...[pic] SECTION I. THE BUSINESS Acer® Computer Company Description Acer was founded in 1976 in Taiwan. According to Cartmell, the original name when founded by Stan Shih and his wife Carolyn Yeh was called Multitech. The name was changed to Acer in 1987. The Acer group has four brands: Acer, Gateway, eMachines, and Packard Bell. Acer Inc. global headquarters is in Taiwan. They do business all over the world and have continent headquarters in the United States, Europe, and Asia. This is a global company and has to be treated that way. Acer has marketed itself to branding all over the world and tries to focus on what the customer is changing to in the PC world. Business Mission The mission statement for Acer is: “Serve with honour and work with pride.” Company Values Acer says the value for its company is to provide steadfast service and environmentally safe innovations. They believe their product has the easy-to-use and dependability for their customers. Unique Selling Proposition Acer has built a reputation of having environmentally sound computer products. I propose to introduce a product line to compete with companies like Samsung, Vizio, Sony, and other television companies. The difference is the All-in-one features of the computers they already sell plus the addition of the features of a television. It will create a home computer where we don't need to sit in front of a...
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...Disorders Writing Assignment The purpose of this project is to give you experience in making clinical diagnoses and to attempt to make sense of the many psychological disorders that are out there. You have been assigned to watch a popular movie. I decided to give this to you before Christmas Break because you will have at least 2 weeks to think of the movies form the list and watch one or two or whatever number you want. Pretend that you are a clinical psychologist, and the character in the movie has come in to your office. There is one central character in the movie that has symptoms of a psychological disorder (sometimes there may be more than one character; I have given you the character with the most obvious symptoms). In your paper, you should give a brief description of the character. Then, you should answer the following: o Identify the diagnosis that you would make of the character. • You should back up your diagnosis with the relevant symptoms displayed by the character (in other words, explain why did you make the diagnosis that you did). Refer to the movie to illustrate the symptoms that the character demonstrates. • Discuss all the possible symptoms of the disorder; does the client show all the possible symptoms, or only some of the possible symptoms of the disorder? • In some cases, the character may be lying, and does not really have a disorder. For example, the person may be faking the disorder to avoid prosecution for a...
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...Analysis of Numi Marketing strategies Name: Course: Date: Tutor: Kaplan University Antecedents of Target Marketing Short Essay: Write a 250 (or more) word discussion using research from your textbook to help substantiate your understanding of segmentation, target marketing, and positioning. Apply APA style referencing in your writing. 1) In the first piece of the feature, Jen Mullin, VP Marketing Numi Organic Tea, unmistakably portray your average customer. Utilizing the focusing on data that he figured out how to peruse Chapter 8 in Lamb, et al. (2014), examines who the client is and how the showcasing group Numi made sense of? The business sector for any item is normally made out of a few portions. A "business sector" truth be told, is all purchasers of a specific item. What's more, shopper (end client), that makes a business sector are assorted client qualities and purchasing conduct. There are a few variables adding to shift attitude of customers. It is along these lines normal that various portions happen inside of a business sector. So as to catch this business sector for any item hеtеrogеnеous, sellers by and large fall or crumble in the business in various sub-markets/portions and the procedure is known as business sector division. Market division is the division of the business sector into homogeneous gatherings of clients; each responds distinctively to advancement, correspondence, estimating and other advertising blend variables. Business sector portions...
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...View the film you choose at least once. (Two viewings may offer an advantage). Then, after reviewing your notes and readings, identify 2 different social-psychological principles that appear to be operating in the events or individuals depicted in the film . For each principle that you identify: (a) Provide a clip to show in class. You may assume that we will have internet access, or you can bring in a DVD (or even a VHS tape), or you may create the entire presentation on DVD to show in class. (b) describe in detail the social-psychological principle you believe is relevant. Your job here is to demonstrate that you understand the principle or theory, and that you can describe it in your own words. You don’t need to do library research for this – using your text or your lecture notes as resources is fine. You need you to show us that you have a good understanding of the concept/principle. It’s best if you are specific about the principles you discuss. For example, don’t just indicate that your scene illustrates helping, or conformity, or persuasion, or aggression. Instead, indicate what specific theory, or principle or aspect of helping/conformity/persuasion/aggression, etc. that your scene illustrates. (c) Elaborate on how the selected scene illustrates the...
