...INTRODUCTION: As we look into a comparative analysis between Animated advertisements and celebrity advertisement wherein first lets discuss about what actually both are .As we all know that celebrity endorsements are very popular and persuasive as per advertisers but now when graphics industry is on boom and where maximum movies and advertisements are adapting technology in order to persuade customers we will trying to find out that what actually changed after technological changes .Through this research paper we are trying to find out that weather animated advertisement are more influencing or its still the celebrity endorsement gaining the preference. Celebrity ,is a person who has distinct image in society it could be an actor ,actress, sportsmen politician etc.However its their skills ,attitude and attribute in order to convince prospects to buy the product .There are number of well known example of celebrity endorsement such as ,lux by sharukh khan,Suzuki hayate by Salman Khan ,bournvita by sachin tendulkar,revital,navratan ,horlicks ,airtel etc are few good examples of celebrity endorsements.Endorsements is a brand communication in which a celeb act as a spokesperson for a brand ,in such a competitive atmosphere celeb ads. Are considered to be distinct differentiation . Animated advertisement is not a new technique but it gradually affected the way and trend of selling a good earlier it was pretended that when a person goes low with the budget...
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...Dr. Katherine Heenan English 472 Spring 2007 February 20, 2007 Aristotle’s Life and the Rhetoric Books I and II Aristotle (384-322 BCE) • Aristotle was a student of Plato’s who disagreed with his mentor over the place of public speaking in Athenian life • born in Macedonia about the time Plato was opening the Academy in Athens • age seven went to Athens and entered the Academy--stayed on as teacher; left 20 yrs later on Plato’s death in 347 • Was ineligible to inherit Academy because he wasn’t Athenian • believed only scientific demonstration and the analysis of formal logic could arrive at transcendent truth • Dialectic and rhetoric form 2 major divisions in his view of human inquiry but they deal with subjects on which true knowledge isn’t available • Rhetoric: making persuasion possible • for Aristotle, rhetoric as the discovery in each case of the available means of persuasion--this discovery requires scientific investigation o in terms of speech situations, he focused on civic affairs • forensic speaking considers guilt or innocence—judicial speech centering on accusation and defense • deliberative speaking considers future policy—political speech centering on future policy • epideictic speaking considers praise and blame—ceremonial speech ▪ Aristotle classified rhetoric as the counterpart of dialectic o dialectic is on-on-one conversation; rhetoric is one...
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...Film i Engelsk Bilag 1a FILM ANALYSIS – an introduction (Source: http://www.filmeducation.org) – bearbejdet af Mi og LK, Favrskov Gymnasium Reading a film is just like reading a book, except that instead of looking at a written page we are looking at the cinema screen. Reading a film works in exactly the same way as a written text, or a picture, except that the tools that are used to create meaning are different. We call these tools film language. The opening sequence From the moment we first start watching a film, we begin to get involved. The first few minutes of a film (the opening sequence) are very important to us as they give us lots of clues about the film: 1) what will the film be about (conflicts/themes); 2) who are the most important characters (hero, villain, love interest); 3); what is the setting of the film (time and place); 4) the genre; and finally, 5) what sort of film language characterizes the film? We look at all these elements and begin to put them into context. Based on their environment, how they look, what they say and what we see them do, we make assumptions about the characters, their roles in the film and their relationship to each other. We also recognize so-called genre markers (things we associate with one particular genre) which tell us if we are watching a Western or a Sc-Fi film and, thus, form specific expectations about what is going to happen during the rest of the film. At the same time, we listen to the sounds and the music...
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...Part 1 Analysis The first purpose of this section is to offer background information for the action about to unfold. It's important to note that at the time the play was first produced, most people in the audience would have known the story of Medea and Jason when they came into the theatre. The myth was part of Greece's cultural and societal heritage. The interest in coming to the theatre, for the Greeks, was to see how the playwright illuminated larger questions of human existence by telling the story in his particular way. This particular playwright's viewpoint appears in the conversation between the Tutor and the Nurse, specifically the Tutor's reference to selfishness ("everyone loves himself more than his neighbor"). The two main characters in this play, Medea and Jason, are models of selfishness. Both of them are concerned with meeting their own needs, acting on their own desires and doing what they think is right without any consideration for anyone else. They both take their selfishness to extremes. Jason leaves his wife for a younger, prettier and richer woman just because he wants to, and the excuses he gives for doing so in Part 2 are just that - excuses. Medea sacrifices four innocent lives because she so desperately wants to cause Jason pain. The question of whether she's justified in that desire will be examined later. Note that this is a different question from whether she's justified in killing her children. The Chorus functions in a similar way to choruses...
