...wrote this paper in the context of the comprehensive assignment II. This assignment is an educational subject that belongs to the fourth semester of the bachelor Businessmanagement in Marketing. This comprehensive assignment was given to the students to learn and understand about the basic principles of international marketing. Each student was assigned to make a plan for a Belgian company that wants to export its product to another country. I recently got back from a long stay in Jakarta, the capital city of Indonesia. During this stay, I was confronted by the biggest problems of Jakarta. Which is traffic jam, pollution, parking and high car expenditure. Jakarta has a bad reputation for having some of the worst traffic-jams in the world. (www.thejakartaglobe.com) Belgium on the other hand is more environmentally friendly than ever. Smart mobility solutions have expanded in the past couple of years. So I decided to write an export plan for the Belgian company Zen Car. It’s a company with a new concept of green mobility. Its system of sharing electric, silent and non-pollutant cars is simple and practical. Zen car in Jakarta is the topic of this assignment. This might be one of the answers to Jakarta’s transportation problems. This paper starts with an overview of Jakarta and its international marketing environment. The second part is the international marketing mix. In this part I will define the optimal 4 P’s (product, promotion, place and price) of Zen Car in Brussels...
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...Term Paper Of Research Methodology (A Perspective on the Future of Small Cars in India) Submitted to: Submitted by: Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study RESEARCH methodology literature review tata’s nano conclusion recommendations bibliography abstract A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4,000, depending on the car's brand. For mass-market cars, brand helps determine which products a consumer considers buying. Furthermore, superior brands extend their halo across every model of vehicle within the brand. It's no surprise that most auto manufacturers make brand positioning and development a key item on their marketing agenda. Because of the prominent role that brand positioning and development play in many auto manufacturers' business strategies, this research has been conducted under extensive research and analysis to better understand how consumers think about car brands. The study analyzes the set of factors which provide valuable insights into consumer brand perceptions. The...
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...Management Paper Submitted to: Mr. Real So In Partial Fulfilment Of the requirement in Strategic Management (STRAMAN K36) Submitted By: Calantoc, Kimberly Kate L. Chua, Maris Danica T. Gamboa, Beatriz Suan, Ada Lynn M. Te, Krislynn Audrey C. 1 Table of Contents I. Table of Contents II. Acknowledgements III. Executive Summary IV. Introduction V. External Environmental Analysis 1. Definition of Industry 2. Analysis of Present Task Environment 3. Analysis of Potential Changes in the Macro-environment 4. Threats and Opportunities 5. External Factors Evaluation (EFE) Matrix 6. Industry and Competitive Analysis 7. Competitive Performance Matrix (CPM) VI. Analysis of Internal Environment 1. Company Overview 2. Corporate Values 3. Value Chain Analysis 4. Strengths and Weaknesses 5. Financial Analysis 6. Internal Factors Evaluation (IFE) Matrix VII. TOWS Matrix VIII. Strategic Plan 1. Vision and Mission 2. Objectives: Strategic and Financial 3. Evaluation of Present Corporate Strategies 4. Proposed Corporate Strategies 5. Corporate Social Responsibility 2 II. Acknowledgements Thank you to Ford Global City for answering all our queries about the company and its competitors. 3 III. Executive Summary Ford Global City is an automobile dealership that sells brand new Ford brand new Ford cars. They also provide car services, maintenance and repairs for these cars. In its 14 years of existence, they have been the top selling Ford dealer for 12 years in new car sales and...
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...Nova Southeastern University Wayne Huizenga Graduate School of Business & Entrepreneurship Assignment for Course: MGT 5090 Entrepreneurial and Strategic Thinking Submitted to: Ron Steffel Submitted by: Georgette McIntosh N01 Xie Luxuan Dorquidia Alemany Date of Submission: May 3, 2015 Title of Assignment: Costco Case Study CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: Georgette McIntosh ******************************************* Instructor’s Grade on Assignment: Instructor’s Comments: EXECUTIVE SUMMARY he purpose of this report was to examine the implications on employees motivations used at Costco Wholesale Corporation. Research for this report included a review of he purpose of this report was to examine the implications on employees motivations A. Problem Statement: State the main problem facing the firm (or industry) in one, succinct sentence. B. Analysis: Summarize the main findings of your analysis. You may use bullet points, bold, italics – any means to convey and highlight the key factors you have determined based on your analysis. C. Alternatives:...
