...Eastman Kodak Company es una multinacional de EE.UU. que produce imágenes y material fotográfico y equipo. Bien conocido por su amplia gama de productos de película fotográfica, Kodak es reorientar en dos mercados principales: la fotografía digital y la impresión digital. Políticos Ley de EE.UU. exige que todos los derechos de autor tiendas de fotografía que se abstengan de impresión o la liberación de las imágenes digitales tomadas por fotógrafos profesionales, sin un comunicado de los derechos de autor (2005, 2005). Las imágenes tomadas por fotógrafos aficionados pueden encontrar dificultades en hacer que sus imágenes de aspecto profesional en la impresión, por lo que afectan a las ventas de impresión fotográfica. Económica En 2002, la creciente demanda de cámaras digitales provocó la reducción de 2,6% en las ventas tradicionales de película fotográfica, esta tendencia se espera que continúe en el futuro, las impresiones hechas de películas tradicionales disminuyó en 700.000 durante el mismo año. Las ventas de cámaras digitales en 2002 ascendió a 2,96 mil millones dólares USD, tomando una porción considerable de los ingresos totales de la industria. Disminuye el precio de la cámara digital que hace muy asequible para los consumidores más, lo que a las demandas aún mayores. Socioculturales Hombres (58%) tienden a comprar cámaras digitales más que las mujeres (48%), las mujeres, especialmente las que tienen hijos sin embargo, son los que utilizan las...
Words: 349 - Pages: 2
...To: Kelly Johnston, CEO From: Chief Restructuring Officer In Reference to: Executive Summary: * Eastman Kodak is an industry leader in developing, manufacturing, and marketing different imaging products for leisure, commercial, and medical use. * Recently, Kodak attempted to reorganize its architecture * Kodak has been slowly executing a plan to make the transition from a film business, to a profitable and sustainable digital company. Kodak has faced great difficulties such as: * Restructuring costs * High competition * Rapid growth * Low profit margins. * Our company’s architectural restructuring plan was motivated by: * Competition * Our virtual monopoly was eroded through the entry of other firms. * Technological Advancement * Advances in technology have allowed firms to produce new products faster. * Changing Market Environment * These changes have caused us to fall from a once prominent monopoly in the film industry, to such a small player in the digital industry. * To win back market share and increase profits, Kodak did a mass restructuring that failed to provide the expected results. * Decentralize Decision Making * Altering the decision making process from a top-level approval requirement to a more decentralized decision making process of small business units and managers...
Words: 1212 - Pages: 5
...Name: Professor: Class: Date of submission: Turnaround strategy for Kodak Introduction The rapid changes in business environment and increased domestic and global competition have made the business environment to be more unstable. Organizations of different sizes are struggling to survive if they do not change according to the changing business environment. Many organizations have realized the need to change in order to survive in the changing business environment. Businesses which do not change are getting into trouble due to some factors some of which are internal while others are external. The businesses can easily get a turnaround if they properly diagnose the symptoms leading to failure and take collective action. The concept of turnaround can be described as taking action when a firm is facing a financial disaster or to prevent the firm from having a financial disaster. Turnaround does not only involve transforming which has declined but also those whose management fell the results are not satisfactory (Mason & Gerard, 160). Kodak one of US most recognized company which has been in operation for over a century has been struggling for years due to its slowness in adapting to the changing business world. The company had been one of the leading image solution providers in the world for many years. Established in 1880 by George Eastman Kodak become one of America’s well known company by helping to establish the market for camera film and the becoming the market...
Words: 3894 - Pages: 16
...ESTRATEGIAS DE DIVERSIFICACIÓN Introducción Nos correspondió como grupo analizar y exponer las distintas estrategias de diversificación existentes. El formato propuesto tiene que ver con el fomentar un debate al respecto pues este tipo de herramientas tiene tantos adherentes como detractores. Por una parte está el hecho financiero de diversificar los riesgos para tener un mayor control, lo cual puede ser muy aconsejable en tiempos como los actuales en que la competencia en muchas industrias y mercados es muy pareja, a causa de la gran cantidad de información y el nuevo papel fundamental del consumidor y su satisfacción integral como principio y base de la producción, deben ser tenidas en cuenta por toda planificación estratégica. Pero por otro lado está el clásico dicho “quien mucho abarca poco aprieta” pues por diversificar demasiado se corre el riesgo de perder la esencia u origen o forma propia de hacer las cosas, perdiendo también el control pues no necesariamente somos especialistas en todo. Queremos llegar a una especie de consenso donde se vea tanto lo positivo como lo negativo analizando casos emblemáticos en estos dos sentidos y que el auditorio o lector sean quienes juzguen dónde está el equilibrio óptimo. Clave para esto será el papel y definición de la ventaja competitiva de cada negocio o empresa. Nos adentramos sin más, al análisis de este tipo de estrategias y la aplicación a los distintos...
