Task One: Introduction
Our team has been given the task of developing a certain business and to collectively manage all aspects involved. This paper will outline what type of business it is, where it is located, how the creative department is structured, which specific job positions are required, how revenue will be generated, and lastly what both the Unique Selling Proposition and the Positioning of the business will be.
Task Two: Agency or Business Type and Location
We have selected to create a local creative boutique called Contemporary Graphic Solutions. This type of business was chosen for it is our goal to assist local advertisers/businesses to both creatively and effectively promote themselves. We excitedly endeavor to design new concepts and graphics that will accurately reflect the image of the business. CGS will be located in Pensacola, Florida. Pensacola offers a variety of demographics, a favorable atmosphere for local businesses, increasing urban development, and a growing economy.
Task Three: Agency or Business Creative Department Structure, Flow chart, Job Titles, etc.
Task Four: Job Descriptions, Educational Level, Skills Needed, Personality Traits
There are three departments that make up Contemporary Graphics Solutions: The Art/Creative Department, the Media Department, and the Marketing Department. Each department has a department head, with the store owner also as the Marketing Department Head. All department heads report to the latter. Within the Marketing department there is also, a sales executive, a researcher, an accountant, and a front office secretary/administrator. Under the Media Department Head is a media planner/buyer. Lastly, the Art/Creative Department consists of a Graphic Designer, a Web Designer, a Photographer, and a Copywriter- all working collectively under the Art Director/Art Department Head. Therefore, our business requires these certain staffing needs. The following five detailed job descriptions will outline the educational level, the desired personality traits, the required or necessary skills for the job, a pay rate, and so forth.

Task Five: Payment Structure
Our revenue will be generated by a straight fee, media commission, or a combination of both depending on the job, as well as the client. Our client will pay a fixed amount monthly for our service. This method ensures the most honest and most effective use of the client’s money. With media commissions, we will retain a 15% commission on the media space we reserved for the client. In the fee-commission combination, we will charge a monthly fee for our service and also keep any media commissions gained. Our employees will be paid by salary, with the exception of the part-time photographer who will be paid hourly instead. Salary was selected as the general payment method because it guarantees our employees a fixed dollar amount per paycheck no matter how much business there is. Also, a salaried payment method is typically, used for those of a higher status or special position. 1. Position title: Graphic Designer
Job Summary
The Graphic Designer designs and creates graphics to meet specific needs of the client, such as packaging, product displays, and business logos. The Graphic Designer will work together with the Art Department staff, the Printer, and the client in order to accomplish the job at hand. He or She will utilize specific programs such as Adobe Photoshop CS6, Adobe Illustrator CS6, and Adobe InDesign CS6, Adobe Acrobat Pro, or other programs to create visually satisfactory and high quality work for the Client. The position calls for abundant creativity, effective communication, knowledge of the industry, and excellent time management skills, to successfully see the job from concept to creation and finally to production. Full-time.
Job Duties * Determining the size and arrangement of material to be copied and selecting type style and size * Utilization of computer software such as Adobe Creative Suite to edit images, to create ads, and to generate graphics requested by the client * Creating charts, graphs, illustrations and other artwork using specific software * Reviewing final layouts and suggesting any needed improvements or changes * Preparing illustration or rough sketches of a job, discussing such with the client and/or supervisor, and making corrections as needed * Developing negatives and prints to produce photographic layouts * Scheduling events, programs, and other activities
Expected Qualities * Being creative and resourceful in order to come up with an original idea, to creatively communicate the needs of the client, or to develop alternative solutions * Ability to focus in a fast-paced environment, often with tight deadlines * Ability to thoroughly comprehend verbal or written instructions provided by the supervisor or client * Ability to work efficiently individually or as a group to accomplish a task * Demonstrates safe and efficient graphic station work habits and manage files appropriately
Needed Skills * Ability to manage his or her own time and that of others efficiently * Ability to actively listen and follow directions given by both the client and the supervisor * Ability to communicate effectively to clients, fellow employees, and supervisors, whether by phone, e-mail, or in person * Ability to determine which equipment and/or programs needed for a specific task * Ability to articulate costs and benefits of certain actions and being able to choose between the two

