...| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills ...
Words: 1263 - Pages: 6
...Applied Business Challenge BPD3100 Year:2015 Semester/ Dates: 1 2015 Location: Melbourne, Sunway KL&JB-CUFE-VU Sydney-Liaoning, Vietnam Prepared by: Andrew Stein / Maria De Sensi Welcome Welcome to this unit of study. This Unit Guide provides important information and should be kept as a reference to assist with your studies. This Guide includes information about your reading and resources, independent learning, class activities and assessment tasks. It is recommended that you read this Guide carefully: you will be expected to manage your learning as you work towards successful study. Detailed in formation and learning resources for this unit have also been provided on the Unit website on VU Collaborate which can be reached via the Student Portal at vu.edu.au/student-tools/myvu-student-por tal. It is important that you access your Unit website regularly. Acknowledgement of Country We respectfully acknowledge and recognise the traditional owners, their Elders past and present, their descendants and kin as the custodians of this land. Introduction to the unit Unit Title: Applied Business Challenge Unit Code: BPD3100 Other details: Key staff Unit co-ordinator Name: Andrew Stein Location: CF1024 Contact number: 061-99194332 Contact email: Andrew.stein@vu.edu.au Name: Maria De Sensi Location: G425 Contact number: 061-99195484 Contact email: Maria.De Sensi@vu.edu.au Teaching team Campus: Days and times: Year: 2015 Semester/Dates: 1 Credit Points: 12 alagarania@sunway...
Words: 11124 - Pages: 45
...Course Description This course focuses on the issues, challenges, and opportunities presented by U.S. population diversity. Workplace issues related to employee diversity in terms of gender, race or ethnicity, socioeconomic class, and cultural background are emphasized. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Harvey, C. P., & Allard, M. J. (2009). Understanding and managing diversity (4th ed.). Upper Saddle River, NJ: Pearson. Schaefer, R. T. (2011). Racial and ethnic groups (12th ed.). Upper Saddle River, NJ: Pearson. All electronic materials are available on the student website. |Week One: Workplace Diversity | | |Details |Due ...
Words: 1812 - Pages: 8
...the operation of an organization and the market one serves. You must learn to think, act, speak, and process from the “management mind.” This capstone course draws from all functional areas of an enterprise to provide strategic direction to an organization. It also provides engineers with a management perspective as a complement to the engineering orientation, which they currently possess. Strategies are offered to ensure not only success in a competitive “for profit” environment, but the sustainability of success throughout the economic cycle. A framework is developed to understand the interrelation of accounting, finance, operations, engineering, and marketing. Class format will be lecture, case study analysis, open discussion, guest speakers, and student presentation. Student Notice: As a...
Words: 1175 - Pages: 5
...COURSE SYLLABUS COURSE TITLE: MGT/448 Global Business Strategies LSB04BSM09 REQUIRED TEXT/MATERIAL: Books 1. The World Is Flat A Brief History of the Twenty-first Century (Friedman) 2. International Business: Competing in the Global Marketplace, 5/e (Hill) 3. The Lexus and the Olive Tree: Understanding Globalization (Friedman) 4. Managing Cultural Differences (Harris, Moran) 5. Global E-Commerce Strategies for Small Business, (Da Costa, Laffont, Tirole) Scholarly Articles 1. International Business: Environments and Operations, (Daniels, Radebaugh, Sullivan) Journal of Political Economy 2. International Real Business Cycles, (Backus, Kehoe and Kyland) Journal of Political Economy 3. Going global: Using information technology to advance the competitiveness of the virtual, (Boudreau, Loch, Robey, Straub) Academy of Management Executive 4. Working with Americans, (Thompson) The FLAME of Claremont Graduate University Websites: 1. Economist.com (The Economist Magazine) 2. FT.com (Financial Times Newspaper) 3. cia.gov/cia/publications/factbook (CIA world Fact Book) 4. loc.gov/rr/international/portals.html (Library of Congress Country Info) 5. windowontheworldinc.com/countryprofile/index.html (Tips for Global Business Etiquette 6. transparency.org (Transparency International) 7. scholar.google.com (Google for academic search) INSTRUCTOR: Taj Ahmad Eldridge, MBA, Ph.D Int’l Political Economics & World Politics candidate WELCOME: ...
Words: 3977 - Pages: 16
...Faculty of Business and Information Technology Auckland Campus COURSE OUTLINE BUS 7333 Strategic Management Trimester One, 2013 Copyright Notice: This course material is protected by copyright and has been copied by and solely for educational purposes of Whitireia New Zealand under license. You may not sell, alter or further reproduce or distribute any part of this material to any other person. Where provided to you in electronic format, you may only print from it for your own use in the relevant course of instruction. Failure to comply with the terms of this warning may expose you to legal action for copyright infringement and/or disciplinary action. GENERAL INFORMATION COURSE DETAILS | Course Title | BUS7333 Strategic Management | Level | 7 | Credit Value | 20 Credits | Duration | 13 weeks | Learning Hours | 200 hours, including approximately 10 hours per week of self-study in your own time to complete the course requirements | Course Delivery | Lectures, Tutorials, Group Work, Project Work and Self-Directed Learning | Passing Criteria | * All assessments must be completed * A minimum of 40% in an assessment worth 40% or more of the total mark AND * An overall course grade of 50% across all assessments | Attendance | We strongly recommend that you attend 100% of lectures and tutorials. To be eligible for any form of assistance with your studies outside of class time, Whitireia New Zealand requires you to attend a minimum of 80% of lectures...