Words: 4145 - Pages: 17
...Polaroid Estrategia 3. Enfoque estratégico de la empresa Desde hace algún tiempo, el enfoque de la compañía Polaroid fue cámaras instantáneas. Ellos fueron un éxito, ya que muchos podrían ver sus fotos. Además, la letra pegadiza canción "Shake it como una foto Polaroid" ayudó a difundir el nombre de marca a las poblaciones múltiples. Como las cámaras digitales se hicieron populares a través del tiempo, Polaroid perdió la concentración en su principal punto de venta: la fotografía instantánea. Sin embargo, Polaroid cree que esta nueva década es el momento de recrear sus cámaras instantáneas con la misión de revisión y nueva serie de valores y visiones. Actual Misión "Para poner la última tecnología de punta en manos de la gente y darles el poder para usarlo cómodamente, asequible ... y en un instante." Polaroid misión siempre ha girado en torno a la conveniencia del cliente y la facilidad de la tecnología. Su punto fuerte, la película instantánea, sigue siendo un legado en la empresa. Al asociar sus productos con precios razonables, la comodidad, y sobre todo de forma dinámica las continuas innovaciones, Polaroid se ha arraigado como na de las mejores marcas a los ojos de sus clientes, especialmente los aficionados. Sin embargo, en lugar de las tendencias actuales del mercado, ha llegado el momento de Polaroid para revisar su misión para incluir los siguientes aspectos y valores: * Experiencia: Más que un producto, las nuevas cámaras Polaroid servirá de experiencia...
Words: 2180 - Pages: 9
...Kodak: Changing the Picture Synopsis The case begins by recalling Kodak¶s storied history, which began in 1888 with its introduction of the Brownie camera priced at $1.00. By 2000, Kodak was one of the most recognized and trusted brands in the world. However, by the year 2000, the company faced many challenges. Its stock price had plummeted, and it had begun laying off workers. Even worse, when the September 11tragedy hit, consumers began to flock to digital cameras, and cell phone manufacturers beganto offer camera phones. As if all that were n¶t enough, Fuji was slowly but surely exposing the cracks in Kodak¶s marketing strategy. This was especially true of the move toward one-hour photo processing. In early 2003, the company began a major reevaluation of corporate strategy. In the years following, Kodak reduced its dependence on traditional photography. The new direction for the company would focus on non-photographic markets, digital markets (such as inkjet printers and high-end digital printing), and medical imaging. The company would no longer invest in traditional consumer film, which, along with photography, accounted for 70 percent of Kodak¶s revenue and all its profits. By 2004, the company had been significantly restructured in a manner reflective of the new strategic directions. By 2006, it appeared that the new strategic plan was not working, as evidenced by heavy losses and a declining stock price. Discussion Questions 1. How are the market...
Words: 1587 - Pages: 7
...Abstract This paper is on the based on ethical issues in financial accounting, I picked this subject because I believe that having good morals and ethics is the mainstay of life in general, But in finance and accounting it is very important to have this to be successful in business, which is based on personal, professional and corporate issues that will arise in day to day operation. Introduction Accounting is the profession of Analyzing, collection, recording and posting financial transactions in a manner to provide useful information essential to making financial decisions by leaders in a business or organization. Accounting is also called the language of business. The financial statements are used to communicate the effects of the operation and financial strength of a business or organization. By making comparisons of statements from a company from year to year, a professional could be able to predict the profitability, direction and financial condition of a business or organization (Juan, 2007). It is important that the accounting practice is immune to greed and selfishness, and should be a free emotional reporting function which requires a skillset to handle complex technical skills but have no moral involvement. People think on most financial issues or scandals are problems of disloyalty and distrust (Senaratne, 2011). Can we trust those who run the finances in today’s world? Can Accountants, auditors, bankers can be trusted? Yet when an issue is not...
