...2015 Seyed Baladi Introduction After twenty years in the casino gaming industry and after recently acquiring his MBA, casino player development executive Frank Hines has decided to take his expertise into the open market by starting a casino player development consulting firm specializing in the regional Native American casinos located in Oklahoma. Hines hopes to leverage his two decades worth of experience, his training pedigree and his education, into a thriving but boutique consulting firm that would assist these casinos in attracting and capturing casino players from the lucrative Dallas/Fort Worth gaming market. Many large casino companies already have offices in the Dallas/Fort Worth Metropolitan are to serve this ample and lucrative market however Hines fills that his expertise would be attractive to smaller casinos who do not have a presence in the market and would like to reduce both costs and the learning curve required in setting up an office and training employees. He has decided to create a small, service-centric boutique company which he will call his organization The Protervus Group. Market Structure In order to understand what casino player development entails, it is first necessary to understand the business side of casinos. Casinos are a form of business where it cannot be agreed upon as to whether they offer a good or a service. What can be agreed upon is that they offer casino games; slots and table games; blackjack, craps, roulette, baccarat...
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...1. Executive Summary 1.1 Brief Summary While the Trump organization continues the expansion of its entertainment/luxury conglomerate through the recent acquisition of half ownership over the sports entertainment giant The World Wrestling Entertainment (WWE) and its recent entry into the higher-tier water business with its new brand, Trump Ice, it’s Casinos in Atlantic City (AC) do not seem to be doing so well. With increased competition, mounting regulations, and a relatively depressed economy the overall revenue of the Trump Organization’s AC hotels are diminishing, with administration expecting lower market shares in the coming years (“Trump buys raw”, 2009) (“The Trump Brand, 2012) (“Trump Entertainment Resorts, Inc”, 2010) (Bary, A., 2011). The organization’s failure to systematically allocate resources for periodic improvements/updates to these facilities have cost it the inability to attract or retain customers. In fact, just recently the organization relinquished one of its AC properties, The Trump Plaza to its competitor, The Golden Nugget (Wittowski, 2011). This is allocation of resources is critical in an industry where customer retention is correlated to the amount of expenditure and improvements made to the facilities. This slump in the organization competitive performance has been the case for quite some time. The Trump Organization has repeatedly fell at the brink of filing for bankruptcy – due to high leverage, low liquidity, and poor operating performance...
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...HMT 420 Dr. Brown 09/22/14 Current Trends in the Casino Industry Twenty years ago, casino’s used things like restaurants, rooms, spas and entertainment as amenities that would drive the customer to the casino floor, where the “house edge” would kick in and the casinos would make their money. Yes, there was a small revenue stream coming out of the non-gaming amenities, but it was barely enough to get noticed, particularly when stacked up against the huge revenues that on-floor casino gaming. Today, non-gaming amenities have become, at least on the Las Vegas Strip, as much of a revenue generator as the casino. On the Strip today, it is common to see more casino’s making more from the non-gaming side of the business than from the on-floor casino gambling. No longer is betting a requirement for a casino to earn money from visitors. While the gambler is still the profit king, casinos have begun to recognize customers who don’t gamble but enjoy the other amenities, thereby contributing to the resort’s revenue stream. Recently, a new trend that is spreading throughout casinos have developed methods to track those customers who aren’t players by issuing them players club cards that are recognized in all the non-gaming areas of the hotel. From rooms to restaurants, spas to pools, customers can now get the same kind of credit for buying products and services that gamblers do for playing slots or tables. Casinos today want to recognize the customer with every interaction...
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...White Paper: An Analysis of Harrah’s Total Rewards Players Rewards Program © 2006 Gaming Market Advisors December 2006 Prepared by Gaming Market Advisors 330 E. Warm Springs Rd Las Vegas, NV 89119 4340 E. Kentucky Ave. Suite 311 Denver, CO 8024 Table of Contents I. SUMMARY OF FINDINGS............................................................................................................................................1 II. PROJECT OVERVIEW..................................................................................................................................................4 Methodology ........................................................................................................................................................4 III. TOTAL REWARD PROGRAM OVERVIEW ..................................................................................................................5 Tiers and Tier Credits ............................................................................................................................................5 Reward Credits .....................................................................................................................................................7 IV. TOTAL REWARDS MARKETING STRATEGY .............................................................................................................11 V. TOTAL REWARDS TIER BENEFITS...................................................
