the combination of commodities that an individual or a society would accept to maintain at given level of satisfaction. Individual utility and social utility can be construed as the value of a utility function and a social welfare function respectively. When coupled with production or commodity constraints...
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...Macroeconomic Theory Principles of Economics (Econ 1) 1 EMPLOYMENT AND UNEMPLOYMENT (INTRODUCTION) • The Keynesian revolution was driven by the desire to explain the high unemployment (U) of the 1930’s. • The solutions proposed by Keynes, focused on the use of countercyclical fiscal policy (AD demand management) to cure U. • Hence countercyclical fiscal policy was seen as effective in smoothening business cycles. • Cyclical U is associated with GDP being below equilibrium. 2 EMPLOYMENT AND UNEMPLOYMENT (INTRODUCTION) • But it is possible to have equilibrium U even when GDP is at its potential level. • It is therefore necessary to explain both cyclical and equilibrium unemployment. • Under this topic, we will cover the following: – Measurement and definitions, – Theories of U, – Economic costs of U, and – Solutions of U. 3 EMPLOYMENT AND UNEMPLOYMENT (Definitions and Measurement) • The unemployment rate: It is the ratio of the number of unemployed persons to the total number of persons in the labor force. It is usually expressed as a percentage. • The labor force consists of all those persons who are willing to work at a market equilibrium wage, and who either have jobs or are seeking work. 4 EMPLOYMENT AND UNEMPLOYMENT (Definitions and Measurement) • Discouraged workers: These are people who are willing to work at the going wage, but have given up looking actively for work, because they do not expect to find a job. • They are not registered for unemployment...
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...------------------------------------------------- “KWAGH KUHWAN MAN ATSAM AWAN SHA CHIU ICHIVIR I TER” ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- KA MCHIVIR AONDO UHEMBAN CHII, MAN MLU U HEMBAN SHA TARTOR JE KPAA.(NGEREN NE KA UTAVER ONOV MBA AONDO MBA VE EREN TOM NE KEN IYOU ITER SHIMA SHA U ZAN HEMEN UEREN TOM NE ZAZAN SHA TARTOR) I OR NGEREN NE KEN MKOHOL UMBUR KU U TER SHA 13TH-15TH DECEMBER, 2013 HEN NKST CHURCH ZAKI BIAM EAST. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ORNGEREN: ------------------------------------------------- TORSAA DONATUS ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- 1.HOMON MKAAN Se umache sha won chii ka awuese se idoo se kpishi, shin ka sea aer kwagh uvihin je kpaa, awuese se yo idoo se je i zua ga. Hen ter wase Aondo je yo, se mba ma kwagh unan un ga saa uwuese man uchivir un tsegher. Nahan aluer onov mba Aondo zua mba wan astam, kuhwan kwagh sha chiu ichivir ina yo, ka ihom shi isaan iyor kpaa. Ichan or ka ahungur a ichan itserun yo, oruange akera fa angev ken akuhwe na ga, ornyar adugh pe ate ki kor la man mbatyomov...
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...Utility means satisfaction which consumers derive from commodities and services by purchasing different units of money.From Wikipedia, the free encyclopedia “Ineconomics, utility is a measure of satisfaction;it refers to the total satisfaction received by a consumer from consuming a good or service. “Given this measure, one may speak meaningfully of increasing or decreasing utility, and thereby explain economic behavior in terms of attempts to increase one's utility. Utility is often affected by consumption of various goods and services, possession of wealth and spending of leisure time. According to Utilitarian’s, such as Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873), theory “Society should aim to maximize the total utility of individuals, aiming for "the greatest happiness for the greatest number of people". Another theory forwarded by John Rawls (1921–2002) would have society maximize the utility of those with the lowest utility, raising them up to create a more equitable distribution across society. Utility is usually applied by economists in such constructs as the indifference curve, which plot the combination of commodities that an individual or a society would accept to maintain at given level of satisfaction. Individual utility and social utility can be construed as the value of a utility function and a social welfare function respectively. When coupled with production or commodity constraints, under some assumptions, these functions can be used to analyze...
