...the Digital Revolution [pic] [pic][pic]Brief Overview: Kodak is a multinational American corporation which has become a household name most known for its film products. The company has come face to face with many changes due to the digital revolution which has created a rapid changing photography industry. George Eastman began Kodak in 1880 and introduced the first Kodak camera in 1888 coining the slogan “you press the button, we do the rest.” Eastman held a high standard for the company when it came to competition however with many managerial and product line changes, Kodak has slowly fallen behind in the industry. The company has experienced many shortcomings with the most recent trend of digital photography. According to Exhibit 7, from 1998-2002 Kodak was 2nd to Sony in the U.S. for the percent of units sold. The company is now considering layoffs as market share, film sales, and company revenues are down. Problems: § The company is faced with multiple managerial problems. First, the company lacked fresh blood in its management team. All of its CEO’s primarily came from the manufacturing jobs within its own company. This hurt the company overall and put a damper on keeping up with technological changes and competition as “Kodak avoided anything risky or innovative.” Second, when the company finally did add new blood to its management team things still didn’t look up. CEO Kay Whitmore was added in 1990 and changed the focus to “film based technology” such as the Photo...
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...CCTV Surveillance System Network Design Guide First Edition, March 2012 www.moxa.com/product © 2012 Moxa Inc. All rights reserved. CCTV Surveillance System Network Design Guide The software described in this manual is furnished under a license agreement and may be used only in accordance with the terms of that agreement. Copyright Notice © 2012 Moxa Inc. All rights reserved. Trademarks The MOXA logo is a registered trademark of Moxa Inc. All other trademarks or registered marks in this manual belong to their respective manufacturers. Disclaimer Information in this document is subject to change without notice and does not represent a commitment on the part of Moxa. Moxa provides this document as is, without warranty of any kind, either expressed or implied, including, but not limited to, its particular purpose. Moxa reserves the right to make improvements and/or changes to this manual, or to the products and/or the programs described in this manual, at any time. Information provided in this manual is intended to be accurate and reliable. However, Moxa assumes no responsibility for its use, or for any infringements on the rights of third parties that may result from its use. This product might include unintentional technical or typographical errors. Changes are periodically made to the information herein to correct such errors, and these changes are incorporated into new editions of the publication. Technical Support Contact Information www.moxa.com/support ...
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...oid corp ■ Polaroid Corporation Companies venturing into nonindustrialized nations often face a natural contradiction between their own goals and those of the host country. The foreign company wants an adequate return on investment and to create returns for the shareholder. The host country usually wants long-term capital investments that bring in foreign technology, create jobs based on significant value-added production and exports, and train management and workers. Polaroid's fundamental strategy in China is the same as it has been for the Soviet Union, Eastern Europe, and India: to tie the company's goals into the needs of these countries. Polaroid has reconciled the natural differences by focusing on points of mutual advantage, namely manufacturing for export, provided there is a demand for export goods. Like other firms, Polaroid has developed its commitment to China in stages as benchmark goals were met. It began by selling, moved to subcontracting component assembly, and when comfortable with its partner, started discussions on a joint venture. This case study focuses on the evolution of the venture and describes an important component of dealing with the domestic market-sales and marketing. This description originally appeared in Business China (July 29 and August 12, 199 1) and is adapted here with permission of the publisher, Business International Asia/Pacific Ltd. Polaroid has been selling directly into the China market since the early...
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...Your supervisor has asked you for your advice. She isn’t sure the company’s information system needs elaborate safeguards because the company has only a simple home page. However, employees use email extensively to contact suppliers and customers. * Make a list of threats which may be vulnerable to the company’s information system. * Provide a comparative analysis of the types of safeguards would you suggest for the company’s information system. Many companies deal with threats to their information system daily. In the world today there are many different threats. Some main threats are: worms, viruses, Trojan horses, email hacking and denial of service attacks. All of these attacks can cause an information system to crash and lose data. While you have attacks you also have safeguard. I would recommend that a business use a strong firewall and a strong password protection. Finally I would give my staff less access to the information system. The minimum amount of people/computers in the information system the less of a threat happening. * After reviewing Case Study 14.1, imagine you are the manager of a large sports arena. Determine the types of hardware and software that you would use to help manage the facility. Provide a rationale with your response. The hardware I would personally use will be a LAN server. LAN stands for local area network. I will also use a security system that will provide me with information and films. I would also use a WAN server. WAN...
