...Your goal is to write an essay showing how two subjects are either similar or different (not both). When comparing subjects, show how they are similar. When contrasting them, show how they are different. In a comparison/contrast paper, be sure to develop a thesis that includes words that signal comparisons, such as “although,” “even though,” “in spite of,” “except for,” “not withstanding,” or “but.” Also, use appropriate transitions to signal comparisons and link paragraphs within the body of your paper, such as “on the other hand,” “in contrast,” “similarly,” “also,” “both,” “even though,” and “in the same way.” In order for two things to be worth comparing, the two things should initially appear to be different. In order for two things to be worth contrasting, the two things should initially appear to be similar. Comparing and contrasting are ways of exploring the similarities and differences between two things. 'Compare and contrast' is often used as a development strategy for essay assignments but it's a helpful strategy for any important decisions you have to make. Generally speaking, comparing is showing the similarities, and contrasting is showing differences between two things that are related in some way. For example, you wouldn't compare/contrast reading a book to driving a car, but you would compare reading a book to reading with an e-reader. COMPARING com·pare (kəm-pâr′) v. com·pared, com·par·ing, com·pares v.tr. 1. To consider or describe as similar, equal...
Words: 618 - Pages: 3
...favor winter driving. In addition, she must decide which mediums to choose for her 2010 marketing campaign. Analysis Porsche is an established luxury car manufacturer, who has recently opened a Canadian office. Canadians affluent communities consider Porsches the most prestigious Cars. Porsche customers are high-income individuals. Alternatives Porsche can choose to abandon the marketing plan for winter equipment, and avoid possibly wasting money. Alternatively, if Porsche chooses to create a marketing campaign, it must be decided whether to target the mass-market, or a high-income audience. Criteria The marketing campaign must stay within the 500,000-dollar budget. Porsche must sell 5,773 units in order to break-even. Porsche advertisements must be consistent cross-country. Recommendation Porsche should create a marketing campaign targeting towards a high-income audience. This strategy aligns with Porsches existing marketing mix, and will generate the company additional revenues. Problem Jasmin Rawlinson, director of marketing at Porsche Canada, is creating her marketing plan for the year of 2010. She is faced with the task of marketing winter equipment to Canadian consumers who prefer to keep their Porsches indoors during winter. Jasmin knows from an engineering standpoint, that Porsche vehicles are suitable for winter conditions. She intends on connecting with the Canadian audience in hopes of altering their behaviors and perceptions on winter driving. It...
Words: 2767 - Pages: 12
...25% of total operating costs. Therefore, it is one of most important things that innovating data center in order to cut down cost and keep company competitive. Mr. Babcock presents five data center trends such as location drives energy efficiency, using natural gas, the rising of the port-a-data-center, the development of DTrace, and new renewable energy forms. He explains that many enterprises are trying to locate their data centers to somewhere summer nights are cool and winters cold because the right location can drive energy consumption lower. He gives an example of Facebook that it located its new data centers in Prineville, Ore and Forest City, N.C. Facebook built this energy-efficient data center by suing a misting technique with ambient air because it can cool the facility without an air conditioning system. This decision drove the power usage effectiveness down to 1.09 which means Facebook saves almost half energy cost comparing with the average usage 2.0 of enterprises. This trend is driving new innovated equipment and designs in order to adapt new locations that drive energy efficiency. In addition, Mr. Babcock presents a fact that electricity purchased off the...
