...Understanding customer behavior in retail banking The impact of the credit crisis across Europe February 2010 Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Executive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Key findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 The impact on trust . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Loyalty: the end of an era? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Reasons customers look elsewhere Measuring satisfaction Conclusion 8 How Ernst & Young can help . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Introduction ...
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...Buying behavior with evolution of ecommerce in Fashion Industry Introduction At about 150 million Internet consumers, India now has the third biggest Internet population in the world, next to China (at 575M) and the US (at 275M). According to the Internet and Mobile Association of India (IAMAI), the total of Social Media users in Urban India reached 66 Million by June 2013 and is expected to cross 80 million users by mid-2014. This clearly demonstrates that India is growing fast and public is becoming habitual of using the Internet as the development of human society, the development in Interaction processes and Digital Convergence open up groundbreaking opportunities and challenges for Marketing. Subsequently, the Internet has moved fast...
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...Marketing Research Project Modern retails in India - Trends, issues and future GROUP - 4 Divya Katoch Gaurav Bhola Hanuman Sharan Hemant Meena HimaSindhu Karthik Junnuri F - 099 F 101 F 102 F 103 F 105 F 108 Page 1 Marketing Research Project ACKNOWLEDGEMENT We sincerely express our gratitude to Mr. Hemang Dangi for his constant guidance throughout the project. We also want to thank all the respondents of our survey for spending their valuable time in filling out the survey. Yours sincerely, Group 4 MBA- 1st Year Section B Page 2 Marketing Research Project Table of Contents 1.Title page ................................................................................................................................1 2.Acknowledgement ..................................................................................................................2 3.Index/ Table of content ..........................................................................................................3 4.Abstract ..................................................................................................................................4 5.Introduction ............................................................................................................................5 6.Review of literature .............................................................................................................. 10 7. Research methodology ...................................
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...Available ONLINE www.visualsoftindia.com/journal.html VSRD-IJBMR, Vol. 1 (6), 2011, 348-361 RESEARCH ARTICLE RESEARCH ARTICLE A Study of Buying Behavior and Brand Perception of Consumers in Shopping Malls 1 M. Yaseen Khan* and 2SM Tariq Zafar ABSTRACT In India Shopping Malls industry is upcoming industry worth Rs 17000 Cr. In NCR (National Capital Region) Gurgaon is the most favorite place for the shopping malls. M.G. (Meharuli – Gurgaon) Road is the place for all famous shopping malls in Gurgaon. In NCR DLF, MGF, JMD, SAHARA, all big players are in the region. On M.G. Road Gurgaon MGF Group has two shopping malls in operation MGF Metropolitan Mall, MGF Plaza, Sahara Group has its Sahara Mall and DLF Group has its City Centre. The project involved the study of comparative analysis consumer buying behavior and brand perception of consumers regarding shopping malls on M.G. Road and Metropolitan Mall as a base. Consumer purchasing power is the main factor, which determines their buying behavior and brand of shopping malls. Shopping Malls are the places for the fun & entertainment, family outing, shopping and eating’s. In shopping Malls age factor is the most dominant factor in daily footfalls. In different shopping malls different age group consumers come and they impact on the buying behavior. Keywords: Shopping Malls, Consumer Behaviour, Brand Perception, Purchasing Power, Fun & Entertainment, Age Factors etc. 1. INTRODUCTION In 2009, India's nominal GDP stood at US$1...
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...Customer Relationship Marketing (CRM) on the consumer behavior in the luxury retail market of UK. Abstract Customer relation marketing (CRM) is a strategic process of business in which the relationship of client, the loyalty of customers and brand value are built through the marketing activities and strategies. Customer relation marketing has allowed luxury retail market in the United Kingdom to develop long-term relationships with new and established customers while helping in the streamline corporate performance. Customer relationship marketing is a new completive weapon for the luxury market products in the United Kingdom. The battle is among corporates and business in the luxury market products a consequence mainly attributed to internet and rise globalization. Organizations that are offering the luxury products to their customers is focusing on conquering the minds of their customers. In this, they make them be loyal brand followers and satisfy their customer needs with the help of customer relation marketing systems. Luxury products and brand have become the new modern cults. Each brand is seeking to attract the largest customer base. The main purpose of writing the dissertation is to carry out a qualitative thematic research and analyses on the impact customer relation marketing in the luxury retail sector in the United Kingdom. The research and analysis will be based on the consumer buying behavior and the luxury retail market success. The paper also evaluates on the...
