...Philippine Laws Affecting Market By: Carla P. Yglopaz Mark Anthony S. Catahina Claudine M. Pascual Ryan-John L. Rivero Melissa Joy R. Suarez 14 June 2014 TABLE OF CONTENTS Laws Affecting Marketers Marketing Law ………………………………………………………………….. 5 Republic Act No. 8424: The National Internal Revenue Code of 1997 .................... 5 Republic Act No. 8293: Intellectual Property Code of the Philippines …………… 6 Batas Pambansa Bilang 68: Corporation Code of The Philippines …………. . 6 Republic Act No. 8799: Securities Regulation Code of the Philippines …………… 7 Republic Act 8792: Electronic Commerce Act of 2000 …………………………... 8 Legal Recognition of Electronic Writing or Document and Data Messages Data Messages ………………………………………………………….. 9 Electronic Documents ………………………………………………….. 9 Electronic Signatures …………………………………………………. 10 Agreement on Acknowledgment of Receipt of Electronic Data Messages or Electronic Documents …………………………………………………. 11 Republic Act No. 9501: Magna Carta for Micro, Small and Medium Enterprises 12 Republic Act 9178: Barangay Micro Business Enterprises (BMBEs) Act of 2002 14 Republic Act 7042: Foreign Investment Act of 1991 ……………...................... 14 Laws Affecting Consumers Basic Consumer Rights Right to Basic Need …………………………………………………. 15 Right to Safety …………………………………………………. 15 Right to Information …………………………………………………. 16 Right to Choose …………………………………………………. 17 Right to Representation …………………………………………...
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...IV. MARKET SITUATION ANALYSIS 1. Macro-environment The Philippines is one of the few countries that produces the four varieties of commercially-viable coffee, this includes Arabica, Liberica (Barako), Excelsa and Robusta coffee. Coffee occupies an important place in the Philippine economy, being wildly consumed as a beverage. In the world trade, coffee ranks first among non-staple food and it is rated as the fifth most important agricultural product. Filipinos are known to be the great consumers of coffee. While coffee is a global commodity, and Starbucks is a global phenomenon, the global culture surrounding coffee has eclipsed the fact that Filipinos hold a special place in their hearts for coffee. Coffee marks the Filipino’s daybreak. It also graces the Filipino’s mid-afternoon snack. It may even find itself as a Filipino night owl’s post-dinner treat. That’s why the Philippine coffee industry has found more room to grow. Just when everyone thought that no one could break Nescafe’s monopoly on coffee production, San Mig Coffee found its own niche in the market. Then Kopiko took the 3-in-1 niche by storm with its delicious Kopiko Brown Coffee. Table 4.1 Economic Macro-Environment Factor | Implication | Effect on Proposed Product | ADO expected Annual inflation rate to decrease from 4.3% in 2014 to 4.0% in 2015 | Reducing commodity prices should be expected | Reduced cost of sales and increased sales revenues | GDP growth is forecast at 6.4% in 2014 and 6.7%...
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...to do so in other cultural environments. If you were considering an expansion of your current business into an Asian country, what cross cultural challenges might you encounter? Task: Write an essay (suggested length 3–5 pages) in which you do the following: A. Discuss three major cross-cultural differences that would need to be taken into consideration if your company were to expand into this market based on your selected country. I have chosen to take my business into the Asian country of the Philippines. There will be many cross-cultural differences that will need to be considered prior to the expansion from the United States. Three of these major cross-cultural differences I would like to emphasize on are first, the language barrier; second, I will be covering legal barriers; and third, I will discuss the labor barriers. Language Barrier I chose this as a major barrier in a cross-culteral transition of my business, because, although the Philippines’ national language is Tagalog, and English is understood and spoken throughout, this does not...
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...Problem Background The Freedom from Debt Coalition (FDC-Iloilo) has released an alarming report which shows that consumers in Iloilo City located in Region VI - Western Visayas, in the Central Philippines, are charged with the most expensive electricity rates. Panay Electric Company, the city’s lone power distributor and services at least 53,000 households, commercial establishments and offices in this city. Moreover, the Freedom from Debt Coalition (FDC-Iloilo) also revealed that Iloilo City is not only the highest in terms of electricity rates in the country, but surprisingly, also in the world. (Iloilo City has the most expensive electricity in the country, world, 2010) With this problem, there is already existing solutions. The “Renewable Energy Act of 2008” was established. It is an act promoting the development, utilization and commercialization of renewable energy (RE) resources. There are many viable reasons and premise to put this on consideration; one is to reduce the dependence of Philippines in fossil fuels. The aim is to invigorate the exploration of renewable energy such as solar, wind, geothermal, biomass and hybrid systems among others. We are encouraged to apply these systems as well as institutionalize in order to prevent harmful emissions, pollution, and global warming in the environment. The Act of 2008 allows us to establish infrastructures that will support the main purpose of the said goals. There are alternative renewable sources of energy available...