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...are typically narrative films. They tell stories about characters going through experiences. But what are they really about? What is the content of a film? DIGGING DEEPER: FOUR LEVELS OF MEANING Recounting the plot of a movie, telling what happens, is the simplest way to explain it to someone else. But this is neither a film review nor a film analysis. It’s merely a synopsis that anyone else who sees or has seen the movie will likely agree with. This level of content may be called the referential content, since it refers directly to things that happen in the plot and possibly to some aspects of the story that are merely implied by the plot. In John Boorman’s Deliverance (1972), four men from the city go on a weekend canoe trip that unexpectedly becomes a life or death struggle for survival of man against man and man against nature. Some characters survive, others don’t. Most films can be analyzed more thoroughly to reveal deeper levels of meaning. A review (perhaps 400-1200 words) typically includes personal impressions and evaluations of a movie’s content and techniques. A good review may be subjective, yet still touch superficially on topics that might be explored in more detail in a longer formal analysis. An analysis (perhaps 1200-12,000 words) attempts to determine how the film actually uses various cinematic techniques and elements of film or narrative form to make a viewer react in a certain way and why it makes viewers come away with certain opinions ...
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...Jersey Shore Critical Analysis I chose to do Jersey Shore for my Critical Analysis, not because it is my favourite show, but there is a lot of stereotype, and scripted events that relate to the younger viewers. This includes the commercials, and some of the things these characters are involved in. This Critical Analysis will break down this Television series, and will discuss what the characters do to create the image they are trying to achieve when airing this show. Will also discuss the ethical implications this series can have on the public, and how we behave because of this. In terms of gender, this show makes a clear difference in the actions between the men and the women. The men are often in the gym, or getting their haircut together, whereas the women go to the salon together, go to the beach, and there is a clear difference between what they do together. There are now a lot of relationships in the house, and this makes the way each gender acts extremely different. The male is often more dominant in the relationship, and the women seem to be more fragile. This was shown when Jenni was mad at her boyfriend Roger for ignoring her calls, but as soon as she confronted him, he took control of the conversation and immediately put his dominance across. There are many times in the show where they show that the women do have some sort of control or equality in the house, when they often show Mike doing the cooking, and the men cleaning. This could be to show that the women do...
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...SPARK ARKNOTES W W W. S PA R K N O T E S . C O M Great Expectations Charles Dickens EDITORIAL DIRECTOR Justin Kestler EXECUTIVE EDITOR Ben Florman TECHNICAL DIRECTOR Tammy Hepps SERIES EDITORS Boomie Aglietti, Justin Kestler PRODUCTION Christian Lorentzen WRITERS Brian Phillips, Wendy Cheng EDITORS Ben Florman, Jennifer Burns Copyright ©2002 by SparkNotes llc. All rights reserved. No part of this publication may be reproduced, transmitted, or distributed in any form or by any means, electronic or mechanical, including photocopy, recording, any file sharing system, or any information storage and retrieval system, without the prior written permission of SparkNotes llc. sparknotes is a registered trademark of SparkNotes llc. This edition published by Spark Publishing Spark Publishing A Division of SparkNotes llc 120 Fifth Avenue, 8th Floor New York, NY 10011 USA Context All rights reserved. No part of this publication may be reproduced, transmitted, or distributed in any form or by any means, electronic or mechanical, including photocopy, recording, any file sharing system, or any information storage and retrieval system, without the prior written permission of SparkNotes LLC. SPARK ARKNOTES W W W. S PA R K N O T E S . C O M Charles Dickens was born on February 7, 1812, and spent the first nine years of his life living in the coastal regions of Kent, a county in southeast England. Dickens’s father, John, was a kind and likable man, but he was incompetent with...