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...Macau Economy Macau’s booming tourism and casino industry has been inviting foreign investments which have helped it in becoming one of the renowned gaming centers of the world. In 2006, the revenue earned from gaming in Macau surpassed that of Las Vegas, and all taxes associated with gaming amounted to almost 75% of government revenue. The relaxation of travel restrictions coupled with the growth in the gaming segment resulted in nearly 27 million travelers visiting China in 2007, an increase of almost 62% over the preceding three years. Macau’s traditional textile industry has gradually shifted base to China due to termination of the Multi-Fiber Agreement in 2005. The Closer Economic Partnership Agreement (CEPA) signed between Macau and China allows tariff free movement of goods from Macau to mainland China. Pataca, the currency of Macau is closely connected with Hong Kong dollar and is freely accepted in Honk Kong. Economic activities of Macau Services activities dominated by tourism and gambling contribute nearly 96% towards its GDP (gross domestic product). Wholesale and retail trade, financial services, construction, and transport and communications are the other tertiary sector activities. The industrial sector is dominated by electronics, footwear, textiles and toy manufacturing facilities. Industries or secondary economic activities constitute almost 4% of GDP. The contribution of agriculture to Macau’s economy is negligible. With only 2% of total area...
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...Table of Contents Introduction………………………………….….…..…..Pg. 3 Broad Overview of the Gaming Industry…………....….Pg. 4 Trends……………………………………………..…….Pg. 5 Is My Business Fit for Gaming…………..…..................Pg. 6 Larry Katz of Dot’s Diner………………….……….…..Pg. 7 Lessons Learned……………….......................................Pg. 7 Conclusion…………………………………….….……..Pg. 8 Works Cited……………………………………………..Pg. 9 There are many industries that are out there providing jobs for many different people in this world. There is however, quite none like the Gaming Industry. The beginning of gambling can be traced to religious rituals in pre-historic societies. The rituals had a purpose of predicting the future. The procedure of the rituals was simple and consisted of “casting the lots” throwing small objects like pebbles, sticks, nuts, arrows etc. out of the palms of the hands or any container (Hoovers, 2012). The result was checked to see if the number of the objects on the ground was “odd” or “even”. “Even” number meant a positive outcome and “odd” stood for a negative one. With time that process became more complex and also involved interpreting the patterns of the objects lying on the ground. The next step in the evolution of these rituals integrated the sacrifices from the participants to encourage the fate of the Gods to deliver positive signs and help. The sacrifices were normally personal stakes which turned those involved from observers into active players of the process...
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...Group 2 | Harrah’s Entertainment: Hitting the crm Jackpot | Harrah’s Entertainment Inc: Come out and Play In 1931, the casino gaming was legalized in Nevada and has become a socially acceptable form of recreational entertainment, thus, proliferation of casinos followed. In the early period of the industry, religious settlers felt that gambling was immoral which gambling was unacceptable for churches. But over the last decades, the popularity of gaming/casino industry has risen to new heights as casinos were forced to continuously change, renew, and rejuvenate themselves in order to survive in the industry. According to research, the US gambling industry consists of about 500 casinos, about 400 Indian casinos and bingo halls, and lotteries in about 40 states with combined annual revenue of about $80 billion. Today, the major players of the industry include Harrah’s Entertainment, MGM Resorts, and Boyd Gaming. The Gaming Industry To help us assess and have an in-depth understanding of this particular industry, Porter’s Five Forces Analysis is utilized: The threat of entry poses low pressure on the industry due to high barriers to entry. Government regulations and the large amount of capital requirement create barriers to new firms. The presence of close substitute products or services brings high influence on the casino industry. As an industry involved in providing leisure opportunities, it competes with a wide range of leisure activities like...
