...Comparing winter driving to summer driving can be a big difference. Different seasons bring different driving conditions, some good as well as bad. The change in the weather means we also have to change our driving patterns based on the road conditions due to the weather. In winter most people drive much slower. During the winter months driving can become quite an obstacle. In the winter you should plan accordingly due to the amount of snow, ice, and extreme cold you may have in your area. In the winter you need to be well prepared for bad road conditions. The chances of your car sliding off the road or getting stuck in the snow are pretty high in the winter driving. Driving in the summer is much nicer as far as the weather. Summer usually...
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...Your goal is to write an essay showing how two subjects are either similar or different (not both). When comparing subjects, show how they are similar. When contrasting them, show how they are different. In a comparison/contrast paper, be sure to develop a thesis that includes words that signal comparisons, such as “although,” “even though,” “in spite of,” “except for,” “not withstanding,” or “but.” Also, use appropriate transitions to signal comparisons and link paragraphs within the body of your paper, such as “on the other hand,” “in contrast,” “similarly,” “also,” “both,” “even though,” and “in the same way.” In order for two things to be worth comparing, the two things should initially appear to be different. In order for two things to be worth contrasting, the two things should initially appear to be similar. Comparing and contrasting are ways of exploring the similarities and differences between two things. 'Compare and contrast' is often used as a development strategy for essay assignments but it's a helpful strategy for any important decisions you have to make. Generally speaking, comparing is showing the similarities, and contrasting is showing differences between two things that are related in some way. For example, you wouldn't compare/contrast reading a book to driving a car, but you would compare reading a book to reading with an e-reader. COMPARING com·pare (kəm-pâr′) v. com·pared, com·par·ing, com·pares v.tr. 1. To consider or describe as similar, equal...
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...favor winter driving. In addition, she must decide which mediums to choose for her 2010 marketing campaign. Analysis Porsche is an established luxury car manufacturer, who has recently opened a Canadian office. Canadians affluent communities consider Porsches the most prestigious Cars. Porsche customers are high-income individuals. Alternatives Porsche can choose to abandon the marketing plan for winter equipment, and avoid possibly wasting money. Alternatively, if Porsche chooses to create a marketing campaign, it must be decided whether to target the mass-market, or a high-income audience. Criteria The marketing campaign must stay within the 500,000-dollar budget. Porsche must sell 5,773 units in order to break-even. Porsche advertisements must be consistent cross-country. Recommendation Porsche should create a marketing campaign targeting towards a high-income audience. This strategy aligns with Porsches existing marketing mix, and will generate the company additional revenues. Problem Jasmin Rawlinson, director of marketing at Porsche Canada, is creating her marketing plan for the year of 2010. She is faced with the task of marketing winter equipment to Canadian consumers who prefer to keep their Porsches indoors during winter. Jasmin knows from an engineering standpoint, that Porsche vehicles are suitable for winter conditions. She intends on connecting with the Canadian audience in hopes of altering their behaviors and perceptions on winter driving. It...
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...has risen to 25% of total operating costs. Therefore, it is one of most important things that innovating data center in order to cut down cost and keep company competitive. Mr. Babcock presents five data center trends such as location drives energy efficiency, using natural gas, the rising of the port-a-data-center, the development of DTrace, and new renewable energy forms. He explains that many enterprises are trying to locate their data centers to somewhere summer nights are cool and winters cold because the right location can drive energy consumption lower. He gives an example of Facebook that it located its new data centers in Prineville, Ore and Forest City, N.C. Facebook built this energy-efficient data center by suing a misting technique with ambient air because it can cool the facility without an air conditioning system. This decision drove the power usage effectiveness down to 1.09 which means Facebook saves almost half energy cost comparing with the average usage 2.0 of enterprises. This trend is driving new innovated equipment and designs in order to adapt new locations that drive energy efficiency. In addition, Mr. Babcock presents a fact that electricity purchased off the...
