...China and India Population Trends BUS 330: Principles of Marketing Dr. Felix Lao Michael Samaritano August 20, 2014 China and India are two of the world’s largest and fastest growing countries in todays Major emerging markets. (White, 2012) The tremendous population growth happening in China and India is millennial consumers driving trends toward western-style consumption in both nations, which are due to the youth markets in the United States over the last 60 years. Marketers in these newly youth-oriented consumer economies (White, 2012) are predicted to be growth-oriented and very savvy. It would be a good strategy to duplicate the same direction in order to remain competitive. It would be an effective strategy to research market requirements in order to understand the trend and to effectively position our placement in the market. The aim is to identify products and services that would prove to be of important interest for the target audience. The Products that will interest this age group are various kinds of products, ranging from hygiene, such as acne remedies, video games, favorite beverages like “Rock star,” and of course, electronics like IPhones, IPads, and Google glasses. This is why it is very important to stay with the trends to continue to keep up with their demands; Youth markets will continue to look for the next big thing. The micro and macro environment is the driving force, and is what influences the marketing strategies for the youth targeted...
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...Coffee market in china Insert name Institution affiliation Abstract This research paper aims to explore coffee market in China. It will focus on finding the quantitative analysis, consumption patterns, and development of the market relations to that of average income. It will utilize data of both urban and rural areas because of the distinct consumption patterns, show the development analysis and potential markets through supply constrain approach and regression analysis. Coffee in china is more of a habit. People drink it to feel good and not out of necessity. Coffee culture in China appeals to the adventurous, young, affluent, urban consumers in cities like Guangzhou, Beijing, and Shanghai. The paper will look at the consumption patterns and its demand that looks more of a successful lifestyle and culture of the western people. Out from the traditional tea- drinking country, China seems to become one of the largest coffee consumption countries in future (Bantiwalu & Demisse, 2010). Keywords: Coffee market, Quantitative analysis, Coffee consumption patterns, Average income, Regression analysis, Chinese potential market for coffee Introduction Coffee has enormous economic, social, and environmental importance in China. Most especially the Ethiopian coffee grows demand to the Chinese potential markets. Ethiopia continues to produce quality coffee reaching to international markets, like China. People around the world, drink up to a total of 7.4 billion cups of...
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...or ground, there are a number of consumers from different cultures who prefer the convince of tea and instant coffee as a part of their morning routine or as a general habit. In 2008, coffee consumption in North America was respectively 10.7kg while Asia consumed 6.2kg respectively (www.earthtrends.wri.org). North American culture is often derived from an on the go mentality and that philoisy is applied the way people drink coffee. Coffee, a universal demand, is marketed to the businessperson running late for a meeting, or the on the go mom picking up her kids from soccer practice, to friends getting together after work. With this on the go mentality, consumers don’t have the time or want to take the time to brew coffee at home or stop by a coffee shop, stand in line, and wait for their coffee to be made. Tea and instant coffee offers the consumer their daily caffeine fix in a relatively short amount of time. Asian consumers are much more concerned about the health and philosophical benefits that tea offers as apposed to coffee. Tea has been apart of the Asian culture for centuries and is a big part of its heritage. Tea is also indigenous to China, although 30 other countries also grow tea. The most recognized are India, Japan, Taiwan, East Africa, Russia and Sri Lanka. India is the largest exporter of a tea crop (Combes, Katherine). Starbucks has to market to the on the go consumer and appeal to the grab and go mentality that North Americans and the Asian market...
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...and coffee, milk-based packaged drinks, carbonated drinks and fruit-based drinks account for a small proportion of the industry, a little more than $6 billion. The food and beverage industry is considered a priority sector by the government, since it has potential for generating employment in both urban and rural areas. According to the India Brand Equity Foundation (IBEF), the industry already employs over 1.6 million workers directly, besides its impact on other sectors such as agriculture, logistics and retailing. The food and beverage industry covers many sectors, and the Ministry of Food Processing has broadly divided into the following areas: Dairy processing, Fruits & Vegetable processing, Grain processing, Fish, meat & poultry processing and lastly, Packaged goods such as beverages, snacks, bakery products, convenience/ready-to-cook foods. Currently, many units in the food processing industry work in the unorganised sector, but the share of organised industry is expected to grow, gradually. The packaged food, industry is expected to be a significant contributor to this growth. The per capita consumption of packaged foods in India is expected to rise with the increase in disposable incomes. Beverages, in particular, is a fast-growing segment, with an annual growth rate of over 25 percent currently. Even in areas such as dairy processing, meat & poultry processing or fruit & vegetable processing, the opening up of export markets as well as rising awareness on...