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...individually and in groups. • It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. • The theory of consumer behavior in managerial economics depends on a) Budget • constrained by income and the price of the goods, • The budget constraint specifies the combination of goods the consumer can afford to buy. b) Preferences • Economists use the concept of utility to describe preferences. • There are some assumptions of consumer behavior theory like :- a) rational behavior b) clear cut preferences • Consumer behaviour can be explained using two main approaches: 1. Marginal Utility Theory (The Cardinalist Approach); and 2. Indifference curve Analysis (The Ordinalist Approach) 1. MARGINAL UTILITY THEORY (THE CARDINALIST APPROACH) • developed by Alfred Marshall who introduced an imaginary unit called the util as a means of measuring utility. • 1 util = 1 unit of money. • Utility is additive. • This approach was termed cardinal since cardinal numbers could be used to measure utility. • Each consumer chooses quantity demanded of all goods and services in order to maximize his/her utility or want satisfying power, given the limits imposed by available income. • The concept of utility is...
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...Title: Utility 2, Cardinalists and Ordinalists I. Objective: Students will know 1. Cardinalists method for measuring utility 2. Ordinalists method for measuring utility II. Materials III. Procedure Warm Up: Ask Students; if you were hungry, how many bowls of borsch might you eat? Would the second bowl be as satisfying as the first? Would you want a third bowl or a fourth? 1. Cardinalists method for measuring utility A. Review of terms Utility: (корисність) Benefits consumers obtain from the goods and services that they consume. Total Utility: The amount of benefit consumer obtains from the entire consumption of a product. Marginal Utility: The increase of total utility a consumer obtains from an additional (marginal) unit consumed. Indifference Curve: A line representing different bundles of goods and services, each yielding the same level of total utility. B. Graphical Explanation First looking at one item, Borsch. Total utility (TU) is a function of the amount of borsch (X) consumed TUX = f(X) Marginal Utility (MU) can be found by dividing the change in total utility by the change in the quantity of borsch. MUX = ∆TUX / ∆X Law of Diminishing marginal utility: The marginal utility of a good declines as more of it is consumed in a given time period. [pic] Each bowl of borsch provides less utility. By the seventh bowl marginal utility is zero, you would be just as well off without it. By the eighth bowl MU is negative...
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...The cardinalist and ordinalist approach to consumer behaviour discuss? Economics Questions Answers.com > Wiki Answers > Categories > Business & Finance > Economics View Slide Show Best Answer Consumer Behavior from a Cardinalist and Ordinalist Approach Utility means satisfaction which consumers derive from commodities and services by purchasing different units of money.From Wikipedia, the free encyclopedia "Ineconomics, utility is a measure of satisfaction;it refers to the total satisfaction received by a consumer from consuming a good or service. "Given this measure, one may speak meaningfully of increasing or decreasing utility, and thereby explain economic behavior in terms of attempts to increase one's utility. Utility is often affected by consumption of various goods and services, possession of wealth and spending of leisure time. According to Utilitarian's, such as Jeremy Bentham (1748- 1832) and John Stuart Mill (1806-1873), theory "Society should aim to maximize the total utility of individuals, aiming for "the greatest happiness for the greatest number of people". Another theory forwarded by John Rawls (1921-2002) would have society maximize the utility of those with the lowest utility, raising them up to create a more equitable distribution across society. Utility is usually applied by economists in such constructs as the indifference curve, which plot the combination of commodities that an individual or a society would accept to maintain...
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...both individually and in groups. • It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. • The theory of consumer behavior in managerial economics depends on a) Budget • constrained by income and the price of the goods, • The budget constraint specifies the combination of goods the consumer can afford to buy. b) Preferences • Economists use the concept of utility to describe preferences. • There are some assumptions of consumer behavior theory like :- a) rational behavior b) clear cut preferences • Consumer behaviour can be explained using two main approaches: 1. Marginal Utility Theory (The Cardinalist Approach); and 2. Indifference curve Analysis (The Ordinalist Approach) 1. MARGINAL UTILITY THEORY (THE CARDINALIST APPROACH) • developed by Alfred Marshall who introduced an imaginary unit called the util as a means of measuring utility. • 1 util = 1 unit of money. • Utility is additive. • This approach was termed cardinal since cardinal numbers could be used to measure utility. • Each consumer chooses quantity demanded of all goods and services in order to maximize his/her utility or want satisfying power, given the limits imposed by available income. • The concept of utility is ethically neutral. Total utility • Total utility is the total benefit/satisfaction obtained from all the units of a particular product consumed • Total utility depends on the person's level of consumption...