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...An Analysis of Shylock's Speech in Shakespeare's The Merchant of Venice By Hamada Shehdeh Abid Dawood Discourse Analysis English Department Faculty of Arts Hebron University 2010/2011 Abstract This paper aims at examining, analyzing and revealing Shylock's utterances in Shakespeare's The Merchant of Venice, by relating his words to the power, ideology, value, and etc. in the play. What is found in this study is that Shylock, the Jew merchant, lacks power and ideology, but when he seeks to find these elements, he loses all of them. In addition, Shylock's language varies from both situations. When he is the weaker, he is the source where Christians used to evacuate their insults. Introduction William Shakespeare (1564-1616) was born in Stratford-upon-Avon and was the son of a glove maker. When he was 18, he married Anne Hathaway, and had three children. At the age of 20, he left Stratford and went to London where he became an actor and playwright. William Shakespeare wrote The Merchant of Venice around 1596. It is regarded by some scholars as the strongest and most successful of Shakespeare's early comedies (Encarta Encyclopedia, 2002). Shakespeare’s portrayal of Shylock has long been fodder for debate among scholars. By Shakespeare’s time, Jews had been officially banned from England for centuries. Because of this, they had come to represent to many citizens of the time a sinister unknown. Shylock’s inability to grant mercy to Antonio and his tendency to value...
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...The movie Shadow of a Doubt is an American thriller film directed by Alfred Hitchcock in 1943, and was nominated for an Academy Award for Best Writing and Original Story by Thornton Wilder and Sally Benson. The movie notes the outstanding and remarkable film-making style of Hitchcock. It contains a lot of scenes in which people can empathise with the characters and perceive the feelings and messages from the director. One of the scenes that must be mentioned is when Emmy’s guests are toasting to Uncle Charlie, which is considered as one of the most important scenes as it helps to put an end to the long-term drama of the Uncle. This analysis will provide insightful ideas about the movements and the framings of camera and its uses in conveying the messages, the thoughts of characters as well as the director and making the audiences live in the film’s atmosphere. The movie is about a young girl named Charlie (ACTOR)who always feels bored and not quite happy about life. One day, Uncle Charlie (ACTOR) (who is her mother’s brother and who she is named after) comes all the long way from Santa Rosa, California to visit. Behind his elegant, gentle cover is a killer who has taken lives and assets of three rich widows. Out of the blue, the young niece who loves her uncle so much discovers the truth, but hesitates to disclose it since she is afraid that her mother would not be able to bear the news. The drama hits its peak when the Uncle is hell-bent on killing his beloved niece...
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...assumption of the black man being the first to die has changed. Currently in the year 2012, there are progressively more movies in which black men portray leading roles. This change in black men as leading characters in movies is a welcome change. In the past, supporting or backup roles were considered the best role a black man could achieve. In this paper, the researcher will conduct information by means of content analysis. Content analysis is the most commonly used methodology because of its ability to measure human behavior, assuming that the verbal behavior is a form of behavior. This study will examine specific media products and define these products by determining smaller elements that complement these products. This document will address a wide view of concerns regarding the African American culture, and will provide assumptions on how this issue can be addressed in the future. The stereotype of African Americans in movies today, is the topic of this research paper. Why do African Americans face stereotypes in the media? Why do black actors and actresses have difficulty obtaining roles that are not stereotypical black roles? Why do African Americans accept stereotypical roles? When will African American roles stop having negative stereotypes attached to its characters? These questions are topics that will be addressed throughout this paper. These issues are critical in determining the future success of African Americans in movies. The researcher will explain...
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...FACULTY OF FOREIGN LANGUAGES LINGUISTIC MEANS OF POTRAYING MAIN CHARACTERS IN “THE CANTERBURY TALES” BY GEOFFREY CHAUCER COURSE PAPER PRESENTED BY LILIA YAREMA a fourth year student of the English department SUPERVISED BY SPODARYK O. V. an assistant professor of the English department LVIV 2012 TABLE OF CONTENTS INTRODUCTION…………………………………………………………… 3-4 CHAPTER I. THEORETICAL ISSUES IN LINGUISTIC ANALYSIS…… 5-16 1.1 Linguistic analysis……………………………………………… 5-8 1.2 Discourse and Text analyses….…………….………………….. 9-11 1.3 Stylistic analysis ………………………………………………… 12-16 CHAPTER II. LINGUISTIC ANALYSIS OF CHAUCER’S CHARACTERS 17-28 2.1 “The Wife of Bath’s Tale” ……………………………………… 18-22 2.2 “The Pardoner’s Tale” ………………………………………….. 23-28 CONCLUSION………………………………………………………………. 29-30 REFERENCES...… ………………………………………………………….. 31-32 INTRODUCTION The theme of the course paper is “Linguistic means of portraying main characters in “The Canterbury tales” by Geoffrey Chaucer”. This paper intends to make an analysis of the language in the collection of stories “The Canterbury Tales”, written by Geoffrey Chaucer at the end of 14th century. We will analyze the language used to describe characters. It was based on the idea that every choice made by the author of a sentence is meaningful. Therefore, once we understand the choices the author makes when describing a character, we are able to have a better understanding of what this author...
