...Problem Solving Theory Unit 1 Research Paper 1: Paradigm Shift Femto-Photography Introduction There are many cameras today that do generally the same thing, either zooming in or enhancing clarity, but in roughly 20 years’ time they all will still be doing those same simplistic functions. What if I told you about a new in-prototype-development-stages technology called “Femto-Photography” that allows you to capture light at a half of a trillionth of a second [1]. Summary of Key Findings With Femto-Photography it is possible to “see around objects and walls” [1]. Normally when you fire a laser pulse at a wall, nothing crazy happens. But, with Femto-Photography, you’d be able to see that laser pulse hit the wall, propagate, bounce off of any objects within that room, hit said wall from a different point, and detect that there was/were objects or people in the room [1]. In 20 years’ time, this technology could be insanely useful and effective in traffic accident scenarios, emergency rescue situations with firefighters, and the list goes on and on. With Femto-Photography, it is also possible to “see through objects” [1]. In 20 years’ time there could be an enormous amount of possible applications of this use, between checking the ripeness of a fruit without touching it, x-raying a person’s body without the use of radiation, and many other applications, the possibilities are virtually limitless [1]. With Femto-Photography, scientific exploration could be...
Words: 453 - Pages: 2
...Landscape photography captures the beauty and natural essence of the environment. With a wide range of skills and technology the world of landscape photography continually evolves. Many key components involved in photography directly relate to the camera and the skills of the photographer. Camera specifications, equipment requirements, and the many elements of photography all integrate into crucial elements of photography. Therefore by incorporating these skills, photographers have the possibility to turn their works into art. Landscape photography requires attention to detail and the use of acquired skills. Inspiration Capturing an image that impacts an audience holds the upmost importance to any photographer. Inspiration for photographs...
Words: 2703 - Pages: 11
...was the basis for Kodak’s success in analog or film photography, and why was it able to maintain its leadership position for so long? In 1884, Kodak roll of film was launched. This was the future innovative product in film business in that era. The first Kodak camera was introduced in 1888. The company distinguished itself and advertised products with the slogan “You press the button, we do the rest.” Kodak focused on customer needs by developing convenient-to-use products. For mass production strategy, the company sold its products by using a razor-blade strategy: low-price camera, but high-profit of film repurchase and having the strong relationship with retailers for selling products and printing photos with Kodak paper. This meant that the company offered customers with complete range of service from photo capturing to photo finishing, resulting in customers’ preference for Kodak rather than higher-quality products from competitors. In order to increase the growth, Kodak also continuously did the research. The company invested in R&D for color film and new cameras to medical imaging and graphic arts. As the result, this technological strength prevented the entry of competitors in the market. Kodak had the largest market share in film market and camera sales by 1976 before the digital era. 2. What are the key ways in which the structure of digital imaging is different from analog or film photography? In photography industry, I would like to divide into 3 processes: image...
Words: 689 - Pages: 3
...Cost V. ORGANIZATION AND MANAGEMENT * Management Expertise / Technical Knowledge * Company Policy * Manpower * Position/Function * Salaries VI. FINANCIAL ASPECT * Total Project Cost / Financing Requirement * Form of Equity * Sources of Equity * Other Source of Income * Financial Projections VII. ENVIRONMENTAL ASPECT * Effect on the Community * Employment I. Executive Summary R.A Photo Graphics is a total solution provider for digital photography, graphic design and digital printing related services and products such as photo printing, tarpaulin banners printing, vinyl stickers, personalized gift items printing, business forms, school projects, documents marketing materials, Photography coverage, and photo booth rental for events such as Weddings, Birthdays, Corporate Events, Reunions, Trade Shows, School Proms, Graduations and Holiday Parties. The name R.A Photo Graphics represents "Roderick Austria Photography and...