Words: 4495 - Pages: 18
...Supply Chain Management COURSE OUTLINE TERM WINTER 2014 A. INSTRUCTOR AND CONTACT INFORMATION | Instructor: | Mr. Hanif Ajari | Office #: | Korangi Sector 30 near Singer round about | Telephone: | 0321- 2666071, 021-34933003(Res) | E-mail: | Ajari1230@hotmail.com | Office Hours: | Normal University hours | B. COURSE OBJECTIVE | Objective of this program is to generate basic level understanding and translating conceptual exposure in very congenial atmosphere among the students and professional that why supply chain management is among the top initiatives for businesses of all sizes. Yet most purchasing, operation, planning, and finance managers feel they don’t have good control over their supply chains. Even the best informed are saddled with questions about establishing organization buy-in, defining metrics and benchmarks, optimizing material and transactional flow, and conducting relevant competitive analysis to define business opportunities. The challenges involved in optimizing a company’s supply chain are substantial. The proposed course outline grew out of a number of supply chain management courses or workshop conducted in Executive Education programs I have taught extensively in many universities within and outside Pakistan over the past five years as well as number of projects I have handled in the field of designing the supply chain model within Pakistan or and other countries of the world. The course outline is more or less similar to the topics...
Words: 1531 - Pages: 7
...Lahore School of Economics Course: Management: Policy and Practice (MGT 503) Semester: Winter Semester 2012 Part- I Class: MBA for Professionals I Sec B Course Instructor: Usamah Iyyaz Billah (email: usamahbillah@yahoo.com ) Class Day & Timings: Sunday: 12:45 PM - 02:45 PM + 3.00PM - 5.00PM SYLLABUS 1. Introduction to Case Study Method: The case study method is radically different from traditional teaching methods. Students will learn the basic rules of an Oral Case Analysis Presentations as well as how to prepare and present Written Analysis for comprehensive management cases. 2. Defining the Managers Terrain: What is a management function, roles and kills? Universality of Management. A brief History of Management. Organizational Culture and Environment. Classifying managers and nominal employees. How the work done by managers is important for the organizations and how difficult it is to be a good manager who carries Social Responsibility and Good Ethics. 3. Planning: Managers as Decision makes, Decision making Process. Classifying decisions and decision making conditions. Techniques for effective decision making. Foundation of Planning. Setting goals/objectives and developing plans. Strategic management and planning. 4. Organizing: Organizational structure and design. Functional, geographic, product, process, customer departmentalization. Chain of command and span of control. Decisions involved...
Words: 1793 - Pages: 8
...|[pic] |Course Syllabus | | |College of Humanities | | |SOC/315 Version 4 | | |Cultural Diversity | Copyright © 2010, 2005, 2004 by University of Phoenix. All rights reserved. Course Description This course focuses on the issues, challenges, and opportunities presented by U.S. population diversity. Workplace issues related to employee diversity in terms of gender, race or ethnicity, socioeconomic class, and cultural background are emphasized. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently...
Words: 2546 - Pages: 11
...DEPARTMENT OF MARKETING COURSE OUTLINE SUMMER 2012 Course: MKTG 300, Principles of Marketing (10122) Meeting Time: Tuesday and Thursday 1:00pm - 4:45pm Meeting Room: Room 235, CBA Instructor: Dr. Praveen Soni Office: Room 355, CBA Phone: 985-4763 Office Hours: After Class e-mail: praveen.soni@csulb.edu (No junk mail, please) Course Objectives To provide business and non-business students with the basic knowledge of marketing, regardless of their area of specialization. To relate marketing concepts to real life business situations using numerous cases and various Internet activities. To develop students’ ability to understand marketing challenges, issues, and alternatives, and the ability to make recommendations. To inculcate an appreciation for the marketing activities typically performed by marketing professionals. Required Text Lamb, Charles W., Joseph F. Hair and Carl McDaniel (2013), Marketing, Twelfth Edition, South-Western Cengage Learning, Mason, Ohio. Course Grade Determination The course grade will be determined by weighting the components as shown below. Relative grading will be used to assign letter grades after all scores have been compiled. Test 1, 2, and 3 – 20% each Group Presentation – 15% Multicultural Retailing Field Project – 15% Individual Participation – 10% Tests 2 and 3 are non-comprehensive. Each student is responsible for bringing a SCANTRON 882 and a No. 2 pencil for the tests. To enhance...
