...Quiz 9 Chapter 14,15 TRUE/FALSE 1. Permanent goods are goods that are consumed over long periods of time. 2. A refrigerator is an example of a durable good. 3. Nondurable goods are consumed quickly. 4. Product turnover refers to the number of times a product or service is consumed in a given time period. 5. All services are nondurable goods. 6. Temporal factors, antecedent conditions, and the physical environment are particularly influential on the consumption experience. 7. The process through which cultural meaning is transferred to a product and onto the consumer is called affect referral. 8. Meaning transference begins with culture. 9. According to the textbook, satisfaction should be the key outcome variable for marketers and consumers. 10. Value creation is the reason for a firm’s very existence. MKT 305 WK 10 QUIZ 9 CHAPTER 14 & 15 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-10-quiz-9-chapter-14-15/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 10 QUIZ 9 CHAPTER 14 & 15 MKT 305 WK 10 Quiz 9 Chapter 14,15 TRUE/FALSE 1. Permanent goods are goods that are consumed over long periods of time. 2. A refrigerator is an example of a durable good. 3. Nondurable goods are consumed quickly. 4. Product turnover refers to the number of times a product or service is consumed in a given time period. 5. All services are nondurable goods. 6. ...
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...REVIEW QUESTIONS – Solomon’s Chapter 1 1. Provide a definition of consumer behavior. 2. What are demographics? Give three examples of demographic characteristics. 3. What is the difference between a culture and a subculture? 4. Define market segmentation. 5. What is role theory, and how does it help us to understand consumer behavior? 6. What do we mean by an exchange? 7. Why is it important for businesses to learn about their heavy users? 8. What is database marketing? Give an example of a company that uses this technique. 9. What is popular culture, and how does this concept relate to marketing and consumer behavior? 10. The chapter states that “people often buy products not for what they do, but for what they mean.” Explain the meaning of this statement and provide an example. 11. Describe two types of relationships a consumer can have with a product. 12. What is meant by the term “global consumer culture”? 13. What is the difference between B2B and B2C e-commerce? 14. The economics of information perspective argues that advertising is important. Why? 15. Provide two examples of important legislation that relates to American consumers. 16. Define social marketing and give an example of this technique. 17. Define consumer addiction and give two examples. 18. What is an example of a consumed consumer? 19. What is shrinkage, and why is it a problem? 20. Define anticonsumption...
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...Consumer behavior and factor as influenced by Korean entertainment media of teenager in Mueang District, Chiangmai Province By Ms. Chmanana Wonkboonma 491660009 Present to Assoc. Kunsuda Nimanussornkul This paper is partial fulfillment of the course 751409 Research Exercise in Economics Semester 2 Year 2009 Faculty of Economics, Chiang Mai University 2 Research Summary 1. Name and Surname Student code Chamanan Wonkboonma 491660009 2. Title Consumer behavior and factor as influenced by Korean entertainment of teenager in Mueang District, Chiangmai Province 3. Statement of the problem Korea has become a stream of new waves of cultural globalization era in addition to Japanese and Chinese culture. Cultural influences that have spread in the West mephitis characteristics unique to different cultures in Korea, this does not mean that in the past cultural prosperity but now means the world to manufacture a new culture (Modern society) to comply the current generation and also a mixture of old world with new world seamlessly, enabling the industry have begun a cultural growth and change and making new forms of culture. Currently the word "Korea" stands for fashionable and stylish in Asia, which is largely due to South Korea's close ties with Western culture, while maintaining Asian values and themes. Korean culture is currently influencing to consumers in Thailand, especially the Korea entertainment is very influential to the young consumer that considered a significant combined...