Words: 650 - Pages: 3
...Final Essay California, and Florida are similar in some ways but difference in others, per example The beauty of California if I compared to Florida it is the Mediterranean, tropical weather, its vast ocean front waters, the beauty of its coastlines, the Agricultural land, and the reaches of the Employment opportunities, all in contrast makes California more desirable place to live than Florida. Introduction California is one of the best and desirable places to live in the world. In the winter of 1987, I was living in Florida city, one morning I got up to go to work, the day was very nice from one minute to the next the sky started to get dark, darker clouds cover the sky. People at the trailer park was so fearful, they started to run to shelter places, they were right that day, it rained so hard, and it was lightning and thundering, the winds were so strong that, it could take a tree up from his roots. The people who did not have enough time to run to the shelter place, suffer very big loss, the next day I went to the town to look around, the little city was devastating, windows from business broken, trees were laid on the streets, cars were upside down, and broken homes all destroyed, it was a disaster that I will never like to re-live again, and it was a big experience in my life. I. First main point. California’s tropical weather makes life enjoyable, when the rain is falling it rains so smoothly that it is hardly any lighting...
Words: 1085 - Pages: 5
...Apples to Oranges; Comparing muscle cars to sport utility vehicles Have you reached a point in your life where you had to sell your favorite car for something not so appealing? In this essay, I am going to analyze then explain some of the differences between two cars I have owned. One car is a 1979 Chevrolet Camaro and the other is a 2014 Subaru Outback. I will cover three subjects that contrast or show differences between these two cars based on changes in my life and current needs. Both muscle cars and sport utility vehicles make excellent everyday vehicles, but an appropriate choice depends on the owner’s lifestyle, finances, and weather. Sport utility vehicles like the Subaru Outback are flexible and less expensive to maintain. When it...
Words: 1508 - Pages: 7
...households. I am the same as an average U.S. household also. It however is 407% of the global average. My footprint is most dependant on shopping. I am higher on average shopping than both the similar the average US household and US household. My transportation brings down the average though because I don’t really fly in a plane. I might fly once every two years so my transportation emissions are down. Two things that I can change to reduce my carbon efficiency are changing my diet and purchase green electricity. Changing my diet would save me tons of money and purchasing green electricity would save about 6.31 tons. Other things that I can do that won’t have as big impact but can still help are carpooling, and adjusting my thermostat in the winter and summer. Something I would change if it were available to me right now is getting an electric car. Electric cars are too much money at this point but if it were available to me for a lower price it would save money on gas and save the environment. Also in the future I will be moving out of my house to a shared apartment and will use less of everything because I will be on more of a budget. Individual Carbon Footprint A carbon footprint is a measure of the total amount of CO2 emitted within a specific area and including greenhouse gases emitted through transportation, square footage of the area, the nature of the types of gases emitted (renewable, clean, etc. ) and the intake of goods and services. My carbon footprint...
Words: 2715 - Pages: 11
...revolve around the Medical Billing industry and how one organization has chosen to address the changes surrounding workplace performance and organizational commitment. Workplace Performance & Commitment: Job Satisfaction, Stress, and Motivation Introduction This paper is an examination of how job satisfaction, stress, and motivation are directly related to workplace performance and commitment. The main points to be discussed revolve around the importance of an employee’s job satisfaction, the stresses surrounding the employee, and the employee’s motivations or lack thereof and its impact on the organization’s overall success. Context/Situation While in college I was employed, part-time, as a medical biller during summer and winter breaks for three years and for one full year after graduation. Throughout my time with the organization I was the lone male employee and the youngest by fifteen years. In this organization, bonuses were calculated based on the employee’s efficiency, accuracy, and total revenue generated by the employee’s assigned practices. Out of the seventeen medical billers I was continually at the top of the statistical charts in all categories, but I was assigned the least valued medical practices. When other billers were out...
