...perceived to be the most influential? There are television shows, movies, music, news shows and newspapers, video games and cartoons. What type of violence such as, murder, rape, bullying, or theft is the public more apt to associate with and be affected by? Should a look at how true violent crimes are reported by the media also be considered? Last we should also look at statistics of rising population and families that have more than one income to survive now compared to 60 years ago. The term “media violence” is defined by Merriam Webster Dictionary as: Media – Plural of the word medium which is the means of communication, such as radio, television, newspaper, magazines, music etc. that reaches or influences people widely Violence – an exertion of physical force so as to injure or abuse; injury by or as if by distortion infringement or profanation; an intense, turbulent or furious and often destructive action of force. Does Exposure to Media Violence Promote Aggressive Behavior? There are many forms of media and different ways they can influence behavior. Researchers, Politicians, Psychiatrists, and the Federal Government to name a few have mainly focused on video games, movies and music. What about some of the less obvious forms of media violence and influence? Newspaper articles, the many forms of news shows on television, comic books, cartoons and even some of the classic novels sensationalize violence. The world has become desensitized by the constant repetition...
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...Walt Disney From Wikipedia, the free encyclopedia Walter Elias "Walt" Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur,entertainer, international icon,[3] and philanthropist, well known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O. Disney, he was co-founder of Walt Disney Productions, which later became one of the best-known motion picture producers in the world. The corporation is now known as The Walt Disney Company and had an annual revenue of approximately US$36 billion in the 2010 financial year.[4] Disney is particularly noted as a film producer and a popular showman, as well as an innovator in animation and theme park design. He and his staff created some of the world's most well-known fictional characters including Mickey Mouse, for whom Disney himself provided the original voice. During his lifetime he received four honorary Academy Awards and won 22 Academy Awards from a total of 59 nominations, including a record four in one year,[5] giving him more awards and nominations than any other individual in history.[6] Disney also won seven Emmy Awards and gave his name to the Disneyland and Walt Disney World Resorttheme parks in the U.S., as well as the international resorts Tokyo Disney Resort, Disneyland Paris, and Hong Kong Disneyland. The year after his December 15, 1966 death from lung cancer in Burbank, California, construction...
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...Return to contents 1 Contents Page Introduction 1 1.1 1.2 General information about citation Style More than one citation from the same author in the same year 1.3 1.4 Quotations and page numbers Citing references for items you have not actually read 1.5 1.6 2 3 3.1 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Issues associated with dates Multiple authors (et al. or and others) The Harvard system: style options Books Electronic books Journal articles Newspaper articles Websites Theses and dissertations Blogs and wikis Social networking sites Personal communications Conference proceedings Maps Audiovisual resources Visual resources Performance Parliamentary information Legal references Standards and patents Market research reports Further support and help 3 6 6 6 6 8 8 8 9 9 16 18 23 24 24 25 26 27 29 30 31 34 38 39 42 44 45 45 Return to contents 2 Introduction Welcome to the 9th edition of Citing References This guide has developed into a resource that offers recommendations and practical examples for intext citation and referencing using the Harvard system. Accurate citation and references are both cornerstones of good academic writing and you will be directed by your tutors to adopt the style used by your particular course or module. If you need advice about what method to use, contact your tutor. There are many methods of citation and this guide outlines aspects of the Harvard system guidelines given in BS ISO 690 (British Standards Institution...
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...Московский государственный университет имени М.В. Ломоносова Физический факультет Кафедра английского языка Mass Media Составитель: Гариян А.А. Москва 2012 Part 1 Mass Media Different types of Mass Media There are different types of mass media that we are accustomed to in this day and age. Whether it's children, young people, or adults, we've all had our share of media-related exposure every day. Learn more about what the media comprises in our modern-day world. Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to entertainment, mass media also remains to be an effective means of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas. There are several types of Mass Media: 1) Print Media: •Newspapers •Magazines •Booklets and Brochures •Billboards 2) Electronic Media: •Television •Radio 3) New Age Media: •Mobile Phones •Computers •Internet •Electronic Books Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills...
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...AMITY SCHOOL OF COMMUNICATION AMITY UNIVERSITY, NOIDA. TERM PAPER ON: Use of Mascots in Advertising. SUBMITTED TO: PROF. Amit Kumar Dutta AMITY UNIVERSITY, NOIDA SUBMITTED BY: ABHIMANYU KARNATAK BJ&MC- II A (2011-2014) AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY Title USE OF MASSCOTS IN ADVERTISING Acknowledgement I put forth my heartiest thanks to AMIT SIR for giving me this opportunity to work on such an interesting topic- use of mascots in advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir. Thanking you for your inspiration and support Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team. Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being...