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...Contents Utility before 1920’s 2 Utility measurements 2 CARDINALIST AND ORDINALIST UTILITY APPROACH OF CONSUMER BEHAVIOUR 3 CARDINALIST UTILITY APPROACH 3 Marginal utility 4 Assumptions of Cardinal Utility Analysis: 5 Cardinal Measurement of Utility 5 Rationality 6 Diminishing marginal utility 6 ORDINALIST UTILITY APPROACH 7 Rational behavior of the consumer 8 Ordinal Utility 8 Diminishing marginal rate of substitution 8 Consistency selection 8 Transitivity/Consumer’s preference is not self-contradictory 8 Goods consumed are substitutable 9 ECONOMIES AND DISECONOMIES OF SCALE 16 ECONOMIES OF SCALE 16 Definition: 16 Internal economies of scale 16 External economies of scale 18 DISECONOMIES OF SCALE 20 Internal diseconomies of scale 20 External diseconomies of scale 21 CONCLUSION 22 INTRODUCTION Utility before 1920’s: One reason why utility theory was not of great significance is explained by the “ Paradox Value” by economist/philosopher Adam Smith in 1800’s. Also known as Diamond-Water Paradox, it addressed why absolute necessities such as water are valued (priced) so cheaply, while frivolities like diamonds are highly valued and command outrageous prices. Many economists then thought utility was not the cause of price and therefore concentrated on cost of production as the explanation of price.It was until economist Jevons (1871), established how the paradox value could be resolved by associating price with degree of utility, that is marginal...
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...ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD (Department of Economics) WARNING 1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE. 2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”. Course: Introduction to Micro Economics (801) Semester: Autumn, 2010 Total Marks: 100 Level: M.Sc Economics Pass Marks: 40 ASSIGNMENT No. 1 (Units 1–5) Q.1 How is the Microeconomics different from macroeconomics? Discuss also the subject matter of microeconomics in detail. (20) Q.2 Compare the consumer behavior under Cardinalist and Ordinalist school of thought. (20) Q.3 What is meant by elastic demand and inelastic demand? Write the formulas for point elasticity and arc- elasticity. How can elasticity at a point along a linear demand curve can be determined by inspection? (20) Q.4 Explain long-run laws of return to scale in detail. (20) Q.5 Explain the statement “that the shape of cost curve plays an important role in decision making”. (20) ASSIGNMENT No. 2 (Units 6–9) Total Marks: 100 Pass Marks: 40 Q.1 Explain short run and long run equilibrium of a firm in a perfect competitive market? (20) Q.2 How price discrimination exists and which are the necessary conditions, must be fulfilled for its implementation? (20) Q.3 Determine the equilibrium price and output when a monopolist...
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...ECON 102 MARGINAL UTILITY The cardinalist approach to consumer behaviour assumes that the utility (i.e. the satisfaction or benefit) obtained from consuming a unit of a good can be measured. 1. Define the following terms: a) total utility b) marginal utility. 2. Consider the following information regarding the utility Jack obtains from consuming cream cakes on a visit to a cafe. |No. of cream cakes |Total utility |Marginal utility | |0 |0 | | | | > | | |1 |40 | | | | > | | |2 |80 | | | | > | | |3 |110 | | | | > | | |4 |130 | | | ...
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...need to consume which is measured by their preferences against the limited ways on their expenditure. Consumers do this by utility maximization subject to a constraint on their budget. Other times it gets referred to as the theory of consumer behavior. Through the study of this theory, researchers can explain why the consumers would buy more of the product when its price is less as compared to when its price is high. Another elaboration of the theory is that it shows the reason why the households spend their income as they always do (Haugtvedt, Herr, & Kardes, 2008). The greater assumption is that every consumer is rational and aims at maximizing their satisfaction. Some major theories explain the consumer behavior. First is the Cardinalist approach or the marginal utility theory and the second is the ordinalist approach or the analysis of the indifference curves. The former describes extra satisfaction a consumer derives after consuming an extra unit of a commodity while consumption of all other products remains unchanged. The law of diminishing marginal utility gives a thorough elaboration on why the demand curves always have a downward sloping nature. The latter shows the line of combinations (indifference curves) of the quantity of two products say A and B such that the individual is indifferent between all combinations on the curve. Theory of consumer choice and demand curves The law of demand states that as the price of a product rises, the rate of consumption of the...