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...How Marketing Strategies Impact on Buying Behavior of Customers, A Case Study of TESCO Table of Contents Chapter 1; Introduction to Topic Introduction Introduction to Tesco Aim of the Study Importance of the Study Research Questions Research Objectives Research Strategy Chapter 2; Background Literature Review Chapter 3; Methodology Research Design Research Approach Research Methodology Reason for Methodology Selection Data Collection Tools for Data Collection Sampling Methods Data Presentation Sample Size Data Analysis Validity Reliability Ethics of Research Limitations of the Research Chapter 4; Data Analysis Introduction Tesco Marketing Strategies of a retail Business Consumer Behavior Determinants Marketing Strategies to Affect Consumer Psychology Potential Fail Points of Retail Marketing Effect of Marketing Strategies on Consumer Behavior Chapter 5: Conclusion Introduction Retail Marketing Strategies Determinants of Consumer Behavior Consumer Psychology based Marketing Strategies Retail Marketing Fail Points Marketing Effects on Consumer Behavior Conclusion References CHAPTER 1: INTRODUCTION TO TOPIC 1.1. INTRODUCTION The world today is subjected to globalization that has affected every part of the business. Business strategies have changed; customer is more aware of what he actually needs, multiple options are available much conveniently then were ever before. This over competitive environment has increased the pressure...
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...Consumer Attitude Towards Online Retail Shopping in the Indian Context Sangeeta Sahney *, Archana Shrivastava** and Rajani Bhimalingam*** The objective here is to look into the various aspects of online shopping in modern day environment and to identify those factors that affect the development of attitudes towards online shopping. The study also aims at identifying customer requirements with respect to online shopping, giving certain conclusions to ensure the success of an online shopping site. This study is descriptive, diagnostic and exploratory in nature, and is aimed at identifying critical parameters in online retail shopping, tapping consumers’ feelings and attitudes towards online shopping, and establishing attitudinal differences across demographics. It reaches a logical conclusion through the identification of key design areas. It helps one to understand what consumers expect from an online retailing store for their satisfaction and delight. By examining the various dimensions uncovered in this study, online retailers can develop a better understanding of consumer needs. Marketing academicians may use this study for assessing consumer attitudes towards online retail shopping in the Indian context, thereby, identifying such attributes that would lead to positive attitudes towards online retail shopping. Online retailers may also use the findings of this study as a resource, while constructing, managing, and evaluating their marketing strategies in the Indian context...
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...task. A customer has more choices and can get better deals at the click of the mouse. Knowing what the customer needs and what they are willing to pay for merchandise will help retailers to keep there customer satisfied. This paper will be identifying three behaviors inherent in e-tailing. The communications medium in which each behavior occurs. The demonstration of how each medium enables e-commerce. Analyze each behavior using the communication process. The analysis will include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback. Web store environment is a behavior inherent e-tailing. According to Prasad & Aryasri (2009), Retail store environment plays a dominant role in influencing consumer behavior. In terms of e-tailing, web store atmospherics significantly influence shoppers’ behavioral intentions through altering consumer affect. During the last few years, retail stores over the Internet have considerably evolved to satisfy the increasing consumer needs while serving varying customer behaviors. It is observed from previous research studies that positive and pleasing store environment enhances a shopper’s engagement in the shopping activity. Trust is a behavior inherent e-tailing. According to Prasad & Aryasri (2009), Online trust is one of the issues researchers, as well as practitioners, frequently associate with the success or failure of online ventures. US web users are seriously concerned about the safety of their...