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...anger. This is no good for customers or employees. But the psychological impact of waits can be managed, and studies in design show us how to do it. My introduction to design started with my studies of fundamental principles of interaction to enhance the use of technology.1 Now, as I teach and consult on the applications of these principles to business, I apply them to many aspects of customer experience. In places where waits are required, these principles can not only make waiting more pleasant but can also make it feel like not waiting at all. Sometimes inducing a wait can improve the customer experience. When waits are inevitable, the research shows, the goal should be to optimize the experience for both customers and employees, thereby enhancing customer satisfaction and reducing employee stress and turnover. What this research has revealed can help managers in many situations, even those not involving lines. SLOANREVIEW.MIT.EDU What can managers...
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...Suzumiya Haruhi: Volume One: The Melancholy of Suzumiya Haruhi Colour Illustrations These are color illustrations that were included in volume 1. Cover Page Inside Flap Chapter 1 "Normal humans don't interest me." Chapter 2 Haruhi gets Mikuru into a bunny outfit. Chapter 7 "Hey Kyon, what's that giant?" Prologue Flap The Melancholy of Suzumiya Haruhi Prologue Prologue When did I stop believing in Santa Claus? In truth, this sort of silly question holds no real significance for me. However, if you were to ask me when I stopped believing that the old man wearing the red costume was Santa, then I can confidently say: I have never believed in Santa, ever. I knew that the Santa who appeared at my preschool Christmas party was a fraud, and now that I think about it, every one of my classmates shared the same look of disbelief watching our teacher pretend to be Santa. Although I had never seen mommy kissing Santa Claus, I was already wise enough to be suspicious about the existence of an old man who worked only on Christmas Eve. However, it took me quite a bit longer to realize that the aliens, time-travelers, ghosts, monsters and espers in those effects-filled 'good guys versus evil organization' cartoons didn't actually exist either. No, wait, I probably did realize, I just didn't want to admit it. Deep inside my heart I still wanted those aliens, time-travelers, ghosts, monsters, espers and evil organizations to suddenly appear. Compared to this boring, normal...
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...Brand identity stems from an organization, i.e., an organization is responsible for creating a distinguished product with unique characteristics. It is how an organization seeks to identify itself. It represents how an organization wants to be perceived in the market. An organization communicates its identity to the consumers through its branding and marketing strategies. A brand is unique due to its identity. Brand identity includes following elements - Brand vision, brand culture, positioning, personality, relationships, and presentations. Brand identity is a bundle of mental and functional associations with the brand. Associations are not “reasons-to-buy” but provide familiarity and differentiation that’s not replicable getting it. These associations can include signature tune(for example - Britannia “ting-ting-ta-ding”), trademark colours (for example - Blue colour with Pepsi), logo (for example - Nike), tagline (for example - Apple’s tagline is “Think different”),etc. | Brand identity is the total proposal/promise that an organization makes to consumers. The brand can be perceived as a product, a personality, a set of values, and a position it occupies in consumer’s minds. Brand identity is all that an organization wants the brand to be considered as. It is a feature linked with a specific company, product, service or individual. It is a way of externally expressing a brand to the world. Brand identity is the noticeable elements of a brand (for instance - Trademark colour...
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...the role of the agency creative team. We discuss how research serves as the foundation for creative development and planning, and we review common problems and pitfalls faced by members of the creative team. (p. 370) After studying this chapter, your students will be able to: 1. Discuss the meaning and the importance of creativity. 2. Identify the members of the creative team and their primary responsibilities. 3. Tell how to differentiate great advertising from the ordinary. 4. Explain the role of the creative brief and its affect on the artistic expression in an ad or commercial. 5. List the principal elements that should be included in a creative brief. 6. Explain the purpose of the message strategy and how it differs from the creative strategy. 7. Define the four roles people play at different stages of the creative process. 8. List several techniques creatives can use to enhance their productivity. Teaching Tips and Strategies This chapter introduces students to the creative process. Students are amazed when I explain to them that a 30-second commercial can take days to shoot in some cases. When I would finally have a client ready to create local advertising, the next step (most important in my opinion) was to contact the creative team. At this point, the creative team would meet with the client and try to create advertisements that meet the philosophy of the business. On paper that is…. I found working with creative people to be...
