...RESEARCH PAPER Bill Cosby; the comedian, famous movie star, and beloved icon, has fallen from grace. Beside his fan base most people now considered Mr. Cosby to be a disgrace and despise him because of recent allegations brought against this famous man. Recently after ruling against Bill Cosby the California Supreme Court allowed Judy Huth’s civil suit to move forward. Resulting in the first time Mr. Cosby has testified under oath since accusations were made; Judy Huth accused him of forcing her to perform a sexual act at the Playboy Mansion in Los Angeles. At the time Miss Huth was only fifteen the year was 1974. Mr. Cosby testified and said Ms. Huth’s claims are “absolutely false” (“Testifies”). However according to Huth’s attorneys...
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...Foundations of Research RES 320 April 26, 2011 Patricia Moser Abstract The discussion of this paper will review The Neilsen Ratings System for television programming in the United States. The paper will specifically focus on the research studies for the Neilsen Ratings System. The goal of the paper is to explore these issues, incorporate the ideas and practices of the Neilsen Rating Systems and discuss the pros and cons of this research giant. . . . . . . . . . . . . . . . . . . . The Neilsen Rating System The Neilsen Ratings System began as a radio rating system by Arthur Neilsen. The Neilsen Rating System evolved to eventually analyze television data. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio (Levin, 2006). That method has since become the primary source of audience measurement information in the television industry around the globe. Measuring Ratings The Neilsen Rating system is characterized as a syndicated data provider. A syndicated data provider tracks the change of one or more measures over time, usually in a given industry (Cooper, 2006). Neilsen Rating system makes a very lucrative business for the data that is presented to the entertainment industry, most importantly television. The primary system of measuring data for the Neilsen Rating system is by gathering data and the industry...
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...My Leadership SMART Goal Leadership development is one of the many pertinent skills that nurses has to master in congruent with the dynamic and fast changing healthcare system, in order to provide an effective and safe patient care. Part of effective leadership is setting a goal that is achievable and realistic for the team or group in order to reach a desired outcome. Using a SMART-formatted goal ensures that the desired outcome is achievable, hence the meaning of SMART goal, Specific, Measurable, Attainable, Realistic, and Time bound. To help with my leadership development in the care of my patients, I will focus my SMART goal on improving my leadership skills in patient education particularly with pain management on post-surgical patients since I take care of a lot of post-surgical patients. This goal is in line with one of the Institute of Medicine’s core competencies for health clinicians that states to provide patient-centered care. I will achieve my goal with some help from a team member at work. Nurses and other health care professionals are expected to provide care that is effective, safe, and patient-centered. One of the core competencies that the Institute of Medicine (IOM) set for healthcare professionals is to provide patient-centered care. Providing a care that is patient-centered focuses on including the patients in their plan of care, recognize, and respect their needs, values and preferences. Open communication with the patients and collaborative care is also...
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...Mass Media Revision Notes The mass media are forms of communication which reach large audiences. They can be split into two groups: Traditional media * TV * Radio * Cinema * Music * Newspapers * Books New media * Internet * Dvd * Digital television * E mail In society today it is very difficult to avoid the mass media. There is a division between the press (newspapers) and broadcasting (TV and radio) The press in the UK Newspapers and magazine which are privately owned and are commercially run for profit They are financed through advertising and sales which means they are in competition with each other Some newspapers reach a national market such as the Guardian and others a local market such as the Yorkshire Evening Post Newspapers can be divided to broad sheets which is considered to be the quality press and the tabloids such as the Sun and the Mirror Broadcasting in Britain This refers to the TV and the radio. In the UK we have public television which is the BBC – this is funded by the TV licence fee. We also have commercial television which aims to make money through advertising. In recent years there has been a move towards the sponsorship of programmes – Cadbury’s and Coronation Street – and now companies can pay to see their products feature in TV programmes, this is called product placement. Technological developments In 1980 there were only three channels – BBC1, BBC2 and ITV – we now have additional terrestrial channels...
