...Module 4 Discussion Questions Answer each of the following question with a substantive response. A substantive response is one that: 1) is a minimum of 125 words, 2) is a thoughtful and thorough response to all aspects of the question, 3) accurately applies information from the course material, and 4) utilizes appropriate grammar. You will be graded based upon length and grammar, your insight into the issue addressed, and demonstration of knowledge of the course material as found in the book and elsewhere. Please check the formatting before submitting your response. 1. Read the following scenario: Is there an ethical issue here? How should she act in this situation? How can she convince the marketers? Be sure to explicitly apply the rules of ethical decision-making in determining your answer. “A marketing team presents a children's cereal brand manager with a ‘Less Sugar’ ad campaign for three of her brands. Large print and dynamic type on the package exclaiming ‘75% LESS SUGAR’ will catch the parent’s eye and increase sales. Concerned about their children’s weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as high sugar version, at best only10 fewer calories per bowl, so it offers no weight loss advantage. The brand manager’s immediate reaction is ‘This marketing campaign is unethical.’” (Hamilton, J.A., 2009). Yes there is an ethical issue in this scenario. The marketing team is advertising...
Words: 759 - Pages: 4
...Hurricanes, A Natural Disaster! COM/215 May 3, 2011 Hurricanes, A Natural Disaster! According to Dictionary.com (2011) a hurricane is “A storm with a violent wind, in particular a tropical cyclone…a wind of force 12 on the Beaufort scale (equal to or exceeding 64 knots or 74mph). As I read through the National Hurricane Center website by NOAA, our National Oceanic Atmospheric Administration it shares with us what a hurricane is, and how it reaches hurricane status. A hurricane is a type of tropical cyclone, which is generic term for a low pressure system that generally forms in the tropics. The cyclone is accompanied by thunderstorms and, the Northern Hemisphere, a counterclockwise circulation of winds near the earth’s surface. Much like the trim levels of a vehicle, Hurricanes have a similar ranking. Starting off with a system of clouds, thunderstorms, and maximum wind speeds of 38 mph, the system becomes organized and categorized as a Tropical Depression. A step above that brings you into the category of a Tropical Storm where you will find: stronger winds speeds from 39 mph to a max of 73 mph, stronger thunderstorms, and a defined surface with an eye. Finally starting at 74 mph the storm becomes classified as a Category I Hurricane. Once the system reaches its Hurricane status, there are five categories. |Category |Wind Speeds (from xxx mph up to xxx mph) | ...
Words: 1252 - Pages: 6
...of ethical decision-making in determining your answer. “A marketing team presents a children's cereal brand manager with a ‘Less Sugar’ ad campaign for three of her brands. Large print and dynamic type on the package exclaiming ‘75% LESS SUGAR’ will catch the parent’s eye and increase sales. Concerned about their children’s weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as high sugar version, at best only10 fewer calories per bowl, so it offers no weight loss advantage. The brand manager’s immediate reaction is ‘This marketing campaign is unethical.’” (Hamilton, J.A., 2009). 2. Watch the video on the 2003 Columbia Space Shuttle disaster on the textbook website: http://www.mhhe.com/business/management/videos/NBC/Flash/NBC_Columbia_Space_Shuttle_Disaster.html . [You may also wish to research the 2003 Columbia disaster and the 1986 Challenger disaster for a complete picture]. Then, answer the following question using the terminology and concepts from the course: What seems to be the major decision-making problem(s) facing NASA? What types of...
Words: 347 - Pages: 2
...needed for future in the military. In this program everyone is a leader, and as a leader we have responsibilities that will train you to become an officers. They are thirty people in the community, but I am including three people in my analysis. Ever since high school I took Junior Reserve Officer's Training Corps classes. My senior year I made a decision that I want to become a commissioned officer...