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...Marketing Essays - Red Bull Table of Contents Introduction Red Bull has created a strong brand image, using colourful icon with two bulls in opposition and a memorable tag line; ‘Red Bull gives you wings’. Through creative marketing and sponsorship it has linked itself with extreme sports, innovative music and art, all aimed squarely at the youth market (Dahlen, Lange and Smith, 2010). This brief examines brand development, which strategies have helped it to success and where the brand goes from here as it faces the prospect of losing its cuttingedge image while continuing largely with only one product. Red Bull is a European success story. The product was launched in 1987 in Austria. It faced opposition from the Food and Drink Administration (FDA), who refused to clear it for distribution but despite this it became an underground success through clubbers and snowboarders. This anti-establishment stance found synergy with consumers, even after it was cleared for sale. It quickly spread into neighbouring countries and into the US market (Franzen and Moriarty, 2009). Dahlen, Lange and Smith (2010) note that by 2004, it had gained 40% share of its market sector and 70% in Europe. However, the brand still faced problems; it was banned in Denmark and France following unsubstantiated rumours that people had died from drinking the product in Sweden and Ireland (Mail Online, 2001). The European market was stagnating, and it faced distribution problems from companies...
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...“To do business in China, you have to do local, that is, local innovation with a global perspective.” (James Xia, 2006) 1 Introduction I recently visited Shanghai to attend the Cass Business School China Symposium. There were a number of very interesting presentations by excellent leaders and experts from across the industry spectrum. For me, the most compelling of these was the ‘Branding in China’ presentation given by Ruth Ang, and this paper focuses on that topic. The main area that I will be analysing is how Chinese and foreign companies are building brands in China, and what the future holds in terms of branding in China. Here I will look at the activities that firms are pursuing in order to build a lasting competitive advantage, not only in the tier one cities like Shanghai and Beijing, but also in the tier two and three cities where hundreds of millions of consumers live, work and purchase. I will also briefly examine the impact of fake brands in the Chinese market. I then briefly analyse exactly how Chinese companies are positioning their brands outside China, and conclude by looking at what branding and marketing core competencies are required in order to build a lasting competitive advantage both inside and outside China, and how Chinese firms can position themselves to succeed strategically in these fluid markets. 2 Branding in China “If it can be Chinese, it should be Chinese.” (Professor Chris Brady, 2006) One only has to look at some of the big established...
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...Preface This research paper objective is to present on subject “Hotel Accounting” about Four Seasons Hotel and Resort. The goal of creating this report is to study on the structure of hotels. This report presented guideline to Four Seasons hotel and Resort. Each resort and hotel in Four Seasons has different uniqueness and variation, so we provided only best branch from overall branches around the world. The branches that we bring in the project are mostly in Thailand, because the writer comes from Thailand and we want to promote the traveling industry in Thailand. Most of our research comes from internet sources and some in magazine and journals. We also appreciate Four Seasons Hotel and Resort that provided us useful information and advice. So, we hope that you will find a lot of useful information and trivia from our report and use those information in the future. History of Four Seasons Hotel 1961, The first Four Seasons hotel on an unlikely downtown site in Toronto, Canada. 1963, Four Seasons opened its second hotel, Toronto’s Inn on the Park. 1970, Inn on the Park London (later renamed Four Seasons Hotel London) opened, right at the start of the transatlantic jet-travel boom. 1972, Over its history, Four Seasons would make four strategic decisions that formed the pillars of its business platform. The first was about quality. 1976, The second key strategic decision that formed the business platform was about service. 1976, Four Seasons entered the US market...
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...Assignment: Jesus & Mohammed Paper Jesus and Mohammed have shaped the whole world for hundred upon hundreds of years. Cultures that have followed as well as worshiped these two people have been through wealth, as well as poverty (mostly) war and even some peace. Jesus and Mohammed have very similar aspects, also there are some very different dynamics whoever their story’s can become intertwined both past, present and future. Reviewing such topics such as history including their deaths, how they are worshiped and last but not least how people are reacting to the past in relation to Jesus and Mohammed currently. Allowing time to explore and compare/contrast the various religions that derives in part from Jesus and Mohammed can be confusing, thrilling, and entertaining. Tracing the lives of Jesus and Mohammed historically can be challenging due to the fact that there are some scientist that post relatively strong arguments that there is very little historical proof of the life of Jesus outside of the Bible, and Mohammed beyond word of mouth transfer via the Quran. Although and despite the gaining evidence which disputes the factual proof against either of these prophets/son of God being legitimate, the evidence. shreds of evidence that is for Jesus and Mohammed is also evident. Some of the facts relating to Jesus historically include the Jewish historian Josephus who was born in approximately 37 CE, notice the “CE” because at this point cultures had not begun using BC and...