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...negatively. Ethics is not just for individuals to care about. Governments, organizations, and banks spend a huge amount of money on determent what is ethical and what is not? Companies could lose all their customers if they made an unethical action. Governments could lose all their supporters if had an unethical scandal. Even, celebrities would lose all of his fans if he or she did unethical action such as racism or sexual abused. However, most of companies have guidelines or policies to face and prevent any unethical issues in side the organization against costumers or employees. Business ethics is a very important factor in any companies or organization because it tells how the company thinks about people and their employees. Furthermore, the paper will focus and analysis briefly what is ethics, the four types of ethics, what are the ethical challenges, and how companies deal with ethical action? Body one what is ethics: First of all, the fully understanding of the idea, concept, and meaning of ethics...
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...invention Commercial Break!!: Creative Play With Media Influence Purpose: Works well to introduce a personal visual media paper, or other media analysis paper, because it encourages students to think critically about their childhood experiences with TV, etc in a personal, creative way. The exercise may become an early paper draft, or simply stimulate their thinking about the programs and commercials they have watched, and how these media affected them. Description: Students will write creative narratives about a childhood TV experience, then trade papers with another classmate, who will assess the program, the narrator, and then complete the narrative with a commercial break description suited to the program and audience. You may want to have your own example written up to read to them before each step, just to get them thinking about what’s possible. Suggested Time: 20 minutes to a full class period Procedure: Ask the class what their favorite shows were as kids: cartoons, sitcoms, even documentaries. You may want to bring in a few stills or uTube clips to project (in a tech class), as a memory jogger (ex. The Cosby Show, Ren & Stimpy, etc). Once you’ve discussed a nice variety of TV programs, ask the class to freewrite for 5-10 minutes (however long you wish to tell them) in first-person P.O.V. about their experience watching a show like these as a kid. They should be specific and detailed, writing whatever comes to memory about what’s going on in the program and their thoughts/reactions/and...
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...University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Fall, 2010 SUMMARY OF CLASSROOM MATERIAL INTEGRATED MARKETING COMMUNICATION AND PROMOTION BACKGROUND Integrated Marketing Communication (IMC) involves the idea that a firm’s promotional efforts should be coordinated to achieve the best combined effects of the firm’s efforts. Resources are allocated to achieve those outcomes that the firm values the most. Promotion involves a number of tools we can use to increase demand for our The most well known component of promotion is advertising, but we can also use tools such as the following: Public relations (the firm’s staff provides information to the media in the hopes of getting coverage). This strategy has benefits (it is often less expensive and media coverage is usually more credible than advertising) but it also entails a risk in that we can’t control what the media will say. Note that this is particularly a useful tool for small and growing businesses— especially those that make a product which is inherently interesting to the audience. Trade promotion. Here, the firm offers retailers and wholesalers temporary discounts, which may or may not be passed on to the consumer, to stimulate sales. Sales promotion. Consumers are given either price discounts, coupons, or rebates. Personal selling. Sales people either make “cold” calls on potential customers and/or respond to inquiries. In-store displays...
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...customers’ lives. (Biesada, 2014) Initially, these strategies were influenced by the company’s mission statement and purpose. According to the CVS website, the company’s mission is to “provide expert care and innovative solutions in pharmacy and health care that are effective and easy for our customers” (CVS caremark corporation: History, 2014). Clearly, CVS is in business to provide expert care, although it would appear that not all of their individual pharmacists share the same feelings. Based on research conducted, it would appear that there is a general lack of customer service training as some pharmacists have allegedly been behaving rudely towards customers. Throughout the course of this initiative, we will be discussing the gaps that have been found and we will develop a training program that we hope will help alleviate these problems and allow CVS to fully realize their mission. Part II: Needs Assessment Pharmacy Prescription Practices As a result of organizational research, we have determined that there is a distinct gap between the company mission to provide expert care, and how they are actually conducting business, as evidenced by “CVS Refused to Fill my Prescription, Is This Legal (Boyd, 2008)?” According to Danah Boyd, one pharmacist refused to fill her prescription as she had an out of town doctor that had written said...