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...182.69 million kiloliters beers are consumed globally every year (Kirin, 2011). The world beer annual consumption has been consecutively increased for 25 years since 1985. In 2010, the world beer consumption increases 2.4% compare to 2009. However, the beer consumption around the world is various from different regions. China has been consecutively the top one beer-consuming nation on the earth for eight years, consuming 24.5% of the world beer consumption. On the list of the world's 25 largest beer-consuming nations, Nigeria, India, and Brazil reached the highest growing rate of 17.2%, 17.0%, and 16.0%. Asia, Latin America, and Africa have strong demand for beer and lead the world consumption of beer in recent years. Asia was consumed 5.3% more beer in 2010 compare to 2009, has maintained increasing rate for 10 years consecutively, and a 33.6% share of the world beer market was taken by Asia. In China, the annual consumption of beer is 31.5 litters per capita (Kirin, 2010), where as in Czech Republic, the consumption of beer is 131.7 liters per capita per year (Kirin, 2010). The Czech Republic has been the top one beer-consuming nation in per-capita consecutively for 18 years. Even though the beer consumption per-capita dropped about 21.1 633-milliliter bottles in 2010 from 2009. There are many reasons affect the beer consumption in different countries of the world that mainly includes the economy, laws and regulations, religion, culture. First of all, economy...
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...Chapter 1: CONSUMERS RULE CHAPTER OBJECTIVES When students finish this chapter they should understand that: • Consumers use products to help them define their identities in different settings. • Consumer behavior is a process. • Marketers need to understand the wants and needs of different consumer segments. • The Web is changing consumer behavior. • Consumer behavior is related to other issues in our lives. • Consumer activities can be harmful to individuals and to society. • A wide range of specialists study consumer behavior. • There are two major perspectives on understanding and studying consumer behavior. CHAPTER SUMMARY After reading this chapter, students should understand that: Consumers use products to help them define their identities in different settings. A consumer may purchase, use, and dispose of a product, but different people may perform these functions. In addition, we can think of consumers as role players who need different products to help them play their various parts. Consumer behavior is a process. Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Marketers need to understand the wants and needs of different consumer segments. Market segmentation is an important aspect of consumer behavior. Consumers can be segmented according to many dimensions, including product usage...
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...industries, from newspaper to television to music and more, are experiencing this shift and are desperately attempting to react to the changing media landscape that has placed much of the control on the consumers rather than the producers of these media forms. Two digital media forms experiencing particularly interesting shifts of power are video games and digital music. Consumers of digital media forms such as video games and digital music files have complicated the traditional notion of authorship through their use of digital media technologies, which allows them to use digital media as an instrument of expression. Before delving into the intricacies surrounding this new form of authorship present in digital media it is first important to discuss the notion of authorship prior to the emergence of this digitally induced phenomenon. In non-digital mediums such as books, radio, and television, authorship exists as an individual endeavor, as authorship is only granted to the original author(s) of the media. As a consumer of this non-digital media the only point of contention as it relates to authorial expression is limited is the debate over authorial intent or narrative interpretation in these non-interactive cultural forms. Books, television, and radio are more or less consumed passively and the only means of authoring something from these forms of media is to create an entirely new piece of media that is related to the original. For example, a viewer of a television show or movie...
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...than it and it is also the most consumed drink in the world and now there are trying to introduce new flavor to it so considering the recent trends plus it is way cheaper than vodka. Soju can faces some problems and challenges it has to work on its marketing strategies and look into current trends to overcome and acquire spirit industry in U.S. and how it can achieve with the help if various references is what I am going to mention in this case study. Introduction Alcohol Beverage can be defined as a drink containing more than 1.5 percent in volume and containing ethyl alcohol can be classified as alcohol beverage (Definitions.uselegal.com.2015).It is said that there is account of alcoholic beverages from 6000-7000 B.C. (Gately. 2008). It is also said Beer is one most oldest and popular drink identify by human civilization (Bellis, 2015). Alcohol Beverage are made up of two process such as fermentation and distillation. There are various classification of alcohol beverages in around the world the most famous ones are wine, liqueur, beer, whiskey, vodka, Tequila, rum, champagne, sake and soju. It was predicted that global alcoholic beverage industry will be comprised of $1 trillion dollar in year 2014 which would be 10% increase in last 5 years with a consumption of 210 billion liters (Pearson, 2014). Considering classification beer is most consumed drink in the world after that spirit than wine. According to Wright (2011) the most top 3 consumed drink in the world in year is...