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...UPS Supply Chain Solutions SM case study Nikon Focuses on Supply Chain Innovation — and Makes New Product Distribution a Snap Top consumer goods manufacturers now recognize that success requires more than just making market-leading products. Having the right distribution network is just as critical. Nikon Inc. is the world’s leader in precision optics, 35mm and digital imaging technology. So it’s no surprise that when the company saw the next big trend in photographic technology — digital cameras — they were ready to deliver with some of the most advanced product designs in the marketplace. But to ensure that retailers could meet the demand of tech-hungry consumers and professional photographers, Nikon, with the help of UPS Supply Chain Solutions, reengineered its distribution network to keep them well supplied. Nikon R E S U LT S GEOGRAPHIC AREA SERVED CHALLENGE SOLUTION United States, Latin America and the Caribbean Consumer Goods Design and implement new distribution strategy to introduce Nikon product line. Client Challenge To support the launch of its new digital cameras, Nikon knew that customer service capabilities needed to be completely up to speed from the start and that distributors and retailers would require up-to-the-minute information about product availability. While the company had previously handled new product distribution in-house, this time Nikon realized that burdening its existing infrastructure with a new, demanding, high-profile...
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...Cisco Case Study Cisco Systems is a leader in its industry and a leading supplier of networking equipment. Through its history it struggled to go from a corporate name to a household known brand. Although Cisco equipment significantly contributed to the backbone of the internet and the company was very successful, the recognition on the brand was low. In the past Cisco’s marketing campaigns targeted corporations and IT decision makers but in 2003 they entered the consumer market. The acquisition of Linksys allowed Cisco to offer several home entertainment solutions along with home and small office network gear. Because they now have consumer products, the also needed a different marketing approach. In 2006 the company launched a rebranding campaign, the tagline “The Human Network” was intended to ‘humanize’ the technology company by branding them as a company that connects people through technology and not just a company that builds network equipment. This marketing strategy was highly successful, increasing revenues by 41% from 2006 to 2008. In 2008 their revenue hit $39.5 billion and was ranked the 18th largest global brand. With this said, it was a viable plan for Cisco to reach out to consumers at that time but it is well known in business that most companies fail once they step away from its core competencies. Although going from larger company routers to home routers with the acquisition on Linksys was not a far cry, Cisco fouled when they tried to go even further with...
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...course, Japanese corporations want accurate and useful information about their markets as much as U.S. and European companies do. They just go about it differently. Japanese executives put much more faith in information they get directly from wholesalers and retailers in the distribution channels. Moreover, they track what’s happening among channel members on a monthly, weekly, and sometimes even daily basis. Japanese-style market research relies heavily on two kinds of information: “soft data” obtained from visits to dealers and other channel members, and “hard data” about shipments, inventory levels, and retail sales. Japanese managers believe that these data better reflect the behavior and intentions of flesh-and-blood consumers. Japanese companies want information that is context specific rather than context free—that is, data directly relevant to consumer attitudes about the product, or to the way buyers have used or will use specific products, rather than research results that are too remote from actual consumer behavior to be useful. When Japanese companies do conduct surveys, they interview consumers who have actually bought or used a product. They do not scrutinize an undifferentiated mass public to learn about general attitudes and values. When Toyota wanted to learn what Americans preferred in small, imported cars, for example, the company asked owners and others who had driven the car what they liked or disliked about the Volkswagen Beetle. Soft-data...