Words: 451 - Pages: 2
...VANS MARKETING PLAN Table Of Contents COMPANY HISTORY3 MISSION STATEMENT3 ENVIRONMENTAL ANALYSIS Consumer/Social factors3-4 Economic factors4 Technological factors4 Competitive factors4-5 SWOT ANALYSIS Strengths5 Weaknesses5 Opportunities5-6 Threats6 PRODUCT ANALYSIS Point of difference6 TARGET MARKET 6 Demographics7 Lifestyle7 Psychographics7 MARKETING GOALS AND OBJECTIVES Objectives7 Goals 8 MARKETING STRATEGY AND TACTICS8-9 Product9 Place10 Promotion10-11 BUDGET ALLOCATIONS11 PERSOFMANCE MEASUREMENTS11 SUMMARY11-12 BIBLIOGRAPHY13 COMPANY HISTORY Vans is a very popular skateboard and action sports apparel company. Shoes are what the company is known for but they also sell a variety of products including t-shirts, hoodies, beanies, watches, socks, hats and backpacks. The very first Vans shoe store opened at 704 East Broadway in Anaheim, California on March 1st, 1966 by Paul Van Doren. Van Doren worked with a shoe company on the East Coast, but was unhappy with the company so he and his partners moved to Southern California to create Vans. The Van Doren Rubber Company was unique in that it manufactures shoes and directly sells them to the public. Vans wanted to create a shoe that could stand up to any situation and be strong and durable, so they created their trademark waffle pattern on the bottom of the shoes with extra rubber for strength. The company started to become very popular in Southern California in the 1970’s when skateboarders...
Words: 5718 - Pages: 23
...Oceanic Damage: What have we done to our planet? Negative press, research, and reports from around the world raised issues regarding our problematic oceans. Misguided and crucial errors humans make harm oceans using unsustainable practices which eventually eliminate many species of sea creatures and destroy the water they inhabit and we need for our survival as well. Countries around the world have been heavily positively praised while some have been lauded negatively, for instance, the United States. A crying shame how most countries on Earth seem in continuing spiraling towards ecological harm in an abundance of forms, regarding ocean garbage, coral reefs and oil spills over a twenty-five year period have caused our oceans’ ecology suffering to escalate. Incidents regarding a floating garbage patch in the Pacific, even cruise ships repeating sewage and garbage dumping are atrocious. The problem is, most people do not pay attention and take situations such as these as non-existent. Evidence documented over decades suggest our oceans’ trouble will continue unless change happens sooner rather than later. Change in how we respond to problems should not take years for resolution, because some of the damage may be minute and builds up over time, while some comes in big bunches that there is not time to waste in resolving. In some of these cases, years elapsed before any significant progress had been made, resulting in more damage than first observed. The problems have similarities...
Words: 4802 - Pages: 20
...FS 3-Technology in the Learning Environment Episode 1-The School’s Learning Resource Center Name of FS Student: Greggy Q. Encinares Course: DPE – CPRT Year & Section: ED125 Resource Teacher: Mary Angelie Madrona Signature: ________________________ Cooperating School: Doña Juana Actub Lluch Memorial Central School Name of Center Observed: Computer Room Date of Visit/Observation: September 16, 2011 Class Observational Guide: 1. Go around the Learning Resource Center. 2. See what learning resources are present. 3. Examine how the materials are arranged and how they are classified. Are they free from dust and moisture? Are they arranged for easy access? 4. Look for the guidelines/procedures posted or available for the users to refer to? 5. Familiarize yourself with the guidelines and procedures. You may choose to take photos of the center if allowed. List of Available Learning Resources Available Learning Resources Characteristics and Unique Capabilities Teaching Approaches where the Resources is Most Useful 1. Print Resources a. Posters b. Tarpaulin c. manila paper d. documents e. folders The printed materials are posted near the entrance, near the whiteboard so the students will be able to notice it immediately. It is printed in color and were securely posted on the wall Familiarization of new concept or information to the learners. Provide guidance and idea to students who are not familiar with it. And make...
Words: 6279 - Pages: 26
...Hayes 1 Kimberly Hayes GLS 502-800 Ashley Hudson April 23, 2013 Video Games: An Innovative Approach to Education Ten years ago, I’d have scoffed if I heard video games and education used in the same sentence, and I know a lot of other parents who would still have a similar reaction. In more recent years, however, I’ve been forced to change my opinion, and the person who influenced the change the most is, of all people, my children’s pediatrician, Dr. Jim Poole, the founder of Growing Child Pediatrics in Wake Forest, N.C. Having two children with Attention Deficit Hyperactivity Disorder (ADHD) isn’t easy in the educational environment present in schools today, and through Dr. Poole’s work with my children, I have come to understand that the reason for the difficulty is that traditional curriculums that teachers have to work with aren’t flexible enough to allow them to tailor to children with learning differences. So what does this have to do with video games? A LOT. Video games have the potential to break down educational barriers that exist in the traditional classroom by providing alternative learning approaches that cater to kids with ADHD and other learning differences, and by building cognitive skills that can help all children succeed in the classroom. When I first discovered that my oldest child might have ADHD from his eighth grade teachers, they all told me that he needed medication before entering high school. I didn’t like the idea of medicating my child, so I began...