Words: 1651 - Pages: 7
... The Blue River runs along the county's western border. Six counties are adjacent to Harrison County. The county has a total area of 486.52 square miles, of which 484.52 square miles is land and 2.00 square miles is water (Harrison County, Indiana (IN), 2015). The county was officially established in 1808. According to a census in 2010 the county’s population went from 39,364, and made increase of 6.6% back in 2000. There was 12 thousand births from 2000 to 2006, 8.9 thousand deaths from 2007 to 2013, and infant deaths per 1000 live births from 2000 to 2006 was 5.1. The population is made up of 96.5% White NonHispanic Alone, 1.5% Hispanic or Latino, and 0.9% Two or more races. The median resident age is 40.0 years of age. When comparing males to females, males make up 43.4% of the population and females make up 56.6% (Harrison County, Indiana (IN), 2015). The administrative center of the county is Corydon, which was the former capital of Indiana. Harrison County has become a diverse economy with no portion employing more than 13% of the local workforce. The largest employer in the area is Horseshoe Southern Indiana, followed behind by Tyson Foods and the Harrison County Hospital. There is 3,701 companies counted according to the 2007 Survey of Business Owners (American FactFinder Community Facts). B. Summary of Tools, Description of Selected Community, & Interpretation of Collected Data ● Population Economic Status...
Words: 3322 - Pages: 14
...transportation authorities’ extension of service coverage, and most importantly, consumer awareness of health and environmental benefits derived from riding instead of driving. Table . Major U.S. metro markets[?] |CITY |LAUNCH YEAR |STATIONS |NUMBER OF BIKES | |NEW YORK, NY |2013 |332 |5850 | |WASHINGTON, DC |2012 |300 |2500 | |BAY AREA, CA |2013 |70 |700 | |BOSTON, MA |2011 |140 |1301 | |CHICAGO, IL |2013 |400 |4000 | |COLUMBUS, OH |2013 |30 |300 | Markets welcomed the new offering. Service in New York City had 9,000 customers signed up before launch and attracted $41 million in sponsorship from Citi Bank (CBS/AP 2013)[?]. 22,000 members of the D.C. service avoided 4,400,000 miles of driving a year and reduced carbon...
Words: 4279 - Pages: 18
...WINTER 2006 VOL.47 NO.2 Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza How Social-Cause Marketing Affects Consumer Perceptions Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. REPRINT NUMBER 47212 PDFs s Reprints s Permission to Copy s Back Issues Electronic copies of MIT Sloan Management Review articles as well as traditional reprints and back issues can be purchased on our Web site: www.sloanreview.mit.edu or you may order through our Business Service Center (9 a.m.-5 p.m. ET) at the phone numbers listed below. To reproduce or transmit one or more MIT Sloan Management Review articles by electronic or mechanical means (including photocopying or archiving in any information storage or retrieval system) requires written permission. To request permission, use our Web site (www.sloanreview.mit.edu), call or e-mail: Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 e-mail: smrpermissions@mit.edu To request a free copy of our article catalog, please contact: MIT Sloan Management Review 77 Massachusetts Ave., E60-100 Cambridge, MA 02139-4307 Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 Fax: 617-258-9739 e-mail: smr-orders@mit.edu How Social-Cause Marketing Affects Consumer Perceptions A market research technique called conjoint analysis can help managers predict what kind of affinity...
Words: 5977 - Pages: 24
...Hybrid Cars IQP A Study on Hybrid Cars: Environmental Effects and Consumer Habits An Interactive Qualifying Project to be submitted to the faculty of Worcester Polytechnic Institute in partial fulfillment of the requirements for the Degree of Bachelor of Science. Submitted By: Michael Beliveau James Rehberger Jonathan Rowell Alyssa Xarras Submitted to: Submitted: 28 April 2010 Project Advisor: Prof. Chickery Kasouf 1 Hybrid Cars IQP Table of Contents List of Figures ................................................................................................................................................ 4 Abstract ......................................................................................................................................................... 5 Executive Summary ....................................................................................................................................... 6 Chapter 1. Chapter 2. Introduction .......................................................................................................................... 9 Literature Review ................................................................................................................ 12 2.1 Environmental Effects ....................................................................................................................... 12 2.2 Emissions ............................................