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...Essentials of MIS, 9e Laudon & Laudon Lecture Files by Barbara J. Ellestad Chapter 9 E-Commerce: Digital Markets, Digital Goods Twenty-four/seven—the mantra of the Internet. Whether it’s buying, selling, gathering information, managing, or communicating, the driving force behind the evolutionary and revolutionary business is the Internet and its technological advances. 9.1 E-commerce and the Internet Take a moment and reflect back on your shopping experiences over the last year. Did any of them not involve using the Internet in one way or another? Perhaps you simply used the Internet to research the cost of products without actually purchasing a product or service online. Perhaps you emailed a company to get an answer to a question you had about a product after you purchased it at a regular brick-and-mortar store. Or, maybe you compared prices between two businesses to get the best deal. If you did any of these you are among the growing legions that rely on the Internet as a new way of conducting business and commerce. E-Commerce Today The text provides useful statistics to demonstrate the solid growth in e-commerce. Many companies that failed during the “dot.com” bust did so because they didn’t have solid business plans, not because e-commerce as a whole wasn’t a good idea. The Internet has proved to be the perfect vehicle for e-commerce because of its open standards and structure. No other methodology or technology has proven to work...
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...high standards of strategic planning by the marketing team. Ford Motor Company was founded in 1902 and the legend is popular for its exceptional achievements. The most popular of the Car coming out of Ford Motors is the Mustang, to the large scale manufacturing of using moving assembly lines show us how Ford Motors has been setting standards in the fields of innovation and quality. For CEO Mr. Allan Mullaly in a statement given to the contact magazine said that one of his for priorities in the ONE Ford plan is "accelerate development of new products our customers want and value." This does not seem to be a surprise as now in the market lies in the customer's hands where he would want the best of the line of products and for the cheapest price. And in this era where the growth in globalization is sky rocketing it is the sole aim of car manufacturers to grab customers towards their business or they might end up closing their company. The proof of Ford receiving the more awards from J. D. Power and Associates for the surveys in initial quality for five cars, which no other automobile manufacturer has achieved till now, shows us how well planned the marketing strategy of Ford Motors is. History of Ford Motor company Founder: Henry Ford 20th century Henry Ford's first attempt at a car company under his own name...
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...unit. The first commercial vehicle was manufactured in 1954, in collaboration with Daimler-Benz AG of Germany. In 1960, the first truck, quite similar to a Daimler truck, rolled out from the Tata factory in Pune. Ever since its launch, the truck became highly successful. However, the success of the commercial vehicles was just the beginning of the flourishing and booming future of Tata Motors. The company went ahead diversifying itself and took up other products as well. Apart from exporting heavy-duty trucks, the company decided to come up with lighter versions for the local market. Thus, began the production of the first LCV (Light Commercial Vehicle) model, Tata 407 in 1986. In the early 1990s, the company began its expansion into the car market. Its first passenger vehicle was Tata Sierra, a multi utility vehicle that was launched in 1991. Tata came up with three other automobiles, namely, Tata Estate in 1992 (a station wagon based on the earlier ‘Tata...
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...Online Exercises 1 1. The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members find employment in member firms. Visit the AMA web site athttp://www.marketingpower.com. a. What type of information is available on the AMA web site to assist students in planning their careers and finding jobs? b. If you joined a student chapter of the AMA, what benefits would you receive? c. What marketing mix variable does the AMA's Internet marketing effort best exemplify? 2. The Blue Cross Blue Shield Association of Independent Plans collectively provides insurance coverage for one in four Americans. To communicate with subscribers, potential customers, and others interested in the health-care industry, research and insurance coverage, Blue Cross has now developed a page on the World Wide Web. Explore this site now at http://www.bluecares.com . a. What types of information are available through Blue Cross's web page? b. How does Blue Cross's web page facilitate relationship marketing?c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? Online Exercises 2 1. Internet analysts have praised Sony's web site as one of the best organized and most...
