...com /essays/marketing/consumer-behaviour-theory-analysis-in-nokia-and-motorolamarketing-essay.php The company manufactures mobile devices for almost every key market segment and protocol that also involves GSM, CDMA, and W-CDMA. In addition to manufacturing mobile devices the company also offers various internet services like applications, maps, games, media, music and messaging (Nokia Looks Beyond, 2004). The company’s subsidiary “Nokia Siemens Networks” manufactures telecommunications network equipment, resolutions and services. Moreover, the company also serves its customers with free digital map information and navigation services (About Nokia, 2010). The company operates as a leader in the mobile telecommunications and this competency of the company depends upon its abundant experience, technology invention and precise marketing strategy. In the product category of mobile-phone brand, Nokia has attained number one position and it is all due to its approach towards its customers. In this project the product category selected for the discussion is “mobile phones” in which Nokia has established itself as leading brand in comparison to any other mobile phone manufacturer. With its advanced technologies and features the company has established itself a well-known brand in the mobile phone category (About Nokia, 2010). The company believes in offering handsets with attractive designs, advanced applications and moderate price and these factors have assisted, Nokia in establishing...
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...Markus Kajanto, (2008),"Nokia: a case study in managing industry downturn", Journal of Business Strategy, Vol. 29 Iss 1 pp. 25 - 33 Permanent link to this document: http://dx.doi.org/10.1108/02756660810845679 Downloaded on: 05 November 2014, At: 03:22 (PT) References: this document contains references to 10 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 6911 times since 2008* Downloaded by UNIVERSITY COLLEGE DUBLIN At 03:22 05 November 2014 (PT) Users who downloaded this article also downloaded: Martin Zander, Jamie Anderson, (2008),"Breaking up mobile: implications for firm strategy", info, Vol. 10 Iss 4 pp. 3-12 Peter Curwen, (2014),"Can Nokia survive the jump into icy waters? Reprise", info, Vol. 16 Iss 2 pp. - http://dx.doi.org/10.1108/ info-11-2013-0057 Mitch McCasland, (2005),"Mobile marketing to millennials", Young Consumers, Vol. 6 Iss 3 pp. 8-13 Access to this document was granted through an Emerald subscription provided by 126269 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio...
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...between GSM and CDMA networks. This paper gives an advanced comparison between the GSM and CDMA networks in the path to deploying packet data with essential features of cost implications, time, infrastructure and compatibility in various handsets, speed and implementation methods. Detailed procedure of CDMA to 3G CDMA path is mentioned along with critical comparison with GSM path at each and every stage. 1. INTRODUCTION Wireless operators around the globe are launching or preparing to launch packet data services over mobile networks. Deploying packet data is a cost-effective way for mobile carriers to balance the network resources required to sufficiently meet the needs of the growing market for voice services and the potentially large mobile data market. The path to high-speed packet data differs greatly, however, between GSM and CDMA networks. GSM operators require a new data backbone, base station upgrades and new handsets to offer packet data services. Packet data in CDMA One networks is standard and was built into the IS-95 standard from its inception. All CDMA One handsets and base stations are packet data capable today, and the networks utilize standard Internet protocol (IP) based equipment. GSM is circuit- based, requiring a new packet data backbone and new handsets. In order to take advantage of higher speed packet data, the GSM and CDMA One upgrade paths include higher speed handsets, which will...
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...Nokia (India) Mobile Handset Distribution Channel Structure With Special Reference To Dibrugarh Town Distribution (or place) is one of marketing element in marketing mix and hence designing a distribution Network for a product is very important aspect for any company’s product. The success of the channel design will be declared as the product is readily available at ease for the consumers. Here we as a group have chosen the Nokia mobile company for doing this assignment. The company established in 1865 having its foundation in Finland. Nokia is one of the leading mobile communications in the world, it has 9 manufacturing plants throughout the world and they have 130,000 employees. The company owns R&D centres in Japan and China. Nokia mobile company plays a major role in India and have huge market share In comparison to other players. They have started its process in India in 1995 and have their offices in major cities like New Delhi, Mumbai, Chennai, Kolkata, Hyderabad, and Bangalore. And also they have targeting all class of people by releasing different kind of mobiles with different features. China started mobile services in 1988 whereas, India started mobile services in 1995. By 2001 India exceeded China’s growth rate in mobile services. This shows how the distribution channels of the mobile companies working in India. Here in this report we are trying to bring out the efficient network of distribution addressed by Nokia in India. Distribution Channel Structure ...
