...10 dangerous substances in Coca-Cola® Coca-Cola® is no doubt one of the most popular beverages in the world. Almost everyone loves it and must have to drink it. In fact, I was an addict like you perhaps whereby your day is not complete without it until I became conscious and enlighten about my health and what our daily food and drinks can do to destroy our body system. It works like a slow poison. Coca-Cola® has an unnatural drink has been mar with lots of accusations that it contain some dangerous health substance. We are aware of it high sugar content which makes it NOT a drink for people who are diabetics, want lose some weight and be eating healthy. You must stay out sugary foods and drinks, and one of such drinks is Coca-Cola®. Apart from it high sugar content and caramel, studies have shown that it...
Words: 942 - Pages: 4
...PLANNING Strategic Planning One of Coca-cola goals is to maximize growth and profitability to create value for shareholders. The efforts to achieve this goal are based on: (1) transforming the commercial models to focus on the customers’ value potential and using a value-based segmentation approach to capture the industry’s value potential (2) implementing multi-segmentation strategies in major markets to target distinct market clusters divided by consumption occasion, competitive intensity and socioeconomic levels (3) implementing well-planned product, packaging and pricing strategies through different distribution channels (4) driving product innovation along different product categories (5) achieving the full operating potential of commercial models and processes to drive operational efficiencies throughout the company. To achieve these goals, it is intend to continue to focus the efforts on, among other initiatives, the following: • working with The Coca-Cola Company to develop a business model to continue exploring and participating in new lines of beverages, extending existing product lines and effectively advertising and marketing our products • developing and expanding the still beverage portfolio through innovation, strategic acquisitions and by entering into agreements to jointly acquire companies with The Coca-Cola Company • expanding bottled water strategy, in conjunction with The Coca-Cola Company through innovation and selective...
Words: 572 - Pages: 3
...Decentralization Helps Coca-Cola Executives ... www.mhhe.com/business/management/updates/mcshane/.../ch18.mhtml * * ORGANIZATIONAL BEHAVIOR by Steven L. ... One of Douglas Daft's first tasks asCoca-Cola's new CEO was to cut one-fifth of the workforce. The goal wasn't ... 2. Coca Cola Organizational Behaviour Free Essays 1 - 20 www.studymode.com/.../coca-cola-organizational-behaviour-page1.html * 20+ items - Free Essays on Coca Cola Organizational Behaviour for ... Coca Cola Organizational Theory subsequent paper contains a ... Coca- Cola Organizational And General Issue have been overlooked by ... 3. Organizational Behavior Coca Cola Free Essays 1 - 20 www.studymode.com/.../organizational-behavior-coca-cola-page1.html * 20+ items - Free Essays on Organizational Behavior Coca Cola for students ... its part, archrival PepsiCo has a 31.6 percent market share. (Vault 2002) The ... very thankful to you as you Assigned us this report on ROLE OF THE FORCES ... 4. Coca Cola Organizational Theory - Scribd www.scribd.com/doc/20200601/Coca-Cola-Organizational-Theory * * Sep 25, 2009 - Coca Cola Organizational Theory - Free download as PDF File (.pdf), Text ... Is behavior in the organization very standardized, or does mutual ... 5. Organizational Structure of The Coca-Cola Company - Scribd www.scribd.com/.../Organizational-Structure-of-The-Coca-Cola-Compan... * * Sep 15, 2010 - The Coca-Cola Company 2010...
Words: 408 - Pages: 2
...other international problems faced by Coca-Cola, they ran into trouble related to labor unions as well. The major cause of these problems occurred in Columbia where there were unfortunate deaths of Coca-Cola workers as well as forty-eight who went into hiding and another sixty-five who received death threats. The labor unions claimed that Coca-Cola chose to be involved with illegal dealings surrounding these deaths, death threats and disappearances. Coca-Cola denied any of the allegations and claimed that only one of the deaths was on the premises of the bottling plant that Coke worked with while the other ones were located off the premises where Coke had no involvement. Rather than take swift action Coca-Cola made itself look bad by not offering to help to any of the workers or their families. The further denial along with not providing any aid or action caused animosity with labor unions regarding the case and put another black mark on Coca-Cola's currently sliding ethical reputation. Sure there may have been other circumstances behind the problems in Columbia but Coca-Cola did nothing to help anyone else or themselves in the situation. Another problem Coca-Cola faced came a little closer to home. Coca-Cola had three employees get arrested in 2006 for fraudulently and unlawfully stealing and selling trade secrets from Coca-Cola. One of the people accused in the case contacted Pepsi and told them he was a high level employee with Coca-Cola. He then offered them very confidential...