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...Final Essay California, and Florida are similar in some ways but difference in others, per example The beauty of California if I compared to Florida it is the Mediterranean, tropical weather, its vast ocean front waters, the beauty of its coastlines, the Agricultural land, and the reaches of the Employment opportunities, all in contrast makes California more desirable place to live than Florida. Introduction California is one of the best and desirable places to live in the world. In the winter of 1987, I was living in Florida city, one morning I got up to go to work, the day was very nice from one minute to the next the sky started to get dark, darker clouds cover the sky. People at the trailer park was so fearful, they started to run to shelter places, they were right that day, it rained so hard, and it was lightning and thundering, the winds were so strong that, it could take a tree up from his roots. The people who did not have enough time to run to the shelter place, suffer very big loss, the next day I went to the town to look around, the little city was devastating, windows from business broken, trees were laid on the streets, cars were upside down, and broken homes all destroyed, it was a disaster that I will never like to re-live again, and it was a big experience in my life. I. First main point. California’s tropical weather makes life enjoyable, when the rain is falling it rains so smoothly that it is hardly any lighting...
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...I am the same as an average U.S. household also. It however is 407% of the global average. My footprint is most dependant on shopping. I am higher on average shopping than both the similar the average US household and US household. My transportation brings down the average though because I don’t really fly in a plane. I might fly once every two years so my transportation emissions are down. Two things that I can change to reduce my carbon efficiency are changing my diet and purchase green electricity. Changing my diet would save me tons of money and purchasing green electricity would save about 6.31 tons. Other things that I can do that won’t have as big impact but can still help are carpooling, and adjusting my thermostat in the winter and summer. Something I would change if it were available to me right now is getting an electric car. Electric cars are too much money at this point but if it were available to me for a lower price it would save money on gas and save the environment. Also in the future I will be moving out of my house to a shared apartment and will use less of everything because I will be on more of a budget. Individual Carbon Footprint A carbon footprint is a measure of the total amount of CO2 emitted within a specific area and including greenhouse gases emitted through transportation, square footage of the area, the nature of the types of gases emitted (renewable, clean, etc. ) and the intake of goods and services. My carbon footprint is...
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...will revolve around the Medical Billing industry and how one organization has chosen to address the changes surrounding workplace performance and organizational commitment. Workplace Performance & Commitment: Job Satisfaction, Stress, and Motivation Introduction This paper is an examination of how job satisfaction, stress, and motivation are directly related to workplace performance and commitment. The main points to be discussed revolve around the importance of an employee’s job satisfaction, the stresses surrounding the employee, and the employee’s motivations or lack thereof and its impact on the organization’s overall success. Context/Situation While in college I was employed, part-time, as a medical biller during summer and winter breaks for three years and for one full year after graduation. Throughout my time with the organization I was the lone male employee and the youngest by fifteen years. In this organization, bonuses were calculated based on the employee’s efficiency, accuracy, and total revenue generated by the employee’s assigned practices. Out of the seventeen medical billers I was continually at the top of the statistical charts in all categories, but I was assigned the least valued medical practices. When other billers were out...
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...An introduction to climate change Section 1: What is climate change? Recent climate history and future projections Weather is the state of the atmosphere, to the degree that it is hot or cold, wet or dry, calm or stormy, clear or cloudy. Most weather phenomena occur in the troposphere, just below the stratosphere. What is weather? At every moment at any spot of the world, the troposphere (the inner layer of atmosphere which contains earth’s most of the air) has a particular set of physical properties – i. Temperature, ii. air-pressure, iii. humidity, iv. precipitation, v. sun-shine, vi. wind direction and speed. These short term properties of atmosphere at a particular place and time are weather. What is Climate? Climate is a region’s general pattern of atmospheric or weather conditions over a long period. Average temperature and average precipitation are two main factors determining a region’s climate. What is climate? • The long-term average of a region’s weather: – Average rainfall. – Average hours of sunshine. – Average temperature. • Climate versus weather: – Weather describes whatever is happening outdoors in a given place at a given time. – Climate describes the total of all weather occurring over a period of years in a given place. – Climate tells us what it's usually like in the place where you live at a certain time of year. Climate change • Climate change represents a change in these long-term weather patterns. – Average temperatures can increase or decrease...