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...CORPORATION Despite complaints, filed by consumers to the appropriate Government Agencies, the Philippines largest drinks manufacturer allegedly keeps on poisoning its national and international clientele. Established in 1890 as a brewery, the company is Southeast Asia's largest publicly listed food, beverage and packaging company with over 15,000 employees in more than 100 major facilities throughout the Asia-Pacific. Allegedly about 50 percent of the bottle caps, used by the company to close their light beer and other drinks, are rusted. The problem mainly occurs after cooling the drinks. Consumption of rust can cause kidney and liver problems. The probability of not reaching the age of 40 in the Philippines is 8.9 percent, which is a much higher percentage compared to other countries like China, Singapore and South Korea. This is partly due to a relatively high number of kidney and liver diseases, many of which may be traced back to consumption of rust. The company carries the brand names of some of the most formidable players in the Philippine food and beverage industry. The company's flagship product, beer, is one of the largest selling beers and among the top 15 beer brands in the world. The Company's manufacturing operations extend beyond its home market to Hong Kong, China, Indonesia, According to law firms, the brewery violates the Consumer Act of the Philippines. Republic Act No. 7394 regulates among others the protection of consumers against hazardous drinks COCA-COLA...
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...Cavite State University-Bacoor City Campus Soldiers Hills 4,Molino, Bacoor, Cavite “Electronic Waste Issues And Measures in the Philippines” Submitted by: Martin John Regalado Stephen Arcenal BSHRM 1-1 Submitted to: Ms. Carol Tamayo Introduction: As technology evolves, we don’t know what happened to the old technology like cell phones, appliances or machines. Instead, we keep our attentions to the newly developed technology and the old ones become Electronic Waste or E-waste for short. E-waste is a defective or obsolete devices or appliances, which means useless or cannot be used anymore. These E-wastes are often kept at home, improperly disposed to dumpsites, or exported to developing countries. Organizations such as European Union have recognized the scope of the e-waste problem and have instituted a system of extended producer responsibility (EPR) to address it. One method developed at Carnegie Mellon University by Matthews et al. is based on sales data, which were used to estimate the current and future quantity of computers that will be reused, recycled, stored, and land filled in the United States. While in the Philippines Republic Act No. 9003, with the short title Ecological Solid Waste Management Act of 2000, was signed into law in January 2001. RA 9003 sets guidelines and targets for solid waste avoidance and volume reduction through source reduction and waste minimization measures, including recycling, reuse,...
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...“Product Of” vs. “Owned by” (Australia & South Africa) 8 b) Buy Philippine Made Movement, Inc. 9 c) Seal of Excellence 9 d) Action Plan 10 4. Market Study 10 a) Colonial Mentality 10 b) Products Consumed 11 B. Definition of Issues 13 1. Philippine Made 13 2. Patronization of Philippine Made Products 15 3. Perceptions on Campaigns for Philippine Made 16 C. Position of Advocate 18 1. Mission and Vision: 18 2. Resources: 18 3. Competition: 19 4. SWOT Matrix: 19 5. TOWS 20 III. DEFINITION 22 A. Identification of Target Market 22 1. Primary: Youth 22 2. Secondary: Yuppie 24 B. Target Publics 24 C. Recipients 24 D. Product 25 IV. GOALS AND OBJECTIVES 25 A. Short term 25 B. Medium term 25 C. Long term 25 V. MARKETING MIX 25 A. Market Targeting 25 1. Size of the New Market 25 2. Demographic Characteristics 26 3. Psychographic Characteristics 26 4. Behavioral Characteristics 27 Primary Research Data 28 B. Product 30 C. Sales and Distribution Program (Please see Media and Public Reltions Program) 31 D. Marketing Communication Program 31 1. Message Analysis of Short Term Objectives: 31 2. Advertising Program 31 a) General Objectives 31 b) Creative Strategy 31 (a) Target Person 31 (b) Creative Objective 32 (c) Consumer Promise 32 (d) Support 32 (e) Brand personality...