Words: 543 - Pages: 3
...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Coca-Cola Annual Report Analysis In: Business and Management Coca-Cola Annual Report Analysis Introduction Coca-Cola Amatil Limited (CCL) is the Australasia regional anchor bottler of The Coca Cola Company. The company's Australian origins date back to 1904 as the tobacco company British Tobacco (Australia). Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola Bottlers (Perth), and the company was listed on the Australian Stock Exchange in 1972. Soft drinks and snack foods gradually became the primary focus of the company, which was renamed Amatil Limited in 1977. The snack food operations were sold in 1992, and European operations were spun off into a new company, Coca-Cola Beverages, in 1998. Expansion into Asia continued, though Filipino bottling was eventually sold to San Miguel Brewery and parent The Coca-Cola Company. Its most recent purchase activity has been the acquisition of fruit producer and packager SPC Ardmona Ltd. Until May 2007, the company also operated the online music store, Coke Tunes, out of New Zealand. . Core Business of the Company Coca-Cola Amatil is an anchor bottler of The Coca Cola Company in Asia-Pacific region. It manufactures, distributes, and markets carbonated soft drinks, still and mineral waters, fruit juices, coffee and other...
Words: 351 - Pages: 2
...at risk by drinking hard drinks can enjoy soft drinks and no one would think any less of them. In short, sodas have a mass appeal. They carry an image with them; an image of a person with a comfortable lifestyle. This essay will take a look at the company Pepsi Cola. For a better understanding of the subject company, this paper will delve into a brief history of the Pepsi Company’s growth over the years and the effects of competition on Pepsi’s strategies in the international and domestic market. This essay will attempt to discuss the effectiveness of Pepsi’s marketing strategies and its results. Body Pepsi was one of several other brands that got their start in the late 1800s. A North Carolina pharmacist named Caleb Bradham invented "Brad's Drink" in 1893, which was later renamed Pepsi-Cola. Pepsi’s early growth was less significant than that of Coke's, and its real strength as a competitor to Coke began after Alfred Steele became CEO in 1950, a time when Pepsi was nearly bankrupt. Steele was expected to liquidate the Pepsi-Cola Co. Instead, he made it his goal to "beat Coke" (Wolburg, 2003). Pepsi Cola has taken part of that appeal and has used it in several different marketing strategies. Pepsi was born after Coca Cola, or Coke. It began in North Carolina, invented...
Words: 2630 - Pages: 11
...MN 2305 100769268 Word count : 1819 Coca cola company(TCCC) mission statement Executive summary Swot analysis of TCCC Objectives STP strategies 4ps strategies Financial budgeting Coca Cola’s mission statement: -To refresh the world -To inspire moments of optimism and happiness -To create value and make a difference Executive summary . The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Since then the company has become the world’s leading manufacturer in the soft drink industry, offering more than 500 brands in over 200 countries. TCCC provides 1.7 billion servings every day ,78% of these being Coke branded products. Over the past decade carbonated drinks have been increasingly criticised for their high sugar content or the health risks of artificial sweeteners and their impact on obesity. As a result we observe that the market for carbonates is shrinking significantly. Health awareness linked to alimentation is expected to grow exponentially over the next decade and it is safe to assume that the target market in 2 years will be much larger than today. People will tend to act more responsibly and be more careful about the chemicals they put in their bodies. In an effort to capture health-conscious customers, Coca Cola recently launched a new mid calorie alternative containing naturally occurring sugar, The Coca-cola life. This new soda takes advantage of the stevia, a natural sweetener which is calorie...
