...Belleil Introduction Recognized as one of the most beautiful country in the world, Thailand attracts both tourists and foreign investors. Its landscape, history, culture and hospitality of Thais make this country very attractive. That’s why we call Thailand : « The Land of Smiles ». Of many reasons foreign investors want to do business in Thailand. However, the famous Thai hospitality can quickly become a problem for those trying to break into the closed sphere of Thai trade. Indeed, many investors who have tried have failed because of the many administrative tasks. On top of that, many sectors are reserved for work by Thai nationals only if foreigners are restricted in the types of activities they can perform. It would seem that the best way to start a business in Thailand is to know someone on the territory that is able to help us. But we behave as ambitious entrepreneurs. So let’s make our own idea with this following market analysis. First, we will focus on the country's history and key events that affected its economy. Then we look at the factors affecting the development of the country through two analysis tools. We will discover the culture and ways to behave to do business. We’ll end our analysis by doing an analytical report on a mega-size environmental challenge. Contents |Parts |Topics |Main components |Pages | | |General...
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...its strategy based on the internal and internal analysis so the following paragraphs will summarized what makes BCC so special and how the company has survived even after the crisis that stroked Asia in 1997. And concluding with the current strategy priorities of the company with the main objective of leading the Thai and Asian market and expand the business to Middle East, Europe and the Americas. This report is divided in three parts that will analysis the current situation of BCC and its strategy, the first part covers the external environment analysis of the company, the second part is related to strengths and weaknesses and how the company is responding to the eternal environment and the third part concerns about BCC’S strategy priority. This analysis determines which goals the company should pursue in following years, founder Pravit strongly believe that BCC should continue growing with 200 new stores in the next ten years while consultant Holland suggest that the company should reach 1000 outlets in the next decade, likely BCC should focus on diversification of its market, expanding internationally versus domestically, taking into account all the challenges that it can bring such as the supply chain and franchising....
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...problems, and constructing its society. 1. What is a primary research question? A research question is the fundamental core of a research project, study or review of literature. It focuses the study, determines the methodology and guides all stages of inquiry, analysis, and reporting. A primary question is the one driving thought behind a research project. It should represent the entire reason for the study. Primary questions are important because how well a researcher meets the goals of the primary question will often be the criteria by which the research will be evaluated. The primary question should be a carefully worded phrase that states exactly the focus of the study. Under the case being study, the primary research question for this case study is:- Does Thai culture have direct influence towards employee involvement in Management? . 2. Frame few research objectives for this study? Research objective are the results sought by the researcher at the end of the research process, i.e. what the researcher will be able to achieve at the end of the research study. Research objective is a clear, concise, declarative statement which provides direction to investigate the variables. It focus on the ways to measure the variables such as to identify them and identifying the relationship or difference between two variables. The research objectives for this study are:- a. To examine the assumptions behind the...
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...environments. Engineered for frequent and heavy use, it utilizes our workhorse Marathon™ EX carbon/ceramic element to ensure clean, reliable and taste-free water. Thanks to its innovative AirSpring Accumulator™, it’s capable of pumping one liter per minute and the flow rate can be renewed easily and repeatedly in the field—no tools required. It’s lightweight and compact and, most importantly, been proven reliable by thousands of adventurers just like you. This product it would be interested for Thai people who for away from clean water such as someone who live in the jungle or countryside. Geographic Totalling 513,120 square kilometres (198,120 sq mi), Thailand is the world's 51st-largest country by total area. It is slightly smaller than Yemen and slightly larger than Spain. Thailand is home to several distinct geographic regions, partly corresponding to the provincial groups. The north of the country is the mountainous area of the Thai highlands, with the highest point being Doi Inthanon in the Thanon Thong Chai Range at 2,565 metres (8,415 ft) above sea level. The northeast, Isan, consists of the Khorat Plateau, bordered to the east by the Mekong River. The centre of the country is dominated by the predominantly flat Chao Phraya river valley, which runs into the Gulf of Thailand. Demographics of Thailand Thailand had a population of 66,720,153 as of 2013. Thailand's population is largely rural, concentrated in the rice-growing areas of the central, northeastern...
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...The Low Cost Airline: AirAsia A study of opportunities, challenges and critical success factors LGT 3007 Air Transport Logistics [pic] Introduction History of low cost airlines The low-cost concept became a moneymaker in the United States, where it was pioneered in the 1970s by Southwest Airlines, the model for budget carriers elsewhere like Ryanair and easyJet in Europe. Definition of low cost airlines A low cost airline generally has many features that differentiate it from the traditional carriers. These features include ticketless travel, online ticket sales, no international offices, no frequent flyer points, no free food and beverages, no inflight magazines, no club lounges, use of secondary city airports. Not all low cost airlines have these features, and not all airlines that have some of these features are low cost airlines. For example, Virgin Express is a low cost airline, but it still offers complimentary coffee and inflight magazine, and they are based at Brussels primary airport. Case Study—AirAsia Story of AirAsia Air Asia, as the second Malaysian National Airline, provides a totally different type of service in line with the nation's aspirations to benefit all citizens and worldwide travellers. Such service takes the form of a no frills - low airfares flight offering, 40%-60% lower than what is currently offered in this part of Asia. Their vision is "Now Everyone Can Fly" and their mission is to provide 'Affordable Airfares' without...