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... Page 23 i. PRODUCT j. PRICE k. PLACE l. PROMOTION H. IMPLEMENTATION & CONTROL m. RECOMMENDATIONS & CONCLUSION Page 27 References & Appendix Page 28 A. EXECUTIVE SUMMARY Any business which sets its eye on the Indian market understood the fact that selling its product in such a big country is not easy. China, India, Brazil, these emerging marketing are constantly being target as business people alike know that these market are extremely attractive. The fact that wine growth rate was at 20% annually, India in its own way became an attractive market for Wine producers and exporters. Opportunity thrives throughout urban cities of India, Mumbai, New Delhi and Banglore. However, risk such as government protectionism regime of alcohol control and complex layer of taxation policies with an underdeveloped distribution chain that threatens the wine market. Most importantly the Indian population is largely unfamiliar with Wine and where it stands among the Indian culture. B. INTRODUCTION Country Overview Second to China, India stands on the planet the second most populated country; its population and consumer based is...
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...According to Chevalier (2007), the motivation defines as a force of moving enthusiasm towards within individual, not an outside to enhance workplace management. Actually, it arrives from the theory of hierarchy of needs which is one of the main criticisms of Abraham Maslow’s “eupsychian” approach to management. The critical point of Maslow is that people can only be motivated by unsatisfied need. When people’s basic need is satisfied, they are motivated by the next higher level or abundant needs. This theory is known to be successful adopted and developed for managing working environment in United States. However, it is wondering if the needs theories of motivation are appropriate in other parts of the world such as Asia. This essay will examine some discussions about this issue to clarify that question. Colvin & Rutland (2008) claimed that Maslow’s hierarchy of needs is a content of motivation theory which its model identifies five basic needs categories constructed ascending hierarchy order to clarify them as arranged elements to arise employee’s motivation. They are psychological needs, safety need, love and belongings needs, esteem needs and lastly needs of self-actualization. Normally employee’s lower level of needs is requested to be satisfied before the progress of seeking into higher level gratification. Due to the fact that the most difficult part of motivating approach in workplace’s supervision is satisfying the mutual benefits between employee and organisation...
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...1. Introduction 1.1 Indian Textile Industry India is a traditional textile-producing country with textiles in general, and cotton in particular, being major industries for the country. India is among the world’s top producers of yarns and fabrics, and the export quality of its products is ever increasing. Textile Industry is one of the largest and oldest industries in India. Textile Industry in India is a self-reliant and independent industry and has great diversification and versatility. The textile industry can be broadly classified into two categories, the organized mill sector and the unorganized decentralized sector. The organized sector of the textile industry represents the mills. It could be a spinning mill or a composite mill. Composite mill is one where the spinning, weaving and processing facilities are carried out under one roof. The decentralized sector is engaged mainly in the weaving activity, which makes it heavily dependent on the organized sector for their yarn requirements. This decentralized sector is comprised of the three major segments viz., powerloom, handloom and hosiery. In addition to the above, there are readymade garments, khadi as well as carpet manufacturing units in the decentralized sector. The Indian Textile Industry has an overwhelming presence in the economic life of the country. It is the second largest textile industry in the world after China. Apart from providing one of the basic necessities of life i.e. cloth, the textile industry...
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...offshoring, and informing. He is a firm advocate of free trade. He recounts several examples of Chinese and India companies that take advantage of low cost labor to integrate into the whole world trade supply chain. From his view, the world is really becoming a seamless world factory where every country works in cooperation along this supply chain. Meanwhile, globalization is bringing a set of globalized values to every corner of the world. Indeed, the world seems like a truly fair playing ground. However, in my view, the world is just far from being flat. The world is in a huge imbalance. Due to the comparative advantage of labor between developing countries and developed countries, the world capital is flowing from the US and European countries which have high labor cost to emerging economies like China and India where there are abundant supply of cheap and skilled labor. On one hand, China and the other emerging economies are accelerating their integration into the interdependence world factory. Gaps in living standards, wage and technology are quickly shrinking. The benefits of economic boom are spreading from those advanced economies to emerging economies. On the other hand, this economic model results in huge trade imbalance and further solidifies the dominance of the developed economies on the upper end of the value chain. To sustain the high annual growth rate, China has to rely on its export-oriented economic model, which caused huge trade surplus and over-supply of...