Words: 33283 - Pages: 134
...UCHECHI JOSHUA AUGUST 5, 2014 PROFESSOR CARBERRY – MKTG 300 BRAND ANALYSIS PROJECT MOUNTAIN DEW I. REVIEW OF SUB-CATEGORY A soft drink is a beverage that contains water or carbonated water, a sweetener (sugar, high-fructose corn syrup, or a sugar substitute), as well as a flavoring agent. Sometimes, soft drinks may contain caffeine, too. Carbonated soft drinks are the largest players in the beverage category. Within the carbonated soft drink sub-category, the leading three companies—Coca-Cola, PepsiCo and Dr Pepper Snapple Group—make up 90.6% market share for the year ending February 2014. In the United States from 2004 to 2013, the Coca-Cola Company was the leading soft drink company. In 2013, its market share amounted to 42.4 percent. This is followed by PepsiCo, which owns Mountain Dew, at 27.7%. All three national brands and the private label sector saw declines in sales ending February 2014. Due to the category of carbonated soft drink being the highlight of a lot of negative press, American consumers are becoming more concerned with obesity and the high sugar content of many of these drink, as well as the safety of artificial sweeteners. Due to innovation in other beverage categories offering flavorful, healthy, and functional drinks, competition has increased even more outside of the carbonated soft drink category. The interest is moving away from carbonated soft drinks. This has resulted in the downward trajectory of the consumption and demand for carbonates...
Words: 1798 - Pages: 8
...Chocolate. Strengths * Formal Education - Both, Bonnie and Stacy had formal education in management and marketing; this provides them the basic knowledge of how to manage a business. * Experience – They worked for several years in other companies acquiring the experience necessary to take on a challenge of establishing a new business. * Intimate knowledge of their core customer – As former students of the university, they have a good grasp of the people they cater to. Weakness * Location (Yes, location) – Anyone would think that the perfect location would be near the university, but I don’t think so and this is why: although the university is a good location, only have traffic during school seasons; take away summer recess, winter break, and all other holidays and off days and the opportunity to capture customers gets substantially reduced to those days when the university is open. Compare the university location against Pike Place Market, which is a business center with lots of business people and shoppers that work and shop all year around. Also, the spending power of business people is higher than that of students, thus allowing Bonnie and Stacy to offer their products at a higher price since these demographics are willing to pay a higher price for higher quality – not so with students since their disposable income is limited. One more point to ponder is the uneven flow of traffic; I can see lots of students going to Pike Place Market to shop and relax, but I don’t...
Words: 2859 - Pages: 12
...full version Timberland Essay Timberland Category: Business Autor: victor 12 December 2009 Words: 2590 | Pages: 11 Introduction Timberland has a long time history of providing quality products that are made to be both comfortable and protective. The company can be traced back to a one-man shoe repair shop in 1918 run by Nathan Swartz. His products were very successful and led the beginning of Abington Shoe Company in 1955. Mr. Swartz continued to run the business his son Sidney became involved as well. Together they created the first truly waterproof boot that come to be known as the “timberland bootâ€. As popularity for the boots grew, the name became attached. The company officially changed its name to Timberland Co. in 1978. Sidney Swartz took control of the company two years later with great success. Presently Timberland is run by Sidney’s son, Jeffery Swartz, who continues to make the same quality products and maintain a socially responsible company. Executive Summary Our team researched Timberland Co. and its industry using many different sources to come up with a thorough and persuasive report. We began by analyzing the footwear industry and its recent trends. The footwear industry is currently having record high sales and Timberland is leading the way. We have incorporated charts and graphs in our company analysis. Timberland is a very strong company and they have successfully overcome any minor problems they’ve encountered. Timberland has received...
Words: 2834 - Pages: 12
...Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C 2) According to the opening scenario, the Tide marketing team is MOST concerned about which of the following? A) maintaining its brand share B) fostering customers' emotional connections with their product C) advertising their product's benefits D) comparing the effectiveness of their product to other brands E) incorporating consumer-generated marketing in the marketing mix Answer: B 3) According to management guru Peter Drucker, "The aim of marketing is to ________." A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products Answer: C 4) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange. A) Selling B) Advertising C) Bartering D) Marketing E) Negotiating Answer: D 5) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships...
Words: 9280 - Pages: 38