Words: 786 - Pages: 4
...MKTG 308 - Group Work (30% of Total Assessment) There will be two components to the group work component of total assessment in MKTG308. The first component will be a Project Report worth 20% of the total assessment marks. The second component will be based on 2 presentations related to the group project report and associated tutorial work. The presentation component of group work is worth 10% of the total assessment marks. (1) Project Report (20%) The group Project report is due in week 11 in your tutorial class. Project reports handed in at later tutorials on the day due will be penalized 20% of the potential marks for the Project. For every further day late a further 20% penalty will apply for each day late. A cover sheet must be attached with the names and SIDs of all participating students in the group. Groups may submit peer assessment sheets based on peer ratings by each member of the group (a peer assessment sheet is attached to this outline). All of the peer assessment sheets for the group need to be attached to the group report submission on the pages following the cover sheet. It is the responsibility of the group leader to ensure that all completed peer assessment sheets are included in the group assignment submission. The peer assessment sheets for the group will be considered when allocating marks for the group report to individual group members. If peer review sheets are not included all students in the group will receive the same group mark. Project Aim:...
Words: 3738 - Pages: 15
...A Framework for Case Analysis Case analysis is a problem solving process. You are demonstrating in a systematic way how you have defined a key problem/issue, identified plausible, realistic alternatives (not necessarily limited by those suggested in the case), analyzed these alternatives using common criteria, and finally developed a complete set of recommendations. This process challenges your organizational and communication skills as much as your analytical and quantitative skills. Step 1. Situation Analysis. The first step in systematically analyzing an organization's marketing problems is to conduct a situation analysis. This is not part of the written case brief but it is needed before you can begin the problem solving process. Step 2. Define the Problem/Issue. Once you have conducted a thorough situation analysis, you can identify the problem(s) facing the organization. Be careful not to assume that the characters in the case are objective or accurate in identifying the problem or make a rush to judgment about the problem. Step 3. Identify plausible alternatives. What are reasonable options for solving the identified problem? While you should at least initially consider the options discussed in the case, do not assume that these are the best or even appropriate alternatives, especially if these options are not consistent with the problem. Alternatives should be plausible, not "straw men" that are just knocked aside in order to make a bee line for some obvious solution...
Words: 2924 - Pages: 12
... |Term Project Guideline |[pic] | Introduction The intent of this project is for your project group to conduct independent investigation and demonstrate an in-depth knowledge of a specific area related to Computer and Cyber Forensics (or digital forensics). The project can take several forms. Your team may (1) design a hands-on lab, (2) develop a comprehensive WWW portal on a topic related to cyber forensics, or (3) choose your own form and substance. Project Details The following paragraphs are guidelines for some of the project options: 1. Hands-on Lab Development Your team may elect to design a hands-on lab (similar to what you have practiced in this class). Your report should include an instructional guide for the lab and a report that documents your team’s exploration and results of the lab. The hands-on lab should cover the detailed process of conducting a complete forensic analysis (imaging, data recovery, and analysis) on selected digital devices or using criminal tools for attack, defense, and data recovery. Here is a list of possible devices or tools: Digital Devices: |Digital Music Device |Mobile Phone | |Flash Memory Cards |RIM (BlackBerry) Wireless Device ...
Words: 822 - Pages: 4
...INTRODUCTION This essay is a critique based on a pilot study carried out on ‘patient stories of living with a pressure ulcer’ and I will be using Caldwell, K. et al. (2005) as a structured research framework to carryout the evaluation on this study. First and foremost a definition of what research, (nursing research in particular) and research critique entails will give a greater understanding of what this essay aims at addressing. On one hand, Polit and Beck (2006, p4), defined research as a systematic inquiry that uses disciplined methods to answer questions or solve problems, while on the other hand they define nursing research as a systematic inquiry designed to develop knowledge about issues of importance to nurses, including nursing practice, nursing education and nursing administration. The importance of having research carried out in the nursing field can only be emphasised as it is the key element in generating and guaranteeing evidence to guide nursing practice and improvements to care and quality of life of both clients and service users as claimed by Polit and Beck (2006, p4). However once the research is undertaken and published, great emphasis is placed in finding out or identifying the strengths and weaknesses through critique. Polgar and Thomas (2000), point out that critiquing research entails identifying the strengths and weaknesses of research publications to ensure that patients/clients receive assessments and treatment based on the best available evidence...
Words: 2162 - Pages: 9
...the importance of learning as a continuous process and emphasizes that in order for hospitals to adapt to changes in the environment and be successful, they must create staff development programs. Nurse educators are the primary hospital resource for generating such educational programs. This summary will describe the steps to follow when planning an effective staff development program, which include assessing learning needs, selecting a learning theory, developing learning objectives, presenting learning content, and evaluating learning. Assessment of Learning Needs In order for the teaching-learning process to be effective, an assessment of learning needs must first occur (Kearney-Nunnery, 2012, pp. 162-176). Performing an analysis of learning needs will identify knowledge gaps and skill deficits and enable the educator to select the most relevant topics when creating staff development programs. Research has shown that questionnaires are a reliable method to collect this type of information (Doughty, 2012). To analyze and determine learning needs of nurses in the intensive care unit where I work, a questionnaire composed of two parts was used. The first part consisted of five questions related to clinical procedure topics for which nurses had potential knowledge deficits or interests. The second part addressed the preferences of delivery methods for educational content. Fifteen of the twenty nurses who received the questionnaire responded and the majority of...
Words: 1259 - Pages: 6