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...[pic] Movie Company Business Structure Case Study Analysis [pic] Leopoldo Vendramin ADVANCED BUSINESS STRUCTURES Special thanks to Mr. Peter Butters Academic Year 2010/2011- Term I The movie company considered for this analysis, has recently acquired one of the major comic company of the world, the “Comedy Factory”. Is therefore being developed a business strategy, that serves to clarify the organizational structure at global level. The investment made, then as purpose, growth and expansion throughout the world, trying to revive the comic book characters (hidden for too long) and trying to exploit the licensing of the former company, implementing a new strategic plan of marketing and distribution of merchandise. As in the past, when Disney acquired Marvel, the CEO of Disney, Robert Iger said: “This treasure find of over 5,000 characters offers Disney the ability to do what we do best." (Robert Iger, 2009). The organizational structure of a multinational company, requires a detailed treatment of the management and executive system. Therefore be able to build within a specific operating system, which limits the costs of each department to avoid the risk of confusing the various tasks. The acquisition of Comedy Factory, leader in the field of comics, will help the movie company to implement and develop new projects in the film industry, entertainment and merchandise. “What I love about DC is that we're not a one-note business...
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...Executive – serves as the head and has the knowledge about the nature of the company. Responsibilities of the Chief Executive 1. Elaborate the major policies of the firm. 2. Define the objectives of the firm. 3. Develop strategies and the long-range plan for achieving these objectives. 4. Must develop an organization which most efficiently carries out the company’s strategic plan. 5. Must develop the operating policies which ease the burden of decision-making to carry out the plan. 6. Be involved in controlling the operations of the firm and in problem solving. Definitions 1. Major Policies Major policies (or “company” policies) deal with the firm’s fundamental nature, its identity, and the direction in which it is expected to move. They provide a framework within which the objectives can be established. 2. Objectives The firm’s objectives or goals (these are two terms used interchangeably) specify, usually in quantitative terms (e.g., dollars, percentages, or time periods), where the firm is expected to be at some time in the future. 3. Strategy Business strategy is the approach developed to achieve the objectives which have been defined. The development of the strategy is a critical part of long-range planning. A firm’s strategy (its strategic plan) defines in detail how the firm is to get from where it is now to where the...
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... 14) CHARACTERS: • Huckleberry (Huck) Finn – protagonist, narrator, all around main character. • The Widow Douglas – takes (Huck) under her wing in hopes to better him. • Miss Watson – The Widow Douglas’ sister • Tom Sawyer – Huck’s fellow companion, first introduced in Mark Twain’s previous novel. • Jim – Miss Watson’s slave. • Pap – Huck’s alcoholic, racist, father. • Judge Thatcher – Works along side The Widow Douglas to protect Huck’s well – being. SETTING: The series of events in this episode unfold in the imaginary Mississippi River town of St. Petersburg, Missouri. The scenes unravel in the town where Huck resides with the Widow Douglas and the other housemates, and in the surrounding areas. PLOT OVERVIEW: The Adventures of Huckleberry Finn is a follow-up to the book The Adventures of Tom Sawyer. Huckleberry (Huck) Finn is a thirteen-year-old adolescent living a life of not knowing what is next. Huck was “adopted” by The Widow Douglas. The Widow Douglas strives to impart manners on Huck and to better him as a young boy. However, Huck was raised in a matter that completely contradicts his new procedures and ways of living. Huck has the mentality of an uneducated, lonely boy who didn’t have much growing up. He is having a tough time changing his...
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...accepts him and allows him to flourish. Toni Morrison touched on many important things in her book, but the parts that I saw as most influential to my story are the areas where she discusses how creations from the black members of American society are snuffed out or kept separate n their own category away from the work that is considered meaningful. The other part that I saw as important was when she talked about the novel Sapphira and the Slave Girl, the black characters are kept in set...
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