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...Cyber Security by American Military University Professor Derrick Thomas June 22, 2014 Cyber security is a difficulty that everyone faces in today’s society. It is defined in a variety of ways by many. One definition is that cyber security focuses on protecting computer networks, systems, data, and programs from unwanted access. Cyber security is sometimes referred to as information security, information network security, cyberspace security, or even computer security. There are many viewpoints by highly educated people on cyber security but the purpose of this paper is to tell my viewpoint on the subject. Every aspect of a persons life has some sort of cyber dimension. People paying for bills online, cloud computing, and even online gaming. This year in 2014, everyone is bombarded with news headlines that say cyber threats are up. Many of these headlines always include some kind of phishing attack trying to steal someones identity, a hacker that breached the network of a company, a new technique that attacks mobile devices like smart phones, or a government trying to monitor and take secrets from another government!!br0ken!! The concern for cyber security is now a real-world concern globally. The concern over cyber security is what is driving the governments worldwide to make it priority one on their list's now. This is so, because technology is growing at a very fast and continuous pace. The technology field itself is very vast and has much variety. Cyber security...
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...Questions : Identify a company (either a local business or a national firm) that you think has a strong customer orientation. Briefly describe why you think so. Also identify specific marketing strategies used by the company that seem to contribute to its success. Also identify a company that has a poor customer orientation (perhaps a local firm with which you have had experience) and describe what marketing strategies contribute to that state. What are the consequences of this?Offer suggestions on how to improve the customer service of the company using different concepts from the text material. From my perspective, Apple has a strong customer orientation because it meets it does whatever it takes to meet its customers’ needs and. I decided to write about Apple and the changes that it has made over the years and how will survive without Steve Jobs. After Apple lost Steve Jobs the stock fell many people questioned the future of this company; how could this organization survive without its founder, its creative foundation, its perfectionist. The challenges for the new CEO, Tim Cook, is keeping innovation image and fulfill the customers expectation in order to maintain the original culture values. Because continue the current culture can ensure the profitability and successful of the company. Steve Jobs’ always worked as the main character involved in the whole culture at Apple, and it is a challenge for Apple to adopt this major loss and realizing a new era. After Steve...
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...Table of Contents Introduction 1 Influence 2 The Camera 3 Invention & the Early Years 3 The 20th Century & Lead up to the Digital Era 5 The Digital Era 6 Product Life Cycle 9 Innovation 11 Patents 13 Marketing 14 Market Analysis 14 Difference in the Marketing Mix 4P’s and 7P’s 15 Product 16 Price 18 Why Nikon P500? 18 Promotion, Place and Diffusion 20 Influence on Society 20 UPS and Nikon 21 Conclusion & Future Outlook 22 References 23 Appendix 25 Introduction The purpose of this paper is to show the writer’s choice in choosing, the product, the camera and the effects of Marketing, Design and Innovation of the Camera. Influence From the onset of this course, the writer was told to choose a product that has influenced the writer’s life; the only item would and has been the Camera. As a child the writer has always been intrigued by the ideas of a story, a story that little words but great impact. These short stories can only be told through pictures, through the technology of the camera. As the wise ones say, “A picture paint a thousand words." The camera allows for the indulgence of the writer’s greatest pastime and hobby. The camera allows for a unique view of the world, a view of one’s perspective of the one’s world. Behind the lens give reveals the beauty of the life, the beauty of a first kiss, the beauty of the first valentine, the beauty of true love, the beauty of a first born and his first step. Behind the...
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...ADMINISTRATION BM 3319 BUSINESS SYNOPTIC 1 TITLE: Case Study: APPLE (Apple’s Profitable but risky Strategy) Prepared by: LAM SOON LIANG BBAMGT 00009666 Date of Submission: 8th December 2014 Question 1: With reference to the case study, provide one example with a paragraph of not more than 5 lines, which clearly illustrates a link between topics or concepts drawn from at least 2 modules you studied. Launched in late 2001, the iPod was followed by the iTunes Music Store in 2003 in the USA and 2004 in the Europe – the Music Store being a most important and innovatory development. iTunes was essentially an agreement with the world’s five leading record companies to allow legal downloading of music tracks using the internet for 99 cents each. This was a major coup for Apple – it had persuaded the record companies to adopt a different approach to the problem of music piracy. With the slogan "Thinnovation" (2008), apple has become the world's most valuable company and one of the world's most valuable brands. Apple has brought three main marketing strategies that help the company to maintain their competitive advantage which can assemble to empathy, focus, and impute (Christine Moorman, 2008). Innovative Competitive strategy is a tool that companies use to achieve competitive advantages which consists of three main strategy low-price, differentiation and focus (Maria, 2012). Low-price strategy focuses on providing the same value as what competitors do with...