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...When the storm hit in August 2005, the Mississippi casinos were forced to shut their doors. Instead of abandoning Mississippi, everyone worked excitedly to restore properties, place employees back to work and bring tourists back to Mississippi’s area. In the eyes of many, the financial impact is obvious by the capital investments and the thousands of jobs created, the quality of life has been improved by the growth and additions of other tourism-related businesses such as restaurants, outdoor recreation, small hotels, museums and festivals. Casino executives have made Mississippi their home and provided extensive community leadership, and millions of dollars have been donated by the industry to local social, educational, cultural, community and economic development organizations. Positive impacts and progress that did not exist for this region just two decades ago, now exists today. (Challenges to Mississippi Gaming Development since Katrina, 2010). Main point 1: I. Gaming Growth in Mississippi Sub-point 1: A. Permitting and Approvals Sub-point 2: B. Financing Main point 2: II. Economic Growth Sub-point 1: A. Catastrophic Natural Disasters Sub-point 2: B. Redevelopment of Mississippi Main point 3: III. Mississippi Gulf Coast Casinos Sub-point 1: A. Tourist Attractions Sub-point 2: B. Positive Impacts and Progress Conclusion Today the Mississippi Gulf Coast is a destination tourism market and home to first-class resorts, nationally acclaimed...
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...enjoys gambling, many benefits come to a casino owner. Casino owners become very innovative in their ideas to transition customers into clients. When I travel to gamble it normally takes 3 hours to get to the nearest casino arena. Because of the distance my plans are always to stay over and enjoy the gambling scenario. Because there are many like me who care to stay and enjoy their stay and hopefully win while there, casino owners have enhanced their casinos to ensure that business is consistently received. For example, Casinos have created gambling plans for their customers. One example would be if you play certain games you have the opportunity to get receive a free room or buffet dinners, this allows the customers to feel free to continue and enjoy their time. The downside to this incentive is when gamblers do not come, in this case rooms are not being occupied, food is not being eaten and money is not being made. To eliminate this casino owners have implemented timeframes as to when these rewards can be redeemed. This creates a market for equilibrium, supply and demand for the owner and their business. This benefits consumer such as myself, it allows me to spend more money while knowing that my meals and stay will be compensated based on how much or often I play at the casinos. I have begun to schedule my trips based on when I can use my rewards. For the business owner’s this keeps frequent players in their casinos even during off peak days and hours. Having...
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...Singapore Casino Gambling Introduction Singapore is among the fastest growing economies in the world. The country has diversified its revenue sources in order to expand its economy. The country in 2010 launched Integrated Resorts that would serve as tourist destination and attraction sites. These two resorts that are equipped with several modern facilities are: Marina Bay Sands and Resorts World Sentosa (Shi, 2013; Mazza, 2013). Among the many facilities, the resorts have gaming and Casino Gambling facilities. The two Casinos at the two resorts have had positive contributions to Singapore’s economy since their launch. Casino Gambling however have impacted negatively on the society. Casino Gambling is considered to very addictive and some even argues that it destroys the social fabrics in a society (Kae and De, 2012). According to Ng (2011), casino gambling since the inception of two resort centers has taken shape in Singapore. Gambling is a legal activity that has economic value and pumps money through taxes into the economy (Tse, Hong and Ng, 2013; Case, 2011). Casinos also offer employment to many people making it even more beneficial in an economy. The government is blinded by everything for the simple reason that more addiction among gamblers drives more profits in terms of taxes for the government. It is the responsibility of businesses to be socially responsible and has activities that in anyway can degrade the moral values, beliefs and behaviors of people. Access to casino gambling...
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...Employment Kimberly Dixion DeVry University Author Note This paper was prepared for HMT 440 taught by Professor Zombas. Table of Contents Introduction………………………………………………………………………………………3 Gambling Through the Years……………………………………………………………………3 Types of Casinos…………………………………………………………………………………6 Careers in Gaming ……………………………………………………………………………….8 Conclusion……………………………………………………………………………………….10 Introduction The casino and the gaming industry has gotten to be very popular throughout the years. The fact that different states and countries are allowing gambling into their areas, means that more jobs will be popping up for the people of these areas and who are in this industry. I feel that the gambling industry will offer employment to many people for years to come. Information that needs to be considered are that casinos are be putting up in almost every state, but you also have to look at online casinos and casinos that are now on cruise ships. Between Resorts, cruises and just the casinos themselves, there are many positions that need to be filled to keep these establishments running. Gambling Through the Years There is no exact date of when gambling was started. There is record of the Chinese doing it in 2300 B.C (casino-hstory.org). There are also stories of the ancient Greeks, Queen Elizabeth and the Romans gambling in some way as well. A lot of the games that are played in recent times actually have a history of starting in Europe and China. Gaming in the United States...
