...Eboni Goodrich Research Paper 1 Project 3; (400 hours) February 17th, 2014 Tennessee Academy of Cosmetology Michele Byers didn't have any skin problems. She just wanted to do something nice for herself as she approached her 50th birthday. Byers went to an at-home esthetician for microdermabrasion, a nonsurgical procedure that polishes away dead skin. After a session, bumps started to appear on Byers' face. Her cheeks were covered in indentations. "It looked like a railroad track on my forehead and nose," says Byers of Castro Valley, Calif. "Here I was trying to do something nice for myself and I ended up looking worse than I ever had in my life." Contrary to popular belief, darker skin is not tougher; in fact, while extra melanin does have its benefits - sun protection and slowed signs of aging - it makes the skin more sensitive and vulnerable to injury. The side effects are common for people with darker skin. Most skin care is only marketed to white people (lacking tone), not even Asians, Hispanics and darker-skinned Europeans. Education of the skin is geared to white skin, and it's still not considered to be a prestigious career here in the United States as with beauty advisers in Europe. If the skin is darker it is prone to scarring and hyper-pigmentation, so we have to be more careful with skin of color. Latin, Asian, Indian, Mediterranean or African-American descents skin requires special skin care. Even acne or laser hair removal should be handled differently on...
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...For this assignment I chose Clinique cosmetics as my company of interest. Clinique was founded in 1968, and is owned by Estee Lauder Corporation. Clinique is a well known, top of the line manufacturer of skin-care and many other beauty products. While conducting research I found Clinique's mission statement and it basically states that Clinique is constantly striving to be the top skin care manufacturer. Clinique has a very well known reputation for meeting the skin care needs of each of its customers that are completely safe, dermatologist approved, and not tested on animals. How well does the company create value for its market segments? To answer this question sufficiently, we have to determine who exactly is Clinique's target market. Studies show that Clinique Cosmetic's target market is the professional female, generally over the age of 35. The women that fall in this spectrum are women who are conscientious of aging or those who are starting to notice signs of aging and want to stop this as fast as they can. These women are fashionable and earn from a middle class to an upper class income and are self conscious of how they look. Now that we know that Clinique's target market are females that are over 35 years of age; we need to now figure out what other types of customers they attract to their counter and how they need to please them as well with their products. Clinique knows that and that is why they provide many different product lines that will please and meet...
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...some type of reaction to it? Well on average, 4 out of 10 women do have a reaction to new skin care or cosmetic products (Kligman, 2006). As one of the world leaders in the beauty industry, we should provide products for all skin types, even the most sensitive. Recent studies have shown that customers are worrying more about what they put on their skin and the possible reactions they will have. Customers want to know the products are made for their sensitive skin, but will also give them the type of results they come to expect from our brand. One of our competitors, Clinique, offers products that are gentle on the skin and do not contain some of the more popular irritants (Why Clinique, 2013). We need to figure out a way to gain the customers of our competitors and have them enjoy our products for what they offer to their skin. This study will help us understand the exact customer we want to reach as well as what they are looking for in their products. We will then be able to determine if we can move into the production phase and when the products are finished, where they should be sold. Problem Statement As more and more consumers are becoming health conscious, they are worry about their skin. In order to have healthy skin, you should wash, tone, and moisturize daily. For those with sensitive skin, it could be easier said than done. As a world leader in the cosmetic industry, Lancôme should develop a line of products that caters to customers that have such worries. Since...