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...-3- Produced by the General Conference Youth Ministries Department 2011 This material is protected by copyright All rights reserved This material may not be reproduced, stored in a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopy, recording, scanning, or other) without the prior permission of the publisher -4- Contents Arts & Crafts -15- Household Arts -61- Nature -79- Recreation -117- Spiritual -167- -5- -6- Introduction It has been more than twenty years since the first edition of the Adventurer Awards Manual was produced at the General Conference for the World Adventurer Ministry. There have been many changes, additions, and improvements during this time. Adventurer Ministry has shown huge growth as well. Youngsters in this age group are full of energy and get excited about being a part of an organization that is designed to expand their view of their world and strengthen their relationship with God, Mom, and Dad through ways that are so much fun. The roof over Adventurer Ministry is supported by several strong pillars. You hold in your hands one of them: the latest updated manual covering all 83 currently accepted Awards for use around the world. There is of course, one small problem: This area of Adventurer fun is not a static field of possibilities, it is a constantly growing—maybe almost exploding—source of activity. Therefore even at the time of this edition’s printing, there are already more Awards being...
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...International Journal of Business and Social Science Vol. 2 No. 18; October 2011 Customers’ Perception towards Service Quality of Life Insurance Corporation of India: A Factor Analytic Approach Dr. H. S. Sandhu Director SAI Technology Campus Amritsar (Punjab) India Ms. Neetu Bala Assistant Professor Maharaja Agrasen College (University of Delhi) Vasundra Enclave Delhi, India Abstract The service quality has become a highly instrumental co-efficient in the aggressive competitive marketing. For success and survival in today’s competitive environment, delivering quality service is of paramount importance for any economic enterprise. Life Insurance Corporation of India, the leading insurance company has set up ‘benchmarks’ in enervating the whole concept of service quality. The present study aims to measure customers’ perception towards life insurance service quality by applying a framework developed by Sureshchandar et al. (2001). An advocated procedure has been used to develop, refine and validate a scale. Data has been collected from 337 customers from the three cities of Punjab (a progressive State of India). The findings of the study demonstrate that five-factor structure as proposed by Sureshchandar et al. (2001) has been refined to sevenfactor construct (consisting of 34 items) representing Proficiency; Media and presentations; Physical and ethical excellence; Service delivery process and purpose; Security and dynamic operations; Credibility; and Functionality. Besides...
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...Abrakebabra: Growing Pains in a Fast-Food Restaurant Chain CASE A Rosalind Beere, Peter Mc Namara and Colm O’Gorman (UCD Business Schools) wrote this case. We wish to gratefully acknowledge the help of Abrakebabra Limited who have co-operated in this research by giving access to management, staff, franchisees and company documents. Financial support of a grant from Davys Stockbrokers to undertake a series of case studies is gratefully acknowledged. Disclaimer: This case is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. © Copyright Rosalind Beere, Peter Mc Namara and Colm O’Gorman, 2004, UCD Business Schools. 1 “A LICENSE TO PRINT MONEY” In the early 1980’s Dublin city lacked the restaurant culture of other European cities. Instead Dublin’s social life centred on a vibrant pub culture, with bars focusing on drink sales, rather than offering food to customers. So, on leaving a pub after an evenings drinking, Dubliners had few options for late night eating. For one twenty-two year old, Graeme Beere, this problem represented a business opportunity. In 1982 Graeme, with the help of his brother Wyn, opened a new fast-food restaurant targeted at Dublin’s pub going population. The offering was new for Dublin: a product mix of kebabs, burgers and chips; late night opening; and the option to ‘eat-in’. Making a play on the word ‘kebab’ and Steve Miller’s No. 1 hit song ‘Abracadabra’...