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...“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customer will find credible and aligned with their values”. Simon Mainwaring “Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customer will find credible and aligned with their values”. Simon Mainwaring Jessops Marketing Analysis BaBS: Marketing Management LSC| Cardiff Metropolitan University Jessops Marketing Analysis BaBS: Marketing Management LSC| Cardiff Metropolitan University Students (Group 12): * Abdelmalek Jib, L0299ZALZAL1014 * Barbaros Donmezer; LO295KGSKGS1014 * Diogo Figueira, L0317VSAVSA1014 * Supachai Tangthamphoonphon L0304RCGRCG1014 * Zacharia Peter, L0313AAHAAH1014; Students (Group 12): * Abdelmalek Jib, L0299ZALZAL1014 * Barbaros Donmezer; LO295KGSKGS1014 * Diogo Figueira, L0317VSAVSA1014 * Supachai Tangthamphoonphon L0304RCGRCG1014 * Zacharia Peter, L0313AAHAAH1014; Table of Contents Table of contents………………………………………………………………………….. Page 1 Introduction……………………………………………………………………………….. Page 2 Marketing Environment: PESTLE………………………………………………………………………………... Pages 3-4 SWOT analysis………………………………………………………………………. Pages 5-6 Mission and objectives……………………………………………………………………...
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...Criminal Justice Integration 1. Criminal Justice Integration Paper Criminal Justice Integration 2. Introduction Learning Team A has agreed on a number of things to be discussed in our paper. Organizational structure of the criminal justice system, agency policies: inclusive of statutory authorities, budgets: projected revenue sources and expenditures, communication, technology, and cultural or sub-cultural aspects of organization. The development of improved interactions between security agencies, courts, law enforcement personnel as well as community and institutional corrections over the next 15 years need fragile focus and planning. Agency policies of each of the above organizations must cast back the certain needs of the population change. The funds of these organizations play a easily pained role in the enlarged portion of what can and cannot be given to communities. Open and close up transmission of severe information between criminal justice material could bring about problems if they are not trustworthy. They must rely on one another for support. Criminal Justice Integration 3...
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...Question 1 – Consumer Behavior, the Purchase Decision Process and Variations Most all of us have purchased electonics lately and have found some similirites. For the most part we all purchased something after we had studied the product to the extent that we felt satisified in what we knew. We also found that we tended to look for the best price after we had done the necessary research. We also found that if it was a bigger decision like a computer or higher ticket product we would study out the product more, but if it were a lower ticket iteam we worked more on inpulse. We belive that this holds true for the whole of the consumer world. Most of us before purchasing wanted to either use the product or try it to ensure that we liked what we were about to buy. Most of us found that Best Buy satisfied this end very well. Best Buy constatly has products out of the package so that you can play around with the product before you buy it. This helps their marketing plan, because as they sell you they can show you what the product does and why it is helpful for your needs. We all found this very helpful and even helped us to become more educated in our purchase as well as begin some loyality to Best Buy. As stated in the text book many consumers buy based on past experience, price and service. The consumers first create a want of the product and this is what Best Buy specilizes in, creating and satisfying the want. When looking at the Characterstics of the Consumer Purchase...
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...breed of mobile phone is smaller and lighter but yet it offers additional services at much cheaper price, and accessories such as SMS for text messaging, email, packet switching for access to the Internet, gaming, Bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video, MP3 player, radio and GPS (Wikipedia 2001a). Due to globalisation and the introduction of new state of the art technology, newer and newer mobile phone is being produced everyday making competition among providers stiff. This in turn would result in the reduction of prices of mobile phone and thus will be beneficial for us as customers. The company chosen for this case study is Nokia Corporations through its local marketing agent, Eritel Telecommunication Trading Company (hereinafter called as Eritel). Nokia Corporations is a Finnish multinational corporation. It is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. It is currently the largest manufacturer of mobile telephone and is listed as the fifth most valuable brand in the world. (Wikipedia, 2001b) According to Nokia (2002), the company has a Vision where everyone in the world can be connected. 1.2 Objectives The purpose of this report is to uncover my customer marketing experience...
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