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Pest Kodak

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Submitted By aliup89
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Eastman Kodak Company es una multinacional de EE.UU. que produce imágenes y material fotográfico y equipo. Bien conocido por su amplia gama de productos de película fotográfica,
Kodak es reorientar en dos mercados principales: la fotografía digital y la impresión digital.
Políticos
Ley de EE.UU. exige que todos los derechos de autor tiendas de fotografía que se abstengan de impresión o la liberación de las imágenes digitales tomadas por fotógrafos profesionales, sin un comunicado de los derechos de autor (2005, 2005).
Las imágenes tomadas por fotógrafos aficionados pueden encontrar dificultades en hacer que sus imágenes de aspecto profesional en la impresión, por lo que afectan a las ventas de impresión fotográfica.
Económica

En 2002, la creciente demanda de cámaras digitales provocó la reducción de 2,6% en las ventas tradicionales de película fotográfica, esta tendencia se espera que continúe en el futuro, las impresiones hechas de películas tradicionales disminuyó en 700.000 durante el mismo año. Las ventas de cámaras digitales en 2002 ascendió a 2,96 mil millones dólares USD, tomando una porción considerable de los ingresos totales de la industria.
Disminuye el precio de la cámara digital que hace muy asequible para los consumidores más, lo que a las demandas aún mayores.
Socioculturales
Hombres (58%) tienden a comprar cámaras digitales más que las mujeres (48%), las mujeres, especialmente las que tienen hijos sin embargo, son los que utilizan las cámaras digitales más.
Los consumidores utilizan cámaras digitales para enviarlas por correo electrónico; la mayoría de las imágenes capturadas digitalmente se almacenan para su visualización en pantalla. Los compradores se han vuelto más acostumbrados a comprar productos basados en la tecnología que contienen varias funciones, como cámaras digitales y teléfonos móviles capaces de fotos.
Tecnológico
Cámaras se han convertido en un dispositivo de comunicación esencial.
El rápido desarrollo de productos de cámara provocada por la tecnología requiere una inversión considerable para el personal de alta cualificación, los esfuerzos de comercialización y equipo de producción.
Las nuevas cámaras digitales deben tener varias características que son apropiados para el medio ambiente actual y las necesidades del cliente.

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