Words: 5381 - Pages: 22
...Food for the eyes - Food Photography A Research Paper Presented to The Faculty of the Languages and Literature Department College of Liberal Arts De La Salle University – Dasmariñas Dasmariñas, Cavite In Partial Fulfilment of the requirements for the Course ENGL102 – Communication Arts and Skills II Maria Cristina Ramos Kris Shellah Cubilla Francis Paolo Peñaflor Maria Teresa Bonoan May 2010 A .Thesis Statement Food Photography’s art composition can entice the viewer’s appetite. B. Introduction a. Objectives and Questions Objective is to know how food photography affects the viewer’s appetite and mind. Questions to ponder: 1. How did food photography start? 2. Where do we use food photography? 3. What is the effect of food photography to people? 4. Why food photography appeals to people? 5. Why is it important to take a picture of food? 6. What are the techniques in food photography? 7. What can food photography contribute to people? b. Significance of the Study To fully understand the basics of Food Photography for people like students of photography - who can practice and enhance their skills and knowledge about the said course, advertisers in the food industry – in making their advertising in posters and graphic form more creative and enticing thus, can attract more customers for more profit, AB Communication students and other artists who wants to expand...
Words: 1597 - Pages: 7
...9-705-448 REV: NOVEMBER 2, 2005 GIOVANNI GAVETTI REBECCA HENDERSON SIMONA GIORGI Kodak and the Digital Revolution (A) In February 2003, Daniel A. Carp, Kodak’s CEO and chairman, reviewed 2002 sales data with Kodak’s senior executives. Film sales had dropped 5% from 2001 and revenues were down 3%. 2003 did not look any brighter: Carp expected revenues to grow only slightly and net income to remain flat or decrease (see exhibit 1 for information on Kodak’s financial performance and exhibits 2 and 3 for information on sales of cameras and film rolls in the United States). The film industry was “under pressure unlike ever before.” Carp predicted a “fairly long downturn”1 for traditional photography sales as consumers turned to digital cameras, which did not require film. Kodak was moving more of its manufacturing to China, where it could boost film sales, and was planning to slash 2,200 jobs, or 3% of its work force, especially in the photo-finishing business. Carp had received a master’s in business from MIT. He had begun his career at Kodak in 1970 as a statistical analyst. Since then, he had held a variety of positions at Kodak. In 1997, he became president and COO, and was appointed CEO on January 1, 2000. He believed Kodak’s current struggle was one of the toughest it had faced. How could he use digital imaging to revitalize Kodak? Kodak, 1880-1983: A brief history In 1880, George Eastman invented and patented a dry-plate formula and a machine for preparing large...
Words: 8668 - Pages: 35
...History of Kodak In 1880 George Eastman began inventing a single shot piece of paper that was covered in a photographic emulsion which was the beginning of Kodak. Three years later in 1883 he was joined by William Walker, working together they created a holder for photo plates two years later. In 1887 Hannibal Goodwin created a transparent nitrocellulose film base. In 1888 Emile Reynaud put perforations into nitrocellulose film. That same year Eastman trademarked the name Kodak and released the Kodak camera which came pre-loaded with a roll of paper film that could take up to 100 pictures and when finished the camera had to be sent back to Eastman to be developed and re-loaded with more film. In 1889, Eastman combined all of those inventions and created the first mass-produced rolls of transparent photographic film. T.he Kodak camera by folding collapsible Kodak cameras with nitrocellulose film, and by 1897 the invention of a folding, pocketable camera came. In 1892 Eastman began working with Thomas Edison to trim the 40mm film stock down to 35mm. Edison then perforated the film with four sprockets holes per frame which was a patented invention but was invalidated later on by the court. It also created the Kinetoscope which was a single person motion picture device which helped create the movie industry and give way to advances to create movies as we see them today. Eastman released a cardboard box camera called the Brownie and was very affordable at one dollar to operate...