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...for a specific mobile device through which providers integrate the value chain and other resources to provide mobile applications to consumers via the Internet, Wi-Fi, and cellular networks. Application stores developed alongside Web 2.0 and began with Apple’s App Store. The store’s huge success has since attracted other players to the market. As of October 2009, the App store has earned over US$ 2.4 billion for Apple and the independent developers the store uses. Over 93,000 applications are currently available, and over 2 billion downloads were made. There are two kinds of application store depending on the type of platform provider used. . Handset and OS vendors: Currently, most top smartphone vendors have launched their own application stores. Examples include Nokia’s Ovi Store, RIM’s BlackBerry App World, Palm’s App Catalog, Google’s Android Market, Microsoft Windows Marketplace for Mobile (WMM), and Samsung’s Mobile Innovator. Mobile carriers: Examples include China Mobile’s Mobile Market, China Telecom’s AppMarket, and Shanghai Unicom’s Wo-Store HIGHLIGHTS Most smartphone and OS vendors are becoming involved in the application store market because of the huge success of the App Store. Most platform providers use the 30/70 revenue share model, under which the platform provider takes 30% and the developer 70%. Licensing, application localization, and payment systems will be the most crucial factors for platform providers in China. China Mobile’s Mobile Market will be...
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...Mobile Factbook – February 2011 © 2011, Portio Research. All Rights Reserved 1 Mobile Factbook – February 2011 Portio Research Limited. Published February 2011 by Portio Research Limited © Copyright 2011. www.portioresearch.com info@portioresearch.com Disclaimer and Legal Notices Disclaimer Every care has been taken in the preparation of this study to ensure that the information contained herein is accurate, factual and correct to the best of our knowledge, at time of publishing. All opinions, suppositions, estimates and recommendations included in this document are solely the opinions of the authors unless otherwise stated. Portio Research Limited accepts no liability for any loss or damage or unforeseen consequential loss or damage arising from the use of the information contained within this document. The opinions, suppositions, estimates and recommendations within this document cannot be guaranteed, and readers use this information at their own risk. The information published in this document is subject to change without notice at any time, and Portio Research Limited accepts no liability or obligation to inform the reader of such changes. Portio Research Limited do not promote or endorse any specific companies or products, the views and opinions we express in this document are wholly our own assessments, and independent from any external interest or influence. Many terms and phrases and trade names used in this document are proprietary and Portio Research...
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...drives customer to buy Apple iPhone in comparison to other mobile phones available in market. 1.1 BACKGROUND: The background of mobile handset industry and some information on Apple iPhone is discussed in this section. It contains some general idea of new upcoming mobile handset in the market and some relationship of customers and their purchase of these products. Oliver (1997), defines customer satisfaction as the fulfilment of customers’ response to the wants of his needs and wants. This adds the pleasurable level of this consumption with respect to a particular product or a service feature can either be under fulfilled or over. (Grigoroudis & Siskos, 2010). Therefore a brief study on customer satisfaction in Chester study regarding their satisfaction for the Apple iPhone is discussed. This section also describe the importance of the quality of customer service quality and its impact on customer satisfaction. 1.2 MAIN OBJECTIVES OF THIS RESEACH WORK: For the attainment of the broad objective of customer satisfaction discussed above, some of the specific objectives too needs to look forward: a) To make some recommendations and understand them from user’s point of view. b) To understand what makes customers choose an Apple IPhone over other types of phone available in market 1.3 MOBILE HANDSET INDUSTRY: A study made by GS Mobile Economy’ (2014), found out that in present times, availability of versatile mobile phone handsets are no more...
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...growth and employment opportunities have made the younger generation mobile with the rising income. Though current VAS adoption is limited to select set of services, this combination of age, income and people’s mobility promises a great future. We, in this report, through a primary market survey, attempt to highlight the issues that are holding back the growth of Mobile VAS in India and map future consumer preferences. Our market research covers consumers across SEC A, SEC B and SEC C. This report also assesses the current state of VAS ecosystem and how it will evolve. The report evaluates the challenges faced by different stakeholders in VAS ecosystem and how each of them should react to be able to succeed in this new environment. Population Pyramid - India 2010 Source: US Census Bureau VAS adoption in India will spur due to positive demography, growing middle class and increasing spending power of people at the bottom of the pyramid. Connect with Consumer - Value Added Services 3 VAS: Way Forward Executive Summary Page 03 Page 43 Tax Imperatives of VAS Study Methodology Page 05 Page 39 Mapping of Mobile VAS Users Page 33 Introduction Page 07 VAS in India Page 12 Current VAS Value chain in Indian context Page 16 Solving the VAS puzzle Page 18 4 PwC Primary Research Methodology PwC undertook a detailed and wide scale market research with the objective of understanding the behavior of Indian mobile subscribers...