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...Business, Government, and Society MGT 430 Term Research Paper Television Media Yolanda Scott Sunday, December 13th, 2009 Table of Contents History of the Television…………………………………………………………Pages 3-6 Stakeholders of the Industry……………………………………………………...Pages 6-8 Role of the Industry………………………………………………………………Pages 8-13 Ethics of the Industry……………………………………………………………..Page 14 Rating of the Industry…………………………………………………………….Page 14-15 Accomplishments………………………………………………………………...Page 15-16 Comparison to Saint Leo Values…………………………………………………Page 16-17 When I think of the T.V. Media industry several things come to mind involving the history of how it came along being that I will only be thirty years old next week and much older it is than I. Television is an invention that came about years before my time and it is one of those things in life that I have become a custom to always having and not knowing anything different. There was a time when televisions did not exist and the radio was all that was around. Then the television came around but not in the color version that we are all used to but in black and white and remote controls were not a part of the standard television package like now. Remote controls came years later once televisions were upgraded to color. We have come a long way in the innovative upgrades of televisions because now we have plasma and HDTV flat panel televisions with advanced remote controls...
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...African American Stereotypes in Movies Media Research Methods CO 455 November 20, 2012 African American Stereotypes in Movies Introduction There once was a time when everyone expected the black man to be the first actor to die in every movie that possessed a black man in its cast. However, over time the assumption of the black man being the first to die has changed. Currently in the year 2012, there are progressively more movies in which black men portray leading roles. This change in black men as leading characters in movies is a welcome change. In the past, supporting or backup roles were considered the best role a black man could achieve. In this paper, the researcher will conduct information by means of content analysis. Content analysis is the most commonly used methodology because of its ability to measure human behavior, assuming that the verbal behavior is a form of behavior. This study will examine specific media products and define these products by determining smaller elements that complement these products. This document will address a wide view of concerns regarding the African American culture, and will provide assumptions on how this issue can be addressed in the future. The stereotype of African Americans in movies today, is the topic of this research paper. Why do African Americans face stereotypes in the media? Why do black actors and actresses have difficulty obtaining roles that are not stereotypical...
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...Television History - A Timeline 1878-2005 1878 William Crookes confirmed the existence of cathode rays by building a tube to display them in. 1897 German scientist Karl Ferdinand Braun constructs the cathode ray tube scanning device. 1900 Russian Constantin Perskyi introduces the word "television" at the 1st International Congress of Electricity at the World's Fair in Paris. Souvenir trading cards are sold at the same fair, two predicting color television and news radio in the year 2000. 1905 Philipp Lenard wins the Nobel Prize in physics for his research on cathode rays. 1907 A.A. Campbell Swinton in England and Boris Rosing in Russia independently propose an electronic scanning system in which a cathode ray tube could produce an image on a phosphorus-coated screen. 1923 Vladimir Zworykin, working for Westinghouse Electric, patents the iconoscope, a television transmission tube and in 1924, patents the kinescope, the receiver tube. 1925 In England, John Logie Baird demonstrates the first moving television pictures via a mechanical system based on Nipkow's disk; they were recognizable human faces in 1925 and moving objects in 1926. He had shown a still image of Felix the Cat in 1924. 1927 Philo Farnsworth transmits the first electronic television image and applies for a patent on the first complete electronic system, the Image Dissector. The first practical demonstration of television is arranged by Bell Labs and AT&T, when Commerce Secretary Herbert...
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...By improving the services for the newly or existing products, Immediate response for the complaints , querries Cost effective , easy accessible products etc., Let we discuss the points in detail, 4 Quick Steps to Improve an Existing Product You may have a niche marketing website that just isn’t producing sales for you at the rate at which you had hoped it would…..or maybe it isn’t producing any income for you at all or it could be that you haven’t actually figured out that what you are selling is, in fact, a niche market product. You might need to do a little ‘tweaking’ and modify your strategies somewhat to get the site performing better. There really are some things that you can do to improve your existing product. Step #1: Bill Cosby, the famous entertainer, once said, “I don’t know what the secret of success is, but I know the secret of failure and that was trying to please everybody.” He was right. You can’t please everybody and you can’t sell to everybody either. It’s possible that you may simply need to narrow you market, identify you product as a niche marketing product and advertise it accordingly. Step #2: To improve your existing product you have likely overlooked...