Words: 1067 - Pages: 5
...Act Answer to Question No. 1 As the conclusion of where I will join college next year rapidly advanced, I decided to enquire the foremost I have selected, Accounting. Because my aim is to become a declared Public Accountant (CPA), I would like to understand more of what it entails. considering with figures, and notes and projecting the profits of a business, accountants are put with the blame of keeping track of the moneys of a business. God has blessed me with abilities in the areas of numbers and association, which initiated me to gaze for an occupation that utilizes both. Accounting appeared a logical alternative since they largely work with numbers and coordinate their clients' money. In alignment to become a CPA, one must obtain a bachelor's degree and work for a prescribed number of hours for a peak accounting firm. Covering a broad spectrum of enterprise associated specialization, accountants and those who proceed as auditors must be adept to determine whether or not a company is utilising their assets efficiently and if they are rightly recording the moneys they come in communicate with. I am cognizant that accountants work with cash and the documenting of it but would like to ascertain exactly what additional the job of a CPA comprises of. Answer to Question No. 2 Since the latest worsening of the American finances and job market, I began to ponder how very simple it would be to attain a job as an accountant. According to Steve French, an accountant for...
Words: 1293 - Pages: 6
...Eastman Kodak Company: Funtime Film 1. Cuáles fueron las causas de la pérdida de mercado de Kodak y cuál sería el desarrollo del mercado si Kodak mantiene el “status quo”? La participación de Kodak en el mercado de Estados Unidos disminuyó de 76% a 70% en 5 años, debido principalmente a que sus competidores (Fuji y Konica) ofertaron versiones de los productos a bajo precio. Fuji comenzó su seria incursión en el territorio de Kodak cuando captó la atención de los consumidores convirtiéndose en la película oficial de los Juegos Olímpicos de 1984, lo cual implica que la competencia estaba atacando exactamente el mismo mercado objetivo. Además ingresaron nuevos competidores como Polaroid. Adicionalmente, los competidores empezaron a ganar participación a través de marcas propias, que es un segmento en el que Kodak no puede vender. Finalmente, y teniendo en cuenta que los consumidores tienden a considerar las películas como un commodity, Kodak no está ofreciendo ningún factor de diferenciación que le permita justificar un precio más alto y mantener su porción de mercado. De mantener el “status quo” es probable que Kodak no logre asegurar la fidelidad de sus consumidores (el 50% de los compradores es “leal a Kodak”), y que cada vez más de los consumidores que cambian de marca o deciden por precio se inclinen por la competencia, disminuyendo así la participación de mercado contra competidores que atacan con una calidad similar los diferentes segmentos. Considerando...
Words: 1134 - Pages: 5
...Kodak 1. Marketing Mix –the 4P’s- Kodak’s pixpro FZ51 is the perfect camera to capture all the special beautiful and happy moments in life. With its perfect slim design, it can be use anywhere and at any time. Captures high quality photos without missing any detail with its 16MP CCD sensor and 5x zoom. (1) Product: Price: $.76.00, $.79.99, $.89.99 Place: www.Amazon.com, Best Buy, Wal-Mart Promotion (1 Ad and 1 Promotion) Add: Promotion: Another great promotion Kodak offers for this camera is that it can take up to 200 pictures without a camera flash drive. (1) This camera’s seller point is its rechargeable battery, no more purchasing of AA’s or AAA’s, which can get quite costly and bothersome. Wal-Mart also offers Kodak PixPro with an 8GB camera flash drive for a total of $.91.29, saving the customer $.4.39 if bough separate. (2) In the past, Kodak has also used movie- themes promotions and sweepstakes prizes by using a variety of media outlets. For example, when Pirates of the Caribbean came out, Kodak EasyShare Gallery offered consumers free movie tickets with a $.20.00 purchase at KodakGallery.com. They also offered a chance to win Kodak products or a trip to Disneyland by an online sweepstakes whom asks consumers to participate in a photo treasure hung. (3) STP: Every business has to focus on all the elements that will affect the company, or a product before putting it in the market. There are 6 elements, which include:...
Words: 2240 - Pages: 9
...Kodak and Fujifilm: Leaders in Film Anita Annunziata Professor Fardanesh Business 302 May 1, 2013 Kodak and Fujifilm are both well-known companies in the households of the United States and across the world. These two companies are each other’s main competition in the film market. They have been competing with each other for years. George Eastman, who was the founder of Kodak, was a lover of the photo taking procedure and wanted to simplify the photography process. Eastman established the Kodak Company in 1880. The Kodak Company was built on four basic principles: mass production at low cost, international distribution, widespread advertising, and customer focus. Years later, he was able to add the following policies: growth and development through continuing research, human resources, and a profit reinvestment program. Mr. Eastman knew that he had to make the photo process easy for amateur photographers. The Kodak camera debuted in 1888. The slogan “you press the button, we do the rest” was born. Kodak made the process of taking and developing pictures easy and accessible to nearly everyone. Kodak has led the way with a abundance of new products and processes that makes photography simpler, more useful and enjoyable. Kodak is not just known to be the film for amateurs, many professionals use Kodak film for commercial, leisure, and entertainment purposes. The Kodak Company is continually researching the needs of the consumer to...