Words: 2631 - Pages: 11
...Fourth Edition Financial Statement Analysis & Valuation Peter D. Easton University of Notre Dame Mary Lea McAnally Texas A&M University Gregory A. Sommers Southern Methodist University Xiao-Jun Zhang University of California, Berkeley Cambridge Business Publishers To my daughters, Joanne and Stacey —PDE To my husband Brittan, and my children Loic, Maclean, Quinn and Kay —MLM To my wife Susan, and my children Christian, Peter and Philip —GAS To my wife Sharon, my daughter Jasmine, and my parents 滕惠清 and 张祥林 —XZ Financial Statement Analysis & Valuation, Fourth Edition, by Peter D. Easton, Mary Lea McAnally, Gregory A. Sommers, and Xiao-Jun Zhang. COPYRIGHT © 2015 by Cambridge Business Publishers, LLC. Published by Cambridge Business Publishers, LLC. Exclusive rights by Cambridge Business Publishers, LLC for manufacture and export. ALL RIGHTS RESERVED. No part of this publication may be reproduced, distributed, or stored in a database or retrieval system in any form or by any means, without prior written consent of Cambridge Business Publishers, LLC, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Student Edition ISBN 978-1-61853-104-9 Bookstores & Faculty: to order this book, call 800-619-6473 or email customerservice@cambridgepub.com. Students: to order this book, please visit the book’s Website and order directly online. Printed in...
Words: 28387 - Pages: 114
...The Maritime Strategy of China in the Asia-Pacific Region Origins, Development and Impact HUANG, AN-HAO Submitted in total fulfilment of the requirements of the degree of Doctor of Philosophy August 2009 School of Social and Political Sciences Faculty of Arts The University of Melbourne Produced on archival quality paper ABSTRACT This thesis aims to examine how and why a continental-oriented China has shifted its maritime strategic orientation and naval force structure from its coast toward the far seas in an era of interdependent international system. Generally, China is an ancient continental land power with an incomplete oceanic awareness. With the transformation after the Cold War of China’s grand strategy from landward security to seaward security, maritime security interests have gradually become the most essential part of China’s strategic rationale. Undoubtedly, the quest for sea power and sea rights has become Beijing’s main maritime strategic issue. Given China’s escalating maritime politico-economic-military leverage in the Asia-Pacific region, its desire to become a leading sea power embodying global strategic thinking means that it must expand its maritime strategy by developing its navy and preparing for armed confrontation in terms of international relations realism. Conversely, Beijing’s maritime policy leads at the same time towards globalization, which involves multilateralism and strategic coexistence of a more pragmatic kind. This research...
Words: 115996 - Pages: 464
...OFFICIAL CATALOG This Catalog contains information, policies, procedures, regulations and requirements that were correct at the time of publication and are subject to the terms and conditions of the Enrollment Agreement entered into between the Student and ECPI University. In keeping with the educational mission of the University, the information, policies, procedures, regulations and requirements contained herein are continually being reviewed, changed and updated. Consequently, this document cannot be considered binding. Students are responsible for keeping informed of official policies and meeting all relevant requirements. When required changes to the Catalog occur, they will be communicated through catalog inserts and other means until a revised edition of the Catalog is published. The policies in this Catalog have been approved under the authority of the ECPI University Board of Trustees and, therefore, constitute official University policy. Students should become familiar with the policies in this Catalog. These policies outline both student rights and student responsibilities. The University reserves the right and authority at any time to alter any or all of the statements contained herein, to modify the requirements for admission and graduation, to change or discontinue programs of study, to amend any regulation or policy affecting the student body, to increase tuition and fees, to deny admission, to revoke an offer of admission and to dismiss from the...
Words: 149595 - Pages: 599
...this dissertation concerned identifying the underlying dimensions of food tourism, developing a conceptual framework that explains participation in food tourism, develop taxonomy of food tourists by segmenting the tourists based on their participation in food tourism, and finally identifying the variables that predict membership in these food tourist segments. The effect of sociodemographic variables on participation in food tourism, and their association with the food tourist segments were also examined. Further, all the findings were analyzed within the theoretical framework of the world culture theory of globalization and the cultural capital theory. Based on the survey responses of 341 tourists visiting the four coastal counties of South Carolina, the analyses revealed that food tourism is composed of five dimensions or classes of activities. These include dining at restaurants known for local cuisines, purchasing local food products, consuming local beverages, dining at high quality restaurants, and dining at familiar chain restaurants and franchises. The conceptual variables...