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...Ivan Moscati How cardinal utility entered economic analysis during the Ordinal Revolution 2012/5 UNIVERSITÀ DELL'INSUBRIA FACOLTÀ DI ECONOMIA http://eco.uninsubria.it In questi quaderni vengono pubblicati i lavori dei docenti della Facoltà di Economia dell’Università dell’Insubria. La pubblicazione di contributi di altri studiosi, che abbiano un rapporto didattico o scientifico stabile con la Facoltà, può essere proposta da un professore della Facoltà, dopo che il contributo sia stato discusso pubblicamente. Il nome del proponente è riportato in nota all'articolo. I punti di vista espressi nei quaderni della Facoltà di Economia riflettono unicamente le opinioni degli autori, e non rispecchiano necessariamente quelli della Facoltà di Economia dell'Università dell'Insubria. These Working papers collect the work of the Faculty of Economics of the University of Insubria. The publication of work by other Authors can be proposed by a member of the Faculty, provided that the paper has been presented in public. The name of the proposer is reported in a footnote. The views expressed in the Working papers reflect the opinions of the Authors only, and not necessarily the ones of the Economics Faculty of the University of Insubria. © Copyright Ivan Moscati Printed in Italy in december 2012 Università degli Studi dell'Insubria Via Monte Generoso, 71, 21100 Varese, Italy All rights reserved. No part of this paper may be reproduced in any form without permission of the Author...
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...The Central Problem of Economics Needs and Wants Needs are the things we can’t survive without. They are necessities of life e.g. food, clothing, shelter, water, basic wealth and basic education. Wants are the things we desire to have or own but we can survive without them e.g. cell phones, TVs, oars, radios, entertainment etc. Our want are unlimited and we never seem to be satisfied with what we have. It is people’s wants rather than their needs we provide the motive for economic activity. The economic resources that are available to satisfy our wants are limited. These resources are called factors of production which are : Land (Natural Resources) Land refer to natural resources over which people have power of disposal and of which may be used to yield income/money e.g. farming and building land, forests, mineral deposits, air, seas, oceans, vegetation, fisheries. The reward for land is rent. Labour Labour is human effort – physical or mental which is directed to the product of goods and services. Reward for labour is wages/salary. Capital Is money and all man-made assets used in the production of goods and services e.g. money, machinery, factories, delivery vans etc. Reward for capital is interest. Enterprise Land, labour and capital on their own will not produce anything. There must be a person or people who will organise the 3 factors of production so that production can take place. Whoever takes these decisions and consequent risks is known as the entrepreneur...
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...The Three Musketeers by Alexandre Dumas A Penn State Electronic Classics Series Publication The Three Musketeers by Alexandre Dumas is a publication of the Pennsylvania State University. This Portable Document file is furnished free and without any charge of any kind. Any person using this document file, for any purpose, and in any way does so at his or her own risk. Neither the Pennsylvania State University nor Jim Manis, Faculty Editor, nor anyone associated with the Pennsylvania State University assumes any responsibility for the material contained within the document or for the file as an electronic transmission, in any way. The Three Musketeers by Alexandre Dumas, the Pennsylvania State University, Electronic Classics Series, Jim Manis, Faculty Editor, Hazleton, PA 18201-1291 is a Portable Document File produced as part of an ongoing student publication project to bring classical works of literature, in English, to free and easy access of those wishing to make use of them. Cover Design: Jim Manis; sketch of Dumas in 1869, French artist Copyright © 2000 The Pennsylvania State University The Pennsylvania State University is an equal opportunity university. Alexandre Dumas The Three Musketeers by Alexandre Dumas [Pere] AUTHOR’S PREFACE IN WHICH IT IS PROVED that, notwithstanding their names’ ending in os and is, the heroes of the story which we are about to have the honor to relate to our readers have nothing mythological about them. A short time ago...
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