Words: 2757 - Pages: 12
...as the needs and desires of consumers. An example of this is company Coca-Cola, which has used many creative marketing techniques to increase their sales all over the world. This essay is going to examine 2 successful and unique concepts of Coca-Cola. “Hello Happiness” was one of the projects in series “Open Happiness” campaign which aimed at marketing Coca-cola product widely in different countries. In May 2014, Coca-cola started the project by a video called “hello Happiness” released on Youtube. It took place in South Asia, where thousands of labors arrive to Dubai for a better future of their families. With an average income of $6 per day, they had to pay up to $0.91 a minute to call home. The fee made it nearly impossible for them to connect with families regularly. To solve the problem, Coca-cola created the idea of building public phone booths and turning their bottle caps to International calls. Via the video, Coca-cola conveys a meaningful message for not only the labors there has a chance to hear the voice of loves from their hometown. The video also reminded people values of family. Some audiences wrote on the comment section that they made a call immediately after watching this. After months of effort, Coca-cola was absolutely successful on the project of Hello Happiness. This video on Youtube has had 3 million views and 40 thousand people have used their public phone booths. Besides, Coca-cola gradually became more popular in South Asian countries. It was expected...
Words: 576 - Pages: 3
...Coca Cola vs. Pepsi: Competitive Strategies Christoper Gilchrist BUS 508 7/28/2013 Coca Cola and Pepsi marketing are a consumer products company operating in highly competitive markets. They heavily rely on continued demand for products. To generate profit and bonus, they both must sell products that appeal to our customers and to consumers. Any significant changes in consumer preferences or any inability on the part to anticipate or react to such changes could result in reduced demand for our products and erosion of our competitive and financial position (Dyer, Jeffrey H., page 3). The achievements of Pepsi and Coca Cola relies on being able to answer to daily needs of buyers, concerning health and wellness, obesity, product attributes and ingredients, and to broaden into similar categories. Changes in product category consumption or consumer demographics could indicate a deductible demand for the good that’s produced. Consumer preferences could change for many reasons, such as generations being affected by the age (Hoffman, Benjamin, page 17). Socializing has also expanded and became very diverse. Traveling, vacation or leisure activity patterns, weather, seasonal consumption cycles, negative publicity resulting from regulatory action or litigation against companies in our industry, a downturn in economic conditions or taxes specifically targeting the consumption of our products. Any of these changes may reduce consumers’ willingness to purchase the goods of Pepsi...
Words: 994 - Pages: 4
...Marketing Plan on Coca Cola Amy Hubbard Marketing BUSA3240 Brenda Morrison Executive Summery I am a student at King University in the BBA program and have established this marketing plan after thoroughly researching over the product. It consists of examining market research, auditing situation analysis and carefully searching through the soft drink industry and possibilities for Coca Cola in the market. With careful consideration I have analyzed the internal and external business environments and critically examined the industry in general, taking into consideration all the external threats and opportunities. Introduction The Coca Cola Company traces its beginning to 1886, when an Atlanta pharmacist, by the name of Dr. John Pemberton, when he began to produce a syrup for sale in fountain drinks by the name of Coca Cola. However the bottling company began in 1899 when two Chattanooga businessmen named Benjamin F. Thomas and Joseph B. Whitehead, secured the exclusive rights to bottle and sell Coca Cola for the most of the United States for the Coca Cola Company. Type | Soft Drink (Cola) | Manufacturer | The Coca Cola Company | Founder | John S. Pemberton | Country of Origin | United States | Introduced | 1886 | Servings per day | 1.6 Billion | Employees | 92,400 | Website | www.coca-cola.com | Coca Cola being the biggest company in the soft drink industry enjoys the largest part of the market share. Coca Cola controls about 59% of the world market...
Words: 1177 - Pages: 5
...Analysis of The Coca Cola Company® Team L4 [pic] [pic] [pic] [pic] Ellen van Winkel Thamar Peper Annelieke Been Rozemarijn 561548 561526 561503 Barendsen, 552505 Marketing Management Block 1-2008 Date: 25 February 2008, Amsterdam To: Dr. L. Lin Mr. van der Rest Version 1 Chapter 1 Introduction We started this project with a choice, Coca Cola or Pepsi. We chose to analyze Coca Cola, we all preferred the brand image, and were eager to find out how Coca Cola is organized. The next step was determining what geographic location would be analyzed. We chose the United States, the soft drink capital. Soft drinks are invented in the United States, and has the highest consumption of soft drinks. After analyzing the Cola War Continues: Coke and Pepsi in 2006 we were able to state the problems in the case. These are divided into a main and several sub problems, that are stated below. Main problem: To analyse the case about the Cola War and the position of Coca-Cola a main problem is formulated. ‘What could coca cola do to remain its market position and stay ahead of its competitors?’ Sub problems: To finally give an answer to the main problem sub problems are needed. They will help to find answers to different segments in the case. These answers to the sub problems together will provide the answer to the main problem. The sub problems can be arranged under different headings and are as follows: What lies in the future of Coca-Cola? • What are the...