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...makes Nokia (NOK) look like a growth company. HTC’s handset volume declined by -43% in the autumn quarter vs. Nokia’s -23% volume decline. This is very interesting because HTC is using Android, the world’s most popular smartphone OS that is powering 40% annualized growth among its vendors. Nokia is limping along with an unholy mix of the obsolete Symbian platform, the moribund S40 feature phone platform and a niche OS called Windows Phone. What this demonstrates is the extreme difficulty in competing against Samsung (005930) on its Android home turf. The global popularity of Android does not mean that it gives the vendors employing it any real advantage. On the contrary, it exposes second-tier Android brands to merciless head-to-head comparisons with Samsung. Samsung’s global smartphone volume soared in the third quarter to 56 million units, doubling in a year. HTC’s smartphone volumes crashed by 42% to just 7 million units during the autumn quarter. Weirdly enough, this means that Research in Motion (RIMM) actually surpassed HTC in global smartphone volume competition. RIM may be collapsing due to its ancient handset portfolio and badly aging operating system, but HTC’s brand new smartphones with cutting edge specs and the latest version of the immensely popular Android OS are actually losing market share more rapidly. It is the new model launches that make HTC’s 3Q12 performance so difficult to comprehend. Handset vendors sometimes tuck into 20-30% annualized volume...
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...the hyperactive mobile phone market before a clear winner can emerge. Onkar Pandey keeping the flag flying high B.D. Park, Managing Director, Samsung India, leads an established brand, which is the leader in the smartphone segment. But his real test will be to manage the brand in face of a resurgent Nokia, besides facing off competition from the likes of Sony U 3 revenues of top mobile players Samsung’s revenue rose more than Nokia’s rank 201112 119.25 78.91 19.78 14.60 13.27 9.23 7.90 7.80 7.50 6.70 201011 129.29 57.20 22.89 19.50 10.04 4.50 9.20 18.34 6.26 13.26 Change market (%) share (%) -8 38 -14 -25 32 105 -14 -57 20 -49 -5 38.2 25.3 6.3 4.7 4.3 Nokia Samsung Micromax BlackBerry Karbonn HTC Spice LG Huawei G’Five TOTAL 2.5 2.5 2.4 2.1 100 312.15 330.31 Source: CyberMedia Research (Revenue in Rs Billion) ntil as recently as 2008, Nokia had an invincible lock on the mobile phone market in India. The Finnish giant was by far the strongest Richmond in the field, controlling a humongous 75% of the Indian mobile handset market by volume. But over the next couple of years, even as the handset market was going through a watershed technological change and churn, Nokia made the mistake of taking its eyes off the emerging market trends and has had to pay a heavy price for the lapse. By the time it realised its mistake, the South Korean major Samsung had already taken the market by storm, introducing a whole new dynamic to the Indian mobile phone market: smartphones...
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...Case Study:-Virgin Mobile USA: Pricing for the very first time Introduction: Virgin Mobile Company led by Branson, is a British-base company. Dan Schulman was chosen as CEO in 2001. He was trying to find a niche market in US for virgin mobile. US market was under-served and dissatisfy with existing Carriers. Youth were ignored and no carrier had capitalized on this segment. The company entered in a 50-50 joint venture with US-based Sprint in which Virgin will use Sprint network for US services. The goal of the US Virgin mobile was to have one million subscribers by 2002 and 3 million by year four. Virgin mobile was planning to adopt pre-paid system instead of contract. It was intended to serve those that are unable to have credit cards yet. Virgin mobile had to fight many shortcomings that were endemic in the industry. They preferred to introduce new features that will attract youth to use their services. Therefore, they were worried about pricing their services that should be attractive for the consumers, profitable for the company itself, and not rise the reaction of the rivals. 1. Do you agree with Virgin Mobiles target market selection? What are the risks associated with targeting this segment? Indeed yes, the saturated nature of the wireless communication industry in U.S. made it very difficult for the new brands to enter the market. However the (15-29) market segment is yet remained untouched by the big players. If the youth segment remains the main focus for Virgin...