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...History 1900 | Act No. 52 was passed by the First Philippine Commission placing all banks under the Bureau of Treasury. The Insular Treasurer was authorized to supervise and examine banks and banking activities. | | | February 1929 | The Bureau of Banking under the Department of Finance took over the task of banking supervision. | | | 1939 | A bill establishing a central bank was drafted by Secretary of Finance Manuel Roxas and approved by the Philippine Legislature. However, the bill was returned by the US government, without action, to the Commonwealth Government. | | | 1946 | A joint Philippine-American Finance Commission was created to study the Philippine currency and banking system. The Commission recommended the reform of the monetary system, the formation of a central bank and the regulation of money and credit.The charter of the Central Bank of Guatemala was chosen as the model of the proposed central bank charter. | | | August 1947 | A Central Bank Council was formed to review the Commission’s report and prepare the necessary legislation for implementation. | | | February 1948 | President Manuel Roxas submitted to Congress a bill “Establishing the Central Bank of the Philippines, defining its powers in the administration of the monetary and banking system, amending pertinent provisions of the Administrative Code with respect to the currency and the Bureau of Banking, and for other purposes. | | | 15 June 1948 | The...
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...depression, but many economists believed that the lack of customers had resulted in the over-production of steel, oil and other goods. These were the leading causes of the economic crash. Luckily for the United States, the age of Imperialism has begun. Imperialism is the act of annexing foreign colonies. In the early 1900s, European powers started aggressively conquering colonies, racing to build the largest Empires. The question is, should the United States have joined this conquest, and how did they benefit? Without the rise of big business in the late 1890’s, the United States would not have sanctioned Imperialism, nor would they have annexed colonies in the East, conveniently forming a route to China’s market....
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...HIGHLIGHTS OF R.A. 7394 (CONSUMER ACT OF THE PHILIPPINES) • APPROVED on April 13, 1992 • Became OPERATIONAL in May 1993 with the appointment of NCAC Members by the President • SEEKS to carry out the 1987 constitutional mandate of protecting the consumer against trade malpractice and substandard or hazardous products. • It is also the government’s response to the UN Secretary General’s request that member governments adopt policy measures that will implement the minimum guidelines on consumer protection promulgated by the United Nations in April 15, 1985 Art. 2. DECLARATION OF BASIC POLICY 1. To protect the interest of the consumer. 2. To promote the general welfare. 3. To establish standards of conduct for business and Industry. OBJECTIVES of the Consumer Act: 1. Protection against hazards to health and safety. 2. Protection against deceptive, unfair and unconscionable sales acts and practices. 3. Provision of information and education to facilitate sound choice and the proper exercise of rights by the consumer. 4. Provision of adequate rights and means of redress. 5. Involvement of consumer representatives in the formula of social and economic policies. Government agencies that implement the Consumer Act: • Department of Trade and Industry • Department of Agriculture • Department of Education • Department of Health • Bangko Sentral ng Pilipinas • Local Government (Provincial, City or Municipal Treasurer) NATIONAL CONSUMER AFFAIRS COUNCIL, was created...
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...My topic: WHAT ACTS ARE CRIMINALIZED? ELEMENTS? MOTIVATIONS WHY CRIMINALS COMMIT THIS CRIME AND HOW THEY DO IT? (Re: E-waste Management in the Philippines) Like other developing countries, our country (Philippines) is facing a mounting electronic waste problem. Our existing waste management policies lack a specific or solid framework for dealing with E-waste. Our country has no official definition of what constitutes E-waste. The overall framework for managing waste, the Ecological Solid Waste Management Act of 2000 or otherwise known as Republic Act No. 9003, covers all forms of solid waste. Since E-waste contain hazardous and toxic substances, the nearest definition would fall under “hazardous waste” as defined in the Toxic Substances...