Words: 290 - Pages: 2
...responsibilities and fulfill certain ethical obligations to society at large. Coca Cola is a company that maintains that CSR is one of its major responsibilities as the world’s largest beverage system and a great way to make a positive difference in the communities it serves. Criticisms that Coca Cola’s efforts are only an attempt to resist regulation do little in detracting from the company’s fulfillment of its corporate social responsibility. Coca Cola still fulfills its corporate social responsibility considering the limitations its capitalistic origin and identity set. Water stewardship is one of the sustainability efforts Coca Cola believes is important to fulfilling its corporate social responsibility. This stewardship includes increasing water efficiency by reducing the amount it uses per liter of product, even as production volume increases. The company has improved its water use ratio, its measure of efficiency, by 16 percent compared to 2004. It aspires to treat all wastewater from its manufacturing processes and return it to the environment. Coca Cola has achieved 93% alignment with its stringent standards, which translates into releasing 164 billion liters of treated wastewater. It would also like to return to nature and to communities an amount of water equal to what it uses in its finished beverages and production. In 2010 Coca Cola estimated that it replenished 23 percent of the water used. Coca Cola understands that, “As demand for...
Words: 1574 - Pages: 7
...paper, prepared by Jessica Chan under the supervision of Robert F. Bruner is about analyzing the companies Coca Cola and Pepsi after Pepsi has announced a merger with Quaker Oats Company with a deal at around $14 billion. With this deal Pepsi would have access to 83.6% of the sport drink market and around 33% of the U.S. noncarbonated-beverage market, followed by Coke with 21%. The paper wants to answer the questions how the latest announcement of Pepsi has an effect on the two companies´ prospects for value creation by showing the company background of both companies, giving a briefly industry overview of the beverage market and competitive events and establishing a financial comparison, especially with ratio and economic profit analysis. In the world Coca Cola and Pepsi have towered as the two leading brands of beverages. In the year 2000, Coca Cola was the largest manufacturer, distributor, marketer of soft-drink concentrates and syrups in the world and its market value reached $110.01 billion. On the other side Pepsi was a $20 billion worth company in 2000, acting in the snack food, soft drink and noncarbonated beverage market. Both companies have reached worldwide expansion of their markets, which include a large product range of beverages, apparel and paraphernalia with their respective logos. Both have grown into longstanding global and social industry leaders. Coca Cola´s annual sales were $20.5 billion which were earned also through a variety of noncarbonated-beverage products...
Words: 487 - Pages: 2
...changing environment by adapting (or not adapting) one element of its marketing activities from the following: · products · services · branding · marketing channels · pricing · marketing communications. Introduction Founded by the pharmacist and US-American John Stith Pemberton (1831-1888) in 1886, the Coca Cola Company is the world's leading manufacturer in the soft drink industry. Once started with just one product, Coca Cola, meanwhile the company conceived more than 500 brands. Not only the range of products changed but also the quanitity of countires the Coca Cola Company is operating in. One of the major goals of the organisation is quite self-explanatory and transparent. They want to manufacture products with a tremendous quality which encourage the company to remove from the top competitors and satisfy the customers appropriatley. The destination of the company in the soft drink industry as the world's leading producer is among others based on the effective evaluation of its internal and external environment. In the following essay i am going to thematize diverse aspects. (Source: Homepage of the Coca Cola Company) Political: In consideration of the fact that 71 % of the net income arises from the sale in interantional markets, adverse political determining factors in global markets can damage the company's businesses. Social: The tendencies concerning a much healthier life are omnipresent and inevitably affected the soft drink industry...
Words: 730 - Pages: 3
...brands which one or two have the most impact and why? • Means of differentiating a Brand, Coca Cola. Rita Soares Dos Santos International Marketing Whitehall - MIB 2013 Traditionally, the factor of differentiating products, services and brands is such a strong force that moves all the market. For example, according to branding, today it represents a huge strength that when is a strong and establish brand hardly anything goes unbranded. When people consider taking a differentiation strategy is important to apply for the development of a product or service that presents unique attributes that are valued by consumers. Moreover, this customers need to perceive this products and services to be superior than or different from others of the competition. In this essay, I will focus my attention in the two main means of differentiating brands, however...
Words: 2726 - Pages: 11