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...Introduction | Brand is a name, term, sign, symbol or combination of all that helps to identify one company’s products from those of the competitors’ products. On the other hand perception means the ability to see, hear or become aware of something through the sense. Combining both, the brand and perception we get the term Brand Perception which is one of the most important in today’s marketing. Brand Perception means…………………………………………………………………… brand perception is necessary today because psychology has an important effect on brand. Marketers always want to know the customers response about their brand. Customers like or dislike a brand, is fully depends on their psychology. That’s why it is a concerning question for marketers what factors are work behind the brand perception. Aluminium industry is a technical industry. Customers don’t have enough idea about this industry. But after that it is the 2nd largest used metal in the world. A few studies have found about the aluminium industry in all over the world. As it a technical industry, it is not so much focused like consumers goods like food or cosmetics. Studies have rarely found on brand perception on aluminum industry. In Bangladesh it is an infant industry. No studies are found about these industries in Bangladesh. Under this context the present study takes an initiative to conduct an empirical study on this particular issue. This study will reveal that the most significant factors affecting the customers brand...
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...Eating sugar - Essay The unknown and the insecure are in many ways one of the biggest fear factors to human beings. It is the fear of not knowing what’s next and how to handle it. The fear of not knowing how to react and the fear of not knowing how to protect yourself and your nearest in a threatening situation. In the short story Eating Sugar, facing your fears is the theme. In addition the story also deals with the differences between how the young and the old handle unknown places and situations. The story takes place in a forest in Thailand. A place that for the daughter Suzanne is perceived as an experience, but for the parents Eileen and Alex, is an unknown and insecure place to be. Eileen indirectly expresses (p.9, l. 79): “Anything could happen” which proves the fact that she is afraid and that fear comes with the old age and with the responsibility of having a daughter you think you still need to take care of. Eileen and Alex acts reserved against the situation of being in the forest without knowing how to get home and they only imagine all the things that could go wrong. Whereas Suzanne takes it all more calm, lives in the present and doesn’t think about what might go wrong. In that way it illustrates how the role as the family protector has actually been reversed by the way the parents have been brought on insecure ground and depends on the daughters acts and knowledge of Thailand. The father, Alex, doesn’t express his fear of the unknown situation, at least not...
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...culture that includes delectable Thai food and massage, Thailand features a modern capital city, and friendly people who optimize Thailand’s “land of smiles” reputation. Thailand has rich sources for travelling and therefore deeply attracts people from all over the world. Each year, around 11 million visitors go there. Actually, tourism in Thailand plays an important role in the Thai economic structure and even in the whole Thai society, and it has a profound effect on Thai economy. This study concerns the background information of tourism in Thailand and will analysis certain problems that come along with it. Tourism is becoming the pillar industry in Thailand. In the last 20 years, tourism in Thailand developed rapidly. According to a survey done by ESCAP,” domestic tourism was able to contribute 29695 million baht to GDP, which was 3.7 per cent of total GDP (Gross Domestic Product) in 1983.” According to another statistic, in 2009, tourism was contributing 14.7 % to Thai GDP. According to the government’s data, in 2010, Thailand attracted 15.8 million tourists, and it generated about 19 billion dollars of revenue. Sisdivachr Chevaratanaporn, the president of the Association of Thai Travel Agents, states:” The industry generates hundreds of billion baht in revenue”. Obviously, tourism is becoming a leading industry of Thai economy. The trend of this industry in Thailand is bright. The government and people both have an optimistic outlook on Thai tourism. In 2010, based on the...
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...Author(s) 2012 Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1468018112443686 gsp.sagepub.com ‘Trade policy, not morals or health policy’:The US Trade Representative, tobacco companies and market liberalization in Thailand Ross MacKenzie Jeff Collin Macquarie University, Australia University of Edinburgh, UK Abstract The enforced opening of Thailand’s cigarette market to imports in 1990 has become a cause celebre in debates about the social and health impacts of trade agreements. At the instigation of leading US-based cigarette manufacturers, the US Trade Representative (USTR) threatened trade sanctions against Thailand to compel the government to liberalize its domestic cigarette market. Thailand’s challenge to the USTR led to referral to General Agreement on Tariffs and Trade (GATT) arbitration. While GATT ruled in favour of the USTR on market access, it also found that...
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...Role of Social Media in Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion of...