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...Thesis topic: Changing Consumer Preferences from Traditional Retail Channel (TTC) to Modern Retail Channel (MTC): A Study in HCM City. CHAPTER I INTRODUCTION The introduction section will look at the retail market nowadays in Vietnam that is reason and factors from initiated this study. This part will show you the background of research, problem statement, research methodology, implication and scope and limitations which expect from the research and structure of this study. Those parts help you capture the content of this study to understand clearly what this study did. 1.1 Background and Rationale: Vietnam's retail market is considered as one of the dynamic retail market and the annual growth rate is quite high in the area. In 2012, despite Vietnam's retail market slipped to number 32 in its annual index global retail markets (GRDI) announced by AT Kearney (2011 ranked 23). However many experts have identified this market still has great potential and opportunity. According to international organizations, Vietnam is still considered one of the countries with attractive retail market in the 2013-2015 period. Nielsen – Organization of market research evaluation, forecasts retail sales in the period 2013-2015 will have the average increase of about 8.5% / year. However, revenue growth will depend mainly on the disposable income of the people and the rise of the middle class (http://www.nhandan.com.vn/kinhte/). According to a survey by the market research company and...
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...International Journal of Advanced Corporate Learning (iJAC), Vol 3, No 4 (2010) • Home • About • Log In • Register • Search • Current • Archives Home > Vol 3, No 4 (2010) > Atici Font Size: [pic] [pic] [pic] Impulse Purchasing Behaviors of the Turkish Consumers in Websites as a Dynamic Consumer Model: Technology Products Example Bünyamin Atici, Ugur Bati Abstract This paper examines the concept of impulse purchasing behavior online basically. The phenomenon of impulse purchasing has been researched in consumer research as well as for example in psychology and economics since the 1950s. A detailed review and analysis of the literature asserts that there are some unsolved issues regarding the state of knowledge on impulse purchasing behavior. Furthermore, nowadays consumers buy an increasing amount of purchases on the Internet. The current conceptualizations of impulse purchase behavior do not adequately capture impulse purchase behavior over the Internet. Today several researchers have claimed that the phenomenon of impulse purchasing should be examined also in the context of online shopping environment. This article aims to reveal that what attitudes of the customers are the points in question while purchasing on internet in terms of impulse buying. The results of our exploratory research are consistent with our conceptualization, and present a strong base for future research. Full Text: PDF [pic] International Journal...
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...who carry the product/service to the consumer. Hence understanding the consumer behavior helps the organization or the marketer to identify the strengths & weakness of the business. The consumer behaviour has an impact on the decision to purchase the product. The organization makes production decisions after studying the consumer behavior. The positioning of the product /service in the market depends on the consumption of the product & the behavior of the consumer. The behaviour of the consumer also reflects information about economy & growth of the nation. OBJECTIVES • To identify available brands of consumer electronics goods in organized market, • To study consumer behavior towards such brands in organized market, • To suggest brand promotion strategy, BRANDS & PRODUCTS A product is any tangible or intangible offerings which can satisfy the needs & aspirations of a consumer. CLASSIFICATION OF PRODUCT Products are classified on the basis of tangibility & durability found in an offering. They are classified as: • Service, • Durable, • Non- durable Consumer durables includes large number of household-use items like refrigerators, washing machines, air conditioners, TV, audio & video equipments & large number of kitchen appliance like mixer grinder, food processor. CONSUMER BEHAVIOUR - AN OVERVIEW Consumer behaviour involves the study of purchase, use & disposal of products. The marketer is interested in how the consumer uses the products, since the marketer...
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...a polarized world PwC and Kantar Retail are pleased to present Retailing 2020, a follow-up study to our original Retailing 2015 report published in 2007. This 2020-focused document identifies and investigates some of the economic drivers that could shape the US retail landscape, as well as components of channel and shopper. This report also documents an intriguing, forward-looking dynamic as we move from the early 2010s and advance toward the retail landscape of 2020. The current retail landscape has been recovering from the worst economic downturn in memory for most shoppers. At the same time, the US retail market continues to evolve into what we term the Post-Modern market evolution phase, characterized by hypercompetition—both online and off—and signals an era defined by very challenging circumstances to understand and master. In short, the retailers and suppliers willing to ―up their game‖ will likely remain the most viable in a rapidly changing, shopper-driven retail landscape. We anticipate that the 2020 retail landscape will be shaped by retailers leveraging increasingly complex operational, financial, and brand models. Retailers and suppliers, we believe, will need to address and manage the complexity and diversity of the ―retail realities‖ that make the market challenging. Speed of technological advancements, globalization, and ways to leverage information are some of the drivers that may lead to a more consumer-centric landscape. This new reality creates...