Words: 804 - Pages: 4
...Abstract Eastman Kodak Company and Fujifilm are competing corporations in the photography supply and equipment industry. When the industry changed both companies were impacted, but due to very unique management styles and ability to adapt to change one Fujifilm excelled while Kodak faltered and eventually declared Chapter 11 Bankruptcy in 2012. History of Kodak George Eastman founded Kodak, in 1888. The company’s early success was based on the new technology for cameras. The camera simplified the photo taking process (Williams, C. 2013) Kodak’s main focus was photography and imaging. They had an array of products that ranged from photography equipment, film, paper and color chemicals. In the1980’s, Kodak’s market share reached 90%. This was a very special moment in the company’s history. Kodak developed the first concept of the digital camera in 1975. Their executives could not imagine the world without traditional film; unfortunately, the idea was dropped because they feared it would threaten the company’s film business (Snyder, 2013). Digital cameras would become common; the technology started to spread and film sales dropped considerably at the late 1990’s. Kodak made a slow transition to digital technology. Unfortunately, their competitors adapted to change. This lead to Kodak’s loss of market shares both in the United States and worldwide. The company filed for Chapter 11 bankruptcy protection. After one year of continuous battle to keep the company “alive”, the...
Words: 2226 - Pages: 9
...Catherine Garcia Examining a Business Failure This paper is about the company Kodak that recently filed for the bankruptcy. Kodak, once a very profitable organization is on the verge of another failure, like Enron, Tyco, etc. This paper will cover how the incorrect management decision lead to its failure. It will compare and contrast leadership, management, and organizational structure that contributed to this failure. History of Kodak and timeline George Eastman started Kodak in 1878. In 1888 Eastman presented a first simple camera to the world. He made the complex and complicated process of photography easy and simple enough to use by everyone. "you press the button, we do the rest," Eastman demonstrated his marketing ingenuity (History of Kodak, n.d.) . The success of Kodak continued and in 1895 Kodak introduced the first pocket camera. Later Eastman formed his companies guiding principle: volume production at affordable cost, global presence, creative marketing, satisfied customers with best customer service, and growth through uninterrupted research and development. Furthermore, he stressed on how important it is to value brand name and the quality it stands for. Eastman firmly believed in product quality and never compromised under any circumstances (Kodak, 2006). Introducing color photography, Kodak continued its growth and success by investing in R&D and by 1963 become standard in photography. Sales reached to 1 billion dollars and rose to 10 billion...
Words: 1297 - Pages: 6
...ILLUSTRATED ACADEMIC ESSAY ON CHILD PHOTOGRAPHY Contextual and cultural referencing in art & design UNIT 3 TASK2 LORRAINE ABELA HND2 Contents Focusing on Child Photography along the years ............................................................................................................................................ 2 Daguerreotype ................................................................................................................................................................................................ 2 Victorian Era .................................................................................................................................................................................................... 5 Pictorialism ..................................................................................................................................................................................................... 10 Straight photography .................................................................................................................................................................................... 12 Documentary photography ......................................................................................................................................................................... 15 Contemporary Work .................................................................................................
Words: 2752 - Pages: 12
...Fine Line Between Art and Truth Photo manipulation has been around for over a century, but the recent focus on Photoshop has caused news photography to be looked at in a new light. As a result, pictures that have been manipulated have been called into question, and therefore have had a significant effect on the credibility of various forms of print media. In this new age of media, where circulation is down and corporations are cutting employees, credibility is a much talked about commodity. Although photo manipulation has a great effect on the credibility of media, it should be considered an art form and given a certain amount of freedom. To accurately understand the argument, the history of pre-Photoshop manipulation opens the paper, followed by modern manipulation and the backlash it has caused, what credibility is, how newspapers are addressing photo manipulation, and how modern manipulation should be handled and the standards that it is held to. Photoshop is a tool that has made the practice of photo manipulation both easy and affordable. But what is photo manipulation? It is simply altering an original image, taking the negative or digital image and changing it in some way. This practice has always been common, as photographers have enhanced lighting or used filters to eliminate a certain color. However, in the context of this paper most of the examples addressed deal with the current, narrower view of photo manipulation. According to the 2006 edition of Merriam Webster...