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...quality in calls * High speed data transfer over the internet * High end connectivity * Direct video streaming facility from the internet * Feature of video calling to any 3G enabled mobile phones containing a camera for video calling and many more such features are there. All this is easily available at quite affordable prices. Now that the private companies have also come up with the launch of 3G networks, the charges of this advanced service are been hoped to get down soon. 3G is the next generation feature that provides new aspects to the use of networks for Internet as well as calling purposes. The introductory part of subject under investigation contains the following: * Objectives of the Study * Significance of the Study * Sources of the study * Reason of choosing customer satisfaction of GP * Methodology of the study * Limitations of the Study Objectives of the study: This Program was designed to accomplish some objectives. The objectives were identified through a closer interaction and exchange of views with the users of 3G. The objectives are: * Application of 3G * Find out advantage and disadvantage of 3G * Uses of 3G * 3G function * 3G consideration * Advantage of 3G for business world Significance of the study: 3G - Third Generation mobile telephone networks are the latest stage in the development of wireless communications technology. Significant features of 3G systems are that they support much higher data transmission...
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... After six quarters of record sales, acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets. Since those challenges, Peter Chou, the HTC´s CEO, recognize that is the moment to make important decisions in order to compete successfully and sustainably in the competitive mobile devices market. Among the HTC´s issues that Chou hope to resolve are: How to differentiate its strategy in a sustainable way?, What actions and strategy follow in order to manage uncertainty and to anticipate the changes of the acquisition of Motorola by Google and the alliance Microsoft-Nokia?, Will they need to develop their own OS or license another from the market?, How compete in the market of tablets? How important is for the company be leader in tablet?, and How face the Strategy IP be moving forward? Problem: HTC is a well know Taiwanese company, recognized as one of the best handset hardware manufacturer. At the beginning they were producing handset for well-known companies such as Microsoft, Compaq, Handspring (Treo) and even Google. Later they...
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...Mobile technology in today’s world. In todays world consumers want to stay up to date with technology and , especially mobile phones. Faster, thinner and lighter is the new cool factor for mobiles phone buyers and for the people that love technology, also now days mobile phone manufactures have integrated the use of internet and also applications that help users with ease of access to banking and other features like steaming movies using applications like Net-Flix and Love Film, to buying your groceries at a touch of a button. In the 1940’s the mobile phone revolution started and only the wealthy and rich people could afford to buy them. It was more of a fashion factor, where as now days it is a vital tool for people to communicate with each other. Bulky phones are now of the past, retailers now concentrate on smart phones which have much more functionality and use for consumers and their are many platforms which they run on, in todays market ranging from Nokia having Symbian, Apple having iOS, Blackberry having RIM (research in motion) and Samsung using Google Android platform. All of these platform vary a little from each other but have the same goal which is grabbing consumers to by there product. Smart-phone ownership, by platform Google Android– 32%, iOS– 19%, Blackberry– 16%, Symbian– 8%, Windows phone– 4%, none of these– 22%. “Smartphone penetration has continued to rise rapidly over the past few years, with almost two thirds (62%) of internet users owning...
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... to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago, having a mobile phone was considered a luxury, but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more interesting is how competition plays a very important role in determining the market condition today and tomorrow. Initially when Motorola introduced the mobile handset it was said that this device had a huge potential and that prediction has come true. For 14 years Nokia has held the top position of the global mobile phone market, however according to a Reuters poll of analysts, Samsung Electronics is outselling the Finnish mobile giant, but now we can see that people are switching their brands from nokia to other brands so we here want to find and study the factors in our research report that are responsible for the sudden change in the preference of the customers who previously used to buy the Nokia Cellphones but now prefer Samsung over Nokia. 3. BRIEF LITERATURE REVIEW: Following Researches have been conducted on Brand switching: * Consumers Propensity to Switch: A STUDY ON Mobile phone Industry * SWITCHING TENDENCIES OF CONSUMERS OF MOBILE PHONE SERVICES IN PUNJAB DISTRICT * Smartphone Students brand preferences between Apple and...
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