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...PROMOTIONAL EFFICIENCY AND THE INTERACTION BETWEEN BUYING BEHAVIOR TYPE AND PRODUCT PRESENTATION FORMAT – EVIDENCE FROM AN EXPLORATORY STUDY Franz-Rudolf Esch, Joern Redler and Tobias Langner Justus-Liebig-University Track: Personal Selling and Sales Management Keywords: sales promotion, planned purchases, unplanned purchases, impulse purchases, POP-displays Abstract We report the findings of an exploratory study on the interaction between buying behavior style and product presentation. The results, which are compatible with findings from other studies, offer support for our approach that the effectiveness of display usage is moderated by the type of product under promotion. Using observational data we find that the impulsive power and therewith promotional efficiency depends on the type of underlying product specific buying behavior. As our findings show, displays are more effective in influencing purchase behavior when used with impulsively bought products. The question to which extend other categories should be considered for display promotion needs careful evaluation. With product categories bought routinely, other than display-based forms of promotion seem to be more promising strategies with regard to promotional efficiency. Introduction Sales promotions cover a wide spectrum of activities to influence consumers to make a purchase. Especially monetary promotions like price-offs, rebates or coupons, are heavily used in this context, and their effects have received considerable...
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...choices for consumers to shop within the privacy of their own home. The world of e-tailing has many competitors, striving to make a sale each and every time a consumer visits their website. In order to persuade the consumer to purchase a product, a business must effectively communicate the message about their product to the consumer. The primary purpose of a persuasive message is to have the receiver read or listen to the entire message and then take the “requested” action at the end of the message. E-tailers must be able to duplicate over the internet the same “shopping” experience a consumer would have if the interaction were face-to-face. As consumers, we like to know what we're buying. In the brick- and-mortar buying context, we can use all five senses when distinguishing between items and exercising our preferences (Lindstrom, 2001). The electronic retail market has rapidly emerged on the internet. Electronic retailing, also called e-tailing, involves the selling of goods and services via the internet. E-tailing allows the consumer to make purchases without any restrictions on time and distance. Understanding consumers’ behaviors enables e-tailers to influence the consumer’s decision-making process, which will hopefully persuade the consumer to make a purchase. Finding and retaining customers is a major critical success factor for most business both online and offline (A Managerial Perspective, 2008). There are many behaviors associated with consumers in the e- tailing...
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...It’s A Science! A Review of Why We Buy by Paco Underhill Abstract Paco Underhill set out to gather data to research the science of shopping and has detailed his findings in his book, Why We Buy. A self-proclaimed urban geographer and retail anthropologist, Underhill has compiled a database of shopping behavior patterns. He has spent countless hours tracking customers as they move through stores, observed shoppers’ browsing and purchasing behaviors, took notes on how long shoppers spent in a store, what they touched and bought, how much they spent, and so on. He founded a research company called Envirosell which consults with clients to help them improve their product sales. The following review of Underhill’s book entitled, Why We Buy, summarizes some of the key findings of his science of shopping, related literature and implications for the study of and future of marketing as a result of Underhill’s findings. Key Findings Paco Underhill breaks down the science of shopping into three separate topic areas. The first part of the book approaches how customers interact with both the physical space of the store and with other people. "It’s a law of nature – shoppers need a landing strip” (Underhill, 1999, p. 44). The landing strip that Underhill refers to is defined as a transition zone related to the physical layout of stores. Shoppers when they first enter a store enter into a transition zone where they have to adjust to their new surroundings. Moving from their...
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