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...Marketing 347 – Consumer Behavior Professor Sheridan Abraham Michelle Ramsay Assignment #1- Chapter 1. 1. Consumer behavior studies the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. It takes into consideration how we fit these into our lives. 2. Demographics are the objective aspects of a population. They are the observable measurements of a population’s characteristics. Three examples of such characteristics are: age distribution, gender, and income. 3. Consumers can be segmented according to many dimensions. It is a vital aspect of consumer behavior and describes how marketers divide the population according to those who have special interests/desires for products or services. Once there is an interest displayed by this segment or portion of consumers then that becomes a target market. 4. Role Theory is the perspective that much of a consumer’s behavior resembles actions in a play. We can liken this to the fact that consumers act as role players who need different products to help them play their various parts. 5. Exchange is a transaction in which two or more organizations or people give and receive something of value. It emphasizes the entire consumption process, which includes the issues that influence consumer behavior before, during, and after a purchase. 6. Heavy users indicate which consumers are the most faithful ones. Marketers can most often make their predictions...
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...Consumer Brand Behaviour Module introduction: a consumer society Consumption Ethic “Teach him to live rather than avoid death; life is not breath, but action, the use of our senses, our mind, our faculties, every part of ourselves which makes us conscious of our being. Life consists less in length of days than in the keen sense of living. A man may be buried at a hundred and may have never lived at all. He would have fared better had he died young.” (Rousseau 1762) Programme Book: Consumer Behaviour: a European Perspective (4th Ed) Solomon, M., Bamossy, G., Askegaard, S. and Hogg, M. Assessment: – Assignment (40%) – Exam (60%) Timetable Week 1 Theme Consumers Topic Introduction to the unit : What is Consumer Behaviour? A consumer society The self Motivation, values and lifestyle Learning and memory Groups and brand tribes Opinion leadership and WOM Family and age Culture and lifestyles Cultural change process Module review Reading Ch 1, 2 2 3 4 5 6 7 8 9 10 Consumers as individuals Consumers as individuals Consumers as individuals Behavioural influences Behavioural influences Behavioural influences Behavioural influences Behavioural influences Final thoughts Ch 5 Ch 6 Ch 7 Ch 9, 10 Ch 9, 10 Ch 11 Ch 13, 15 Ch 14 - What is consumer behaviour? ‘The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires.’ Solomon et al Role...
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...attention; it is quiet and familiar and thus goes unnoticed. Tea is represented as dependable, a frequent part of everyday life that forms a com- fortable, secure basis for the rest of life’s responses, decisions, and actions. As Sigmond declares, the English tea drinker is “in- capable of appreciating [tea’s] value” (1). What the typical tea drinker fails to recognize, Sigmond suggests, is the crucial role that tea plays in forming the foundation of everyday life. Despite Sigmond’s attempts to rectify the humble status of tea in nineteenth-century English culture, tea has remained a 1 2 introduction relatively unrecognized aspect of Victorian life. Just as Sigmond implies that the beverage’s mundane role precludes the tea drinker from appreciating its importance, the continued significance of tea in twentieth-century British society seems to have prevented scholars from adequately analyzing its role in British culture and national identity. As Anthony Burgess has speculated, “Perhaps tea is so woven into the stomach linings of the British that they cannot view it...
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...ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY APIIT Diploma Part I Individual Assignment Organizational and Social Environment Hilton hotel Prepared By Raize Hassam(CB004338) Module Code & Title Cohort FF1221 Date of Submission 15/09/2011 Instructor Ms. Sankapali Gunawardena Word Count 2000 Acknowledgement The authors would like to first of all thank her managing business lecturers Mrs.Shumara and Ms. Sankapali Gunawardena for all the support and guide he gave her to finish this assignment successfully. The authors would also like to thank her parents and friends for all their commitments and encouragement. Last but not the least the authors would like to thank the administration for all the facilities they have provided which made it easy to complete this assignment on time. Abstract As assigned by the lecturers Ms.Shurmara Fernando and Ms.Sankapali Gunawardena for the module Organizational and Social Environment, the authors were required to investigate research and observe an area of Internal and External Business Environment in any local business organization. Therefore the authors selected “Colombo Hilton Hotel” to do their research according...