Words: 19530 - Pages: 79
...Business Plans Handbook Business Plans A COMPILATION OF BUSINESS PLANS DEVELOPED BY INDIVIDUALS NORTH THROUGHOUT AMERICA Handbook VOLUME 16 Lynn M. Pearce, Project Editor Business Plans Handbook, Volume 16 Project Editor: Lynn M. Pearce Product Manager: Jenai Drouillard Product Design: Jennifer Wahi Composition and Electronic Prepress: Evi Seoud Manufacturing: Rita Wimberley Editorial: Erin Braun ª 2010 Gale, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. This publication is a creative work fully protected by all applicable copyright laws, as well as by misappropriation, trade secret, unfair competition, and other applicable laws. The authors and editors of this work have added value to the underlying factual material herein through one or more of the following: unique and original selection, coordination, expression, arrangement, and classification of the information. For product information and technology assistance, contact us at Gale Customer Support, 1-800-877-4253. For permission to use material...
Words: 121839 - Pages: 488
...GLOBAL WARMING: Energy, Fall 2005 v30 i4 p36(2) It could get a lot warmer. (GLOBAL WARMING) Full Text: COPYRIGHT 2005 Business Communications Company, Inc. If humans continue to use fossil fuels in a business as usual manner for the next few centuries, the polar ice caps will be depleted, ocean sea levels will rise by seven meters and median air temperatures will soar to 14.5 degrees warmer than current day. These are the stunning results of climate and carbon cycle model simulations conducted by scientists at Lawrence Livermore National Laboratory. By using a coupled climate and carbon cycle model to look at global climate and carbon cycle changes, the scientists found that the earth would warm by 8 degrees Celsius (14.5 degrees Fahrenheit) if humans use the entire planet's available fossil fuels by the year 2300. The jump in temperature would have alarming consequences for the polar ice caps and the ocean, said lead author Govindasamy Bala of the Laboratory's Energy and Environment Directorate. In the polar regions alone, the temperature would spike more than 20 degrees Celsius, forcing the land in the region to change from ice and tundra to boreal forests. "The temperature estimate is actually conservative because the model didn't take into consideration changing land use such as deforestation and build-out of cities into outlying wilderness areas," Bala said. Today's level of atmospheric carbon dioxide is 380 parts per million (ppm). By the year 2300, the model...
Words: 18317 - Pages: 74
...Deepwater, Deep Ties, Deep Trouble: A StateCorporate Environmental Crime Analysis of the 2010 Gulf of Mexico Oil Spill Elizabeth A. Bradshaw Western Michigan University, brads2ea@cmich.edu Follow this and additional works at: http://scholarworks.wmich.edu/dissertations Recommended Citation Bradshaw, Elizabeth A., "Deepwater, Deep Ties, Deep Trouble: A State-Corporate Environmental Crime Analysis of the 2010 Gulf of Mexico Oil Spill" (2012). Dissertations. Paper 53. This Dissertation-Open Access is brought to you for free and open access by the Graduate College at ScholarWorks at WMU. It has been accepted for inclusion in Dissertations by an authorized administrator of ScholarWorks at WMU. For more information, please contact maira.bundza@wmich.edu. DEEPWATER, DEEP TIES, DEEP TROUBLE: A STATE-CORPORATE ENVIRONMENTAL CRIME ANALYSIS OF THE 2010 GULF OF MEXICO OIL SPILL by Elizabeth A. Bradshaw A Dissertation Submitted to the Faculty of The Graduate College in partial fulfillment of the requirements for the Degree of Doctor of Philosophy Department of Sociology Advisor: Ronald C. Kramer, Ph.D. Western Michigan University Kalamazoo, Michigan August 2012 THE GRADUATE COLLEGE WESTERN MICHIGAN UNIVERSITY KALAMAZOO, MICHIGAN June 29, 2012 Date WE HEREBY APPROVE THE DISSERTATION SUBMITTED BY Elizabeth A. Bradshaw ENTITLED Deepwater, Deep Ties, Deep Trouble: A State-Corporate Environmental Crime Analysis of the 2010 Gulf of Mexico Oil Spill AS PARTIAL FULFILLMENT OF THE REQUIREMENTS...
Words: 81631 - Pages: 327