Knowledge, Experience, and Education Requirements * An intermediate understanding of computer usage, different hardware and software, as well as other various electronic equipment * An understanding of operating errors and how to troubleshoot them if encountered * Complete competence in the utilization of design techniques and in the production of technical plans, blueprints, and proofs. * An understanding of how the print production phase works and how to effectively communicate with the printer. * An understanding of principles of sale techniques, the functions and effects of advertising, and control systems. * Must have previous training or experience in color correction, print production, and design * A.A.S. degree or higher required * Two or more years of previous experience as a Graphic Designer
Salary
* $42,000 annually
A portfolio of your work, demonstrating the skills above, should be included with your resume and cover letter at the interview time. You will be notified via e-mail whether you have been selected to be interviewed. Thank you for your interest in Contemporary Graphics Solutions! 2. Position Title: Web Designer
Job Summary
The Web Designer is responsible for both the development and maintenance of the Contemporary Graphics Solutions website and other web applications in addition to the client’s. He or she will be involved in the design, development, and delivery of such websites or applications. The developer will ensure compliance with the undertaking’s initial requirements, create a design, and oversee such to the production stage. Experience with networking, programming, scripting, graphics, and layout are mandatory, as well as the ability to create applications compliant with other technologies. The applicant should be adaptable to various working environments, flexible with his or her schedule, able to learn quickly, and should possess excellent time-management skills for meeting tight deadlines. Full-time.
Expected Qualities * Able to work well both individually and as a team * Ability to be creative, innovative, and original so as to develop quality work * Ability to meet deadlines * Ability to communicate effectively with staff members, team members, and clients * Demonstrates safe yet efficient computer work habits * Ability to multi-task, working on several projects simultaneously * Knowledge of certain trends, techniques, software, and hardware relevant to the industry
Needed Skills * Demonstrates organizational skills with files, folder, etc. * Demonstrates excellent written, grammar, and communication skills * Sufficient experience using HTML, CSS, JavaScript, etc. * Ability to create graphics in graphics programs such as Adobe Photoshop, Adobe Illustrator, etc.
Knowledge, Experience, and Education Requirements * Two or more years of previous experience in developing websites and other web applications * A.A.S Degree in Web Design or higher required
Salary
* $56,000 annually
A portfolio of your work, demonstrating the skills above, should be included with your resume and cover letter at the interview time. You will be notified via e-mail whether you have been selected to be interviewed. Thank you for your interest in Contemporary Graphics Solutions! 3. Position title: Photographer
Job Summary
The photographer will create stunning visual images for a wide range of clients for graphics representation. Candidate must be able to combine technical skill, as well as a creative style to all photographs, appropriate for the specific job. The applicant must be able to effectively execute post-production of all photographs using programs such as Adobe Photoshop CS6 or other photo-editing software. The candidate should possess excellent organizational skills, maintaining a strict filing system in order to conveniently access images when needed. Part-time.
Qualifications
* Should possess your own professional photographic equipment and be proficient in the use of such. * Should demonstrate adequate skill in photo-editing software such as Adobe Photoshop or Adobe Lightroom. * Must be able to work independently and promptly with minimal supervision * Must be able to create images that are both creatively compliant with and reflective of the needs of the client. * Must be able to maintain a professional relationship with both potential and current clients, as well as fellow employees and supervisors. * Must be able to travel and work in various outdoor or indoor shooting environments if needed

Knowledge, Experience, and Education Requirements * Two or more years of previous Photography experience for a business or agency * A.A.S. degree in Photography or higher
Pay
* Hourly ($11.00), 10-15 hours per week
A portfolio of your work, demonstrating the skills above, should be included with your resume and cover letter at the interview time. You will be notified via e-mail whether you have been selected to be interviewed. Thank you for your interest in Contemporary Graphics Solutions! 4. Position title: Art Director
Job Summary
The Art Director supervises all those in the Art/Creative Department. He or she will work in close collaboration with the Web Designer, the Graphic Designer, the Photographer, the Copywriter, and the Printer, to see the successful completion of the client’s request. The Art Director will also work collectively with the Media Department and the Marketing Department to organize creative activities, develop artistic strategies, and create innovative concepts compliant with the needs of the Clientele. In addition, he or she will review all material before the finalization and presentation of such material to the client. The position will be responsible for effectively communicating such information such as the budget, any background info, the concept chosen, the creation techniques utilized, the colors chosen, and any other pertinent information to the customer. The Art Director in conjunction with the owner will be in charge of the hiring and training process of new employees and will be involved in administrative duties.
Desired Qualities * Should possess an enthusiastic, friendly, professional, and people-oriented personality * Should demonstrate creativity, ingenuity, and inventiveness * Should be customer-service oriented and work with a wide range of clients and staff
Needed Skills * Should possess excellent time management skills * Should demonstrate a keen awareness to detail * Should have great organizational skills with files, folders, databases, etc. * Should be able to efficiently direct and give instruction if needed, to other employees. * Should wield superb communication skills via telephone, e-mail , or in person
Knowledge, Experience, and Education Requirements