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...poisonous subject. Example 2 - Overview In contrast to Canada’s approach, Thailand focus is on the former theory of social cohesion. Assimilation has been the Thai government policy towards cultural diversity. Thai culture places a heavy emphasis on the Kingship and Buddhism as the linchpin of Thai citizenship and culture (H. Yoko, 2006, p.286). Positive The concern of national identity of “Thainess” had been initiated way back in the Reign of King Vajiravudh, or Rama VI of Thailand (1880-1925), he described Thai society as founded upon, and held together by three fundamental institutions or pillars, namely, the Nation, Religion, and Monarchy. (Ampai, 2004) From the turn of the 20th century, national identity was championed by the Thai government. They use of the ethnic labels "Lao," "Khmer," "Malay," was firmly discouraged for Thailand's peoples in favor of the one category “Thai." (J. Patrick, 2002) Negative Due to the large influence of Buddhism in Thailand and in being “Thai”, it has led to challenges with the nationalism movement that assimilates people of different cultures into a community. I n the deep south of Thailand, the Malay Muslim had been the most difficult region to integrate. However, these violent reactions was partly resulted from the government's cultural insensitivity. For example, when the Thai government built a mosque in the provincial capital Pattani in the 1980s, it erected in the courtyard a slab in the design of a Buddhist Dharma wheel commemorating...
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...(2015). The international Baccalaureate's bilingual diploma: Global trends, pathways, and predictors of attainment. International Journal of Educational Research, 69, 59-70. doi:10.1016/j.ijer.2014.10.004 This research paper presents that bilingual education has been used as a common educational method all over the world because knowing only one language is not enough for twenty-first century learners due to their educational achievements, economic challenges, and successful socialization skills. The researchers show that students in bilingual programs obtain better academic achievements compared with those who are in monolingual programs. The authors emphasize the importance of English and present that English is mainly used as a language for working, communication and conferences in European countries even though there are many official and working languages recognized by the European Union. Furthermore, they show that there have been an increasing number of English-medium programs throughout Asia; for example, they say that the Chinese government has enhanced Chinese–English bilingual education in its national education system in order to improve both learners’ English proficiency and the...
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...nations. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations and ratified in their parliaments. The goal is to help producers of goods and services, exporters, and importers conduct their business.The WTO is an organization for trade opening. It is a forum for governments to negotiate trade agreements. It is a place for them to settle trade disputes. It operates a system of trade rules. Essentially, the WTO is a place where member governments try to sort out the trade problems they face with each other. The system’s overriding purpose is to help trade flow as freely as possible — so long as there are no undesirable side effects — because this is important for economic development and well-being. That partly means removing obstacles. It also means ensuring that individuals, companies and governments know what the trade rules are around the world, and giving them the confidence that there will be no sudden changes of policy. In other words, the rules have to be ‘transparent’ and predictable. The WTO is run by its member governments. All major decisions are made by the membership as a whole, either by ministers (who usually meet at least once every two years) or by their ambassadors or delegates (who meet regularly in Geneva).Trade negotiations- The WTO agreements cover goods, services and intellectual property. They spell out the principles of liberalization, and the permitted exceptions. They include individual countries’ commitments...
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...Annotated Bibliography Mitry, D. J. (2008, November). Using Cultural Diversity in Teaching Economics: Global Business Implications. Retrieved February 3, 2016,, from http://search.proquest.com.ezproxy.liberty.edu:2048/docview/232977843?pq-origsite=summon The purpose of this article was to discuss the concerns how globalization have allegations for education globalization an how accumulating cross-cultural interactivity have implications for education in general which may present valuable academic opportunities in the practice of teaching economics for business students. The author defines a method for using cultural diversity measures in teaching economic principles courses, experiments were performed to test the impact of a teaching approach that explicitly includes cultural diversity measurements in a classroom discussion and statically tested student learning outcomes using this type of approach. In order for students to obtain profitable skills they need to be able to physically apply basic economic models to an casual observation. Further research reveals students economics test are lower than any other subject, except science. Today students need to learn how to synthesize economics with other business tools in the global context. Other disciplines associated with the functional areas of business has avidly incorporating implications of globalization for teaching. Chang, S. J. (2010, February). When East and West Meet: An Essay on the Importance of Cultural Understanding...
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...Good governance has been a key concept for democratic development in many countries around the world during the past few decades. Thailand is one of those which have embraced the idea. The notion of good governance was first given importance and included in the Thai national agenda in the 1990’s. At its inception, not many people, particularly those at the grassroot level, understood what it meant. There were attempts to explain this concept to the public and even attempts by community leaders and scholars to translate into Thai the term “good governance” – dhama-bhibal – with the hope that it would make it easier to understand. The need to interpret the term in its various aspects remains, however. The explanations of good governance can be varied. One of these, which is widely accepted, focuses on the capability of the state to perform its key functions in response to the needs of its citizens, and to be accountable for what it does. Emphasis has therefore been placed on a people-centred ideology -- needs of the people, public interest, transparency, accountability and responsibility of the policy-makers. All these have also become central to establishing sustainable development. Based on the concept of transparency, one significant development that took place in the late 1990’s in Thailand was the promulgation of an Information Act. This Act, which stipulates the openness to the public of information in the possession of state agencies, clearly underpins the universally...
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