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...Saint Gabriel Academy Araneta Avenue Corner Road, Caloocan City Highschool Department “Fourth Year students’ performance in relation to their family issues” In partial fulfilment of the requirements in English IV Submitted to: Ms. Jhazmyn Reyes English Teacher Submitted by: VIRAY, Patricia Rose A. IV – Saint Augustine February 21, 2012 ACKNOWLEDGEMENT I would like to express my deepest gratitude for the fourth year students who serve as the respondent of my surveying to fulfil this study. Despite their busy schedule, they manage to answer my questionnaire properly and relevantly. Because of them, I can think of more realization with the help of their own personal opinion and experiences. Also with their help my study would be relevant because it is based on their real-life experiences. I would also like to thank Ms. Jhazmyn Reyes, my English teacher, for making me do this study because of this experience doing a thesis, it would be a big help for me when I get to college and do another thesis a my requirement. Thank you, for the time you spend to teach me how I will do this step-by-step and for the patience and effort you have exerted every time I will ask questions. To my family, for supporting me in everything I do as long it is in favour of the Almighty God, for being my strength and inspiration, and for teaching me what is wrong from right. God blessed me with a good family so I can be a good person and be a responsible steward of God. ABSTRACT ...
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...The Drive to Differentiate Macy’s • BlooMingdale’s 2007 AnnuAl RepoRt Financial Highlights 2007 Net Sales (in billions) Change in same-store sales (Note 1) (in billions) 2006 $ 26.970 4.4% $ 1.836 6.8% 2005* $ 22.390 1.3% $ 2.424 10.8% $ 26.313 (1.3)% $ 1.863 7.1% % of Sales (in billions) (Note 2) % of Sales $ 2.082 7.9% $ 2.273 8.4% $ 2.138 9.5% Macy’s, Inc. is one of America’s premier national Macy’s, Inc. is one of America’s premier national retailers, operating 40 Bloomingdale’s stores retailers, operating 40 Bloomingdale’s stores and more than 810 Macy’s stores in 45 states, and more than 810 Macy’s stores in 45 states, the District of Columbia, Guam and Puerto Rico. the District of Columbia, Guam and Puerto Rico. The company also operates macys.com, The company also operates macys.com, bloomingdales.com and Bloomingdale’s By Mail. bloomingdales.com and Bloomingdale’s By Mail. Income from Continuing Operations Income from Continuing Operations, Excluding Certain Items (Note 3) Net Income $ 2.01 $ 2.15 $ 1.97 $ 1.80 $ 2.08 $ 1.81 $ 3.16 $ 2.53 $ 3.24 (in billions) $ 2.231 $ 3.692 $ 4.145 Operating (in billions) (Note 4) $ 1.149 $ .457 $ 1.163 • macy’s, inc. 2 2 The Drive to Differentiate With so many choices today, shoppers are looking for retailers that stand out from the crowd. That’s why Macy’s and Bloomingdale’s are aggressively driving to deliver a differentiated shopping experience...
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...Market Research Assignment By: Ty Clarke, Tate Thybo, Wyatt Treeby, River Voigt Executive Summary This paper provides detailed information about the Coca-Cola Company. The company is regarded as the most valuable and popular brand in the world. Coca-Cola Company owns more than 400 brands, which include sport drinks, teas, coffees, soft drinks, and other beverages. The paper outlines the current scenario and historical background of the company. The first part of the study is based on discussion about strategic focus and plan of Coca-Cola Company. The report delivers brief introduction about the goals, mission, vision, sustainable competitive advantage, and core competencies of the company. In today’s market place, the company is facing challenges because of regulatory changes, socio-economic changes and market driven changes. Therefore, it is pivotal for the company to focus on mission and vision to maintain sustainability in the competitive market place. The second part of the paper outlines the situational analysis of the company. The situation analysis of the Coca-Cola Company is determined by SWOT analysis, customer analysis, competitor analysis, industry analysis, and company analysis. The external and internal analysis provides clear picture about the issues of the company. This profile of the report covers all features of the Coca-Cola Company that focus on the products and provides vibrant information about the commitment...
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