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...Market Research Assignment By: Ty Clarke, Tate Thybo, Wyatt Treeby, River Voigt Executive Summary This paper provides detailed information about the Coca-Cola Company. The company is regarded as the most valuable and popular brand in the world. Coca-Cola Company owns more than 400 brands, which include sport drinks, teas, coffees, soft drinks, and other beverages. The paper outlines the current scenario and historical background of the company. The first part of the study is based on discussion about strategic focus and plan of Coca-Cola Company. The report delivers brief introduction about the goals, mission, vision, sustainable competitive advantage, and core competencies of the company. In today’s market place, the company is facing challenges because of regulatory changes, socio-economic changes and market driven changes. Therefore, it is pivotal for the company to focus on mission and vision to maintain sustainability in the competitive market place. The second part of the paper outlines the situational analysis of the company. The situation analysis of the Coca-Cola Company is determined by SWOT analysis, customer analysis, competitor analysis, industry analysis, and company analysis. The external and internal analysis provides clear picture about the issues of the company. This profile of the report covers all features of the Coca-Cola Company that focus on the products and provides vibrant information about the commitment...
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...----------- BASAT, JOLINA BELLE C. HUANG, YA-HUI E. MATAYA, TRIZIAMAE D. PAREDES, CHIT JANSSEN A. TELAN, DERREN KRISTELLE J. October 2015 FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT APPROVAL SHEET In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE TOURISM MANAGEMENT, this business plan entitled “Super Dog’s Gym and Training Center”, prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG, TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, and DERREN KRISTELLE J. TELAN, is hereby recommended for submission to the Oral Presentation. _____________________________________________ Adviser Approved by the Research Committee at the Oral Examination conducted on October 4, 2015 with the grade of __________ %. THE RESEARCH PANEL COMMITTEE ______________________________ Chairman ______________________________ Member ______________________________ Member FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT CERTIFICATION In partial fulfillment of the requirements for the degree of Bachelor of Science in Tourism Management, this Business Plan proposal entitled “ Super Dog’s Gym and Training Center ” prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG, TRIZIAMAE...
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...Perth, W.A. 6001 ABSTRACT Electronic Data Interchange (EDI) enables organisations to send and receive standardised business communications more quickly, flexibly, cheaply and with greater security and accuracy than is possible with conventional postal services. It is not, however, merely another telecommunications advance, but rather provides a means by which organisations can introduce seamless inter-connection within and across organisational boundaries. This paper summarises the background and development of EDI and the benefits to be obtained from its integration into internal and external organisational systems and considers the future of EDI and inter-organisational information systems in general. It then discuss the organisational issues involved in implementing EDI, dispelling the myth that EDI is an issue relevant only to computer communications professionals, pointing out the fact that EDI is a major strategic opportunity which must be addressed at senior levels within implementing organisations. This paper was presented to "DBIS ’91" the 2nd Australian Conference on Database and Information Systems, held at the University of New South Wales in February 1991. It has since been republished in Srinivasan B. & Zeleznikow J. (Eds.) Databases in the 1990’s: 2, World Scientific Press, Singapore, 354-374. INTRODUCTION The many, similar definitions of Electronic Data Interchange (EDI) are succinctly summarised in the following quotation from Emmelhainz (1988): "computer-tocomputer...
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...differences, dimensions and attitudes have began to take place and different scientists and observers started coming out with their own set of discoveries and observations (McGregor, 2004). The main reason behind cultural difference and dimensions started when workers of different countries started working together on unified projects and conflicts started arising between the people of different races and culture (Kotler, 2008). Keeping in view of such situations, Dutch Sociologist Gerard Hofstede came up with a study named as Geert Hofstede’s Cultural Dimensions in which he laid stress upon five aspects naming Power Distance Index, Individualism, Masculinity, Uncertainty avoidance index and Long term Orientation. The case study in this paper focuses more towards the cultural difference between employees of Disneyland that are located in different countries. Using Hofstede’s 4 culture dimension, highlighting main cultural differences between United States and France: Disneyland is an American Idea of a theme park which serves as a recreational place for children and families. This theme park originally started from Anaheim, California (United States) and later on after receiving massive response from visitors all around the globe, the directors of the company started off with opening similar type of theme parks with the same name of Disneyland in Orlando (US), Tokyo (Japan) and at Marne-la-Vallee (France). Although Disneyland did not find much difficulties in starting off their...
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