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... The Blue River runs along the county's western border. Six counties are adjacent to Harrison County. The county has a total area of 486.52 square miles, of which 484.52 square miles is land and 2.00 square miles is water (Harrison County, Indiana (IN), 2015). The county was officially established in 1808. According to a census in 2010 the county’s population went from 39,364, and made increase of 6.6% back in 2000. There was 12 thousand births from 2000 to 2006, 8.9 thousand deaths from 2007 to 2013, and infant deaths per 1000 live births from 2000 to 2006 was 5.1. The population is made up of 96.5% White NonHispanic Alone, 1.5% Hispanic or Latino, and 0.9% Two or more races. The median resident age is 40.0 years of age. When comparing males to females, males make up 43.4% of the population and females make up 56.6% (Harrison County, Indiana (IN), 2015). The administrative center of the county is Corydon, which was the former capital of Indiana. Harrison County has become a diverse economy with no portion employing more than 13% of the local workforce. The largest employer in the area is Horseshoe Southern Indiana, followed behind by Tyson Foods and the Harrison County Hospital. There is 3,701 companies counted according to the 2007 Survey of Business Owners (American FactFinder Community Facts). B. Summary of Tools, Description of Selected Community, & Interpretation of Collected Data ● Population Economic Status...
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...& Chocolate. Strengths * Formal Education - Both, Bonnie and Stacy had formal education in management and marketing; this provides them the basic knowledge of how to manage a business. * Experience – They worked for several years in other companies acquiring the experience necessary to take on a challenge of establishing a new business. * Intimate knowledge of their core customer – As former students of the university, they have a good grasp of the people they cater to. Weakness * Location (Yes, location) – Anyone would think that the perfect location would be near the university, but I don’t think so and this is why: although the university is a good location, only have traffic during school seasons; take away summer recess, winter break, and all other holidays and off days and the opportunity to capture customers gets substantially reduced to those days when the university is open. Compare the university location against Pike Place Market, which is a business center with lots of business people and shoppers that work and shop all year around. Also, the spending power of business people is higher than that of students, thus allowing Bonnie and Stacy to offer their products at a higher price since these demographics are willing to pay a higher price for higher quality – not so with students since their disposable income is limited. One more point to ponder is the uneven flow of traffic; I can see lots of students going to Pike Place Market to shop and relax,...
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...transportation authorities’ extension of service coverage, and most importantly, consumer awareness of health and environmental benefits derived from riding instead of driving. Table . Major U.S. metro markets[?] |CITY |LAUNCH YEAR |STATIONS |NUMBER OF BIKES | |NEW YORK, NY |2013 |332 |5850 | |WASHINGTON, DC |2012 |300 |2500 | |BAY AREA, CA |2013 |70 |700 | |BOSTON, MA |2011 |140 |1301 | |CHICAGO, IL |2013 |400 |4000 | |COLUMBUS, OH |2013 |30 |300 | Markets welcomed the new offering. Service in New York City had 9,000 customers signed up before launch and attracted $41 million in sponsorship from Citi Bank (CBS/AP 2013)[?]. 22,000 members of the D.C. service avoided 4,400,000 miles of driving a year and reduced carbon...