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...Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Aneel Karnani Stephen M. Ross School of Business The University of Michigan 701 Tappan Street Ann Arbor, Michigan 48109-1234 Phone: (734) 764-0276 Fax: (734) 936-8715 E-mail: akarnani@umich.edu March 2007 UNIVERSITY OF MICHIGAN Doing Well by Doing Good SMJ 07-6615 rev Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Abstract According to the ‘doing well by doing good’ proposition, firms have a corporate social responsibility to achieve some larger social goals, and can do so without a financial sacrifice. This paper empirically examines this proposition by studying in depth the case of ‘Fair & Lovely,’ a skin whitening cream, marketed by Unilever in many countries in Asia and Africa, and, in particular, India. Fair & Lovely is indeed doing well; it is a profitable and fast growing brand. It is, however, not doing good, and I demonstrate its negative implications for public welfare. I conclude with thoughts on how to reconcile this divergence between private profits and public welfare. Key Words: Corporate social responsibility; bottom of the pyramid 2 Doing Well by Doing Good SMJ 07-6615 rev The idea that companies can do well by doing good has caught the attention of executives, business academics, and public officials. The annual report of virtually every large company claims its mission is to serve some larger social purpose besides making profits. The theme...
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...Career Research Paper I have designed this assignment as a step by step guide to walk my students through the research process. Of course, you may adjust it as you feel is necessary according to the level of students you are working with. This project explains in detail everything they need to research, as well as, giving them real world insight into what to expect in a career in terms of education, job duties and responsibilities and income. I begin by having them take a reality check quiz on the Jump Start Coalition website. This little quiz helps them determine how much money they will need to earn in order to live the lifestyle they would like to have. This income amount in turn helps open their eyes to the type of job necessary to achieve that income and what amount of education is involved. It was a real wake up call for many of my students. In this package I have also included a grading rubric for the project and a list of possible career choices for their assignment. Student Instructions You will be writing a research paper on a career chosen from the attached list. Think carefully about which career you chose to research. Read through these directions and the requirements for this assignment BEFORE making your choice. Materials needed for this project - ---note cards (preferably 3x5 lined) ---folder with pockets to keep all research materials in ---access to internet and reference books A. Take reality check quiz at http://www.jumpstartcoalition...
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...IIE Module Guide INTD7321 INTERIOR DESIGN 3A MODULE MANUAL/GUIDE 2016 (First Edition: 2016) This manual enjoys copyright under the Berne Convention. In terms of the Copyright Act, no 98 of 1978, no part of this manual may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any other information storage and retrieval system without permission in writing from the proprietor. The Independent Institute of Education (Pty) Ltd is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07. © The Independent Institute of Education (Pty) Ltd 2016 Page 1 IIE Module Guide INTD7321 DID YOU KNOW? Student Portal The full-service Student Portal provides you with access to your academic administrative information, including: an online calendar, timetable, academic results, module content, financial account, and so much more! Module Guides or Module Manuals When you log into the Student Portal, the ‘Module Information’ page displays the ‘Module Purpose’ and ‘Textbook Information’ including the online ‘Module Guides or ‘Module Manuals’ and assignments for each module for which you are registered. Supplementary Materials For certain modules, electronic supplementary material is available to you via the...
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...A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi College of Art, Science & Commerce, herby declare that the work done on the project entitled CONSUMER BEHAVIOUR is true and original to the best of my knowledge and my any reference used in the project is duly acknowledged. Date: Signature of Student (Name of student Vivek .R. Jaiswal) Cerificate This is to certify that Mr.Vivek.R.Jaiswal a student of TYBMS class, Roll No. 29 of the academic year 2012-2013 studying at Rizvi College of Art, Science & Commerce, has successful completed the project entitled Consumer Behaviour. Prof. Furqan Shaikh Prof. Furqan Shaikh (Project Guide) (Prof. Furqan Shaikh) External Examiner Dr.M.Z. Farooqui (Principal) . Introduction As the twentieth century has come to a close and we have move into the third millennium...