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...CHAPTER 1 INTRODUCTION Consumers nowadays are becoming more conscious of good health and proper nutrition. They are not only aware of the kind of food they eat but they are also interested to learn about healthier and nutritious diets to help them cope with their lifestyle at the same time, chronic degenerative diseases or “lifestyle diseases” are increasing twenty one out of 100 adults are hypertensive and 4 out every 100 diabetic (FNRI, 2008). Micronutrient deficiencies are still prevalent among Filipino today. The latest survey done by the FNRI in 1998 revealed that 31 out of 100 Filipinos are anemic and 36 out of 100 children have moderate to severe iodine deficiency disorder. With the advent of the new food technology, processed food products are increasing in the markets today. One can regularly see on television, or read in the magazines or newspaper articles about food and health. The increasing urbanization in the Philippines has also resulted in dramatic changes in the lifestyle of the people, which contributes, to the growing consumption of manufactured goods. Cup Noodles for an instant, it is placed in a handy and convenient packaging. This makes it easy to carry and eat during quick breaks at long hours at the office. Indeed, there is an expanding consumer demand for nutritious, convenient and quality foods to promote health and prevent diseases. Government and private organizations strive to provide consumers with the essential nutrients deficient in their...
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...A. Income. in macroeconomics is more than the income received by employees in the form of salaries or wages. example, for households and individuals, income is the sum of all the wages, salaries, profits, interest s payments, rents and other forms of earning received in a given period of time. B. Consumption. Consumption means the expenditures made by households on goods and services. Example, consumer durable products like washing machines are consumed immediately after purchase. C. Multiplier Concept. The process of generating income through the circular flow exchanges between the households and firms. Example, We focus on current consumption on such goods as food and household items like washing machines and oven toaster. this is in contract to expenditures on capital goods such as housing which service as prepayments of long-run consumption. D. Savings, the portion of disposable income not spend on consumption of consumer goods but accumulated or invested directly in capital equipment or in paying off a home mortgage, or indirectly through purchase of securities. E. Taste and preferences. Taste and preferences depend on how products satisfy one's desires. A chance in collective attitude can change aggregate taste and preference, and in turn change the consumption level and marginal propensity to consume. Example, a family residing in Ilocos may consume less of every peso of income than a family of the same income level in living in an urbanized area like Makati...
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...pioneering advertising agency in the Philippines. It was the first multinational agency to establish local operations 65 years ago. It was followed with a series of firsts, like the first to apply strategic planning, the first to introduce branded entertainment, and even the first to claim a branded Guinness World Record. In recent history, JWT Manila was the first and only advertising agency in the Philippines to win the Gold Cannes Lions. JWT Manila provides pioneering business and creative solutions for Unilever, J&J, Kraft, Shell, Nokia, HSBC, Ford, Mazda, Nestle, Kimberly-Clark, Bayer, Greenfield Development Corporation and Canon. Mr. Guerrero found out that BBDO Guerrero was the first Philippine agency ever to be ranked among the world's top 50 agencies in the "Gunn Report”. It was the most awarded Philippine agency at the 2014 Cannes Lion Festival and won the nation’s first ever CyberLion. Recently, its DOT campaign “It’s more fun in the Philippines” was judged 3rd best in the world and 1st in Asia in the global WARC report. This agency is internationally recognized for integrated communications solutions, with powerful and persuasive content created across a variety of media and touch points. Proximity is a division at BBDO Guerrero that specializes in digital and direct response marketing. BBDO Guerrero maintains long-standing relationships with an impressive list of local and international clients, some of which are the Philippine Department of Tourism, Pepsico...
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... BUS520M Business Law Submitted by: GROUP 4 Amparo, Lourdes Lagman, Mia Marie Legaspi, Jill Noreen Submitted to: Atty. Antonio Ligon April 6, 2016 I. Background 1. Philippine Business a. History 2. Doing business in the Philippines b. Forms of business 3. Definition and Origin of Joint Venture (JV) II. Statement of the Problems 1. What are the applicable laws in joint ventures? 2. What are the tax implications? 3. Are our current joint venture laws sufficient? Especially with the Asean integration? III. Statement of Objectives The research study aims to: 1. Identify the applicable laws in joint ventures 2. Identify the tax implications in joint ventures 3. Identify insufficiencies (if any) in our current joint venture laws and make recommendations IV. Discussion 1. Nature of Joint Ventures in Philippine setting 2. Governing Laws 3. Foreign Investments 4. Scope of Joint Venture Business Activity 5. Taxes in Joint Venture 6. Example of JVs in the Philippines V. Analyses VI. Recommendations VII. Learning Points VIII. References I. Background of Philippine Business History Historians state that the early start of business in the Philippines dated back in the 14th century, however, it was not until 1950’s or the post war years was where the emergence of an actual industrial growth. Our history of being colonized and the achievement...
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