Words: 4016 - Pages: 17
...Digital imaging research paper Mackenzie omeara Digital imaging is the creation of photographic images such as of a physical scene or of the interior structure of an object. The term is often assumed to imply or include the processing, compression, storage, printing, and display of images. Digital imaging can be classified by the type of electromagnetic radiation or other waves whose variable attenuation, as they pass through or reflect off objects, conveys the information that constitutes the image. In all classes of digital imaging, the information is converted by image sensors into digital signals that are processed by a computer and made output as a visible-light image. For example, the medium of visible light allows digital photography with various...
Words: 1151 - Pages: 5
...A Management Comparison of Kodak and Fujifilm Name: Aileen Pena-Valentin BUS302 Date: 07/21/2014 A Management Comparison of Kodak and Fujifilm The purpose of this paper is to examine compare and contrast the history, management and leadership skills of both companies, Kodak & Fujifilm. Description of the History and Core Businesses Both Kodak and Fujifilm will be examined to identify the similarities and differences in their business successes and failures. Each business will be analyzed to develop a more complete understanding of how the businesses were formed and the paths each as followed to arrive at their current market positions. Kodak Kodak began as Eastman Kodak in 1880 founded by George Eastman. He was known for his pioneering technology and innovative marketing. When George was 24 years of age he wanted to take a vacation and one of his coworkers asked him to record his trip. He bought a photographic outfit with all its paraphernalia and wet plates. The outfit was so big and cumbersome that he thought he could simplify the process. He read British magazines that explained how they were making their own gelatin emulsions to coat the plates so that they would not be wet plates. He perfected the process and began making his own gelatin emulsions and coated plates. By 1880 he invented a dry plate formula and patented a machine for preparing a large number of plates and that is how Eastman Kodak began. His company began to grow but faced collapse...
Words: 2672 - Pages: 11
...George Eastman in 1888. The company’s early success was based on the launch of its revolutionary camera which simplified the photo taking process (Kodak, n.d.). Kodak’s main focus was photography and imaging, and its products ranged from photography equipment to film, paper and color chemicals. By the 1980’s, Kodak’s market share reached an amazing 90%. Although they developed the basic technology for digital cameras in 1975, the idea was dropped due to fear that it would threaten the company’s film business (Williams, 2013). Because Kodak executives could not imagine the world without traditional film, they failed to realize how fast digital cameras would become common; the technology started to spread and film sales dropped considerably at the late 1990’s. The slow transition to digital technology, denial of the declining film usage, and competition from other companies eventually lead to Kodak’s loss of market share both in the United States and worldwide, placing Kodak at a 7th position. In January 2012, the company filed for Chapter 11 bankruptcy protection, and a year later the Court approved financing for them. Kodak sold many of its patents to a group of companies such as Apple, Google, Microsoft, and others. Fujifilm, a Japanese company, was founded in 1934. They also focused on photography and imaging. The company soon ruled the Japanese market, which was ranked second after the United States in film usage. Eventually, the company entered the global and American market...
Words: 1731 - Pages: 7
...as Eastman Kodak was founded in the 1880's by George Eastman and is currently based out of Rochester, NY. When George Eastman started this company reputation was very important to him. Eastman's goal was to make photography an everyday affair or as he put it: "to make the camera as convenient as the pencil.” Not only was reputation important to him but so was advertising. Many ads he wrote himself, bringing about their slogan, “you press the button, and we do the rest." Kodak became the world's first simple camera making photography enjoyable and easy to use for those who weren’t so savvy with cameras. This is a brand known around every country in the world and best known as a multinational corporation. Kodak is built on four basic principles: 1. Mass production at low cost. 2. International Distribution. 3. Extensive Advertising. 4. A focus on the customer. His breakdown of this was that mass production is no justifiable without wide distribution. Distribution needs the support of strong advertising. In doing these things this would in turn fulfill the customer’s needs and desires, leading the company towards a road of corporate success. As for his basic principles of business he added the following: 1. Foster growth and development through continuing research; 2. Treat employees in a fair, self-respecting way; 3. Reinvest profits to build and extend the business. Not only did Eastman focus on satisfying his customers but he also focused on his employees. He believed...
Words: 1569 - Pages: 7