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...10000 quiz questions and answers www.cartiaz.ro 10000 general knowledge questions and answers 10000 general knowledge questions and answers www.cartiaz.ro No Questions Quiz 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Carl and the Passions changed band name to what How many rings on the Olympic flag What colour is vermilion a shade of King Zog ruled which country What colour is Spock's blood Where in your body is your patella Where can you find London bridge today What spirit is mixed with ginger beer in a Moscow mule Who was the first man in space What would you do with a Yashmak Who betrayed Jesus to the Romans Which animal lays eggs On television what was Flipper Who's band was The Quarrymen Which was the most successful Grand National horse Who starred as the Six Million Dollar Man In the song Waltzing Matilda - What is a Jumbuck Who was Dan Dare's greatest enemy in the Eagle What is Dick Grayson better known as What was given on the fourth day of Christmas What was Skippy ( on TV ) What does a funambulist do What is the name of Dennis the Menace's dog What are bactrians and dromedaries Who played The Fugitive Who was the King of Swing Who was the first man to fly across the channel Who starred as Rocky Balboa In which war was the charge of the Light Brigade Who invented the television Who would use a mashie niblick In the song who killed Cock Robin What do deciduous...
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...THE MARTIAN CHILD by David Gerrold Toward the end of the meeting, the caseworker remarked, "Oh - and one more thing. Dennis thinks he's a Martian." "I beg your pardon?" I wasn't certain I had heard her correctly. I had papers scattered all over the meeting room table - thick piles of stapled incident reports, manila-foldered psychiatric evaluations, Xeroxed clinical diagnoses, scribbled caseworker histories, typed abuse reports, bound trial transcripts, and my own crabbed notes as welclass="underline" Hyperactivity. Fetal Alcohol Syndrome. Emotional Abuse. Physical Abuse. Conners Rating Scale. Apgars. I had no idea there was so much to know about children. For a moment, I was actually looking for the folder labeled Martian. "He thinks he's a Martian," Ms. Bright repeated. She was a small woman, very proper and polite. "He told his group home parents that he's not like the other children - he's from Mars - so he shouldn't be expected to act like an Earthling all the time." "Well, that's okay," I said, a little too quickly. "Some of my best friends are Martians. He'll fit right in. As long as he doesn't eat the tribbles or tease the feral Chtorran." By the narrow expressions on their faces, I could tell that the caseworkers weren't amused. For a moment, my heart sank. Maybe I'd said the wrong thing. Maybe I was being too facile with my answers. The hardest thing about adoption is that you have to ask someone to trust you with a child. That means that you have to be willing to...
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...Business Quiz DHL Baseline/Tagline/AdLineof Company/Brands WE make importing Smooth Doordarshan Satyam Sivam Sundaram Electrolux India Makes life a little easier Energizer Keep going ESSAR Steel 24 carat steel Fed-Ex The World On Time Ford Mondeo Redefined Aggression Ford Motors Built for the road ahead Godrej locks PEACE OF MIND.GUARANTEED Graviera Suitings THE MAN OF SUBSTANCE Gucci Quality is remembered long after the price is forgotten Haier Inspired living Harley-Davidson If you don't have to answer to anyone, what would you do Harrod's retailer, ENTER A DIFFERENT London WORLD Hero Honda CBZ Motorcycling Unplugged Hero Honda Born in a studio, not in a Passion factory Hindustan Times Let there be light Hitachi Inspire the Next Honda The power of dreams Honda DIO FROM INDIA TO THE WORLD.AND TO YOU HSBC World's local bank Hughes Software Think skywards HYUNDAI Play a bigger game ELANTRA Hyundai's new ad Drive your way Jobsahead.com FILL IN YOUR AMBITION Johnnie Walker Keep Walking whiskey Kingfisher airlines Fly the good times Kodak You press the button and we do the rest Lacoste Because what you are LG EXPAND YOUR LIFE LG AC BREATHE HEALTHY Lufthansa There is no better way to 1 Created By: S.Sriram MBA-HR, TAMILNADU srirams@gmx.com Company Accenture Air Deccan Air India Air Sahara Airtel AKAI Allen Solly Allianz Insurance Apple Computers Bajaj Auto Bajaj Pulsar Bajaj spirit Blue Star BluestarAC Bournvita Brooke Bond BSNL BUSINESS STANDARD BUSINESSWORL Magazine of the...
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...thomas a . meyer How Great companies Get Started in terrible times Innovate! Innovate! How Great Companies Get Started in Terrible Times THOMAS A. MEYER John Wiley & Sons, Inc. Copyright © 2010 by Thomas A. Meyer. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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