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...AVON -STUDY CASE- Analiza contextului global al afacerilor prin prisma factorilor de impact asupra industriei cosmeticelor The cosmetic industry is one of which products tend to be countercyclical. Demand for such products normally remains constant and unaffected by economic distress. The color cosmetics are predicted to see a slowdown in volume demand. A growing trend in the cosmetic industry is the introduction of ‘green’ products. More than one in seven (16%) of global beauty products launched in 2008 were certified organic, ethical or natural. There are concerns that the global economic climate will stifle new product development, innovation and sustainability programs in 2009. An economic slowdown usually curbs companies from investing in research and development and it is that research that has brought forth a wealth of green cosmetics. For example, retailers such as Wal-Mart are increasingly requiring more ecofriendly supply chain. There are forecasts that consumers are unlikely to give up their commitments to organic products just to save a few pennies. 68% of consumers will remain loyal to a company that has a social and environmental commitment. Many consumers are now ‘voting with dollars’ for organic products and supporting brands that support values similar to their own. Economic factors mainly affect the purchasing power of customers. The more customer demand for the product the more profit to the organization, at the same time if there is no customers demand...
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...Pantothenic Acid, Vitamin B5 for Acne Virtually everyone remembers the frustrating experience of acne with small inflamed dots called pimples or blackheads. For the young woman concerned about self-image, skin complexion is important. One or two strategically placed pimples can be intolerable. For some, acne can progress, leading to scarring and disfigurement, with pitting and nodularity called Acne Vulgaris. While some are spared this chronic ordeal, others endure many years of ineffective treatments by a succession of dermatologists. Although some treatments such as Accutane™ may offer success, there is a price in terms of serious adverse side effects. What Causes Acne? Acne is caused by excess oil called sebum which originates in the sebaceous glands at the root of the hair follicles. This oily build may occlude the duct in the skin causing blockage and infection. "Popping the pimple” is a home remedy which forces the occluding plug to pop out of the pore, providing drainage and temporary relief. Common Causes of Acne Acne is a common adverse side effect of synthetic birth control pills which mimic testosterone. Elevated testosterone levels in males and females are associated with increased oil production in the skin resulting in acne. A common genetic mutation called atypical CAH (congenital adrenal hyperplasia) causes increased testosterone in females resulting in acne. PCOS (polycystic ovary syndrome) syndrome is associated with increased testosterone...
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...Media Effects of Women’s Body Image This paper aimed at to help 15-30 years old women to build a healthy and positive attitude toward their body image. The research question that I raised is how do TV advertisements and fashion magazine affect 15-30 years old women to build their self-esteem and body image view in the U.S.? More specifically, I will examine the various aspects of negative effects that the television and fashion magazines bring to the 15-30 years old women. I proposed that the negative effects that television and fashion magazines bring to young women is more serious than people expected. I do intend to cite the relatively few statistic data and clinical studies that have been conducted on media’s negative effects on women’s body image. My audience will be the 15-30 years old women who do not aware enough of the problem that I describe or who was struggled by the problem that I describe for a long time. Nowadays, a woman’s identity is linked strongly to her physical appearance. In this situation, coverage of women in media mostly concerns women’s appearance and set them as sexual objects. Most social commentators agree that the media reflects current social norms (Grogan, 1999). Body image is the picture of the size, shape, and form of people’s bodies that people see in their mind’s eye (Honigman & Castle, 2007). It is also central to the self-concept and to self-esteem, influencing psychological functions and diverse behaviors (Cash & Pruzinsky...
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...Consumers’ attitudes towards beauty line products A study on Proctor & Gamble (P&G) Group Leader Name : Nazmoon Nahar Roll No : 0807003 Submission date: 27th May, 2013 Consumers’ attitudes towards beauty line products Submitted To Nahid Shah Lecturer Department of Marketing Comilla University Submitted By: Group (Stardust) Sl.No Name Exam. ID Position Remarks 01 Kamrun Nahar Nilu 0807002 Member 02 Khaleda Akter 0807003 Member 03 Naima Islam 0807016 Member 04 Sharmin Akter 0807019 Member 05 Nazmoon Nahar 0807021 Leader 06 Ratna Rane 0807025 Member 07 Tania Akter 0807028 Member 08 Farhana Afrin 0807034 Member 09 Khadija Akter 0807044 Member 10 Sayda Affifa 0807050 Member 11 Masing U Marma 0807059 Member Abstract P&G is a global leader for different product categories in many countries. P & G is tightly integrated with some of the largest retailers in United States of America as well as world around and around the world Distribution channels all over the world. We conducted the study to determine the attitudes of the customers towards beauty line products based on the products of P & G. Our sample size is 30(Male 3, Female 27). We have used some variables (Dependent& independent). The variables are Consumer’s preference, Culture, Buying ability, Personality, Price, Value, Perception, Social status, Consumer Learning, Psychological drive, Promotional program...
