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Ch. 02 - Tastykake Sensables. The sensables products compares to the new products process in this chapter in that a critic found that Tastykakes would not find the Sensables line to be an acceptable substitute. However, at the end of the Sensables presentation she received a standing ovation and was told this is a winner.. I wouldn’t question anything Tastykake did. I do think the Sensables line will succeed because of the diabetic consumers. Sensables are low sugar, Tastykakes are not. This opens the product up to the diabetic market. Ch. 02 - The Levacor Heart Pump. World Heart’s new products process is similar to what is outlined in this chapter. World Heart identified and selected an opportunity in the need for a heart pump. They generated a concept and evaluated it. They are currently in their development phase. The problems they may face at time of launch are whether or not the pump would be gentle enough not to rupture blood cells. The uncertainties that exist are whether or not the magnetic levitation heart pump would meet the long term industry standard. World Heart can use today’s micro tech ology to exist in managing any uncertainties. Ch. 03 - New Product Strategy at Kellogg. Smores grain bars. PIC (Product Innovation charter) Background develops a good tasting yet healthy snack bar. The guidelines are to be the first ones to hit the market with a great tasting snack bar. The goal is to market dominance and a 25% market share the first year. Kellogg’s PIC has brought them from #2 back to #1 in the cereal market and the focus is to stay there. Various new products such as collaboration with Reese’s and Girl Scout cookies offer a new taste everyone will love.

Ch. 03 - New Product Strategy at Kellogg. Smores grain bars. PIC (Product Innovation charter) Background develops a good tasting yet healthy snack bar. The guidelines are to be the first ones to hit the market with a great tasting snack bar. The goal is to market dominance and a 25% market share the first year. Kellogg’s PIC has brought them from #2 back to #1 in the cereal market and the focus is to stay there. Various new products such as collaboration with Reese’s and Girl Scout cookies offer a new taste everyone will love. Ch. 04 - P&G Carpet Flick. IDEO did the research and discovered that there was a need for an effective sweeper that would pick up just about anything but didn’t make a bit of noise. They tried different techniques to pick up dirt. What was unusual about their research was the ways they tried to clean the carpets. They tried play-doh but that didn’t work very well. On the second day a guy took a squeegee blade across the carpet and to his surprise dirt popped up into the air. P&G gained their prototype by use of these unusual methods. P&G could have pursued quicker motors of existing sweepers as well as other methods.

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