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...UCHECHI JOSHUA AUGUST 5, 2014 PROFESSOR CARBERRY – MKTG 300 BRAND ANALYSIS PROJECT MOUNTAIN DEW I. REVIEW OF SUB-CATEGORY A soft drink is a beverage that contains water or carbonated water, a sweetener (sugar, high-fructose corn syrup, or a sugar substitute), as well as a flavoring agent. Sometimes, soft drinks may contain caffeine, too. Carbonated soft drinks are the largest players in the beverage category. Within the carbonated soft drink sub-category, the leading three companies—Coca-Cola, PepsiCo and Dr Pepper Snapple Group—make up 90.6% market share for the year ending February 2014. In the United States from 2004 to 2013, the Coca-Cola Company was the leading soft drink company. In 2013, its market share amounted to 42.4 percent. This is followed by PepsiCo, which owns Mountain Dew, at 27.7%. All three national brands and the private label sector saw declines in sales ending February 2014. Due to the category of carbonated soft drink being the highlight of a lot of negative press, American consumers are becoming more concerned with obesity and the high sugar content of many of these drink, as well as the safety of artificial sweeteners. Due to innovation in other beverage categories offering flavorful, healthy, and functional drinks, competition has increased even more outside of the carbonated soft drink category. The interest is moving away from carbonated soft drinks. This has resulted in the downward trajectory of the consumption and demand for carbonates...
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...Strategic Plan Strategic Plan ------------------------------------------------- ------------------------------------------------- Netflix: Strategic Plan Prepared by Carlos Contreras Jasprit Dyal Jessica Hoeschen Francisco Solano-Downs Yen-Chen Wang Prepared for Dr. Gary Wishnjewsky Date submitted August 22, 2013 Seminar in Strategic Business Management Department of Management California State University, East Bay at Hayward, CA Management - 4650 Industry Analysis Relevant Industry Trends Netflix falls under the broad umbrella of the movies and home entertainment industry. The company has been part of the wave that is taking this industry into the future in terms of how consumers are interacting with home video entertainment in particular. In general, we can observe that consumers are increasingly demanding more instant and personalized experiences when watching video entertainment as well as more mobile availability. There seems to be a “when I want it, how I want it” type of movement among consumers with declining interest in DVD’s and scheduled television programming and increasing use of online streaming or rental alternatives. Netflix is catering to these trends with its streaming service and seems to be well positioned, at least for now, to be successful in the future if it can manage to avoid more strategic “missteps” along the way. It is important to note how the public perceives and values films as an entertainment source here in...
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...consumption. The reason why we disregard other resources consumption, like water consumption, is that this hotel has installed facilities as their infrastructures for water use efficiency. The reason why the ballroom (which is mainly for accepting customers, holding banquets and arranging meeting and other versatile functions) is our target objective is that the ballroom has a high utilization rate compared with such like bedrooms and entertainment areas etc. Another reason is that the ballroom takes up the largest space among the single area in the hotel and the solar panels are going to be installed on the roof of the ballroom. As the electricity consumption varies from season to season in that during summers and winters, the peaks of consumption will occur, especially in the summer because the AC systems, including all refrigerating facilities, keep working for 24 hours. Meanwhile, considering different alternatives that may be used as the energy resource for the hotel, solar panels are suggested after these factors have been taken into consideration that the high utilization rate of the solar panel, no transportation fees for resources supply, low installation cost and last but not the lease, the efficiency and durability of both facilities and energy. These panels...
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...WINTER 2006 VOL.47 NO.2 Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza How Social-Cause Marketing Affects Consumer Perceptions Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. REPRINT NUMBER 47212 PDFs s Reprints s Permission to Copy s Back Issues Electronic copies of MIT Sloan Management Review articles as well as traditional reprints and back issues can be purchased on our Web site: www.sloanreview.mit.edu or you may order through our Business Service Center (9 a.m.-5 p.m. ET) at the phone numbers listed below. To reproduce or transmit one or more MIT Sloan Management Review articles by electronic or mechanical means (including photocopying or archiving in any information storage or retrieval system) requires written permission. To request permission, use our Web site (www.sloanreview.mit.edu), call or e-mail: Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 e-mail: smrpermissions@mit.edu To request a free copy of our article catalog, please contact: MIT Sloan Management Review 77 Massachusetts Ave., E60-100 Cambridge, MA 02139-4307 Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 Fax: 617-258-9739 e-mail: smr-orders@mit.edu How Social-Cause Marketing Affects Consumer Perceptions A market research technique called conjoint analysis can help managers predict what kind of affinity...
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