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...Studies University of Dhaka Sub: Request for acceptance of the term-paper Sir, We are very pleased to be able to submit our term-paper on “Volvo - an overview”. In developing the report we have followed the format and instructions given by you. In every sphere of our report, we have tried our level best to make a good combination of learning from the Integrated Marketing Communication Course. We also tried to match our theoretical knowledge and the direct experience gathered during the preparation of our term-paper. In this report, we have tried to be as descriptive as possible for the convenience for the reader. Any clarification required & query needed regarding our report will be gratefully acknowledged. Yours obediently Mudassar Mahmood Khan Md. Matiul Islam Md. Abdur Rahman Bhuiyan Md. Ehsanul Haque ID No. 41018003 ID No: 40609063 ID No: 40610059 ID No: 41018044 18th Batch 9th Batch 10th Batch 18th Batch EMBA EMBA EMBA EMBA Dept. of Marketing Dept. of Marketing Dept. of Marketing Dept. of Marketing University of Dhaka University of Dhaka University of Dhaka University of Dhaka Executive Summary: Volvo Car Corporation, or Volvo Personvagnar AB, is a Swedish automobile manufacturer...
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...on US Recession and its Impact on Indian Economy Submitted to Prof. V.P.Singh Submitted By Sona Nair 38 Shrenik Shah 54 MansiKinjawdekar 32 ParleTilakVidyalaya’s Institute of Management Dixit Road, VileParle East,Mumbai-400057 Index Sr.no Table of Contents Page no 1. Introduction 2. Factors affecting Recession 3. Impact on Indian Economy 4. Corrective Steps taken to check Recession 5. Case Study- 6. Conclusion 7. Executive Summary 8. Bibliography INTRODUCTION What is Recession? A recession is a contraction phase of the business cycle. The official agency in charge of declaring that the economy is in a state of recession is the National Bureau of Economic Research (NBER). They define recession as a “A period of falling economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.” This is normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales. For this reason, the official designation of recession may not come until after we are in a recession for six months or even longer. Some economists also suggest that a recession occurs when the natural growth rate in GDP is less than the average of 2%. Typically, a normal economic recession lasts for approximately 1 year. The newspapers in America often quote theThumbRulethat a recession...
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...22 Strengths 22 Weaknesses 22 Opportunity 23 Threat 23 TOWS Analysis 24 Strength-Opportunities (SO) 25 Strength-Threat (ST) 25 Weaknesses-Opportunities 25 Weaknesses-Threat 25 PART THREE 27 Strategic Planning and Implementation: Short to Mid Term 27 For first time buyer; Rebate 27 Lower interest rate and zero down payment 27 Indirect Promotion 27 Preve variants :Competitive Price 27 R & D & Special Edition 27 Strategic Planning and Implementation: Long Term Strategy 27 10 years scrap program 28 Proton First than Foreign Car program 28 Proton Car Financing 28 Strategic Partnership 29 Completely Knock Down (CKD) Plant 29 APPENDICES: BROCHURES 30 References 31 List of Figures Figure 1: Photo from the Launching of Prevé Figure 2 : PROTON Company Logo Figure 3 : Critical Success Factors, Missions & Goals for Proton Figure 4: Annual export of Proton cars 1986-200911 Figure 5: Proton Automobile Sales in Malaysia 2002-201211 List of Tables: Table 1: Sales and Distribution Functional entities Table 2: PROTON Prevé Promotion September 20133 Table 3: PROTON Unit sales History (Malaysia) Table 4: PROTON Statement of Comprehensive Income...