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...Un-Packing Packaged Cultures: Chinese-ness in International Business Author: Can-Seng Ooi Publisher + year: Published online: 10 July 2007 # Springer Science + Business Media B.V. 2007 Kew words: Chinese business practices . Chinese management . Critical management studies . Foucault Short summary (approx five sentences): This paper focuses on how the Chinese are represented in the international business literature. Chinese cultures are packaged to make knowledge about the Middle Kingdom more accessible to a general audience. This paper concludes that researchers should reflect on the power they yield when they represent another culture, and that the general public may privilege theories that are accessible rather than sound. The author tries in this paper to un-package packaged cultures, meaning that culture is hard to package, because culture is dynamic and heterogeneous. Main points: This paper is inspired via Foucault’s archaeology of knowledge – Therefore when we look at Chinese literature it is important to ask yourself: What is presented? Who is presenting? And for what purpose? All researchers face the same difficulties in framing a culture into a coherent and yet complex entity. A society is diverse, culture changes and it is at times difficult to differentiate between imagined culture and actual reality. Packaging culture is a difficult task because society is heterogeneous and dynamic. Talking about culture has also become...
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...changed from being that small corner coffee shop to a break time lunch location. The city of Toronto for example is surrounded by many different coffee places at every corner of the city, franchises like Starbucks, McDonalds, Timothy’s coffee and Second Cup are only some of the popular coffee places of today’s generation but the question is, do they target the same general consumer population or do they target different groups, and the answer is yes, they are all targeted towards different social classes indirectly. When was the last time that one saw an individual experiencing homelessness was drinking a Christmas drink from Starbucks or eating a gourmet brownie from Second Cup, well the answer is hardly, unfortunately many other franchises such as the ones listed before don’t serve all cliental, meaning, their prices, their marketing and their products overall do not target the population in general, it segregates individuals into their separate classes and financial differences, different franchise are geared to different individuals which not only enforces class segregation but creates an unfortunate consumer identity that categorizes people based on what they consume. Is that really how we should...
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...Places Of Consumption A discussion of places of consumption should begin where food has been consumed since the beginning of humankind, in the home. In the twenty-first century in most countries the home remains the primary location for eating. That is not to say that the nature of the food eaten in the home has remained constant or that the preparation of the food has not changed. Even the formality and regularity of dining in the home was altered in the twentieth century. During the nineteenth century and the early twentieth century in the United States, dining at home was usually regular (breakfast, lunch, and dinner) and occurred at the kitchen table or in the dining room. Food was often seasonal. The heaviest meal (dinner) was at noon or, if the breadwinner worked outside the home, in the evening. If the lighter meal occurred at night, it was called supper. The fare did not include a great deal of variety. The improvement in the means of transporting food and people as well as the advancements in preservation markedly increased the places of consumption and the types of food consumed in much of the world. With modern transportation and refrigeration in mind, this overview examines places where people eat, starting with the contemporary home, moving to the world of work, touching upon the varying modes of travel and places where people play, and concluding with the increasingly vast array of dining-out possibilities. The Home The sit-down meal three times a day at set...
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...extent to which commercialization has entered into children’s culture, the particular concerns associated with this process, how valid such concerns are and whether this is an issue to be seriously addressed and rectified. The example of Disney will be used as a model to examine the influence of commercialization on children’s culture. Disney who for over 70 years and through generations has infiltrated the world of children, has simultaneously over time marketed itself into permanent existence in the daily lives of young children in America and globally. Within contemporary society the topic of commercialization and children is of high interest questioning whether the subtle and not so subtle insertions of “Disnification” are exploitive feeding on the vulnerability of children with the intention of creating children as future consumers. Thesis: Commercialization of children’s culture is becoming a global issue and in order to make any decisions about whether it should be dismissed as positive or negative is difficult to state unless you take into account various inside and outside factors at play. Understanding the forces playing on this issue such as popular culture is to understand the trends and direction in which society is generally moving. Recognizing too that such processes like commercialization cannot operate in isolation and separate from many parts of society is to identify that indeed popular culture provides the perfect venue for Disney to obtain a more permanent...
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