* Should possess extensive knowledge of and demonstrate the technical skill used in all programs and equipment used within the Art/Creative Department. * Should possess previous customer service experience * Should have a thorough understand of the industry and the concept to production process. * Former experience as a graphic artist working in the industry for five years or more required * Former experience in an administrative and managerial position * 4-year college degree required-Graphic Design and/or Fine Arts
Salary
* $71,000 annually
A portfolio of your work, demonstrating the skills above, should be included with your resume and cover letter at the interview time. You will be notified via e-mail whether you have been selected to be interviewed. Thank you for your interest in Contemporary Graphics Solutions! 5. Position title: Copywriter
Job Summary
The Copywriter familiarizes himself with the client’s products and/or services, the client’s target audience, as well as the activities of the client’s competitors. He or she will develop creative ideas and concepts, often in partnership with the Art Director. The copywriter is in charge of creating artistic, compelling, grammatically correct, and concise text in the advertisement and overseeing the development of such. He or she will also act as a liaison to the client, the Photographer, the Graphic Designer, and both the Media and Marketing departments. He or she may work on several campaigns simultaneously, sometimes under pressure, and often, on tight deadlines. Therefore, the candidate should possess excellent multi-tasking abilities and time management skills.
Desired Qualities * Ability to effectively articulate words to create a visually pleasing and compelling advertisement that will communicate its purpose concisely * Ability to “keep in the loop” and up to date with current pop culture trends * Ability to accurately revise and amend text as needed * Ability to work on multiple projects simultaneously * Should have a “people-person” as you will sometimes be working together with other staff members, as well as the client.
Needed Skills * Should demonstrate outstanding writing and grammar skills * Must be able to communicate effectively both verbally and written * Must be able to make needed revisions to text and effectively proofread copies for any spelling and grammar errors
Knowledge, Experience, and Education * An adequate understanding of the creation to production process * Should possess the knowledge and technical ability of the required software and hardware * Two years of former experience working within an Art Department for a business or agency, as a Copywriter * The applicant must have a minimum of two years completed in one of the following fields: * English * Journalism * Communication or Media Studies * Advertising * Public Relations
Salary
* $40,000 annually
A portfolio of your work, demonstrating the skills above, should be included with your resume and cover letter at the interview time. You will be notified via e-mail whether you have been selected to be interviewed. Thank you for your interest in Contemporary Graphics Solutions!

Task Six: Business/Agency Name, USP and Positioning
Contemporary Graphics Solutions is a specialty Graphic Design Agency serving the Pensacola area. As a local business ourselves, we understand the considerable work and effort it demands to successfully advertise your local business. Therefore CGS seeks to help creatively express and identify your brand or business by creating effective advertisements at an affordable rate. We design print advertisements, develop web pages, and also specialize in media placement. Contemporary Graphic Solutions is your practical answer to quality work, professional assistance, and convenient service for all your advertising needs. Our clients are our number one priority.
Our Unique Selling Proposition (USP) is based on the fact that we create innovative concepts, create high quality work, and outsource the designs to the printer-all for the client, at an excellent rate. This work ranges from most printed advertisements such as flyers, business cards, and posters, from web pages and other web applications. We offer the best local deals and professional staff in town for local business.
Our Positioning is simple. We want our clients and viewers to understand, that we can relate to small business and local business, being a local business ourselves. Therefore we seek to produce only the best quality work, to have the friendliest & professional business atmosphere, and to provide the most affordable, satisfactory, and convenient service to all.