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...Research Proposal Proposed North Bay Casino: Community Perceptions ADMN-2136 Proposed North Bay Casino: Community Perceptions Introduction On May 17th , 2012, the city of North Bay accepted the proposal from the Ontario Lottery and Gaming Corporation to build a casino. The proposal has created differing opinions within the population. The research we would like to conduct will be analyzing the perspective of North Bay residents to discern critical factors that shape their overall impression of the topic. Socio-economic and public health sentiments are considerations used in the proposed analysis. The population`s knowledge of the coming event, recognized opportunities and benefits, perceived risks, and philosophical views are components contributing to our research. Casinos have both positive and negative implications for a community, and community attitudes are instrumental in their success rates. Research Problem A casino coming to North Bay has brought up some controversy, whether the public believes the casino would be beneficial or have a negative impact on the community. We will determine whether the residents of North Bay are opposed or supportive of this decision (Conrad, 2012). We will uncover the resident's opinion of this decision. We will be analyzing the general interpretation of North Bay's residents and if the casino will improve tourism for this area. This could be an exciting attraction and improve the social quality of the city. Additional...
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...copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice. SKY CITY HOTEL CASINO The Sky City Hotel Casino is a 640‐room resort complex featuring a full range of Nevada‐ style gaming: slot machines, table games (twenty‐one, craps, poker, roulette, baccarat and keno). Besides the hotel and casino, it also has four separate restaurants, two entertainment showrooms, and three gift shops. It is located in an extremely competitive market that includes 25 other hotel casino properties within a 10‐mile radius. Given the competitive market, the casino management uses a wide range of marketing promotions to attract customers to the casino facilities where, it is hoped, they will try their luck at the slots or table games. Casinos are designed in such a way that customers must walk through or past the gaming area to get to the restaurants or the hotel registration area. The primary objective of a hotel casino property is to keep a gaming customer in the complex. The casino industry is a unique service industry that has created gaming odds that over a period of time will result in the casino generating revenues from its customers. For example, in this region, the house normally keeps 2.1% of every dollar that a player puts into a slot machine. Other states and Indian...
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...any better. In 2006 Congress passed the Unlawful Internet Gaming Enforcement Act, which made it illegal for financial institutions to transfer funds between punters and online-gambling sites. Some companies promptly pulled out of the American market. But others stepped in, and the opportunities to bet online have expanded elsewhere in the world. So, after a brief dip, Americans are now betting online about as much as they did four years ago. The Justice Department still maintains that online gambling is illegal, yet large numbers of Americans carry on regardless. The reason is simple: anyone who wants to gamble and has an internet connection can do so. And plainly many people do want to gamble. In 2009 the legal gambling market totalled $335 billion globally. Nearly two-thirds of that came from lotteries and casinos. Gambling in casinos is growing fast in East Asia, particularly Macau, the world’s biggest market. As our special report explains, online gambling remains relatively small (just over $25 billion in 2009), but, as with so many online industries, it is hugely disruptive to both business and policy. Horseracing is one likely casualty. It will not disappear entirely—it still accounts for over 7% of the global gambling market, and attendance at marquee events like the Grand National and the Kentucky Derby remains strong—but it boomed when it was virtually the only legal form of gambling available, and a cut of the bets went to sustain the...
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...Assignment Two: Crown (Casino Operations) Issue One: The chosen organisation is Crown, with our team’s focus specifically on casino operations in the High End and Mass Market segments to allow a more detailed analysis of the marketing mix and future direction of the brand. Crown has a strong value proposition, highlighted as the Asia Pacific leader in integrated gaming, entertainment and resort facilities, with gaming operations in a broad and highly lucrative market segment both within Australia and overseas. In Australia alone, over 70% of age appropriate citizens participate in some form of gambling activity in a market worth over $20 billion annually (Australian Productivity Commission Report on Gambling – 2010). According to the same APC report, casino gaming now makes up over 20% of the total gambling market and the use of poker machines in both casino and club environments has increased from 29% to 55% of spend in the last 20 years. Whilst a strong customer centric approach is essential for Crown to secure market share and build long term, loyalty based relationships with customers, the business also represents an example of both product and market orientation in its approach. The product orientation is indicated through Crown’s continuous development of table games and customer service programs, with the market orientation indicated through Crown’s detailed understanding of customer needs across its target markets (VIP, High End & Mass Market) and its delivery of...
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