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...1.1 The Concept of Business and Profit (slide 2) Introduction: Alberta tar sands: Oil. lack of water, lack of energy. Major companies: Suncor Energy Inc., Canadian Natural Ressources Ltd., Petro-Canada and Syncrude Canada Ltd. Producing thousands of jobs and millions of barrels. Voisey’s bay: Nickel mining project. Labrador, Newfoundland. building a new smelter, innu population asks 3% royalty. Provided job for around 1000 people, will drop to 400 after. Profit or problem? * Business: organization of people that produces or sells goods or services for profit. * Profit: what remains after a business’s expenses have been subtracted from its revenues; it rewards the owners of taking the risks involved in investing their time and money. * A loss: a negative profit. * Examples of profitable companies: 2005: RBC ($3.3 bil.), Manulife Finacial ($3.2 bil.) and Imperial Oil Ltd. ($2.6 bil.) * Non-profit organizations can be seen here too as they give something to the owner. In this case, motivation is not profit, but personal satisfaction throughout volunteerism, others through representing their constituents in public office. * Business owners essentially want to be rewarded by profit to open their business. Try to find something that people will pay them to do. * Consumer demand: what they want or need; no matter how efficient, a business will not survive if no one asks for what it can give. * Good business: will identify unmet consumer needs...
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...2 CHAPTER 2.1 2.2 2.3 Decision Making and Business Processes Why Do I Need To Know This LEARNING OUTCOMES Explain the difference between transactional data and analytical information, and between OLTP and OLAP. Define TPS, DSS, and EIS, and explain how organizations use these types of information systems to make decisions. Understand what AI is and the four types of artificial intelligence systems used by organizations today. Describe how AI differs from TPS, DSS, and EIS. Describe the importance of business process improvement, business process reengineering, business process modelling, and business process management to an organization and how information systems can help in these areas. This chapter describes various types of business information systems found across the enterprise used to run basic business processes and used to facilitate sound and proper decision making. Using information systems to improve decision making and re-engineer business processes can significantly help organizations become more efficient and effective. ? 2.4 2.5 As a business student, you can gain valuable insight into an organization by understanding the types of information systems that exist in and across enterprises. When you understand how to use these systems to improve business processes and decision making, you can vastly improve organizational performance. After reading this chapter, you should have gained an appreciation of the various kinds of information systems employed...
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...Demographic Complementarities and Outsourcing: Implications for India By: Mukul G. Asher Professor, LKY School of Public Policy National University of Singapore e-mail: sppasher@nus.edu.sg and Research Scholar Department of Economics National University of Singapore e-mail: amarendu@nus.edu.sg Amarendu Nandy May 2006 Draft – Not to be cited without permission The authors would like to thank anonymous referees, Sanjeev Sanyal, Amlan Roy, Anantha Nageswaran and R. Swaminathan for their useful comments. The usual caveat applies. _______________ This is a longer version of the paper prepared for IMRC 2006 conference on Global Competitiveness through Outsourcing: Implications for Services & Manufacturing, Indian Institute of Management (IIM), Bangalore, July 13-15, 2006. Abstract This paper analyses the implications of differing global demographic trends for India’s competitiveness in outsourcing and offshoring. It also briefly notes the implications of differing demographic trends among the Indian states. The paper argues that demographic complementarities with high-income countries provide India with one-time opportunity to sustain its growth rate and occupy all segments of global outsourcing and offshoring activities. India has used the labor cost advantage to gain reasonable market share in these activities. It however faces serious internal and external challenges in sustaining its international competitiveness, particularly with respect to labor cost....
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...Theories of Marketing Week 1 – lecture 1 History of marketing 1. Production : supplying markets 2. Selling: convince people that what the organization happen to have is what they need. 3. marketing : let’s ask people what they want and then produce it. What can I make that will serve my customers better? It needs to be something relevant, innovative or unique MKG definition it’s all about sales and market share : it doesn’t say anything about relationship NOW : how can I create value so I will be able to sale more, it’s the only way to survive. To stay alive you need to have a lot of capabilities and tools to survive What is marketing? Marketing includes more than just needs, it’s concerned with providing the right product to the right person at the right moment. That way it creates value. This way it also incorporates innovation. Functions & processes/activities are the things we do to deliver customer value. These can be strategic and tactical. History of marketing thought - philosophy * Production orientation, huge production lines trying to find bigger markets. Its all about efficient distribution. Demand is huge, supply was very small, they didn’t care about colour for example. Marketing was all about getting your product efficiently to the consumer. Marketing is a very contextual science, how do we deal with circumstances, and how do we become successful in these circumstances. * Selling orientation, extra activities...
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