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...Matrices for your selected companies 19 Estee Lauder 19 Revlon 20 Avon 22 Construct a CPM and provide interpretation and analysis of the results (D1) 24 Application of strategic positioning techniques to the analysis of the organization (1.4) 24 List five strategic positioning techniques company or business had used and discuss how do they benefitted from those strategies (D2) 25 Conclusion 29 References 30 Introduction Johnson and Scholes (n.d.) defined strategy as the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations. In this paper, the business environment is tackled on how it is considered in strategy formulation. Business strategy is further explained; on how it can help an organization to be more organized and profitable. The stakeholder analysis is also studied because it is given that in every organization,...
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...A Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” Submitted To: Prof. Nishtha Asrani Submitted By: Deepak kerai Hitesh Asalaliya Class: PGDM- I Batch: 2013-15 NR Institute of Business Management- PGDM Opp, Law Garden, Ellisbridge, Ahmedabad – 380006, India Phone: 26447636 Fax: 26445958 Website: www.nribm.org CERTIFICATE This is to certify that Mr. Deepak kerai & Hitesh asalaliya Roll No. (P-1322 & P-1302) student of NR Institute of Business Management- PGDM have successfully completed their Summer Internship Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” in partial fulfillment for the requirements of the PGDM program. This is their original work and has not been submitted elsewhere. Date: ________________ Place: Ahmedabad Terminology used in report • HDPE Bottles (High-Density Polyethylene) This type of bottles contain very high density type of products and will be harmful to someone if it will pour without safety. So this package will definitely need a safety eye on this. • PET Bottles (Polyethylene Terephthalate) This type of PET bottles contain normally a liquid which is to be used for our cosmetics. And this type of bottles comes in different type of pack. • Mat Pat Carton This...
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...A BRAZILIAN MARKETING STRATEGY FOR SKINCARE PRODUCTS International Marketing 2010-2011 1 Content 1. Introduction........................................................................................................................ 4 1.1 1.2 1.3 2. International Marketing .............................................................................................. 4 Company description ................................................................................................... 5 Goal of the study ......................................................................................................... 5 General cultural concepts .................................................................................................. 7 2.1 2.2 2.3 History.......................................................................................................................... 7 Geography and environment ...................................................................................... 7 Demography ................................................................................................................ 8 Basic facts ............................................................................................................. 8 Population density.............................................................................................. 10 Brazilian ethnicity .................................................................................................
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...Does Beauty Have a Cost? The Ecological Footprint of the Cosmetics Industry Alexandra Noelle Penny Brown University 2008 Environmental Studies Senior Thesis May 8, 2008 1 Acknowledgements To Caroline Karp, my thesis advisor and primary reader, for her boundless suggestions, ideas, encouragement, and support as I attempted to creatively apply a structured environmental policy analysis to a new problem. To Catherine Goodall, Amit Sheth, and ShaSha at Environmental Packaging International for introducing me to the subject of packaging, guiding me carefully through various analytical techniques, and sparking my interest in redesigning consumerism. To Dave Murray and Joe Orchardo for their assistance running the spectrometer analyses in the Environmental Chemistry Lab as well as their vast patience and willingness to answer my many questions. To Daniela Quilliam and Bill Dundulis at the Rhode Island Department of Health for their honesty in answering my pointed questions and insights into government regulations when funding is a challenge. To my sister, Elena, for her endless patience and support, and especially for her late-night company in the Science Library Friedman Study Center. To my father, Luther, for advising me to work on my thesis early in the year, advice I listened to carefully, agreed with, but never quite followed through. To my mother, Joanne, for never doubting my ability to achieve goals that are seemingly out of reach...
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