Words: 1564 - Pages: 7
...The Rise and Fall of Eastman Kodak, an Emblem of American Business Excellence Executive Summary With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In doing so, he made a complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate. Kodak continues to expand the ways images touch people's daily lives. The company ranks as a premier multinational corporation, with a brand recognized in virtually every country around the world’’ (kodak.com). However, despite numerous efforts in acquiring new competences and turn around its business model, Kodak has so far failed to impress consumers and stakeholders alike. Facing stiff competition and shrinking profit margins, Kodak seems not able to find its rightful place in the new digital age. This report will shed some light as to why Eastman Kodak has been struggling for years and how it could overcome the challenges it currently faces. kodak manufacturing plant around 1930 RECENT PAST Kodak being a centennial company, it was necessary to take as much distance as possible when trying to analyze its...
Words: 3700 - Pages: 15
...ShaSha Lei How Psychology Affect My Career Decisions Our career choices are shaped by the personal interest and environment in our lives. This research paper will discuss how interest and environment influenced my career decisions throughout the years. Become a Magician, Veterinarian, Psychologist and Accountant are some of various my career selections in the past 18 years. My early childhood career selection was to become a Magician. Why would I want to become a Magician? Because I read a book called “Charlie and the Chocolate Factory” and I was attracted by those fancy events. In the book, Mr. Wonka has the biggest candy factory in the world, and he can turn impossible things into possible situations. I always thought it would be great if I can have the same ability as him. My career decisions became more realistic while in Middle School and the High School. When I was in Middle School, I wanted to become a Veterinarian after I got my first puppy. I love dogs, and I want to make Veterinarian profession my future career. I found some information about Veterinarians in “Wiki Answers”, which indicates that “Veterinarian are required to study a Biology related major and must graduate with a Doctor of Veterinary Medicine degree from a 6 year program at an accredited college (http://wiki.answers.com). After I saw this reference website; I choose to abandon this career choice because Science is not my favor subject. After Middle School, in High...
Words: 695 - Pages: 3
...Time estimates for the questions are based on a three-hour examination. Candidates are responsible for managing the time allocation between the objective-format portion and the case portion as it will not be controlled as part of the examination. Until otherwise advised, for the Elective examinations, candidates can expect two cases for a total of 150 minutes, where the maximum time for any one case is 90 minutes and the minimum is 60 minutes. Candidates will be advised if and when the cases begin to exceed 90 minutes. Chartered Professional Accountants of Canada, CPA Canada, CPA are trademarks and/or certification marks of the Chartered Professional Accountants of Canada. © 2015, Chartered Professional Accountants of Canada. All Rights Reserved. Elective Modules Blueprint – Jan 2015 update FOR THE OBJECTIVE-FORMAT PORTION: ASSURANCE ELECTIVE COMPETENCY AREA WEIGHTINGS CPA Competency Range 1. Financial Reporting 20-40% 2. Strategy & Governance 0-10% 4. Assurance 50-70% 5. Finance 0-10% The objective-format questions will...
Words: 1891 - Pages: 8
...Running Head: HIGH-RISK AUDIT CLIENT Assignment 4: Eastman Kodak Sarah Hescox Instructor: Mrs. Ashley Braun Harper, MS, CPA Advanced Auditing 06/16/2013 HIGH-RISK AUDIT CLIENT Current Financial Condition Based on its most recent quarterly report, that was issued April 29, 2013, Eastman Kodak’s current financial position seems strong with a net earnings of 283 million compared to the previous year’s loss of 366 million, however provided additional information, it is actually less than favorable. Kodak’s Short-term borrowings and current portion of long-term debt increased by over 150 million from the previous years, and its goodwill value decreased almost 100 million due to the decreasing value of the patented technology. I think an area of concern that would be a “red flag” for its public accounting firm to consider would be that in future periods, not only will Kodak have to make enough profit to sustain itself, but it also has legal responsibilities to pay back loans under the Junior DIP credit agreement and the Amended and Restated Senior DIP Credit Agreement, however, in Kodak’s quarterly report, they state “There can be no assurance that the Company will be able to meet the requirements under our Amended and Restated Senior DIP Credit Agreement, the Junior DIP Credit Agreement or the emergence credit facility” (Kodak, 2013). Another red flag for auditors to consider would be Kodak’s statement that “Kodak is developing a strategic plan for the ongoing operation of...
Words: 1477 - Pages: 6