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...BRAZIL: Over the past few years, Brazil has moved from a country with great promise 'some time in the future' to being seen as one of the hottest investment opportunities in the world. A more stable political system and currency, coupled with vast mineral wealth of the country make Brazil a 'must' for all companies with truly global ambitions. With a population of 194 million, Brazil represents the fifth largest market opportunity in the world — after China, India, Indonesia and the USA. It is also the fifth largest country in the world by geographic size. An IMF (International Monetary Fund) report indicates that Brazil leads all other South American countries in terms of infrastructure and technological development. Combine these facts with the stabilising economic and political landscape — (the twin nightmares of corruption and hyper-inflation ravaged the country for decades) — and it is easy to see why Brazil attracts a higher percentage of total global foreign direct investment year on year. However, anybody wishing to do business with Brazil and the Brazilians should be aware of the various cultural and structural barriers which might confront them. Probably the most pervasive barrier encountered by the unwary traveller would be the 'Custo Basil' or the 'Brazil Cost'. This term refers to the very real extra costs of doing business in Brazil — corruption, governmental inefficiency, legal and bureaucratic complications, excessive taxation, poor infrastructure, inflation...
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...African Journal of Business Management Vol.6 (22), pp. 6456-6464, 6 June, 2012 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.2673 ISSN 1993-8233 ©2012 Academic Journals Review Key issues in cross-cultural business communication: Anthropological approaches to international business Tian Guang* and Dan Trotter Shantou University, Shantou City, Guangdong Province, Southern China. Accepted 8 March, 2012 Cultural factors have long been known to influence the communication and success potential of competition. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business. This paper probes some key elements of cross-cultural issues in international business communication and provides a framework for creating competitive advantage for firms engaged in international business. Culture affects many aspects of international business communication. It impacts free trade policies, localization and standardization strategy decisions, advertising, brand effectiveness, business relationships, international business management, international marketing, international negotiation, and consumer behavior. Seven themes are suggested as guidelines...
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...How China rises What lessons can be drawn from China's spectacular and sustained economic growth? As Hu Jintau remarked at the 17th Congress of the Chinese Communist Party, the period since the previous Congress five years ago has been extraordinary. China's economic achievements have been arousing not only astonishment and admiration but also some anxiety. In the past twelve months alone, The People's Republic of China (PRC) has overtaken Canada as the biggest source of imports to the USA, and overtaken the USA as the biggest source of imports to the European Union. Concern about the low level of investment in Africa has been displaced by concern about the effects of the high level of Chinese investment in Africa; there is now even anxiety about the effects of investment by Chinese state-owned firms into the Western economies. The Chinese Communist Party is also expressing concerns. The themes of its 2007 Congress included protection of the environment and the achievement of social harmony. According to some estimates, China has displaced the USA as the world's biggest source of greenhouse gases. Inequality is rising as fast as pollution: China now has over 800 individuals with a personal wealth of more than a hundred million US dollars each, up from 500 in 2006; while the average income in rural areas of China is 480 dollars per year. Made in China. Hu Jintau's remark on the extraordinary nature of the most recent years can be faulted in only one sense: China has...
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...MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS 05/12/2013 MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS Compiled By- (17/2013) Arun Kumar (20/2013) Amandeep Singh Mehta (33/2013) Nishant Dahiya (36/2013) Manish Kumar Singh (41/2013) Priyanka Singh (52/2013) Ashim Gupta To Be Received By- Dr. Joyeeta Chatterjee ACKNOWLEDGEMENT We would like to thank Dr. Joyeeta Chatterjee for giving us the opportunity to study the importance of socio cultural factors in marketing. It gave us an insight how the different socio cultural factors affect the marketing strategies of different companies. We would also like to thank our class-mates whose valuable insight about socio cultural factors helped us to analyze and develop a broad perspective of how these factors affect the way companies market and sell their products. LETTER OF TRANSMITTAL December 05, 2013 To Dr. Joyeeta Chatterjee Associate Professor, Marketing Lal Bahadur Shastri Institute of Management Delhi From Group number-1 We, group number-1 are submitting a report “Marketing is all about understanding socio cultural factors”. We hereby declare that the work presented in this project report entitled “Marketing is all about understanding socio cultural factors” is original and correct to the best of our knowledge and has been carried out taking...
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...this project would have been a distant affair. His thorough understanding of the subject and professional guidance was indeed of immense help to me. Also, this acknowledgement would remain incomplete without thanking the staff of KFC(RAJOURI GARDEN), New Delhi for their whole-hearted and kind co-operation. I am also greatly thankful to the faculty members of our institute who co-operated with me and gave me their valuable time. Acknowledgement ROHIT AHUJA Introduction of Company KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe ®, Extra Crispy TM, and Colonel’s Crispy Strips® chicken with home style sides and five new freshly made sandwiches. Every day, nearly eight million customers are served around the world. KFC’s menu everywhere includes Original Recipe® chicken—made with the same great taste Colonel Harland Sanders created more than a half-century ago. Customers around the globe also enjoy more than 300 other products—from a Chunky Chicken Pot Pie...
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